• Shade: Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
  • Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]
  • Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
  • Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]
  • Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]
  • Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
  • Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]
  • [Shared: All milky shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out]
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched on three different skin tones]
  • Coconut [Closeup photo of very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Coconut (a milky mauve-pink)]
  • Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown)]
  • Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown)]
  • Cashew [Photo of a girl holding a Tower 28 Beauty ShineOn Milky Lip Jelly in shade Cashew (a milky rosy-brown) in an acrylic slim lip gloss tube with "Tower 28" logo underneath her chin. ]
  • Coconut [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Coconut (a milky mauve-pink)]
  • Coconut [Photo of a girl holding a Tower 28 Beauty ShineOn Milky Lip Jelly in shade Coconut (a milky mauve-pink) in an acrylic slim lip gloss tube with "Tower 28" logo over her temple.]
  • Oat [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]
  • Oat [Closeup photo of very glossy lips, smiling and wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]
  • Oat [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]
  • Almond [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Almond (a milky chocolate-brown)]
  • Almond [Closeup photo of a girl holding a Tower 28 Beauty ShineOn Milky Lip Jelly in shade Almond (a milky chocolate brown) in an acrylic slim lip gloss tube with "Tower 28" logo over her her chin.]
  • Pistachio [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Pistachio]
  • Sesame [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Sesame]
  • Sesame [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Sesame]
  • [Shared - Closeup photo of a girl with brown hair smiling, holding up 4 Tower 28 Beauty ShineOn Milky Lip Jellies (assorted shades) to her face]
  • Shade: Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
  • Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]
  • Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
  • Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]
  • Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]
  • Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
  • Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]
  • [Shared: All milky shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out]
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched on three different skin tones]
  • Coconut [Closeup photo of very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Coconut (a milky mauve-pink)]
  • Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown)]
  • Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown)]
  • Cashew [Photo of a girl holding a Tower 28 Beauty ShineOn Milky Lip Jelly in shade Cashew (a milky rosy-brown) in an acrylic slim lip gloss tube with "Tower 28" logo underneath her chin. ]
  • Coconut [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Coconut (a milky mauve-pink)]
  • Coconut [Photo of a girl holding a Tower 28 Beauty ShineOn Milky Lip Jelly in shade Coconut (a milky mauve-pink) in an acrylic slim lip gloss tube with "Tower 28" logo over her temple.]
  • Oat [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]
  • Oat [Closeup photo of very glossy lips, smiling and wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]
  • Oat [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]
  • Almond [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Almond (a milky chocolate-brown)]
  • Almond [Closeup photo of a girl holding a Tower 28 Beauty ShineOn Milky Lip Jelly in shade Almond (a milky chocolate brown) in an acrylic slim lip gloss tube with "Tower 28" logo over her her chin.]
  • Pistachio [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Pistachio]
  • Sesame [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Sesame]
  • Sesame [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Sesame]
  • [Shared - Closeup photo of a girl with brown hair smiling, holding up 4 Tower 28 Beauty ShineOn Milky Lip Jellies (assorted shades) to her face]

ShineOn Milky Lip Oil Jelly

$16.00
$16.00

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

Shade
Not Sure? Take Shade Quiz

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

Free Shipping $30+ • Free Returns

  • 😘Non-Sticky Gloss
  • ✨High-Shine Finish
  • 💧Hydrating
  • 🌸Vegan
  • 🥑Nourishing Oils
  • 😳Sensitive Skin Safe

Tell Me More

Shine of a gloss, comfort of a balm!

Unlike traditional lip gloss that coats lips with a layer of shine while leaving lips dry underneath, this jelly formula is made with a unique blend of 5 nourishing oils to soothe + protect lips.

Earth Sensitive Pledge: ShineOn packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 30 Lake (CI 73360).


Dermatologist Approved, Clinically Tested, Hypoallergenic, Fragrance Free, Essential Oil Free, Gluten Free, Silicon Free.

Vegan, Cruelty-Free.

How to Use

Just swipe and smile!

Pro Tip: Apply over bare lips or pair with OneLiner Lip Liner!

View full details
Shade: Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
ShineOn Milky Lip Oil Jelly
Sesame

Shine of a Gloss, Comfort of a Balm ✨

  • Pistachio

    Semi-sheer, milky nude pink

  • XOXO

    Sheer pink

  • Chill

    Clear Gloss

  • Magic

    Clear gloss with gold shimmer

  • Sesame

    Semi-sheer, milky mauve

  • Fire

    Sheer orange

  • Spicy

    Sheer-ish red

  • Wild

    Sheer-ish raspberry

  • Coconut

    Semi-sheer, milky rosy pink

  • Cashew

    Semi-sheer, milky rosy brown

  • Oat

    Semi-sheer, milky peachy pink

  • Almond

    Semi-sheer, milky chocolate

The alt milk 🥛 of lip gloss —made with plant-based 🥑 ingredients that are good for you in a comfortable, non-sticky formula 💋.

  • “Tower 28 Is Making Sensitive Skin 🎉 Fun”

F.A.Q.

What does ShineOn Lip Jelly feel like on the lips?

ShineOn Lip Jellyfeels literally like a lightweight jelly on your lips! It's everything you want in a lip gloss with none of the hang-ups: non-sticky and made with lip conditioning ingredients to keep your lips soft!

What does ShineOn Lip Jelly taste like?

ShineOn Lip Jelly has a light food-grade beachy coconut flavor!

Is ShineOn Lip Jelly a plumping lip gloss?

ShineOn Lip Jelly does not contain plumping ingredients and will not sting or irritate lips. However, the high-shine glossy finish will give lips a fuller effect!

Is ShineOn Lip Jelly vegan + cruelty-free?

Yes, ShineOn Lip Jelly is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
Reviews
4.8
Rated 4.8 out of 5 stars
Based on 1,172 reviews
Total 5 star reviews: 1.1k Total 4 star reviews: 71 Total 3 star reviews: 30 Total 2 star reviews: 6 Total 1 star reviews: 7
96%would recommend these products
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1,172 reviews
  • KC Profile picture for Karlianys C.
    Karlianys C.
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Tan
    What Did You Like About This Product? Color, Finish, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    Works the money!

    Beautiful tone for the lips, I am morenita and this color is so pretty on me. The formula is non stick, glossy and moisturizing, love it!!

    Was this helpful?
  • JK
    Jol K.
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Finish, Staying Power, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Smooth healthy lips

    I loveeee this gloss it doesn’t dry out your lips when it wears off ! It made my lips feel hydrated hours after it wore off! The color I got was pink pistachio , it looks so pretty on! Your lips look full shiny and healthy! Definitely want more colors now! I’d rather pay a little more for a good gloss that actually works and performs and leaves my lips feeling better! No taste really either or heavy perfume smell just good gloss!

    Was this helpful?
  • GK
    gayle k.
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Staying Power, Easy To Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Juicy lips

    Nice hydrating not sticky gloss for everyday wear!

    Was this helpful?
  • L
    Lauren
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Fair
    What Did You Like About This Product? Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Forever Repurchase

    Sesame is the perfect milky mauve color for soft summers (ifkyk). I've repurchased this 4 times now and will always have one in my bag. Comfortable formula and great color payoff, long lasting...what else could you ask for?

    Was this helpful?
  • A Profile picture for Andrea
    Andrea
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Did Not Irritate My Skin, Finish, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Lip Jelly XOXO

    I love Tower 28 lip jellies! I used to use them all the time before the lipsofties and then the lipsofties kinda took over but I still love the lip jellies! I recently bought XOXO which I have not tried in the past and I should have! This shade is so nice for my coloring and might be the best out of all the shades for me besides Chill! Love!!

    Was this helpful?
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