Careers

Who We Are

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

What You’ll Be Doing
The Brand Marketing Manager role is responsible for driving brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence. In addition, the brand marketing manager's primary responsibilities include owning and uncovering deep insights across consumer, category, culture and consumption (The 4 C’s) to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial competency and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.
 

Key Responsibilities

• Work harmoniously with cross-functional Tower 28 teams (Product, Operations, Creative, Social, Influencer, Community) to develop collaborative strategies for brand and product marketing. 
• Manage product launch cycle to ensure on time delivery and proactively identify issues and work across teams (product, ops, creative) to resolve. (eg. packettes, packaging, claims etc)
• Assist Director with the management of a launch GTM timeline and coordinate all launch elements including the evaluations of formulations, competitive advantages, clinical testing, retail launch campaigns and 360 Marketing GTM plans.
• Develop analysis and gather information to support plans/strategy development and provide market recommendations that drive business results.
• Pulling and analyzing sell-thru data in addition to researching sub-category trends to develop insights that support short and long-term growth across multiple retail channels. 
• Develop and analyze business data, contribute to drawing conclusions, understand and begin to articulate category knowledge and the customer business cycle.
• Operational excellence: Ensure forecast reflects promotional grid, channel demands and XFN marketing partner needs. Perform forecasting, consumption, shipment and inventory analysis autonomously.
• Manage day-to-day partnerships (ideation, vetting, shipping, comms)
• Manage the highly complex forecasting process that goes along with viral products
• Work intimately with XFN marketing partners (Social, Influencer, Community, Digital) to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations.

Qualifications

• 6+ years of business related experience focused on quantitative data management and project management skills
• Information & Data management
• Project Management Skills
• Rigorous quantitative data analysis skills
• Prioritization & Organization Skills
• Strong Interpersonal Skills (written and oral)
• Must be professional and energetic with a positive attitude

You Have…

• Hustle: Resourcefulness, can-try-attitude, out of the box thinking.
• Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
• Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects. 
• Cool: Stay calm under pressure, ability to influence, high emotional intelligence
• Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change

We Offer

• Salary range: $100-145k depending on experience
• Excellent benefits, including healthcare, dental, vision
• Holidays, vacation, and sick time
• Summer Fridays and quiet week between Christmas and New Years

Apply Here

AWhat You’ll Be Doing 

We're looking for a Social Media Manager who's equal parts creative, data-driven and strategic- someone who can run a full program, lead a small internal team, and manage an agency. You'll split your focus between Instagram and TikTok, with a sharp instinct for what works on each. You'll set the strategy, visual identity, keep the calendar tight, and hold the creative bar for everything we put out — knowing when to brief others and when to roll up your sleeves.

Strategy & planning

• Own social strategy across Instagram and TikTok - balancing long-term brand building with real-time cultural moments.
• Build and manage the content calendar end-to-end: planning, scheduling, and maintaining a consistent cadence across campaigns, product launches, and cultural moments
• Stay ahead of algorithm shifts, platform updates, and competitive movements and act on them quickly when it matters.

Creative direction & content

• Build a visual social strategy in partnership with creative/agency: repeatable visual formats that instantly signal “this is Tower 28” even without a logo. Must define what Tower 28 looks like and sounds like every single day on social. 
• Own content ideation and execution across TikTok, Reels, Stories, and IG Feed— in partnership with creative.
• Lead campaigns, product drops, and brand initiatives to be social-first, inclusive of visual strategy and narratives that stop the scroll, drive engagement and high entertainment.
• Day to day management of platforms including posting, scheduling and light community management when needed.
• Shoot and edit content yourself when the moment calls for it — at events, activations, or when speed matters more than production.

Team & Agency leadership

• Manage and develop two direct reports: a Video Content Producer (Coordinator level) and summer intern.
• Own the agency relationship for owned channel content: creative briefing, product coordination, creative production and approvals.
• Manage incoming social requests from retail and paid social: briefing the team or agency as needed and ensuring deliverables stay on track and on brand.
• Set a high bar for the team: provide clear direction, real feedback, and develop their skills over time

Community & Brand Presence

• Keep a pulse on conversations happening across beauty, culture, and adjacent spaces and show up in them thoughtfully on behalf of the brand
• Engage with relevant brand, creator, and cultural content in a way that builds awareness and reflects our personality

Performance & insights

• Monitor social performance against established KPIs, providing input and recommendations as strategy evolves
• Analyze campaign performance and generate regular reports, translating data into clear, actionable insights for the team and leadership
• Provide ongoing recommendations to optimize content, engagement, and growth across channels
• Bring audience signals and cultural observations back to the business to inform content, product, and brand decisions

WHAT WE’RE LOOKING FOR:

• 4+ years managing social for a beauty, fashion or lifestyle brand, with real, measurable growth to show for it. 
• Deep platform fluency on TikTok and Instagram: the algorithm, the formats, how people actually consume content
• A genuine understanding of beauty and skincare: The trends, the products, the ingredients, and what moves consumers
• Strong copywriting with a sharp instinct for brand voice and tone
• Experience managing direct reports and/or agency partners
• Proficiency with social analytics tools (Dash Social, Nectar AI and similar tools) and social creative tools (Figma, Canva, CapCut)
• The organizational skills to hold a lot without dropping anything
• A plus if you can shoot and edit, not just direct

YOU’LL THRIVE HERE IF: 

• You have a point of view. You know what's happening across platforms, you understand what fits the brand and what doesn't, and you bring strong opinions to the table — rooted in both instinct and data.
• You think in stories. You don't just post content: you think about narrative, arc, and how individual pieces ladder up to something bigger. You know how to make a product launch feel like a moment, and a brand feel like a world.
• You're deeply organized. Managing an internal team, an agency, and a packed content calendar across two primary platforms takes real systems thinking. You prioritize well and nothing slips.
• You're a creative problem solver. You don't need a big budget or a full production team to make something great. You're resourceful, you think on your feet, and you find a way.
• You take ownership. You don't wait to be told what to do next. You chart your own path, motivate the people around you, and make the work better by being in the room.
• You're tuned into culture. Not just beauty: fashion, design, and every major cultural moment. You understand why things resonate, not just what's trending, and you bring that awareness into your content every day.
• You're energized by building. This is a founder-led environment where there's real room to shape what the program looks like

Salary Band: $90,000-115,000 USD
Apply Here

What You’ll Be Doing

The Director of Content will lead the editorial vision, content architecture, social production, and performance optimization of Tower 28's content across owned and earned channels: social, digital, and creator-driven. This person will own the content calendar end-to-end, translating brand and product priorities into a steady cadence of storytelling that builds affinity and drives conversion, while managing a pipeline of creators, UGC, and in-house production to keep high-volume output without sacrificing brand voice. We are looking for someone who is creative, editorially fluent, comfortable managing production timelines and budgets, and deeply engrained in platform trends and content performance data. 

This role will also lead content narrative across platforms and initiatives, driving cultural relevance, community engagement, impactful paid performance and direct commerce.

Key Responsibilities 

Content Strategy, Editorial Vision & Voice

• Own the content vision, narrative output and editorial strategy for Tower 28 Beauty across all owned channels (social, digital, email/SMS, site), ensuring every piece of content ladders up to brand and business priorities both in words and visual expression.
• Set content pillars, narrative arcs, and tentpole moments that align with brand campaigns and product launches
• Craft the words we use to tell our story across all consumer touchpoints, from campaign messaging, product copy, social stories, paid media, email, etc.
• Build and manage the always-on content calendar, balancing product education, brand storytelling, community engagement, and cultural/trend-driven moments
• Stay ahead of platform shifts, format trends, and emerging channels, and adjust content strategy in real time to keep Tower 28 culturally relevant and competitive

Production & Creative Execution

• Lead a high-output content production pipeline by planning and overseeing shoots, from concepting through final cut/edit
• Partner with Creative on visual direction to ensure content maintains brand identity while flexing for platform-specific best practices
• Build repeatable content systems/templates (series, formats, franchises) that reduce production lift while keeping content fresh
• Identify, brief, and manage creator and UGC partnerships that generate authentic, high-performing content and expand organic reach

Performance & Optimization

• Own content performance reporting by tracking engagement, reach, conversion, and growth metrics across channels 
• Run a test-and-learn approach to content formats, hooks, and channels, doubling down on what performs and killing what doesn't
• Partner with Paid Media/Growth team to identify organic content with paid potential and vice versa

Cross-Functional Partnership

• Work closely with Brand Marketing, Product Development, and Sales to ensure content supports launches, campaigns, and retail moments with the right assets at the right time
• Serve as the content point of contact for retail and event teams, turning launches, activations, and IRL moments into scalable social/digital content
• Represent the content lens in brand-wide planning, flagging where content capabilities or platform realities should shape broader marketing decisions

Team Leadership

• Manage and mentor content creators, editors, and/or coordinators, setting clear priorities and fostering a culture of creativity and speed
• Build workflows and processes that let the content team scale output without burning out or losing quality

Qualifications 

• Bachelor's degree required
• 7-9 years of full-time work experience in social media or marketing roles 
• Enthusiasm for scaling brands and social presence in a fast-paced environment
• Exceptional written and verbal communication skills with the ability to tell compelling narratives across various channels and contexts
• Creative mindset and enjoys brainstorming and exploring new ways to bring the brand to life
• Demonstrated success in growing brand awareness, engagement, and community through content 
• Passion for following consumer and cultural insights
• Ability to operate both strategically and tactically, as a hands-on collaborator
• Comfortable with ambiguity and adapting to shifting priorities
• Ideally has managed others in the past (associates, coordinators, interns)
• Strong team player

You Have…

• Hustle: Resourcefulness, can-try-attitude, out of the box thinking.
• Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
• Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects. 
• Cool: Stay calm under pressure, ability to influence, high emotional intelligence
• Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change

We Offer

• Salary range: $145-165k depending on experience
• Excellent benefits, including healthcare, dental, vision
• Holidays, vacation, and sick time
• Summer Fridays and quiet week between Christmas and New Years

Apply Now