The Concealer Everyone
Can’t Stop Swiping

18-Hr Long Wear. 48-Hr Hydration. 28 Shades.

Feels Like Serum, Covers Like Concealer

Real talk: The concealers that feel like skincare fall short on coverage. That’s why people are obsessed with Swipe. It glides on like a hydrating serum and has real medium-buildable coverage that still looks like skin.

The Secret to a
Skin-Like Finish
(With Real Coverage)?

A 25% pigment load (most concealers sit around 10–15%), coated in amino acids for a signature serum texture and skincare feel. It’s real coverage in just a few swipes—weightless, blendable, and never cakey.*

Coverage You Can Feel Good About

Your sensitive skin isn’t the problem. Most products are.
At Tower 28, every formula starts with sensitive skin in mind. Swipe Serum Concealer is clinically tested, derm-approved, and made without common irritants like fragrance. The result? Seamless coverage that feels good, looks natural, and won’t cause breakouts.

- Celebrity makeup artist Kirin Bhatty

“It’s lightweight yet buildable, combining the hydration and texture of those skincare like concealers with higher coverage performance. That killer combo is why I’ve been loving it so much for my clients, who often want something that really works and is comfy and weightless on skin.”

TikTok's Most Popular Concealer

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Favorite of all time

I just love how it brightens my under-eye area and covers up my breakouts so well! It has a very good full coverage while feeling lightweight and looking natural.

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After

Holy grailllll!!

This concealer is THE BESTTT! The formula is light-weight and blends out really easily, but still gives that nice medium coverage while looking natural (not cakey at all)!

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Hydrating Concealer!

Finally the search is over, I have found my concealer. It’s a great hydrating formula that calms my skin and I can use it to hide the acne I have instead of worrying about it causing more acne, which is a relief.

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Must have concealer

This is my go-to concealer, the formula is very hydrating and non-comedogenic. It blends so easily, It has amazing coverage!

TikTok's Most Popular Concealer

TIKTOK VIRAL + AS SEEN IN:

DESIGNED FOR SENSITIVE SKIN

Makeup That Won’t Break You Out

Get the everyday sun protection you need + coverage you want with these 2 full-size complexion favorites ($54 value).

DESIGNED FOR SENSITIVE SKIN

Makeup That Won’t Break You Out

Get the everyday sun protection you need + coverage you want with these 2 full-size complexion favorites ($54 value).

CURIOUS? WE HAVE ANSWERS

What skin type is Swipe Serum Concealer made for?

Swipe Serum Concealer is safe for all skin types, but especially sensitive skin. Non-comedogenic (aka won't clog your pores), and formulated without silicones, Swipe Serum Concealer is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin.
What’s special about Tower 28 Beauty?

At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup. Our formulas meet the highest standards for gentleness, effectiveness, and safety, as tested and approved by dermatologists, allergists, and leading skin experts.
How do I pick the right shade of Swipe Serum Concealer?

Every face 😊 is different! Our products come in a range of colors so you can swipe right on your best match. Take our quick shade match quiz HERE.