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Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
[13.0 PLAYA]
Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Close-up of a woman's face with blonde hair and gold hoop earrings, wearing a light makeup look. [1.0 BH]
Before and after comparison of a woman's smile with cosmetic effects applied. [1.0 BH]
Close-up of a woman's face with brown hair and hoop earrings, wearing makeup. [1.0 BH]
Before and after comparison of a woman's face with visible skin texture improvement. [1.0 BH]
Close-up of a woman with blonde hair and visible ear, wearing earrings on a white background. [2.0 BU]
[2.0 BU]
Close-up of a woman's face with text indicating product application on skin. [2.0 BU]
[2.0 BU]
Woman with a bright smile, showcasing teeth, on a white background. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment effects. [3.0 CC]
Close-up of a woman's face with a focus on her skin texture, wearing a light-colored top. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment application. [3.0 CC]
Woman with blonde hair wearing gold hoop earrings, holding a cosmetic product. [4.0 DTLA]
Before and after comparison of a woman's smile with concealer after [4.0 DTLA]
Close-up of a woman with a soft smile, wearing minimal makeup. [5.0 EP]
Before and after comparison of a woman's smile [5.0 EP]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[7.0 KTOWN]
[7.0 KTOWN]
[8.0 LBC]
[8.0 LBC]
[9.0 MDR]
[9.0 MDR]
[10.0 NOHO]
[10.0 NOHO]
[11.0 OC]
[11.0 OC]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[14.0 PV]
[14.0 PV]
[15.0 SAMO]
[15.0 SAMO]
[16.0 SB]
[16.0 SB]
[17.0 SD]
[17.0 SD]
[18.0 SGV]
[18.0 SGV]
[19.0 WEHO]
[19.0 WEHO]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[0.5 ALTA]
[0.5 ALTA]
[1.5 BW]
[1.5 BW]
[5.5 HH]
[5.5 HH]
[7.5 LAD]
[7.5 LAD]
[9.5 MV]
[9.5 MV]
[12.5 PICO]
[12.5 PICO]
[14.5 RP]
[14.5 RP]
[19.5 WL]
[19.5 WL]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
Collage of a woman's face with different skin tones and makeup [0.5 ALTA,1.0 BH, 1.5 BW, 2.0 BU, 3.0 CC, 4.0 DTLA] shades.
Collage of medium-tan skintone shades with corresponding color codes. [5.0 EP, 5.5 HH, 6.0 IE, 7.0 KTOWN, 7.5 LAD, 8.0 LBC]
Collage of faces with different skin tones and shades, labeled 'Tan - Deep Skintones'. [9.0 MDR, 9.5 MV, 10.0 NOHO, 11.0 OC, 12.0 PALI, 12.5 PICO]
Collage of faces with different skin tones labeled as 'Deep Skintones'. [13.0 PLAYA, 14.0 PV, 14.5 RP, 15.0 SAMO, 16.0 SB, 17.0 SD]
[16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 19.5 WL, 20.0 WLA]
[Shared]
[Shared]
[Shared]
Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
[13.0 PLAYA]
Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Close-up of a woman's face with blonde hair and gold hoop earrings, wearing a light makeup look. [1.0 BH]
Before and after comparison of a woman's smile with cosmetic effects applied. [1.0 BH]
Close-up of a woman's face with brown hair and hoop earrings, wearing makeup. [1.0 BH]
Before and after comparison of a woman's face with visible skin texture improvement. [1.0 BH]
Close-up of a woman with blonde hair and visible ear, wearing earrings on a white background. [2.0 BU]
[2.0 BU]
Close-up of a woman's face with text indicating product application on skin. [2.0 BU]
[2.0 BU]
Woman with a bright smile, showcasing teeth, on a white background. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment effects. [3.0 CC]
Close-up of a woman's face with a focus on her skin texture, wearing a light-colored top. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment application. [3.0 CC]
Woman with blonde hair wearing gold hoop earrings, holding a cosmetic product. [4.0 DTLA]
Before and after comparison of a woman's smile with concealer after [4.0 DTLA]
Close-up of a woman with a soft smile, wearing minimal makeup. [5.0 EP]
Before and after comparison of a woman's smile [5.0 EP]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[7.0 KTOWN]
[7.0 KTOWN]
[8.0 LBC]
[8.0 LBC]
[9.0 MDR]
[9.0 MDR]
[10.0 NOHO]
[10.0 NOHO]
[11.0 OC]
[11.0 OC]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[14.0 PV]
[14.0 PV]
[15.0 SAMO]
[15.0 SAMO]
[16.0 SB]
[16.0 SB]
[17.0 SD]
[17.0 SD]
[18.0 SGV]
[18.0 SGV]
[19.0 WEHO]
[19.0 WEHO]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[0.5 ALTA]
[0.5 ALTA]
[1.5 BW]
[1.5 BW]
[5.5 HH]
[5.5 HH]
[7.5 LAD]
[7.5 LAD]
[9.5 MV]
[9.5 MV]
[12.5 PICO]
[12.5 PICO]
[14.5 RP]
[14.5 RP]
[19.5 WL]
[19.5 WL]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
Collage of a woman's face with different skin tones and makeup [0.5 ALTA,1.0 BH, 1.5 BW, 2.0 BU, 3.0 CC, 4.0 DTLA] shades.
Collage of medium-tan skintone shades with corresponding color codes. [5.0 EP, 5.5 HH, 6.0 IE, 7.0 KTOWN, 7.5 LAD, 8.0 LBC]
Collage of faces with different skin tones and shades, labeled 'Tan - Deep Skintones'. [9.0 MDR, 9.5 MV, 10.0 NOHO, 11.0 OC, 12.0 PALI, 12.5 PICO]
Collage of faces with different skin tones labeled as 'Deep Skintones'. [13.0 PLAYA, 14.0 PV, 14.5 RP, 15.0 SAMO, 16.0 SB, 17.0 SD]
[16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 19.5 WL, 20.0 WLA]
[Shared]
[Shared]
[Shared]
Tower 28 Beauty SOS Rescue Spray (4 oz)
National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
Orange toner spray bottle with text on a red background [Shared]
Before and after comparison of skin with blemishes on an orange background [Shared]
Before and after comparison of skin with blemishes on an orange background [Shared]
Before and after comparison of skin with blemishes on an orange background [Shared]
Before and after comparison of skin with blemishes on an orange background [Shared]
Orange spray bottle labeled 'Tower 28' held by a hand against a blue sky background [Shared]
Product packaging with text about hypochlorous acid on a blue background [Shared]
Three sizes of Tower 28 bottles on an orange background [Shared]
Tower 28 RESCUE skincare product lineup with SOS Rescue Routine steps on a red background [Shared]
Tower 28 Beauty SOS Rescue Spray (4 oz)
Orange toner spray bottle with text on a red background [Shared]
Before and after comparison of skin with blemishes on an orange background [Shared]
Before and after comparison of skin with blemishes on an orange background [Shared]
Before and after comparison of skin with blemishes on an orange background [Shared]
Before and after comparison of skin with blemishes on an orange background [Shared]
Orange spray bottle labeled 'Tower 28' held by a hand against a blue sky background [Shared]
Product packaging with text about hypochlorous acid on a blue background [Shared]
Three sizes of Tower 28 bottles on an orange background [Shared]
Tower 28 RESCUE skincare product lineup with SOS Rescue Routine steps on a red background [Shared]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire]
The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame]
ShineOn Lip Oil Jelly
A person wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips. [Wild]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
[Cranberry Frost]
[Cranberry Frost]
[Cranberry Frost]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out. [Shared]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones. [Shared]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO. [Iced XOXO]
All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones. [Shared]
All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones. [Shared]
[Cranberry Fizz]
[Cranberry Fizz]
ShineOn Lip Oil Jelly
The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire]
The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame]
ShineOn Lip Oil Jelly
A person wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips. [Wild]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
[Cranberry Frost]
[Cranberry Frost]
[Cranberry Frost]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out. [Shared]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones. [Shared]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO. [Iced XOXO]
All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones. [Shared]
All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones. [Shared]
[Cranberry Fizz]
[Cranberry Fizz]
ShineOn Lip Oil Jelly
[Drift]
[Jet]
[Mini]
[Shared]
[Jet,Mini]
[Jet,Mini]
[Jet,Mini]
[Shared]
[Drift]
[Shared]
[Shared]
[Drift]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
[Drift]
[Drift]
[Jet]
[Mini]
[Shared]
[Jet,Mini]
[Jet,Mini]
[Jet,Mini]
[Shared]
[Drift]
[Shared]
[Shared]
[Drift]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
[Drift]

The Fresh Face Set

$88.00 $75.00

Our best-selling essentials for a full fresh face from prep to pout. Pick and choose your shades for a look that’s all you.

Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

Swipe Serum Concealer®

0.5 ALTA
0.5 ALTA
Tower 28 Beauty SOS Rescue Spray (4 oz) Orange toner spray bottle with text on a red background [Shared]

SOS Rescue Spray - Standard Size

The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio] The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO] The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill] The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic] The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame] The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire] The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild] The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut] The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew] The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat] The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond] ShineOn Lip Oil Jelly

ShineOn Lip Oil Jelly

Pistachio
Pistachio
[Jet] [Drift] [Mini] [Drift] [Jet]

MakeWaves® Mascara

Jet
Jet

Our best-selling essentials for a full fresh face from prep to pout. Pick and choose your shades for a look that’s all you.

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What's Included

Swipe Serum Concealer (Full-size): a hydrating concealer that glides on like a serum but has the
medium-buildable coverage power to instantly cover dark circles, redness, and
blemishes. Take the Shade Match Quiz find yours.

 

SOS Daily Rescue Facial Spray (Full-size): a soothing, purifying, and repairing daily rescue spray for angry,
stressed out skin.

 

MakeWaves® Mascara (Full-size): A safe for sensitive eyes vegan mascara that visibly volumizes,
lengthens, and defines for the most amped-up, natural-looking lashes.

 

ShineOn Lip Jelly (Full-size): a non-sticky lip gloss with the shine of a gloss,
comfort of a balm, + a pop of color! Choose from 11 juicy shades.



Ingredients

Swipe Serum Concealer (6.5 mL/.22 fl oz): Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl
Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate,
Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate,
Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol,
Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine,
Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed
Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate,
Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract,
Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium
Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

 

 

SOS
Rescue Spray:
Water, Sodium Chloride, Hypochlorous Acid.

 

 

MakeWaves® Mascara:
Aquaflex® Technology (conventionally found in haircare) helps keep lashes
humidity-proof, visibly lifted, and volumized.

 

Ingredient List: Water/Aqua/Eau, Copernicia
Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate,
Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic
Acid, Helianthus Annuus (Sunflower) Seed Wax/Cera, Palmitic Acid, Butylene
Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol,
Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol,
Polyimide-1, Galactoarabinan, Rhus Verniciflua Peel Cera, Shorea Robusta Resin,
Sodium Dehydroacetate, Glycerin, Lecithin, Cucumis Sativus (Cucumber) Fruit
Extract, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499),
Ultramarines (CI 77007).

 

ShineOn
Lip Jelly:
Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus
Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer ,
Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor)
Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower)
Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina
Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil,
Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl
Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI
77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).

 

 

Dermatologist Approved, Clinically
Tested, Hypoallergenic, Non-irritating, Clinically Tested for Irritation,
Ophthalmologist-tested.



Fragrance Free, Essential Oil Free, Gluten Free, Alcohol-Free, Non-comedogenic,
Vegan, Cruelty-Free.

The list of ingredients may change
from time to time. Please refer to the product packaging for the most
up-to-date information.

How To Use

SOS Rescue Spray:
Use as part of your regular AM/PM skincare to maintain and prevent redness and
irritation.

 

Swipe Serum Concealer: Swipe on to any areas that need extra coverage, like dark circles, or
breakouts. Use fingertips, a brush, or beauty sponge to blend.

 

MakeWaves® Mascara: Use the inner wave of the dual-sided brush to build up volume and the
longer bristles to lengthen and define lashes! Remove with gentle cleanser and
water.

 

ShineOn Lip Jelly:
For a finishing touch of glossy color, just swipe and smile!

View full details
[shared]
The Fresh Face Set

DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING

Makeup That Won't Break You Out.

F.A.Q.

Yes, it is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and is 100% compliant with National Eczema Association guidelines.
Absolutely! You can mix and match your favorite colors above. Not sure which colors to get? You can take our 3 mins Product Quiz linked in our navigation!
Yes! Everything in the Fresh Face Set is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

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SOS Stressed Skin Mini Starter Gift Set

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JELL-O® X TOWER 28 Lip Jelly Lip Gloss Gift Set

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JELL-O® X TOWER 28 Lil’ Pudding Mini LipSoftie Gift Set

[0.5c big bear] [1n big sur] [1.5O blythe] [2c carlsbad] [2p catalina] [3p coachella] [3w coronado] [4c crystal cove] [5w del mar] [6p encinitas] [7c glamis] [9O huntington] [9w indio] [8n joshua tree] [11w la jolla] [11o la quinta] [10p laguna] [12n malibu] [12.5n mojave] [12w montecito] [12o napa] [12.5p newport] [13p oceanside] [14w ojai] [14.5r palm springs] [16p palos verdes] [15w rancho mirage] [14.5n redondo] [18w san clemente] [17r santa ynez] [19n sequoia] [19.5o tahoe] [20n ventura] [20w victorville] [20o yuma] [20r zzyzx] [2c carlsbad]
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Swipe Serum Foundation

0.5C Big Bear
[Chill Heat] [Bitter Sweet] [Only Choice] [Static Flow] [Act Natural] [Static Flow]
New

ShineOn Plumping Lip Jelly

Plumping without Irritation

Chill Heat
Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

Swipe Serum Concealer®

All-Over Hydrating Concealer

0.5 ALTA
Tower 28 Beauty SOS Rescue Spray (4 oz) Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] [Shared]
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SOS Rescue Spray

The Original Hypochlorous Acid Spray

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Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
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SOS FaceGuard™ SPF 30 Sunscreen PA+++

Mineral Sunscreen

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Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Everyday Base-ics Set
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Everyday Base-ics Set

Choose Your Shades ($56 Value)

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SOS Rescue + Relief Body Wash Treatment [Shared] SOS Rescue + Relief Body Wash Treatment
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SOS Rescue + Relief Body Wash Treatment

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