[Two models holding Tower 28 Beauty's Swipe Serum Concealer in their hands.]
  • 1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    11.0 OC [Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC]
    12.0 PALI [Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI]
    13.0 PLAYA [Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA]
    14.0 PV [Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV]
    15.0 SAMO [Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO]
    16.0 SB [Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB]
    17.0 SD [Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD]
    18.0 SGV [Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV]
    19.0 WEHO [Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO]
    20.0 WLA [Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA]
    Swipe Serum Concealer
    New

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    1.0 BH  (NEW)*
  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush] Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
    Save $6

    Go-To Set

    Pick Your Custom Shades

    Choose Set  — 
    $56
    $56
  • Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Fear Less [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]
    Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]
    Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Pistachio
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    40 Runyon [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]
    45 Silver Lake [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake]
    50 Sunset [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset]
    55 Temescal [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal]
    60 Third St [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St]
    65 Topanga [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga]
    70 Venice [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice]
    40 Runyon [Shared: Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    05 Fairfax

  • Not sure what to get 👀? Take our product quiz!

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  • [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara] [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]
    Save $12

    Tower 28 Essentials Set

    Pick Your Custom Shades

    Choose Set  — 
    $88
    $88
  • MakeWaves™ Mascara [Shared: The Tower 28 Beauty MakeWaves™ Mascara] MakeWaves™ Mascara [Shared: Two models wearing the Tower 28 Beauty MakeWaves™ Mascara]
    Bestseller

    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

    Jet
  • Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
    Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Dream Hour [A close up of two models with varying skin tones wearing Tower 28 Beauty's BeachPlease Cream Blush in Dream Hour on their faces while holding the product compact.]

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    DREAM HOUR
  • Shade: Drink [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Drink]
    Shade: Squeeze [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Squeeze]
    Shade: Shake [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Shake]
    Shade: Mix [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Mix]
    Shade: Squeeze [A model who has applied Tower 28 Beauty's JuiceBalm Lip Balm in shade Squeeze on her lips and is also posing with the product between her lips.]

    JuiceBalm Lip Balm

    Buttery Smooth Vegan Lip Balm

    Drink
  • Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)] Milky Lip Set [Shared: Closeup photo of a girl with brown hair smiling, holding up 4 ShineOn Milky Lip Jellies (assorted shades) to her face]
    Save $15

    Milky Lip Set

    5 Bestselling Shades

    MILKY SET
  • Shade: Fill Me In [The Tower 28 Beauty OneLiner in the shade Fill Me In]
    Shade: Draw Me [The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me]
    Shade: Work of Art [The Tower 28 Beauty OneLiner in the shade Work of Art]
    OneLiner [All three shades of the Tower 28 Beauty OneLiner Lip Liner being held in the air by a hand]

    OneLiner Lip Liner

    High-Pigment Lip + Eye Liner

    Fill Me In
  • Shade: Broad [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Broad]
    Shade: Getty [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Getty]
    Shade: Hammer [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Hammer]
    Shade: Simon [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Simon]
    Shade: Simon [A person's face looking naturally sculpted after using the Tower 28 Beauty Sculptino Cream Contour in shade Simon]

    Sculptino™ Cream Contour

    Soft-Matte Bronzer + Contour

    Broad
  • [A model holding the Tower 28 Beauty SOS Rescue Spray in hand.]

    Healthy dewy skin starts here.

    Shop Bestselling Spray
  • Shade: Sun Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Sun Coast]
    Shade: West Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast]
    Shade: Gold Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Gold Coast]
    Shade: Best Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Best Coast]
    Shade: Pacific Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Pacific Coast]
    Shade: West Coast [A close up of a model wearing Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast]
    Allure Best of Beauty 2020 badge

    Bronzino™ Cream Bronzer

    Illuminating Bronzer with Shimmer

    Sun Coast
  • JuiceBalm Lip Balm Set [Shared: A close up of all four shades in Tower 28 Beauty's JuiceBalm Set: Drink, Shake, Mix, and Squeeze.] JuiceBalm Lip Balm [Shared: A close up of all four shades of Tower 28 Beauty's JuiceBalm: Drink, Shake, Mix, and Squeeze.]

    JuiceBalm Set

    All 4 Juicy Shades

    JUICEBALM SET
  • [Shared: Tower 28 Beauty SuperDew Highlight Balm in Clear] [Shared: A model wearing Tower 28 Beauty SuperDew Highlight Balm in Clear]

    SuperDew Highlighter

    Shimmer-Free Universal Highlighter

    No Shade (Clear)
  • Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]
    Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]
    Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]
    Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]

    ShineOn Milky Lip Jelly

    Non-Sticky Lip Gloss

    SESAME

15 products