I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).
Choosing a selection results in a full page refresh.
![[Nine Tower 28 Beauty Swipe Serum Concealer laid out across a purple background.]](http://www.tower28beauty.com/cdn/shop/collections/ezgif.com-crop.gif?crop=center&height=512&v=1694031373&width=512)
![[Three models standing on the beach wearing Tower 28 Beauty products on their faces.]](http://www.tower28beauty.com/cdn/shop/collections/makeup_776fddc0-b785-4377-af70-06a4f1c08a33.jpg?crop=center&height=512&v=1694032196&width=512)
![[Three models standing on the beach wearing Tower 28 Beauty products on their faces.]](http://www.tower28beauty.com/cdn/shop/collections/makeup_776fddc0-b785-4377-af70-06a4f1c08a33.jpg?v=1694032196&width=5120)
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
![[A close up of the Tower 28 Beauty BeachPlease Cream Blush swatched onto a purple surface.]](http://www.tower28beauty.com/cdn/shop/files/vertical-1_0011_TOWER28-STILL-LIFE-NY-09.jpg?v=1686757178&width=400)
![[A close up of a model wearing the Tower 28 Beauty ShineOn Lip Jelly in XOXO and holding the product next to her face.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta6_31a9518b-2471-46ea-85a8-ab2111a0c1f1.jpg?v=1690919690&width=400)
![[A photo of Amy Liu, founder and CEO of Tower 28 Beauty, outdoors in natural lighting.]](http://www.tower28beauty.com/cdn/shop/files/Amy_Liu_1_1.jpg?crop=center&height=2880&v=1686770316&width=2880)
![05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2005.png?crop=center&v=1692379968&width=500)
![10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2010.png?crop=center&v=1692379968&width=500)
![13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2013.png?crop=center&v=1692379968&width=500)
![15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2015.png?crop=center&v=1692379968&width=500)
![18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2018.png?crop=center&v=1692379968&width=500)
![20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2020.png?crop=center&v=1692379968&width=500)
![25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2025.png?crop=center&v=1692379995&width=500)
![30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2030.png?crop=center&v=1692379995&width=500)
![35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2035.png?crop=center&v=1692379995&width=500)
![38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2038.png?crop=center&v=1692379995&width=500)
![40 Runyon [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2040.png?crop=center&v=1692379995&width=500)
![45 Silver Lake [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2045.png?crop=center&v=1692379995&width=500)
![50 Sunset [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2050.png?crop=center&v=1692379995&width=500)
![55 Temescal [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2055.png?crop=center&v=1692379995&width=500)
![60 Third St [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2060.png?crop=center&v=1692379995&width=500)
![65 Topanga [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2065.png?crop=center&v=1692379995&width=500)
![70 Venice [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2070.png?crop=center&v=1692379995&width=500)
![40 Runyon [Shared: Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]](http://www.tower28beauty.com/cdn/shop/files/SD-40-Runyon-Model-2_06d95810-d54b-4adf-875d-b786018f9fdb.jpg?crop=center&v=1691649528&width=500)
![4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A04_20oz.png?crop=center&v=1691906571&width=500)
![1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A01_20oz.png?crop=center&v=1691906571&width=500)
![Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A016_20oz.png?crop=center&v=1691906571&width=500)
![[Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]](http://www.tower28beauty.com/cdn/shop/files/SOSJumbo.jpg?crop=center&v=1691906584&width=500)
![[Shared: Tower 28 Beauty SOS Rescue Serum]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Serum.png?crop=center&v=1690916751&width=500)
![[Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]](http://www.tower28beauty.com/cdn/shop/products/s2513059-av-06.png?crop=center&v=1690916751&width=500)
![[Shared: Tower 28 Beauty SOS Recovery Cream]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Cream.png?crop=center&v=1690916734&width=500)
![[Shared: A model applying Tower 28 Beauty SOS Recovery Cream on her face]](http://www.tower28beauty.com/cdn/shop/files/CampaignMood.jpg?crop=center&v=1690916734&width=500)
![SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream. Shared]](http://www.tower28beauty.com/cdn/shop/files/Set_20-_20SOS_20Complete_20Routine.png?crop=center&v=1690468055&width=500)
![SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream.]](http://www.tower28beauty.com/cdn/shop/files/SOSCompleteSkincareRoutine.jpg?crop=center&v=1690915796&width=500)