NEW + ONLINE EXCLUSIVE

SOS (Store. Our. Stuff.) Makeup Bag

For a limited time, celebrate the launch with us. This bag is yours, free with any $80+ order ($24 value).

Get Your Bag

NEW + ONLINE EXCLUSIVE

SOS (Store. Our. Stuff.) Makeup Bag

For a limited time, celebrate the launch with us. This bag is yours, free with any $80+ order ($24 value).

Get Your Bag
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    TikTok Viral

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Size
    Standard
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    Shade
    4.0 DTLA
  • Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    Iced XOXO [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO]
    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Shade
    Pistachio
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing Mascara

    Color
    Jet
  • [Shared: Tower 28 Beauty SOS Routine] [Shared: Tower 28 Beauty SOS Routine]
    Save on Sets

    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer Set

    Default Title
  • Jumbo [Tower 28 Beauty SOS Recovery Cream in Jumbo Size]
    Standard [Tower 28 Beauty SOS Recovery Cream in Standard Size]
    [Shared: Tower 28 Beauty SOS Recovery Cream]
    New

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    Size
    Jumbo
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    Shade
    05 Fairfax
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurred and Smoothed Skin

    Shade
    Palisades Pink
  • [Shared: Tower 28 Beauty SOS Bestsellers Kit] [Shared: Tower 28 Beauty SOS Bestsellers Kit includes a full-size SOS Spray]
    Save on Sets

    SOS Rescue Bestsellers Kit

    Limited Edition Skincare Trio

    Default Title

We’re making a (safe) space for sensitive skin. [SOS Spray] We’re glad you’re here! SOS Cream - 1.86 OZ / 55 ML[SOS Cream-1.86 OZ / 55 ML-40179231653943-Shared]

#ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹 #ItsOkayToBeSensitive 🥹
Safe for Sensitive Skin

We’re strict about what goes into our products (and what stays out). Our therapist calls it setting healthy boundaries.

High-Performance

No compromises. Our award-winning clean makeup and skincare are top-shelf for a reason. Just ask Allure (Best of Beauty Winner x4!).

Vegan + Cruelty-Free

ALL Tower 28 products are made without animal byproducts and never tested on animals (just humans!). That means avoiding common ingredients like beeswax, carmine, and lanolin.

Earth Sensitive

We're committed to sustainability across all aspects of our brand, from ingredients (ex. no micro-plastics), to packaging (all made from min 50% post-consumer resin), to how we ship our products to you.

Why We Care
  • [Shared: Tower 28 Beauty SOS Bestsellers Kit] [Shared: Tower 28 Beauty SOS Bestsellers Kit includes a full-size SOS Spray]
    Save on Sets

    SOS Rescue Bestsellers Kit

    Limited Edition Skincare Trio

    Default Title
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save on Sets

    SOS Spray Duo

    Skincare Travel Essentials

    Default Title
  • Jumbo [Tower 28 Beauty SOS Recovery Cream in Jumbo Size]
    Standard [Tower 28 Beauty SOS Recovery Cream in Standard Size]
    [Shared: Tower 28 Beauty SOS Recovery Cream]
    New

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    Size
    Jumbo
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] SOS Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla and wearing it on her lips]

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • [Shared: Tower 28 Beauty SOS Routine] [Shared: Tower 28 Beauty SOS Routine]
    Save on Sets

    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer Set

    Default Title
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    TikTok Viral

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Size
    Standard
  • [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser] [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser]

    SOS Gel Cleanser

    Balancing + Removes Makeup

    5 OZ / 150 ML
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

    SOS Rescue Serum

    Redness Relief with Hypochlorous Acid

    2 OZ / 59.2 ML
  • Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Ube Vanilla

💯 Percent Follow the National Eczema Association Seal of Acceptance Guidelines

Makeup essentials that won’t break you out.

Shop Makeup

Stressed out, angry skin stops here.

Shop Skincare

Sun-kissed Everyday Makeup

Skin Type: sensitive, combination
@abigalesonline
  • Sun-kissed Everyday Makeup

    Skin Type: sensitive, combination
    @abigalesonline
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    Shade
    05 Fairfax
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing Mascara

    Color
    Jet
  • Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour]
    Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
    Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    New

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    Shade
    FINEST HOUR
  • Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    Iced XOXO [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO]
    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Shade
    Pistachio
  • [Shared: Tower 28 Beauty's MakeWaves Lash Curler] [Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]

    MakeWaves® Lash Curler

    Curls, Lifts, + Gentle On The Lashes

    Default Title