I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).
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![[Nine Tower 28 Beauty Swipe Serum Concealer laid out across a purple background.]](http://www.tower28beauty.com/cdn/shop/collections/ezgif.com-crop.gif?crop=center&height=240&v=1694031373&width=240)
![[Three models standing on the beach wearing Tower 28 Beauty products on their faces.]](http://www.tower28beauty.com/cdn/shop/collections/makeup_776fddc0-b785-4377-af70-06a4f1c08a33.jpg?crop=center&height=240&v=1694032196&width=240)
![[Two models holding Tower 28 Beauty's Swipe Serum Concealer in their hands.]](http://www.tower28beauty.com/cdn/shop/collections/makeup.jpg?v=1694031517&width=5120)
![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear]](//www.tower28beauty.com/cdn/shop/files/LipSoftieSet_1.png?crop=center&v=1707495234&width=450)
![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]](//www.tower28beauty.com/cdn/shop/files/LipSoftieSet_2.png?crop=center&v=1707495234&width=450)
Low stock![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](//www.tower28beauty.com/cdn/shop/files/Set-Tower28Essentials.png?crop=center&v=1692650977&width=450)
![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](//www.tower28beauty.com/cdn/shop/files/Tower28Essentials.png?crop=center&v=1692650977&width=450)
Save $12![Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)]](//www.tower28beauty.com/cdn/shop/files/MilkySet.png?crop=center&v=1690916667&width=450)
![Milky Lip Set [Shared: Closeup photo of a girl with brown hair smiling, holding up 4 ShineOn Milky Lip Jellies (assorted shades) to her face]](//www.tower28beauty.com/cdn/shop/products/p2375442-av-01_30084525-2e03-4843-a6ff-1673bab92f44.png?crop=center&v=1690916667&width=450)
Save $15![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear]](http://www.tower28beauty.com/cdn/shop/files/LipSoftieSet_1.png?crop=center&v=1707495234&width=450)
![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/LipSoftieSet_2.png?crop=center&v=1707495234&width=450)
![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](http://www.tower28beauty.com/cdn/shop/files/Set-Tower28Essentials.png?crop=center&v=1692650977&width=450)
![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](http://www.tower28beauty.com/cdn/shop/files/Tower28Essentials.png?crop=center&v=1692650977&width=450)
![Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)]](http://www.tower28beauty.com/cdn/shop/files/MilkySet.png?crop=center&v=1690916667&width=450)
![Milky Lip Set [Shared: Closeup photo of a girl with brown hair smiling, holding up 4 ShineOn Milky Lip Jellies (assorted shades) to her face]](http://www.tower28beauty.com/cdn/shop/products/p2375442-av-01_30084525-2e03-4843-a6ff-1673bab92f44.png?crop=center&v=1690916667&width=450)
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
![[A close up of the Tower 28 Beauty BeachPlease Cream Blush swatched onto a purple surface.]](http://www.tower28beauty.com/cdn/shop/files/vertical-1_0011_TOWER28-STILL-LIFE-NY-09.jpg?v=1686757178&width=400)
![[A close up of a model wearing the Tower 28 Beauty ShineOn Lip Jelly in XOXO and holding the product next to her face.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta6_31a9518b-2471-46ea-85a8-ab2111a0c1f1.jpg?v=1690919690&width=400)
![[A photo of Amy Liu, founder and CEO of Tower 28 Beauty, outdoors in natural lighting.]](http://www.tower28beauty.com/cdn/shop/files/Amy_Liu_1_1.jpg?v=1686770316&width=900)
![Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]](http://www.tower28beauty.com/cdn/shop/files/Set-Go-To.png?crop=center&v=1692649879&width=450)
![Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]](http://www.tower28beauty.com/cdn/shop/files/Set-Go-To_1.png?crop=center&v=1692650181&width=450)
![JuiceBalm Lip Balm Set [Shared: A close up of all four shades in Tower 28 Beauty's JuiceBalm Set: Drink, Shake, Mix, and Squeeze.]](http://www.tower28beauty.com/cdn/shop/files/JuiceBalmSet_4.png?crop=center&v=1690916634&width=450)
![JuiceBalm Lip Balm [Shared: A close up of all four shades of Tower 28 Beauty's JuiceBalm: Drink, Shake, Mix, and Squeeze.]](http://www.tower28beauty.com/cdn/shop/files/JuiceBalm-Hero-1_0fc436e0-54fa-4e0a-81f4-10f6913a252b.jpg?crop=center&v=1690916634&width=450)
![SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream. Shared]](http://www.tower28beauty.com/cdn/shop/files/Set_20-_20SOS_20Complete_20Routine.png?crop=center&v=1690468055&width=450)
![SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream.]](http://www.tower28beauty.com/cdn/shop/files/SOSCompleteSkincareRoutine.jpg?crop=center&v=1690915796&width=450)
![[Shared: photo of the Tower 28 Beauty LipSoftie™ Confetti Cake Gift Set]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-CC_a52069fb-69ce-40c2-8a97-a038e28740fa.png?crop=center&v=1713225861&width=450)
![[Shared: Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-CC.jpg?crop=center&v=1713225861&width=450)