[shared] Tower 28 makeup set featuring a lavender lip gloss tube with a cream-colored formula visible inside and a matching lavender makeup brush with cream bristles, shown on a solid white background.

[shared] Tower 28 makeup set featuring a lavender lip gloss tube with a beige formula visible inside and a matching lavender makeup brush with cream bristles, shown on a solid white background.

[shared] Tower 28 makeup set featuring a lavender lip gloss tube with a brown formula visible inside and a matching lavender makeup brush with cream bristles, shown on a solid white background.

Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]

Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]

Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]

Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]

Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]

Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]

Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]

Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]

Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]

Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]

Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]

Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]

Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]

Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]

Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]

Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]

Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]

Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]

Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]

Close-up of a woman's face with blonde hair and gold hoop earrings, wearing a light makeup look. [1.0 BH]

Before and after comparison of a woman's smile with cosmetic effects applied. [1.0 BH]

Close-up of a woman's face with brown hair and hoop earrings, wearing makeup. [1.0 BH]

Before and after comparison of a woman's face with visible skin texture improvement. [1.0 BH]

Close-up of a woman with blonde hair and visible ear, wearing earrings on a white background. [2.0 BU]

Close-up of a woman's face with text indicating product application on skin. [2.0 BU]

Woman with a bright smile, showcasing teeth, on a white background. [3.0 CC]

Before and after comparison of a woman's smile with skin treatment effects. [3.0 CC]

Close-up of a woman's face with a focus on her skin texture, wearing a light-colored top. [3.0 CC]

Before and after comparison of a woman's smile with skin treatment application. [3.0 CC]

Woman with blonde hair wearing gold hoop earrings, holding a cosmetic product. [4.0 DTLA]

Before and after comparison of a woman's smile with concealer after [4.0 DTLA]

Close-up of a woman with a soft smile, wearing minimal makeup. [5.0 EP]

Before and after comparison of a woman's smile [5.0 EP]

Collage of a woman's face with different skin tones and makeup [0.5 ALTA,1.0 BH, 1.5 BW, 2.0 BU, 3.0 CC, 4.0 DTLA] shades.

Collage of medium-tan skintone shades with corresponding color codes. [5.0 EP, 5.5 HH, 6.0 IE, 7.0 KTOWN, 7.5 LAD, 8.0 LBC]

Collage of faces with different skin tones and shades, labeled 'Tan - Deep Skintones'. [9.0 MDR, 9.5 MV, 10.0 NOHO, 11.0 OC, 12.0 PALI, 12.5 PICO]

Collage of faces with different skin tones labeled as 'Deep Skintones'. [13.0 PLAYA, 14.0 PV, 14.5 RP, 15.0 SAMO, 16.0 SB, 17.0 SD]

[16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 19.5 WL, 20.0 WLA]

Cover Story Duo

Name: Cover Story Duo
Brand: Tower 28 Beauty
Price: 42.0 USD
Availability: OutOfStock

$42.00

Swipe Serum Concealer® covers dark circles, redness, and blemishes with a hydrating, skin-like finish — no creasing, no cakey patches. Get the brightening, blurring coverage you want and the perfect-match brush you need — your full-size Swipe Serum Concealer® favorite, better together.

Swipe Serum Concealer®

0.5 ALTA

Brush 03 - Baby Blender Brush

Product variants

Free Shipping $30+ • Free Returns

How To Use

Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.

Pro Tip: Select one shade lighter than your skin tone to brighten!

Ingredients

Hyaluronic Acid: Hydrates skin to keep it looking supple, smooth + bouncy.
Centella Asiatica Leaf Extract: Soothes + calms sensitive skin.
Lysine: Helps the production of collagen + repairs and prevents dry skin.

Ingredient List: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Non-irritating, Clinically Tested for Irritation, Ophthalmologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol-Free, Non-comedogenic, Vegan, Cruelty-Free.

The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

Tell Me More

Swipe on to swipe out dark circles, redness, and blemishes! It’s weightless, easy to blend, and has a hydrating skin-like natural finish that doesn't cling to dry patches.

Earth Sensitive Pledge: Swipe™ packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

How To Use:

Best for: Precision application + refining coverage

Tap to build coverage in targeted areas

Use the tip for pinpoint application (under eyes, around nose, blemishes)

Lightly blend edges to perfect without overworking

Tell Me More:

Designed to play nice with sensitive, acne-prone skin, this baby blending brush has soft, quick-drying synthetic bristles that help reduce excess moisture keeping your brush fresher and more hygienic (important for acne-prone skin!). The rounded triangular shape makes it easy to apply liquids and creams exactly where you need them, like under the eyes, around the nose, or over blemishes and spots. It’s the perfect +1 to Swipe Serum Concealer (each sold separately).

View full details

Cover Story Duo

DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING

Makeup That Won't Break You Out.

F.A.Q.

Is Swipe Serum Concealer safe for sensitive or acne-prone skin?

Yes, Swipe Serum Concealer is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and formulated without silicones. Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.

Can Swipe Serum Concealer be used as a foundation?

Absolutely! You can use Swipe Serum Concealer all over to even skin tone, to spot conceal, or just under the eyes! Swipe Serum Concealer glides on, blends seamlessly, and has none of the hangups of traditional concealers (cakey, heavy, creasy, blotchy, drying…the list goes on!).

How can I get shade matched for Swipe Serum Concealer?

You can find your best shade match by taking our quiz (linked in our navigation bar!) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com. We also offer 30 day free returns to help you find the perfect shade!

Do I need to set Swipe Serum Concealer with powder?

Personal preference! However you usually use concealer, you can use Swipe the same way. It is not needed but if you like to powder your T-zone or want your overall makeup to last longer then powder away!