Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
8 New Shades
[13.0 PLAYA]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
8 New Shades
Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
8 New Shades
[0.5 ALTA]
8 New Shades
[1.5 BW]
8 New Shades
[5.5 HH]
8 New Shades
[7.5 LAD]
8 New Shades
[9.5 MV]
8 New Shades
[12.5 PICO]
8 New Shades
[14.5 RP]
8 New Shades
[19.5 WL]
8 New Shades
Swipe Serum Concealer®
Close-up of a woman's face with blonde hair and gold hoop earrings, wearing a light makeup look. [1.0 BH]
Before and after comparison of a woman's smile with cosmetic effects applied. [1.0 BH]
Close-up of a woman's face with brown hair and hoop earrings, wearing makeup. [1.0 BH]
Before and after comparison of a woman's face with visible skin texture improvement. [1.0 BH]
Close-up of a woman with blonde hair and visible ear, wearing earrings on a white background. [2.0 BU]
[2.0 BU]
Close-up of a woman's face with text indicating product application on skin. [2.0 BU]
[2.0 BU]
Woman with a bright smile, showcasing teeth, on a white background. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment effects. [3.0 CC]
Close-up of a woman's face with a focus on her skin texture, wearing a light-colored top. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment application. [3.0 CC]
Woman with blonde hair wearing gold hoop earrings, holding a cosmetic product. [4.0 DTLA]
Before and after comparison of a woman's smile with concealer after [4.0 DTLA]
Close-up of a woman with a soft smile, wearing minimal makeup. [5.0 EP]
Before and after comparison of a woman's smile [5.0 EP]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[7.0 KTOWN]
[7.0 KTOWN]
[8.0 LBC]
[8.0 LBC]
[9.0 MDR]
[9.0 MDR]
[10.0 NOHO]
[10.0 NOHO]
[11.0 OC]
[11.0 OC]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[14.0 PV]
[14.0 PV]
[15.0 SAMO]
[15.0 SAMO]
[16.0 SB]
[16.0 SB]
[17.0 SD]
[17.0 SD]
[18.0 SGV]
[18.0 SGV]
[19.0 WEHO]
[19.0 WEHO]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[0.5 ALTA]
[0.5 ALTA]
[1.5 BW]
[1.5 BW]
[5.5 HH]
[5.5 HH]
[7.5 LAD]
[7.5 LAD]
[9.5 MV]
[9.5 MV]
[12.5 PICO]
[12.5 PICO]
[14.5 RP]
[14.5 RP]
[19.5 WL]
[19.5 WL]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
Collage of a woman's face with different skin tones and makeup [0.5 ALTA,1.0 BH, 1.5 BW, 2.0 BU, 3.0 CC, 4.0 DTLA] shades.
Collage of medium-tan skintone shades with corresponding color codes. [5.0 EP, 5.5 HH, 6.0 IE, 7.0 KTOWN, 7.5 LAD, 8.0 LBC]
Collage of faces with different skin tones and shades, labeled 'Tan - Deep Skintones'. [9.0 MDR, 9.5 MV, 10.0 NOHO, 11.0 OC, 12.0 PALI, 12.5 PICO]
Collage of faces with different skin tones labeled as 'Deep Skintones'. [13.0 PLAYA, 14.0 PV, 14.5 RP, 15.0 SAMO, 16.0 SB, 17.0 SD]
[16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 19.5 WL, 20.0 WLA]
[Shared]
[Shared]
[Shared]
Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
[13.0 PLAYA]
Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
[0.5 ALTA]
[1.5 BW]
[5.5 HH]
[7.5 LAD]
[9.5 MV]
[12.5 PICO]
[14.5 RP]
[19.5 WL]
Swipe Serum Concealer®
Close-up of a woman's face with blonde hair and gold hoop earrings, wearing a light makeup look. [1.0 BH]
Before and after comparison of a woman's smile with cosmetic effects applied. [1.0 BH]
Close-up of a woman's face with brown hair and hoop earrings, wearing makeup. [1.0 BH]
Before and after comparison of a woman's face with visible skin texture improvement. [1.0 BH]
Close-up of a woman with blonde hair and visible ear, wearing earrings on a white background. [2.0 BU]
[2.0 BU]
Close-up of a woman's face with text indicating product application on skin. [2.0 BU]
[2.0 BU]
Woman with a bright smile, showcasing teeth, on a white background. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment effects. [3.0 CC]
Close-up of a woman's face with a focus on her skin texture, wearing a light-colored top. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment application. [3.0 CC]
Woman with blonde hair wearing gold hoop earrings, holding a cosmetic product. [4.0 DTLA]
Before and after comparison of a woman's smile with concealer after [4.0 DTLA]
Close-up of a woman with a soft smile, wearing minimal makeup. [5.0 EP]
Before and after comparison of a woman's smile [5.0 EP]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[7.0 KTOWN]
[7.0 KTOWN]
[8.0 LBC]
[8.0 LBC]
[9.0 MDR]
[9.0 MDR]
[10.0 NOHO]
[10.0 NOHO]
[11.0 OC]
[11.0 OC]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[14.0 PV]
[14.0 PV]
[15.0 SAMO]
[15.0 SAMO]
[16.0 SB]
[16.0 SB]
[17.0 SD]
[17.0 SD]
[18.0 SGV]
[18.0 SGV]
[19.0 WEHO]
[19.0 WEHO]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[0.5 ALTA]
[0.5 ALTA]
[1.5 BW]
[1.5 BW]
[5.5 HH]
[5.5 HH]
[7.5 LAD]
[7.5 LAD]
[9.5 MV]
[9.5 MV]
[12.5 PICO]
[12.5 PICO]
[14.5 RP]
[14.5 RP]
[19.5 WL]
[19.5 WL]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
Collage of a woman's face with different skin tones and makeup [0.5 ALTA,1.0 BH, 1.5 BW, 2.0 BU, 3.0 CC, 4.0 DTLA] shades.
Collage of medium-tan skintone shades with corresponding color codes. [5.0 EP, 5.5 HH, 6.0 IE, 7.0 KTOWN, 7.5 LAD, 8.0 LBC]
Collage of faces with different skin tones and shades, labeled 'Tan - Deep Skintones'. [9.0 MDR, 9.5 MV, 10.0 NOHO, 11.0 OC, 12.0 PALI, 12.5 PICO]
Collage of faces with different skin tones labeled as 'Deep Skintones'. [13.0 PLAYA, 14.0 PV, 14.5 RP, 15.0 SAMO, 16.0 SB, 17.0 SD]
[16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 19.5 WL, 20.0 WLA]
[Shared]
[Shared]
[Shared]

Swipe Serum Concealer®

$24.00 $24.00
4.8
Rated 4.8 out of 5 stars
923 Reviews

A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.

Shade
Not Sure? Take Shade Quiz
LIGHT
Medium
TAN
DEEP

A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.

Free Shipping $30+ • Free Returns

  • ☁️Lightweight Serum
  • ✨Natural Finish
  • 👌Medium Coverage
  • 🍃Silicone-Free
  • 🙅🏻‍♀️Won't Clog Pores
  • 😳Sensitive Skin Safe

Tell Me More

Swipe on to swipe out dark circles, redness, and blemishes! It’s weightless, easy to blend, and has a hydrating skin-like natural finish that doesn't cling to dry patches.

Earth Sensitive Pledge: Swipe™ packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Hyaluronic Acid: Hydrates skin to keep it looking supple, smooth + bouncy.
Centella Asiatica Leaf Extract: Soothes + calms sensitive skin.
Lysine: Helps the production of collagen + repairs and prevents dry skin.

Ingredient List: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Non-irritating, Clinically Tested for Irritation, Ophthalmologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol-Free, Non-comedogenic, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How To Use

Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.


Pro Tip: Select one shade lighter than your skin tone to brighten!

View full details
[0.5 ALTA]
Swipe Serum Concealer®
0.5 ALTA

Glides like Serum, Covers like Concealer.

Real talk: The concealers that feel like skincare fall short on coverage. That’s why people are obsessed with Swipe. It glides on like a hydrating serum and has real medium-buildable coverage that still looks like skin.

[Shared]
[Shared]

Everyone Can’t Stop Swiping.

Now available in 28 seamless shades.

Find Your Match

F.A.Q.

Is Swipe Serum Concealer safe for sensitive or acne-prone skin?

Yes, Swipe Serum Concealer is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and formulated without silicones. Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.

Can Swipe Serum Concealer be used as a foundation?

Absolutely! You can use Swipe Serum Concealer all over to even skin tone, to spot conceal, or just under the eyes! Swipe Serum Concealer glides on, blends seamlessly, and has none of the hangups of traditional concealers (cakey, heavy, creasy, blotchy, drying…the list goes on!).

How can I get shade matched for Swipe Serum Concealer?

You can find your best shade match by taking our quiz (linked in our navigation bar!) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com. We also offer 30 day free returns to help you find the perfect shade!

Do I need to set Swipe Serum Concealer with powder?

Personal preference! However you usually use concealer, you can use Swipe the same way. It is not needed but if you like to powder your T-zone or want your overall makeup to last longer then powder away!
Reviews
4.8
Rated 4.8 out of 5 stars
Based on 923 reviews
Total 5 star reviews: 801 Total 4 star reviews: 90 Total 3 star reviews: 18 Total 2 star reviews: 3 Total 1 star reviews: 11
97%would recommend this product
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Write a Review (Opens in a new window)
923 reviews
  • J
    Jannice
    I recommend this product
    What Did You Like About This Product? Easy to Blend, Finish, Lasting Power
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    1 month ago
    Big fan

    I constantly get compliments wearing this, but please put the shade names on the container! I bought in person and don't remember what I swatched on my hand.

    Was this helpful?
  • CB
    Constance B.
    Verified Buyer
    I recommend this product
    Skin Challenges Redness, Dryness
    What Did You Like About This Product? Coverage, Easy to Blend, Finish, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Swipe Serum Concealer

    This concealer truly works well. Last week I was told at a restaurant after cooking Indian food for over 40

    years that I was in India in 1969, that I didn't look that old. I am 85.

    Was this helpful?
  • A
    Ann
    Verified Reviewer
    I recommend this product
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Love it

    I’ve been loving the new Swipe Serum Concealer. It’s super hydrating and feels so comfortable on the skin. A little goes a long way, so you only need a small amount for great coverage. It looks so natural, like my skin but better.

    Was this helpful?
  • C
    Candice
    I recommend this product
    Rated 4 out of 5 stars
    4 months ago
    Concealer

    Very natural coverage I like it

    Was this helpful?
  • K
    KandiceLori
    Verified Buyer
    I recommend this product
    Skin Challenges Acne/Blemishes, Dryness, Texture, Hyperpigmentation, Redness
    What Did You Like About This Product? Lasting Power, Easy to Blend, Finish, Coverage, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    5 months ago
    Filter like concealor

    ***STOP AT THIS REVIEW!!! When I tell you a little, I mean a LITTLE goes a loOong way! It really does. When it comes to concealers I’ve tried many. I am true to this concealer like I am my fav restaurant cause it’s that good. It honestly like a filter.

    Was this helpful?
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SHOP ALL
[0.5 ALTA] Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] [1.5 BW] Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] [5.5 HH] Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] [7.5 LAD] Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] [9.5 MV] Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] [12.5 PICO] [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] [14.5 RP] Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] [19.5 WL] Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®
8 New Shades
Swipe Serum Concealer®

All-Over Hydrating Concealer

7.0 KTOWN
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Everyday Base-ics Set
Save $6
Everyday Base-ics Set

Choose Your Shades ($56 Value)

Choose  —  $50.00 $50.00
Tower 28 Beauty SOS Rescue Spray (4 oz) Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] Orange toner spray bottle with text on a red background [Shared]
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SOS Rescue Spray

The Original Hypochlorous Acid Spray

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SOS Rescue + Relief Body Wash Treatment [Shared] SOS Rescue + Relief Body Wash Treatment
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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30
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SunnyDays™ Tinted SPF 30

Sun Protection + Coverage

13 La Cienega
Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard] Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo] A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]
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SOS Recovery Cream

Barrier Repair with Ceramides

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The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet] The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift] MakeWaves® Mascara The Tower 28 Beauty MakeWaves Mini Mascara. [Mini] [Shared] A close up of a person's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous. [Shared]
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MakeWaves® Mascara Duo

Full-Size Mascara in Black + Brown ($40 Value)

Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Orange toner spray bottle with text on a red background [Shared]
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SOS Rescue Spray Refill

Refills 4 Standard Bottles ($112 Value)

Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour] Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour] Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour] Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour] Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour] Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour] Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour] Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours] Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour] After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours] BeachPlease Cream Blush
BeachPlease Cream Blush

Luminous Cheek + Lip Color

Magic Hour