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ShineOn Lip Jelly by Tower 28 Beauty - all 6 shades including Magic, Chill, Fire, XOXO, Spicy, Fear Less
ShineOn Lip Jelly by Tower 28 Beauty - in shade Fear Less (a sheer berry gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Girl holding shade Fear Less (a sheer berry gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade Fear Less (a sheer berry gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade Fear Less (a sheer berry gloss)
ShineOn Lip Jelly by Tower 28 Beauty - in shade Fire (a sheer orange gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Girl holding shade Fire (a sheer orange gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade Fire (a sheer orange gloss)
ShineOn Lip Jelly by Tower 28 Beauty - in shade XOXO (a sheer pink gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Girl wearing shade XOXO (a sheer pink gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade XOXO (a sheer pink gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade XOXO (a sheer pink gloss)
ShineOn Lip Jelly by Tower 28 Beauty - in shade Chill (a clear gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Girl wearing shade Chill (a clear gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Girl wearing shade Chill (a clear gloss)
ShineOn Lip Jelly by Tower 28 Beauty - in shade Magic (a clear gloss with gold shimmer)
ShineOn Lip Jelly by Tower 28 Beauty - Close up shot of shade MAGIC on lips (a clear gloss with gold shimmer)
ShineOn Lip Jelly by Tower 28 Beauty - Girl wearing shade Spicy (a sheer-ish red gloss)
ShineOn Lip Jelly
ShineOn Lip Jelly
ShineOn Lip Jelly
ShineOn Lip Jelly

ShineOn Lip Jelly

192 reviews

$14.00

Shade

Free shipping for orders $30+

What is it?
Jelly = the shine of a gloss, the comfort of a balm, + a pop of color. For never sticky, always shiny lips!  

"CRAZY high shine without the stickiness" according to Brit + Co.

6 new juicy translucent shades inspired by some of our favorite colors and the meanings behind them:

XOXO (sheer pink) - feel the love
FIRE (sheer orange) - fan your flame
FEAR LESS (sheer berry) - go for it
CHILL (clear) - let it go
SPICY (sheer-ish) red) - hot hot hot
MAGIC (clear gloss with gold shimmer) - get your spark on

+ MILKY Lip Jellies in 4 new milky shades inspired by our fave alt milks!
COCONUT (semi-sheer, milky mauve pink)
CASHEW (semi-sheer, milky rosy brown)
OAT (semi-sheer, milky peachy pink)
ALMOND (semi-sheer, milky chocolate)

How do I use it?
Just swipe and smile! Apply over bare lips or over your favorite lip color.

What else should I know?
Traditional lip gloss coats lips with a layer of shine, but can end up leaving lips dry underneath. Pass on that, thanks. ShineOn is a moisturizing lip treatment formulated with a unique blend of 5 nourishing oils to soothe and protect lips. ShineOn and on and on! 

Product Details

Size: 0.13 fl oz / 3.9 ml

Vegan, Cruelty-Free, Nut-Free, Dermatologist Tested

What’s in it? 

Wild* Limited Edition:
Hydrogenated Polyisobutene, Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis (Castor) Seed Oil, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Persea Gratissima (Avocado) Oil, Tocopherol, Caprylyl Glycol, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Flavor, MAY CONTAIN (+/-): Red 7 Lake (CI 15850), Manganese Violet (CI 77742).


Fire, XOXO, Fear Less:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, MAY CONTAIN: Iron Oxides (CI 77492), Manganese Violet (CI 77742), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410)

Chill:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Manganese Violet (CI 77742), Red 40 Lake (CI 16035)  

Magic:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Calcium Aluminum Borosilicate, Silica Dimethyl Silylate, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Silica, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Tin Oxide, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Manganese Violet (CI 77742), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)

Spicy:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis (Castor) Seed Oil, Silica Dimethyl Silylate, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Red 30 Lake (CI 73360), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140)


Oat, Coconut, Cashew, Almond:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, MAY CONTAIN:  Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 30 Lake (CI 73360), Red 7 Lake (CI 15850),  Titanium Dioxide (CI 77891)

Size: 0.13 fl oz / 3.9 ml

Made in the USA

ShineOn Lip Jelly by Tower 28 Beauty - all 6 shades including Magic, Chill, Fire, XOXO, Spicy, Fear Less

ShineOn Lip Jelly

$14.00
Customer Reviews
4.9 Based on 192 Reviews
5 ★
92% 
176
4 ★
4% 
8
3 ★
3% 
5
2 ★
1% 
2
1 ★
0% 
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FR
09/24/2021
Farhin R.
Bangladesh Bangladesh

TRIED AND TRUE LIP TREATMENT

I’ve always loved these as lip glosses but this week my lips were extremely dry, flaky and uncomfortable due to wearing lip plumper for 3 days in a row. No amount of lip balm helped until I started topping my lip balm off with the ShineOn lip jellies! My lips are back to being soft and hydrated! I wasn’t expecting to have such an amazing result honestly, I’m blown away!!!

M
11/19/2021
Megan
United States United States

Fave lip gloss!

I got the mini lip gloss set last Christmas and just finished my first one (in XOXO), so I repurchased it! This gloss is beautiful, comfortable, shiny but not sticky, and the amount of color is just right. You won’t regret trying them and you can’t go wrong with any of the shades.

N
11/19/2021
Nuria
United States United States

Perfect formula!

Not sticky at all, super smooth and hydrating! I’ve been looking for a gloss that wasn’t glittery and this was perfect! The shade XOXO is really flattering on medium olive skin tones; it looks bright in the tube but looks like a nice, warm pink on the lips. Will definitely be buying more!

C
10/27/2021
Carolyn
United States United States

Best lip gloss!

I love this gloss so much that I own most of the shades (and wish that Tower 28 would add even more!). It's incredibly hydrating for my often dry lips, plush-feeling, and yet isn't sticky at all. It feels so comfortable to wear and also makes my lips look much healthier/more luscious. I also love that the price point is lower than department store brands, and yet it's much better than the many Chanel Glossimers that I bought over the years. Love the clean ingredients too. Love Tower 28 in general!!

AS
10/25/2021
Ashley S.
United States United States

Love it

Not sticky super glossy love it