Break Out the SPF,
Not Your Skin

NEW! SOS FaceGuard
Broad Spectrum SPF 30 Sunscreen

Break Out the SPF,
Not Your Skin

NEW! SOS FaceGuard
Broad Spectrum SPF 30 Sunscreen

    . First and ONLY brand to receive all 3 seals of approval on skincare, including the National Eczema Association™
    National Eczema Association Seal of Acceptance
    , National Rosacea Society
    , + National Psoriasis Foundation
    National Psoriasis Foundation Seal of Recognition
SHOP ALL
  • [Shared: Tower 28 Beauty's SOS FaceGuard SPF 30] [Shared: Tower 28 Beauty's SOS FaceGuard SPF 30]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized
    New

    SOS FaceGuard™ SPF 30 Sunscreen PA+++

    Mineral Sunscreen

    Standard
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer
    Bestseller

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30
    National Eczema Association Seal of Acceptance

    SunnyDays™ Tinted SPF 30

    Sun Protection + Coverage

    05 Fairfax
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: MakeWaves Mascara Set
    Shade: Mini [The Tower 28 Beauty MakeWaves Mini Mascara]
    [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer without redness on cheeks, forehead, and chin.]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized
    TikTok Viral

    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • Sugar Plum [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment
    Sugar Plum [Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model]
    National Eczema Association Seal of Acceptance
    New

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Red Bean Mochi
  • [Shared: The Mini Tote] [Shared: The Mini Tote]
    New

    The Mini Tote

    Exclusive T28 Tote

    Default Title
  • [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. ] [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. It demonstrates a step-by-step process for achieving a smooth, glossy lip look: Line: Using OneLiner Multi-Liner Lip Liner to outline the lips. Shine: Applying a ShineOn Lip Jelly in shade LUCKY for a shiny finish and sheer pink tint. Smile: Revealing the final glossy lip look, showcasing healthy and radiant lips. The steps are clearly shown with corresponding product visuals.]
    Save $7

    Line + Shine Lip Kit

    Limited Edition Gloss + Liner Duo

    Lucky/Paint My Number
  • Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]
    Feliz Fresca [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Feliz Fresca]
    Culver Crush [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Culver Crush]
    Long Beach Iced Tea [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Long Beach Iced Tea]
    Samo Spritzer [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Samo Spritzer]
    Sawtelle Slushie [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sawtelle Slushie]
    Pali Punch [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Pali Punch]
    GetSet™ Matte Powder Blush
    Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]
    New

    GetSet™ Matte Powder Blush

    Blurring + 12-Hr Fade-Proof

    Malibu Cooler
  • [Shared: GetSet™ Powder Blush Gift Set] [Shared: GetSet™ Powder Blush Gift Set]
    Limited Edition

    GetSet™ Powder Blush Gift Set

    Full Blush Set, Collectible Tin, + Beach Towel

    Default Title

Skin Flare-Ups?
Not On Our Watch

Skin Flare-Ups?
Not On Our Watch

SHOP ALL
  • [Shared: Tower 28 Beauty SOS Routine] [Shared: Tower 28 Beauty SOS Routine]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized
    Save $16

    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer

    Default Title
  • [Shared: Tower 28 Beauty's SOS FaceGuard SPF 30] [Shared: Tower 28 Beauty's SOS FaceGuard SPF 30]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized
    New

    SOS FaceGuard™ SPF 30 Sunscreen PA+++

    Mineral Sunscreen

    Standard
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer without redness on cheeks, forehead, and chin.]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized
    TikTok Viral

    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • Refill [Tower 28 Beauty SOS Rescue Spray in Refill size] [Shared: Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer without redness on cheeks, forehead, and chin.]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized
    SAVE $44

    SOS Rescue Spray Refill

    Refills 4 Standard Bottles

    16 OZ / 473 ML
  • Standard [Tower 28 Beauty SOS Recovery Cream in Standard Size]
    Jumbo [Tower 28 Beauty SOS Recovery Cream in Jumbo Size]
    [Shared: Tower 28 Beauty SOS Recovery Cream]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized

    SOS Recovery Cream

    Barrier Repair with Ceramides

    Standard
  • [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser] [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized

    SOS Gel Cleanser

    Balancing + Removes Makeup

    5 OZ / 150 ML
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Standard + Travel Size
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]
    National Eczema Association Seal of Acceptance
    National Rosacea Society Accepted
    National Psoriasis Foundation Recognized

    SOS Rescue Serum

    Redness + Soothing Relief

    2 OZ / 59.2 ML
  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty's LipSoftie™ Date Night Duo colors swatched on a plain white background ]
    Save $2

    LipSoftie® Treatment Duo

    Pick Your Favorite Shades

    Choose —
    $30.00
    $30.00
Shop By Category
SHOP ALL

Complexion

Shop Complexion

Lip

Shop Lip

Eye

Shop Eye

Cheek

Shop Cheek

BORN AND RAISED IN LOS ANGELES

We're inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that's safe for even the *most* sensitive skin.

ONLINE EXCLUSIVE

The Mini Tote

Heavyweight canvas, wipeable lining,
and a side pocket for your gloss!

ONLINE EXCLUSIVE

The Mini Tote

Heavyweight canvas, wipeable lining,
and a side pocket for your gloss!

Find Your Shade

Every 😊 is different! Our makeup products comes in a range of colors so you can swipe right on your best match.

Take Shade Quiz Send a Selfie