Get the limited edition earring collab

Shop The Drop

Get the limited edition earring collab

Shop The Drop

  • Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    MakeWaves™ Mascara
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    New Color

    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

    Drift  (NEW)*
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    4 OZ / 120 ML
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    11.0 OC [Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC]
    12.0 PALI [Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI]
    13.0 PLAYA [Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA]
    14.0 PV [Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV]
    15.0 SAMO [Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO]
    16.0 SB [Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB]
    17.0 SD [Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD]
    18.0 SGV [Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV]
    19.0 WEHO [Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO]
    20.0 WLA [Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA  (NEW)*
  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush] Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
    Save $6

    Go-To Set

    Pick Your Custom Shades

    Choose Set
    $56
    $56
    On Sale Sold out
  • Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]
    Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]
    Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Pistachio
  • [Shared: Limited Edition ShineOn Lip Jelly "Lip Drip Duo" featuring the shades Chestnut and Chill.] [Shared: Limited Edition ShineOn Lip Jelly "Lip Drip Duo" featuring the shades Chestnut and Chill on a table.]
    Save $10

    Lip Drip Duo

    Cookie Butter Lip Gloss Set

    Chestnut/Chill  (NEW)*
  • SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream. Shared] SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream.]
    Save $14

    Complete SOS Skincare Routine

    An Intentionally Basic Routine

    Choose Set
    $72
    $72
    On Sale Sold out
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    40 Runyon [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]
    45 Silver Lake [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake]
    50 Sunset [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset]
    55 Temescal [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal]
    60 Third St [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St]
    65 Topanga [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga]
    70 Venice [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice]
    40 Runyon [Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    05 Fairfax
  • [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara] [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]
    Save $12

    Tower 28 Essentials Set

    Pick Your Custom Shades

    Choose Set
    $88
    $88
    On Sale Sold out
  • Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
    Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Dream Hour [A close up of two models with varying skin tones wearing Tower 28 Beauty's BeachPlease Cream Blush in Dream Hour on their faces while holding the product compact.]

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    DREAM HOUR
  • Shade: Drink [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Drink]
    Shade: Squeeze [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Squeeze]
    Shade: Shake [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Shake]
    Shade: Mix [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Mix]
    Shade: Squeeze [A model who has applied Tower 28 Beauty's JuiceBalm Lip Balm in shade Squeeze on her lips and is also posing with the product between her lips.]

    JuiceBalm Lip Balm

    Buttery Smooth Vegan Lip Balm

    Drink
  • Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)] Milky Lip Set [Shared: Closeup photo of a girl with brown hair smiling, holding up 4 ShineOn Milky Lip Jellies (assorted shades) to her face]
    Save $15

    Milky Lip Set

    5 Bestselling Shades

    Choose Set
    $65
    $65
    On Sale Sold out
  • Shade: Fill Me In [The Tower 28 Beauty OneLiner in the shade Fill Me In]
    Shade: Draw Me [The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me]
    Shade: Work of Art [The Tower 28 Beauty OneLiner in the shade Work of Art]
    OneLiner [All three shades of the Tower 28 Beauty OneLiner Lip Liner being held in the air by a hand]

    OneLiner Lip Liner

    High-Pigment Lip + Eye Liner

    Fill Me In
  • Shade: Broad [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Broad]
    Shade: Getty [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Getty]
    Shade: Hammer [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Hammer]
    Shade: Simon [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Simon]
    Shade: Simon [A person's face looking naturally sculpted after using the Tower 28 Beauty Sculptino Cream Contour in shade Simon]

    Sculptino™ Cream Contour

    Soft-Matte Bronzer + Contour

    Broad
  • Shade: Sun Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Sun Coast]
    Shade: West Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast]
    Shade: Gold Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Gold Coast]
    Shade: Best Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Best Coast]
    Shade: Pacific Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Pacific Coast]
    Shade: West Coast [A close up of a model wearing Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast]
    Allure Best of Beauty 2020 badge

    Bronzino™ Cream Bronzer

    Illuminating Bronzer with Shimmer

    Sun Coast
  • JuiceBalm Lip Balm Set [Shared: A close up of all four shades in Tower 28 Beauty's JuiceBalm Set: Drink, Shake, Mix, and Squeeze.] JuiceBalm Lip Balm [Shared: A close up of all four shades of Tower 28 Beauty's JuiceBalm: Drink, Shake, Mix, and Squeeze.]

    JuiceBalm Set

    All 4 Juicy Shades

    Choose Set
    $60
    $60
    On Sale Sold out
  • [Shared: Tower 28 Beauty SuperDew Highlight Balm in Clear] [Shared: A model wearing Tower 28 Beauty SuperDew Highlight Balm in Clear]

    SuperDew Highlighter

    Shimmer-Free Universal Highlighter

    No Shade (Clear)
  • Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]
    Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]
    Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]
    Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]

    ShineOn Milky Lip Jelly

    Non-Sticky Lip Gloss

    SESAME
  • [Shared: Tower 28 Beauty's MakeWaves Lash Curler] [Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]
    New

    MakeWaves™ Lash Curler

    Curls, Lifts, + Gentle On The Lashes
  • [Shared: Tower 28 Beauty's holiday set "Comfy BFF" which features two Tower 28 x Comfy® Originals comfys and two full sized ShineOn Lip Jellies.] [Shared: A collage of images showing two models lounging in Tower 28 Beauty x Comfy® Originals comfy and enjoying Tower 28 Beauty x Deux Cookie Butter Drip.]
    Save $10

    Comfy BFF Set

    Pick Your Custom Shades

    Choose Set
    $122
    $122
    On Sale Sold out
  • [Shared]
    [Pair]
    [Shared]
    New

    T28 x STUDS Earring

    Reversible Flatback Stud Earring (Singular).

    Single
  • [Shared: Limited Edition ShineOn Lip Jelly "Lip Drip Duo" featuring the shades Chestnut and Chill.] [Shared: Limited Edition ShineOn Lip Jelly "Lip Drip Duo" featuring the shades Chestnut and Chill on a table.]
    Save $10

    Lip Drip Duo

    Cookie Butter Lip Gloss Set

    Chestnut/Chill  (NEW)*
  • [Shared: Tower 28 Beauty's light purple and white fleece Comfy®] [Shared: A collage of images showing two models lounging in Tower 28 Beauty x Comfy® Originals comfy and enjoying Tower 28 Beauty x Deux Cookie Butter Drip.]
    New

    Tower 28 x Comfy® Original

    Wearable Blanket That Feels Like a Hug
  • [Shared: A pair of Tower 28 Beauty's white crew socks designed with orange cross stiching that says "Tower 28" and "#ItsOkayToBeSensitive"] [Shared: A model on the left lounging in her Tower 28 Beauty x Comfy Original Comfy, which is in light purple, while the model on the right props her feet on the wall to show her white Tower 28 Beauty socks, which are branded with orange cross stitching that says "Tower 28".]
    New

    Tower 28 x SET ACTIVE Toasty Toes Socks

    Made by SET ACTIVE + Designed by Us
  • [Shared: Tower 28 Beauty's holiday set "Comfy BFF" which features two Tower 28 x Comfy® Originals comfys and two full sized ShineOn Lip Jellies.] [Shared: A collage of images showing two models lounging in Tower 28 Beauty x Comfy® Originals comfy and enjoying Tower 28 Beauty x Deux Cookie Butter Drip.]
    Save $10

    Comfy BFF Set

    Pick Your Custom Shades

    Choose Set
    $122
    $122
    On Sale Sold out
  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush] Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
    Save $6

    Go-To Set

    Pick Your Custom Shades

    Choose Set
    $56
    $56
    On Sale Sold out
  • Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    MakeWaves™ Mascara
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    New Color

    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

    Drift  (NEW)*
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Choose Set
    $36
    $36
    On Sale Sold out
  • [Shared] [Shared: Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Save $8

    MakeWaves™ Mascara Set

    Lengthening + Volumizing Mascara
  • Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)] Milky Lip Set [Shared: Closeup photo of a girl with brown hair smiling, holding up 4 ShineOn Milky Lip Jellies (assorted shades) to her face]
    Save $15

    Milky Lip Set

    5 Bestselling Shades

    Choose Set
    $65
    $65
    On Sale Sold out
  • [Shared: Tower 28 Beauty's Holiday Drip Gift Box which includes a light purple Comfy®, a pair of white crew socks with orange details, Deux Cookie Butter Drip, and Lip Drip Duo.] [Shared]
    Save $12

    Holiday Drip Gift Box

    Exclusive Gift Set
  • [Shared: Tower 28 Beauty's limited edition Cookie Butter collaboration with DEUX.] [Shared: Tower 28 Beauty's limited edition Cookie Butter collaboration with DEUX on a green dinner plate with shimmery cookie butter spilling out of the jar.]
    New

    Tower 28 x DEUX Cookie Butter Drip

    Good-For-You + Vegan
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Choose Set
    $36
    $36
    On Sale Sold out
  • [Shared: Tower 28 Beauty SOS Recovery Cream] [Shared: A model applying Tower 28 Beauty SOS Recovery Cream on her face]
    New

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    1.86 OZ / 55 ML
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    4 OZ / 120 ML
  • SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream. Shared] SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream.]
    Save $14

    Complete SOS Skincare Routine

    An Intentionally Basic Routine

    Choose Set
    $72
    $72
    On Sale Sold out
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    40 Runyon [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]
    45 Silver Lake [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake]
    50 Sunset [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset]
    55 Temescal [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal]
    60 Third St [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St]
    65 Topanga [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga]
    70 Venice [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice]
    40 Runyon [Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    05 Fairfax
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

    SOS Rescue Serum

    Redness Relief with Hypochlorous Acid

    1.5 OZ / 60 ML

We’re making a (safe) space for sensitive skin. [SOS Spray] We’re glad you’re here! SOS Cream - 1.86 OZ / 55 ML[SOS Cream-1.86 OZ / 55 ML-40179231653943-Shared]

A closeup of a model with glossy lips wearing the Tower 28 Beauty ShineOn Lip Jelly.
#ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹
Safe for Sensitive Skin

We’re strict about what goes into our products (and what stays out). Our therapist calls it setting healthy boundaries.

High-Performance

No compromises. Our award-winning clean makeup and skincare are top-shelf for a reason. Just ask Allure (Best of Beauty Winner x4!).

Vegan + Cruelty-Free

ALL Tower 28 products are made without animal byproducts and never tested on animals (just humans!). That means avoiding common ingredients like beeswax, carmine, and lanolin.

Earth Sensitive

We're committed to sustainability across all aspects of our brand, from ingredients (ex. no micro-plastics), to packaging (all made from min 50% post-consumer resin), to how we ship our products to you.

Why We Care
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Choose Set
    $36
    $36
    On Sale Sold out
  • [Shared: Tower 28 Beauty SOS Recovery Cream] [Shared: A model applying Tower 28 Beauty SOS Recovery Cream on her face]
    New

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    1.86 OZ / 55 ML
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    4 OZ / 120 ML
  • SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream. Shared] SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream.]
    Save $14

    Complete SOS Skincare Routine

    An Intentionally Basic Routine

    Choose Set
    $72
    $72
    On Sale Sold out
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    40 Runyon [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]
    45 Silver Lake [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake]
    50 Sunset [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset]
    55 Temescal [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal]
    60 Third St [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St]
    65 Topanga [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga]
    70 Venice [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice]
    40 Runyon [Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    05 Fairfax
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

    SOS Rescue Serum

    Redness Relief with Hypochlorous Acid