The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire]
The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame]
ShineOn Lip Oil Jelly
A person wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips. [Wild]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
[Cranberry Frost]
[Cranberry Frost]
[Cranberry Frost]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out. [Shared]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones. [Shared]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO. [Iced XOXO]
All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones. [Shared]
All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones. [Shared]
[Cranberry Fizz]
[Cranberry Fizz]
ShineOn Lip Oil Jelly
The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire]
The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame]
ShineOn Lip Oil Jelly
A person wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips. [Wild]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
[Cranberry Frost]
[Cranberry Frost]
[Cranberry Frost]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out. [Shared]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones. [Shared]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO. [Iced XOXO]
All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones. [Shared]
All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones. [Shared]
[Cranberry Fizz]
[Cranberry Fizz]
ShineOn Lip Oil Jelly

ShineOn Lip Oil Jelly

$16.00 $16.00
4.8
Rated 4.8 out of 5 stars
1,306 Reviews
3.9 mL / 0.13 fl oz

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

Shade
Not Sure? Take Shade Quiz
GLOSSY
MILKY

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

Free Shipping $30+ • Free Returns

  • 😘Non-Sticky Gloss
  • ✨High-Shine Finish
  • 💧Hydrating
  • 🌸Vegan
  • 🥑Nourishing Oils
  • 😳Sensitive Skin Safe

Tell Me More

Shine of a gloss, comfort of a balm!
Unlike traditional lip gloss that coats lips with a layer of shine while leaving lips dry underneath, this jelly formula is made with a unique blend of 5 nourishing oils to soothe + protect lips.

Earth Sensitive Pledge: ShineOn packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Chill: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

Magic: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Calcium Aluminum Borosilicate, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Silica, Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tin Oxide, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

Spicy, Wild: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis (Castor) Seed Oil, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Red 30 Lake (CI 73360).

XOXO, Fire: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI 77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).

Oat, Almond, Coconut, Cashew, Pistachio: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 30 Lake (CI 73360).

Sesame: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis (Castor) Seed Oil, Octyldodecanol, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Responsible Mica.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How to Use

Just swipe and smile!

Pro Tip: Apply over bare lips or pair with OneLiner Lip Liner!

View full details
The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]
ShineOn Lip Oil Jelly
Pistachio

Shine of a Gloss, Comfort of a Balm ✨

  • Pistachio

    Semi-sheer, milky nude pink

  • XOXO

    Sheer pink

  • Chill

    Clear Gloss

  • Magic

    Clear gloss with gold shimmer

  • Sesame

    Semi-sheer, milky mauve

  • Fire

    Sheer orange

  • Wild

    Sheer-ish raspberry

  • Coconut

    Semi-sheer, milky rosy pink

  • Cashew

    Semi-sheer, milky rosy brown

  • Oat

    Semi-sheer, milky peachy pink

  • Almond

    Semi-sheer, milky chocolate

Always Shiny, Never Sticky.

  • "For those who don't like wearing sticky lip glosses 👄 that leave a gloopy mess behind"

  • “Tower 28 Is Making Sensitive Skin 🎉 Fun”

1 2

F.A.Q.

ShineOn Lip Jelly feels literally like a lightweight jelly on your lips! It's everything you want in a lip gloss with none of the hang-ups: non-sticky and made with lip conditioning ingredients to keep your lips soft!
ShineOn Lip Jelly does not contain plumping ingredients and will not sting or irritate lips. However, the high-shine glossy finish will give lips a fuller effect!
ShineOn Lip Jelly has a light food-grade beachy coconut flavor!
Yes, ShineOn Lip Jelly is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

Reviews

4.8
Rated 4.8 out of 5 stars
Based on 1,306 reviews
Total 5 star reviews: 1.2k
Total 4 star reviews: 84
Total 3 star reviews: 36
Total 2 star reviews: 6
Total 1 star reviews: 13
96%would recommend these products
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1,306 reviews
  • IA
    Ingrid A.
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Finish, Color, Staying Power, Did Not Irritate My Skin, Easy To Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    Yesterday
    I’ve tried a ton of lip oils; this is a standout

    The color is juicy and rich without being intimidatingly bold. I’m 49 and put this onto moisturized lips with no lip liner or primer, and it didn’t feather into my fine lip wrinkles, which is impressive for a pigmented oil formula. I was sure I’d like this because I already owned the shade Sesame, which is one of my top 3 most flattering lip products on me.

    Tower 28 has won me over with multiple product ranges now, and I’m excited to see what they do going forward. Big fan.

    Was this helpful?
  • MM
    Maria M.
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Finish, Did Not Irritate My Skin, Staying Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 days ago
    OMG! ITS PERFECT

    It's one of the best I've tried, its tone is beautiful and moisturizes the lips all day long. It lasts a long time. Simply beautiful

    Was this helpful?
  • LG Profile picture for Linda G.
    Linda G.
    Verified Buyer
    Reviewing
    Milky Lip Set
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Glossy Milky Tower 28

    I loved all my Milky lip colors .goes on so easily and shines so pretty. Glad I bought the set.the colors are so ,so pretty.

    Was this helpful?
  • JO Profile picture for Jaila O.
    Jaila O.
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Tan
    What Did You Like About This Product? Color, Did Not Irritate My Skin, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Pistachio lip jelly

    Amazing product as always. Love the natural pink it leaves on my lips. Subtle but pretty color!

    Was this helpful?
  • K
    Katie
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Easy To Blend, Staying Power, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    5 months ago
    Spicy 🌶️ is my lip fave!!!

    Spicy is a brilliant color- with a glaze of red that’s both brilliant and buildable.

    Was this helpful?
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[0.5c big bear] [1n big sur] [1.5O blythe] [2c carlsbad] [2p catalina] [3p coachella] [3w coronado] [4c crystal cove] [5w del mar] [6p encinitas] [7c glamis] [9O huntington] [9w indio] [8n joshua tree] [11w la jolla] [11o la quinta] [10p laguna] [12n malibu] [12.5n mojave] [12w montecito] [12o napa] [12.5p newport] [13p oceanside] [14w ojai] [14.5r palm springs] [16p palos verdes] [15w rancho mirage] [14.5n redondo] [18w san clemente] [17r santa ynez] [19n sequoia] [19.5o tahoe] [20n ventura] [20w victorville] [20o yuma] [20r zzyzx] [2c carlsbad]

Swipe Serum Foundation

0.5C Big Bear
[Chill Heat] [Bitter Sweet] [Only Choice] [Static Flow] [Act Natural] [Static Flow]
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ShineOn Plumping Lip Jelly

Plumping without Irritation

Chill Heat
Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

Swipe Serum Concealer®

All-Over Hydrating Concealer

0.5 ALTA
Tower 28 Beauty SOS Rescue Spray (4 oz) [Duo] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] [Shared]
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SOS Rescue Spray

The Original Hypochlorous Acid Spray

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Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
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SOS FaceGuard™ SPF 30 Sunscreen PA+++

Mineral Sunscreen

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Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Everyday Base-ics Set
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Everyday Base-ics Set

Choose Your Shades ($56 Value)

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SOS Rescue + Relief Body Wash Treatment [Shared] SOS Rescue + Relief Body Wash Treatment
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SOS Rescue + Relief Body Wash Treatment

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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30
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SunnyDays™ Tinted SPF 30

Sun Protection + Coverage

13 La Cienega
Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard] Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo] A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]
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SOS Recovery Cream

Barrier Repair with Ceramides

Standard
[Shared: Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white] [Shared: Family group photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
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LipSoftie® Deluxe Gift Set

Exclusive + Limited Edition