• Tower 28 poppi holiday makeup set with red tin, compact, and perfume on a white background [Shared] Tower 28 poppi lip jelly and blush on a red background [Shared]
    Save $12
    Tower 28 x poppi Lip + Cheek Duo

    Limited Edition Set

  • [Shared] [Shared]
    Site Exclusive
    LipSoftie™
Lip Treatment Trio

    ($48 Value)

  • NEW! GoGo Eyeshadow Sticks ✨

    Shop Now
  • [Iced Dulce de Leche] Tower 28 LipSoffie Trio with packaging and 42% off badge on a white background [LipSoftie™
Lip Treatment Trio] LipSoftie® Lip Treatment The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake] The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla] LipSoftie® Lip Treatment LipSoftie® Lip Treatment
    Bestseller
    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Iced Dulce de Leche

  • NEW! GoGo Eyeshadow Sticks ✨

    Shop Now
  • Tower 28 Beauty SOS Rescue Spray (4 oz) Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] Orange toner spray bottle with text on a red background [Shared]
    Product badge Product badge Product badge
    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer
    Bestseller
    Swipe Serum Concealer

    All-Over Hydrating Concealer

    7.0 KTOWN
  • Tower 28 skincare treatment set with four tubes and a box on a white background [Shared] Four tubes of Tower 28 lip gloss in different colors with product names and limited edition labels. [Shared]
    Save $12
    Lil’ Softies Lip Treatment Set

    Limited Edition Mini Lip Balms

  • Tower 28 skincare product set with red packaging on a white background [Shared] TOWER28 skincare products with 'Your SOS Rescue Routine' text on a white background [Shared]
    Product badge Product badge Product badge
    SOS Skincare Minis Kit

    Mini Skincare Bestsellers

  • [Shared] [Shared]
    Save $11
    MakeWaves® Mascara Duo

    Full-Size Mascara in Black + Brown

  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28] GoGo Cooling Shimmer Eyeshadow
    New
    GoGo Cooling Shimmer Eyeshadow

    Cooling + Soothing Eyeshadow Stick

    Roxy
  • Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
    Product badge Product badge Product badge
    SOS FaceGuard™ SPF 30 Sunscreen PA+++

    Mineral Sunscreen

    Standard

  • Not sure what to get 👀? Take our product quiz!

    Take Quiz
  • Set of Tower 28 lipsticks in various shades on a white background [Shared] Color swatches of makeup shades labeled with names on a white background [Shared]
    Save $20
    GoGo Cooling Shimmer Eyeshadow Set

    Cooling + Soothing Eyeshadow Stick

  • GetSet® Matte Powder Blush The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sunset Shirley. [Sunset Shirley] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Downtown Daiquiri [Downtown Daiquiri x Toni Bravo] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Feliz Fresca. [Feliz Fresca] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Culver Crush. [Culver Crush] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Long Beach Iced Tea. [Long Beach Iced Tea] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Samo Spritzer. [Samo Spritzer] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sawtelle Slushie. [Sawtelle Slushie] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Pali Punch. [Pali Punch] A person holds Tower 28 Beauty’s GetSet Powder Blush in the shade Malibu Cooler with a swatch of cool baby pink on their cheek. [Malibu Cooler]
    Product badge
    GetSet® Matte Powder Blush

    Blurring + 12-Hr Fade-Proof

    Malibu Cooler

  • Not sure what to get 👀? Take our product quiz!

    Take Quiz
  • Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30
    Product badge
    SunnyDays™ Tinted SPF 30

    Sun Protection + Coverage

    13 La Cienega
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet] The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift] MakeWaves® Mascara The Tower 28 Beauty MakeWaves Mini Mascara. [Mini] Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set] A close up of a person's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous. [Shared]
    Bestseller
    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Orange toner spray bottle with text on a red background [Shared]
    Product badge Product badge Product badge
    SOS Rescue Spray Refill

    Refills 4 Standard Bottles

  • Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard] Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo] A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]
    Product badge Product badge Product badge
    SOS Recovery Cream

    Barrier Repair with Ceramides

    Jumbo
  • [Shared: The Mini Tote] [Shared: The Mini Tote]
    Site Exclusive
    The Mini Tote

    Exclusive T28 Tote

  • [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. ] [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. It demonstrates a step-by-step process for achieving a smooth, glossy lip look: Line: Using OneLiner Multi-Liner Lip Liner to outline the lips. Shine: Applying a ShineOn Lip Jelly in shade LUCKY for a shiny finish and sheer pink tint. Smile: Revealing the final glossy lip look, showcasing healthy and radiant lips. The steps are clearly shown with corresponding product visuals.]
    Save on Sets
    Line + Shine Lip Kit

    Limited Edition Gloss + Liner Duo

  • Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared] Orange toner spray bottle with text on a red background [Shared]
    Product badge Product badge Product badge
    SOS Spray Duo

    Skincare Travel Essentials

  • [Shared: SOS (Store. Our. Stuff) Makeup Bag] [Shared: SOS (Store. Our. Stuff) Makeup Bag]
    Site Exclusive
    SOS (Store. Our. Stuff.) Makeup Bag

    Fits all T28 Essentials

  • Tower 28 Beauty SOS 3-Step Skincare Kit: SOS Gel Cleanser, SOS Rescue Spray, and SOS Recovery Cream. [Shared] Tower 28 Beauty SOS 3-Step Skincare Kit: SOS Gel Cleanser, SOS Rescue Spray, and SOS Recovery Cream. [Full-Size Set]
    Product badge Product badge Product badge
    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer

  • Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared] A person applying the Tower 28 SOS Gel Cleanser to their face, creating a foam and removing makeup. The text reads “Soothes inflammation + non-stripping,” highlighting the cleanser’s calming, gentle formula. [Shared]
    Product badge Product badge Product badge
    SOS Gel Cleanser

    Balancing + Removes Makeup

  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink] Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles] Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana] Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey] GetSet® Pressed Powder
    TikTok Viral
    GetSet® Pressed Powder

    Instantly Blurring + Smoothing

    Palisades Pink
  • [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.] [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.]
    Save $24
    The Complexion Trio

    + Two EXCLUSIVE Powder Puffs ($94 Value)

    Choose  —  $72.00
  • The Tower 28 Beauty OneLiner Lip Liner in the shade Work of Art. [Work of Art] The Tower 28 Beauty OneLiner in the shade Check Me Out. [Check Me Out] The Tower 28 Beauty OneLiner in the shade Paint My Number. [Paint My Number] The Tower 28 Beauty OneLiner in the shade Color Me Fine. [Color Me Fine] The Tower 28 Beauty OneLiner in the shade Fill Me In. [Fill Me In] The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me. [Draw Me] Close-up shots of lips wearing Tower 28 Beauty’s OneLiner Lip Liner in the shade Work of Art across different skin tones. [Work of Art]
    TikTok Viral
    OneLiner® Lip Liner

    High-Pigment Lip + Eye Liner

    Work of Art
  • Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour] Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour] Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour] Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour] Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour] Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour] Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour] Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours] Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour] After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours] BeachPlease Cream Blush
    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    Finest Hour
  • GetSet™ Matte Powder Blush in Malibu Cooler and BeachPlease Cream Blush in Dream Hour [The Tower 28 Beauty Cheeky Duo in Baby Cheeks] GetSet™ Matte Powder Blush in Feliz Fresca and BeachPlease Cream Blush in Happy Hour [The Tower 28 Beauty Cheeky Duo in Hot Pink Cheeks] GetSet™ Matte Powder Blush in Sawtelle Slushie and BeachPlease Cream Blush in Power Hour [The Tower 28 Beauty Cheeky Duo in Rosy Cheeks] GetSet™ Matte Powder Blush in Long Beach Ice Tea and BeachPlease Cream Blush in Magic Hour [The Tower 28 Beauty Cheeky Duo in Earthy Cheeks] GetSet™ Matte Powder Blush in Samo Spritzer and BeachPlease Cream Blush in Office Hours [The Tower 28 Beauty Cheeky Duo in Mauvey Cheeks] GetSet™ Matte Powder Blush in Culver Crush and BeachPlease Cream Blush in Rush Hour [The Tower 28 Beauty Cheeky Duo in Peachy Cheeks] GetSet™ Matte Powder Blush in Malibu Cooler and BeachPlease Cream Blush in Dream Hour [The Tower 28 Beauty Cheeky Duo in Baby Cheeks]
    Save $4
    The Cheeky Duo

    Blush Cocktail Combo

    Baby Cheeks
  • [Shared] Lip balm tube with 'Tower 28' branding on a caramel background [Shared]
    New + Exclusive
    LipSoftie® in Iced Dulce de Leche

    Limited Edition Shimmery Lip Treatment

28 products