• The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet]
    Bestseller
  • The Tower 28 Beauty MakeWaves Mini Mascara. [Mini]
    Bestseller
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift]
    Bestseller
  • Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set]
    Bestseller
  • A close up of people's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened. [Shared]
  • Close-up of a person's eyes with a black color swatch labeled 'JET' on a beige background. [Jet, MakeWaves Mascara Set, Mini]
  • Close-up of a person's eye with 'JET' black color swatch on skin [Jet, Mini]
  • Close-up of eyes with brown eyebrow color swatch labeled 'DRIFT Espresso Brown Color'. [Drift, MakeWaves Mascara Set]
  • Close-up of a person's eyes with a black color swatch labeled on a beige background. [Drift]
  • A close up of a person's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous. [Shared]
  • Two mascara brushes with espresso brown and black color swatches on a white background. [Shared]
  • Makeup brush with text explaining its features on a light gray background [Shared]
  • Mascara with an eye close-up, highlighting Aquaflex Technology and Castor Oil benefits. [Shared]
  • The Tower 28 Beauty MakeWaves™ Mini Mascara in the shade Jet next to the Full-Size MakeWaves™ Mascara in the shade Jet. [Shared]
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet]
  • The Tower 28 Beauty MakeWaves Mini Mascara. [Mini]
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift]
  • Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set]
  • A close up of people's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened. [Shared]
  • Close-up of a person's eyes with a black color swatch labeled 'JET' on a beige background. [Jet, MakeWaves Mascara Set, Mini]
  • Close-up of a person's eye with 'JET' black color swatch on skin [Jet, Mini]
  • Close-up of eyes with brown eyebrow color swatch labeled 'DRIFT Espresso Brown Color'. [Drift, MakeWaves Mascara Set]
  • Close-up of a person's eyes with a black color swatch labeled on a beige background. [Drift]
  • A close up of a person's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous. [Shared]
  • Two mascara brushes with espresso brown and black color swatches on a white background. [Shared]
  • Makeup brush with text explaining its features on a light gray background [Shared]
  • Mascara with an eye close-up, highlighting Aquaflex Technology and Castor Oil benefits. [Shared]
  • The Tower 28 Beauty MakeWaves™ Mini Mascara in the shade Jet next to the Full-Size MakeWaves™ Mascara in the shade Jet. [Shared]

MakeWaves® Mascara

$20.00
$20.00
4.6
Rated 4.6 out of 5 stars
1,373 Reviews

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Shade
FULL-SIZE
MINI

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Free Shipping $30+ • Free Returns

  • 💕Long + Full Lashes
  • 🏝Water-Resistant
  • ✨Smudge-Free
  • 🌸Vegan
  • 🤓Contact Lens Safe
  • 👀Sensitive Eyes Safe

Tell Me More

This clean mascara is lightweight + endlessly buildable without getting crunchy or clumpy. It's also easy to wash off keeping eye irritation and lash breakage at bay.

Earth Sensitive Pledge: MakeWaves™ packaging is made from 78% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Aquaflex® Technology (conventionally found in haircare) helps keep lashes humidity-proof, visibly lifted, and volumized.

Ingredient List: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Ophthalmologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicon Free, Alcohol-Free, Water-proof/resistant, Vegan, Cruelty-Free.

How to Use

Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes! Remove with gentle cleanser and water.

Pro Tip: For maximum lift, pair with the MakeWaves Lash Curler for an eye-opening curl!

View full details
The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet]
MakeWaves® Mascara
Jet

"If you're looking for a new mascara that's curling, lengthening, and defining without looking too overdone, you're going to want to purchase this immediately." — BYRDIE

Volumizing

Lengthening

Flake-Free

Infinitely Buildable

Amped-Up Lashes

F.A.Q.

Is MakeWaves™ Mascara waterproof?

MakeWaves™ Mascara is designed specifically for sensitive eyes and is not tested to be waterproof. Waterproof mascaras contain film-former ingredients that make them difficult to remove and are potentially irritating for sensitive eyes.

Is MakeWaves™ Mascara safe for contact lens wearers?

Yes! MakeWaves™ Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers!

Does MakeWaves™ Mascara work for straight lashes?

Yes! MakeWaves™ Mascara is formulated with Aquaflex® Technology, which is conventionally used in haircare styling, to help keep lashes humidity-proof and lifted while leaving lashes touchably soft.

Does MakeWaves™ Mascara have fibers?

MakeWaves™ Mascara does not contain fibers which are potentially irritating for sensitive eyes and are often made from micro-plastics.

Is MakeWaves™ Mascara vegan + cruelty-free?

Yes, MakeWaves™ Mascara is formulated without animal byproducts including beeswax, which is commonly found in conventional mascaras, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
Reviews
4.6
Rated 4.6 out of 5 stars
Based on 1,373 reviews
Total 5 star reviews: 1.1k Total 4 star reviews: 157 Total 3 star reviews: 79 Total 2 star reviews: 41 Total 1 star reviews: 41
88%would recommend this product
Slide 1 selected
Write a Review (Opens in a new window)
1,373 reviews
  • CH
    Coleen H.
    Verified Buyer
    I recommend this product
    Lash Type Straight
    What Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes, Water Resistant
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Magic

    The lengthening power of this mascara is amazing. It does not flake, it stays on all day. My new favorite

    Was this helpful?
  • J
    Jessica
    Verified Buyer
    I recommend this product
    Lash Type Long, Straight
    What Did You Like About This Product? Color, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    My fav every day mascara

    This is the mascara I use for my eveey day wear it stays put, doesn’t flake and looks rather natural. I’ve been using it for a few years now. Love it

    Was this helpful?
  • C Profile picture for Cindy
    Cindy
    Verified Buyer
    I recommend this product
    Lash Type Long
    What Did You Like About This Product? Lengthens, Volumizes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    5 months ago
    Best mascara

    This tower 28 mascara is amazing. It separates the lashes. The brush is one of the best brushes in the world. They can get your bottom lashes and your top lashes to perfection and the best part about it. It's easy to take off at the end of the day. The brown color is my favorite, but the black is also great.

    Was this helpful?
  • AO
    Abigayle O.
    Verified Reviewer
    I recommend this product
    Lash Type Curly
    What Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    6 months ago
    This is the BEST!

    I love this mascara it lengthens and volumizes my lashes so much it is amazing! Also it lasts pretty long because you don’t have to use a lot of it!

    Was this helpful?
  • R
    Rachel
    Verified Buyer
    I recommend this product
    Lash Type Straight, Short
    What Did You Like About This Product? Color, Lengthens, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    6 months ago
    Perfect

    I hadn’t tried a brown mascara before so I purchased the color Drift, and now I’m hooked! I’ve always been a fan of the natural, no-makeup makeup look and this is the perfect addition to my daily routine. It stays all day without flaking, yet it’s easy to wash off so no harsh scrubbing on the eyes.

    Was this helpful?
Show More
SHOP ALL
  • The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sunset Shirley. [Sunset Shirley] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Downtown Daiquiri [Downtown Daiquiri x Toni Bravo] Woman holding a pink makeup compact with a red background [Sunset Shirley x Toni Bravo]
    New
    Toni Bravo GetSet™ Matte Powder Blush

    Limited Edition Collab

    Sunset Shirley x Toni Bravo *(NEW)
  • Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana. [18 Montana] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 18 Montana, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [18 Montana]
    National Eczema Association Seal of Acceptance
    SunnyDays™ Tinted SPF 30

    Sun Protection + Coverage

    05 Fairfax
  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA, shown with the tube standing upright next to the open applicator wand to reveal the product. [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce redness, acne, and even out skin tone. [2.0 BU]
    Bestseller
    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • Tower 28 Beauty SOS Rescue Spray (4 oz) Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer with reduction in redness and irritation, revealing calmer, clearer-looking skin with a healthy, hydrated glow. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    TikTok Viral
    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    New
    SOS FaceGuard™ SPF 30 Sunscreen PA+++

    Mineral Sunscreen

    Standard
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet] The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift] Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set] The Tower 28 Beauty MakeWaves Mini Mascara. [Mini] A close up of people's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened. [Shared]
    Bestseller
    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake] The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla] LipSoftie® Lip Treatment Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model. [Sugar Plum]
    Bestseller
    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Sugar Plum
  • Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer with reduction in redness and irritation, revealing calmer, clearer-looking skin with a healthy, hydrated glow. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    Save on Sets
    SOS Rescue Spray Refill

    Refills 4 Standard Bottles

  • Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard] Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo] A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    SOS Recovery Cream

    Barrier Repair with Ceramides

    Standard
  • [Shared: The Mini Tote] [Shared: The Mini Tote]
    New
    The Mini Tote

    Exclusive T28 Tote