Skip to content

Oops, Your Cart is Empty!

You're $30 away from FREE shipping!

You're

 $30 

away from a FREE poppi ShineOn Gloss!
SOS Spray Bottle

Hit Refresh on Stressed-Out Skin.

This derm-approved skin saver calms, soothes, and protects on the go.
Meet SOS Spray
Shade Match

Need a Shade Match?

Every 😊 is different! Find the shade that’s right for you!
3 Min Quiz

Estimated Subtotal:

$0.00
Continue Shopping

Your Cart

(0 Items)
You're $30 away from FREE shipping!

You're

 $30 

away from a FREE poppi ShineOn Gloss!

Loading...

Estimated Subtotal:

$0.00
Taxes and shipping calculated at checkout

NEW! The Bleach Bath Kit 🫧

FREE U.S shipping on orders $30+

  • NEW! Bestsellers
  • Shop
    • All
    • Skincare
    • Complexion
    • Lip
    • Eye
    • Cheek
    • Sets
    • Merch
  • Find My Shade
  • By Skin Concern
    • Acne
    • Eczema
    • Redness + Rosacea
    • Sensitivity
    • Dryness
    • Oily + Dehydrated
  • Trending
    • SOS Spray
    • Swipe Concealer
    • Holiday Shop
    • Merch
  • About
  • Sets Are Here!
    Sets Are Here!
    Shop Now
  • Login
  • FAQs
  • Contact Us
  • Instagram
  • Tiktok
Tower 28 Beauty
  • Shop
    • All
      • New
      • Bestsellers
      • Sets
    • Shop
      • Skincare
      • Complexion
      • Lip
      • Cheek
      • Eye
    • By Skin Concern
      • Acne
      • Eczema
      • Redness + Rosacea
      • Sensitivity
      • Dryness
      • Oily + Dehydrated
    • Trending
      • SOS Spray
      • Swipe Concealer
      • Holiday Shop
      • Merch
    GoGo Cooling Shimmer Eyeshadow
    SOS Rescue Spray
  • Holiday ✨
  • Find My Shade
  • About
Log in Cart
Forgot someone on your list?
Gift $50, Get $10!
Instant delivery, zero wrapping,
+ a little extra on us.
Offer ends 11:59pm PST on December 25th, 2025. $10 gift card is automatically applied at checkout once eligible and cannot be combined with other discounts, promotions, or offers. Not valid on previous purchases and cannot be applied to future orders once expired. Tower 28 Beauty reserves the right to modify or cancel this promotion at any time. For any concerns, please reach out to hey@tower28beauty.com .
Shop Now

A juicy newsletter and 10% off? You read that right.

Follow us @tower28beauty

[A close up of seven Tower 28 Beauty MakeWaves Mascara.]
[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]
[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]
[A close up of a model wearing a Tower 28 Beauty earring.]
[A close up of seven Tower 28 Beauty MakeWaves Mascara.]
[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]
[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]
[A close up of a model wearing a Tower 28 Beauty earring.]
Made in L.A.

Shop All

  • Shop All
  • Makeup
  • Skincare
  • Shade Finder

Tower 28

  • Philosophy
  • About
  • Blog
  • Stores + Sellers
  • Careers

Support

  • Contact
  • Accessibility
  • FAQ
  • Cookie Preferences

Legal

  • Terms
  • Shipping & Returns
  • Privacy Policy
  • Giveaway Terms

Social

  • Instagram
  • YouTube
  • TikTok
© 2025, Tower 28 Beauty
[A photo of Amy Liu, founder and CEO of Tower 28 Beauty, outdoors in natural lighting.]

Note from Amy

I've had sensitive skin my entire adult life. Sensitive skin can take so many forms, but for me it means eczema. After 15+ years working as a beauty executive, I was frustrated that my sensitive, problem skin meant I was limited to serious brands that felt clinical (like someone in a lab coat was selling to me!)

  • Choosing a selection results in a full page refresh.
  • Opens in a new window.