The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet]
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The Tower 28 Beauty MakeWaves Mini Mascara. [Mini]
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The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift]
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Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set]
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MakeWaves® Mascara
Bestseller
A close up of people's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened. [Shared]
Close-up of a person's eyes with a black color swatch labeled 'JET' on a beige background. [Jet, MakeWaves Mascara Set, Mini]
Close-up of a person's eye with 'JET' black color swatch on skin [Jet, Mini]
Close-up of eyes with brown eyebrow color swatch labeled 'DRIFT Espresso Brown Color'. [Drift, MakeWaves Mascara Set]
Close-up of a person's eyes with a black color swatch labeled on a beige background. [Drift]
Makeup brushes with pink holder on a white background [MakeWaves® Mascara Duo]
A close up of a person's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous. [Shared]
Two mascara brushes with espresso brown and black color swatches on a white background. [Shared]
Makeup brush with text explaining its features on a light gray background [Shared]
Mascara with an eye close-up, highlighting Aquaflex Technology and Castor Oil benefits. [Shared]
The Tower 28 Beauty MakeWaves™ Mini Mascara in the shade Jet next to the Full-Size MakeWaves™ Mascara in the shade Jet. [Shared]
The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet]
The Tower 28 Beauty MakeWaves Mini Mascara. [Mini]
The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift]
Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set]
MakeWaves® Mascara
A close up of people's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened. [Shared]
Close-up of a person's eyes with a black color swatch labeled 'JET' on a beige background. [Jet, MakeWaves Mascara Set, Mini]
Close-up of a person's eye with 'JET' black color swatch on skin [Jet, Mini]
Close-up of eyes with brown eyebrow color swatch labeled 'DRIFT Espresso Brown Color'. [Drift, MakeWaves Mascara Set]
Close-up of a person's eyes with a black color swatch labeled on a beige background. [Drift]
Makeup brushes with pink holder on a white background [MakeWaves® Mascara Duo]
A close up of a person's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous. [Shared]
Two mascara brushes with espresso brown and black color swatches on a white background. [Shared]
Makeup brush with text explaining its features on a light gray background [Shared]
Mascara with an eye close-up, highlighting Aquaflex Technology and Castor Oil benefits. [Shared]
The Tower 28 Beauty MakeWaves™ Mini Mascara in the shade Jet next to the Full-Size MakeWaves™ Mascara in the shade Jet. [Shared]

MakeWaves® Mascara

$20.00
4.6
Rated 4.6 out of 5 stars
1,378 Reviews

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Shade
FULL-SIZE
MINI

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Free Shipping $30+ • Free Returns

  • 💕Long + Full Lashes
  • 🏝Water-Resistant
  • ✨Smudge-Free
  • 🌸Vegan
  • 🤓Contact Lens Safe
  • 👀Sensitive Eyes Safe

Tell Me More

This clean mascara is lightweight + endlessly buildable without getting crunchy or clumpy. It's also easy to wash off keeping eye irritation and lash breakage at bay.

Earth Sensitive Pledge: MakeWaves™ packaging is made from 78% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Aquaflex® Technology (conventionally found in haircare) helps keep lashes humidity-proof, visibly lifted, and volumized.

Ingredient List: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Ophthalmologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicon Free, Alcohol-Free, Water-proof/resistant, Vegan, Cruelty-Free.

How to Use

Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes! Remove with gentle cleanser and water.

Pro Tip: For maximum lift, pair with the MakeWaves Lash Curler for an eye-opening curl!

View full details
The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet]
MakeWaves® Mascara
Jet

"If you're looking for a new mascara that's curling, lengthening, and defining without looking too overdone, you're going to want to purchase this immediately." — BYRDIE

Volumizing

Lengthening

Flake-Free

Infinitely Buildable

Amped-Up Lashes

F.A.Q.

Is MakeWaves™ Mascara waterproof?

MakeWaves™ Mascara is designed specifically for sensitive eyes and is not tested to be waterproof. Waterproof mascaras contain film-former ingredients that make them difficult to remove and are potentially irritating for sensitive eyes.

Is MakeWaves™ Mascara safe for contact lens wearers?

Yes! MakeWaves™ Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers!

Does MakeWaves™ Mascara work for straight lashes?

Yes! MakeWaves™ Mascara is formulated with Aquaflex® Technology, which is conventionally used in haircare styling, to help keep lashes humidity-proof and lifted while leaving lashes touchably soft.

Does MakeWaves™ Mascara have fibers?

MakeWaves™ Mascara does not contain fibers which are potentially irritating for sensitive eyes and are often made from micro-plastics.

Is MakeWaves™ Mascara vegan + cruelty-free?

Yes, MakeWaves™ Mascara is formulated without animal byproducts including beeswax, which is commonly found in conventional mascaras, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
Reviews
4.6
Rated 4.6 out of 5 stars
Based on 1,378 reviews
Total 5 star reviews: 1.1k Total 4 star reviews: 158 Total 3 star reviews: 79 Total 2 star reviews: 41 Total 1 star reviews: 41
88%would recommend this product
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1,378 reviews
  • K
    Karla
    I recommend this product
    Lash Type Long
    What Did You Like About This Product? Lengthens, Volumizes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    Love this!!!

    ummmm yesssss. I love this mascara so much my lashes ARE LASSSSHING HUNNY.

    Was this helpful?
  • CH
    Coleen H.
    Verified Buyer
    I recommend this product
    Lash Type Straight
    What Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes, Water Resistant
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Magic

    The lengthening power of this mascara is amazing. It does not flake, it stays on all day. My new favorite

    Was this helpful?
  • J
    Jessica
    Verified Buyer
    I recommend this product
    Lash Type Long, Straight
    What Did You Like About This Product? Color, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    5 months ago
    My fav every day mascara

    This is the mascara I use for my eveey day wear it stays put, doesn’t flake and looks rather natural. I’ve been using it for a few years now. Love it

    Was this helpful?
  • C Profile picture for Cindy
    Cindy
    Verified Buyer
    I recommend this product
    Lash Type Long
    What Did You Like About This Product? Lengthens, Volumizes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    6 months ago
    Best mascara

    This tower 28 mascara is amazing. It separates the lashes. The brush is one of the best brushes in the world. They can get your bottom lashes and your top lashes to perfection and the best part about it. It's easy to take off at the end of the day. The brown color is my favorite, but the black is also great.

    Was this helpful?
  • AO
    Abigayle O.
    Verified Reviewer
    I recommend this product
    Lash Type Curly
    What Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    7 months ago
    This is the BEST!

    I love this mascara it lengthens and volumizes my lashes so much it is amazing! Also it lasts pretty long because you don’t have to use a lot of it!

    Was this helpful?
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