I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).
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![[Nine Tower 28 Beauty Swipe Serum Concealer laid out across a purple background.]](http://www.tower28beauty.com/cdn/shop/collections/ezgif.com-crop.gif?crop=center&height=240&v=1694031373&width=240)
![[Three models standing on the beach wearing Tower 28 Beauty products on their faces.]](http://www.tower28beauty.com/cdn/shop/collections/makeup_776fddc0-b785-4377-af70-06a4f1c08a33.jpg?crop=center&height=240&v=1694032196&width=240)
![[Nine Tower 28 Beauty Swipe Serum Concealer laid out across a purple background.]](http://www.tower28beauty.com/cdn/shop/collections/ezgif.com-crop.gif?v=1694031373&width=5120)
![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear]](//www.tower28beauty.com/cdn/shop/files/LipSoftieSet_1.png?crop=center&v=1707495234&width=450)
![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]](//www.tower28beauty.com/cdn/shop/files/LipSoftieSet_2.png?crop=center&v=1707495234&width=450)
Low stock![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear]](http://www.tower28beauty.com/cdn/shop/files/LipSoftieSet_1.png?crop=center&v=1707495234&width=450)
![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/LipSoftieSet_2.png?crop=center&v=1707495234&width=450)
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
![[A close up of the Tower 28 Beauty BeachPlease Cream Blush swatched onto a purple surface.]](http://www.tower28beauty.com/cdn/shop/files/vertical-1_0011_TOWER28-STILL-LIFE-NY-09.jpg?v=1686757178&width=400)
![[A close up of a model wearing the Tower 28 Beauty ShineOn Lip Jelly in XOXO and holding the product next to her face.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta6_31a9518b-2471-46ea-85a8-ab2111a0c1f1.jpg?v=1690919690&width=400)
![[A photo of Amy Liu, founder and CEO of Tower 28 Beauty, outdoors in natural lighting.]](http://www.tower28beauty.com/cdn/shop/files/Amy_Liu_1_1.jpg?v=1686770316&width=900)
![Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-Model20_1_275fe6f1-8cf2-4cdc-83bd-89c1a1533f30.png?crop=center&v=1697493827&width=450)
![Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves.png?crop=center&v=1690398963&width=450)
![[Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]](http://www.tower28beauty.com/cdn/shop/products/MakeWaves-PPage-Campaign-Image-1.jpg?crop=center&v=1697148764&width=450)
![[Shared: The Tower 28 Beauty Line + Shine Lip Kit that features ShineOn Lip Jelly in the shade Iced Pistachio and OneLiner Multi-Liner in Work Of Art.]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-Line_Shine.png?crop=center&v=1711416823&width=450)
![[Shared: A model wearing the Tower 28 Beauty Line + Shine Lip Kit on her lips.]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-Line_Shine.jpg?crop=center&v=1711416823&width=450)
![Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Pistachio.png?crop=center&v=1700151478&width=450)
![XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20XoXo.png?crop=center&v=1697220028&width=450)
![Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]](http://www.tower28beauty.com/cdn/shop/files/Tower_2028_20Beauty_20-_20ShineOn_20Lip_20Jelly_20-_20Chill.png?crop=center&v=1697220028&width=450)
![Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-ProductShot-PDP.png?crop=center&v=1700151478&width=450)
![Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Sesame.png?crop=center&v=1700151478&width=450)
![Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Fire.png?crop=center&v=1697220028&width=450)
![Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Spicy.png?crop=center&v=1700151478&width=450)
![Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Wild.png?crop=center&v=1700151478&width=450)
![Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Coconut.png?crop=center&v=1700151478&width=450)
![Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Cashew.png?crop=center&v=1700151478&width=450)
![Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Oat.png?crop=center&v=1700151478&width=450)
![Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Almond.png?crop=center&v=1700151478&width=450)
![Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-Model-1_9153536d-26ac-49f8-b3ee-24783f3e375c.jpg?crop=center&v=1691649492&width=450)
![Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]](http://www.tower28beauty.com/cdn/shop/files/Set-Go-To.png?crop=center&v=1692649879&width=450)
![Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]](http://www.tower28beauty.com/cdn/shop/files/Set-Go-To_1.png?crop=center&v=1692650181&width=450)
![4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A004_c747835d-4d32-4965-8a82-03319076aae5.png?crop=center&v=1692392887&width=450)
![1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A001_3100a3f8-0eff-4bdf-811d-4d351c67fd02.png?crop=center&v=1692392887&width=450)
![2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A002_a0bb19f8-32e2-449a-8911-f658f90c79e1.png?crop=center&v=1692392887&width=450)
![3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A003_61318abd-b498-46bb-9719-c0e854650274.png?crop=center&v=1692392887&width=450)
![5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A005_3ddca593-23a7-4411-81d7-7dfff74b5180.png?crop=center&v=1692392887&width=450)
![6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A006_6e144cb3-6ea0-4a88-a4d2-e6d846754de9.png?crop=center&v=1692392887&width=450)
![7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A007_9296eda9-5016-4ac6-a072-5a99517076c0.png?crop=center&v=1692392887&width=450)
![8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A008_2ef4d278-a7b5-4efa-a542-862a3120ece2.png?crop=center&v=1692395100&width=450)
![9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A009_66a238d9-5fb6-4667-a6f3-b310faebff87.png?crop=center&v=1692395100&width=450)
![10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A010_5ebdf590-0a67-4829-ab1d-6d5ea2e02ced.png?crop=center&v=1692395100&width=450)
![11.0 OC [Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A011_52f66702-33af-4f15-950e-59b68d1c857d.png?crop=center&v=1692395100&width=450)
![12.0 PALI [Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A012_4e54a6ce-88fb-477f-8e1a-6c902b164e9b.png?crop=center&v=1692395100&width=450)
![13.0 PLAYA [Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A013_ebfd152f-d662-435b-8fed-80d3b8f87a0a.png?crop=center&v=1692395100&width=450)
![14.0 PV [Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A014_40542865-f05e-45d6-bc94-fd9e4d45b5c3.png?crop=center&v=1692395100&width=450)
![15.0 SAMO [Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A015_dc34bae4-ec12-4cc2-8482-597742f326bb.png?crop=center&v=1692395100&width=450)
![16.0 SB [Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A016_fa886997-d86e-4f05-ac15-13b3e555c994.png?crop=center&v=1692395100&width=450)
![17.0 SD [Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A017_dcfb49b6-a739-4e6d-9938-fb6d5b067e6e.png?crop=center&v=1692395100&width=450)
![18.0 SGV [Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A018_788b380a-1d0c-429b-aeff-89462a8c87d9.png?crop=center&v=1692395100&width=450)
![19.0 WEHO [Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A019_5cafeb6c-4f5e-4e4e-a57e-92c7b3923ea1.png?crop=center&v=1692395100&width=450)
![20.0 WLA [Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A020_bbbed2c1-99e3-4982-bc8d-78acce7b13e1.png?crop=center&v=1692395100&width=450)
![4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A04_20oz.png?crop=center&v=1691906571&width=450)
![1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A01_20oz.png?crop=center&v=1691906571&width=450)
![Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A016_20oz.png?crop=center&v=1691906571&width=450)
![[Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]](http://www.tower28beauty.com/cdn/shop/files/SOSJumbo.jpg?crop=center&v=1691906584&width=450)
![SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]](http://www.tower28beauty.com/cdn/shop/files/Set-SOSSprayDuo.png?crop=center&v=1700255728&width=450)
![[Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]](http://www.tower28beauty.com/cdn/shop/files/SOSSprayDuo-Lifestyle.jpg?crop=center&v=1700255728&width=450)