It’s Okay To Be Sensitive —especially when it comes to your skin. 

At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup.

Shop Bestsellers

At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup.

Shop Bestsellers

Derm Approved 👩‍⚕️ + Certified Clean at Sephora , Credo Beauty , and Goop.

[A close of up of the Tower 28 Beauty BeachPlease Cream Blush and ShineOn Lip Jelly on a mirror surface.]

GOOD. CLEAN. FUN.

Non-irritating ingredients meet high-performance formulas for products that feel as good as they look.

Ingredient Guidelines
[A close up of Amy Liu, founder and CEO of Tower 28 Beauty, against a white background.]

“Hi! I’m Amy Liu, founder/CEO here at Tower 28! I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).”

Meet You At The Beach 😎

Tower 28 is named after a real lifeguard tower in Los Angeles. For us, it’s a literal sign of safety + community, healthy fun , and clean living .

[A model holding up Tower 28 Beauty ShineOn Lip Jelly in the shade Chill.]

Clean Beauty Summer School

CBSS started in 2020 with hopes of creating access + narrowing the funding gap for women of color entrepreneurs.

The 10-week program provides education, networking, and mentorship opportunities to BIPOC-founded beauty brands.

Class of 2024 is currently in session. Come back next spring to apply for 2025!

2024 Applications

OUR EARTH SENSITIVE PLEDGE

On Earth Day this year (and every year), we donate 100% of our gross profits to support ocean conservation with Heal the Bay, an environmental 501(c)3 nonprofit dedicated to cleaning and maintaining the coastal waters and watersheds in the Greater Los Angeles area (our home!)

[A bunch of Tower 28 Beauty SOS Rescue Spray packaging cut into ribbons laying on a blue blanket.]

PCR Packaging

All of our plastic product packaging is made from at least 50% PCR (post-consumer resin, aka recycled plastic!), which helps divert waste from landfills and reduce the end-user responsibility associated with recyclable or compostable materials.