• Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour]
    NEW
  • Set of Tower 28 GoGo Cooling Shimmer Sticks with packaging on a white background [GoGo Eyeshadow Deluxe Set]
    NEW
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Avalon + Whisky]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Bungalow]
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Studio 28 + Chateau]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Garden]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Roxy]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Viper]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Troubadour]
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Avalon + Whisky]
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Studio 28 + Chateau]
  • Eyeshadow swatches in various colors with labeled names on a grid. [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Color swatches of eyeshadows on a person's arm with labeled names. [Shared]
  • [Close-up of a woman applying makeup featuring the text 'Jada Wears GoGo in Avalon']
  • [Close-up of a person applying makeup featuring the brand 'Tower 28' on the product. Avalon + Whisky]
  • [Close-up of a woman applying GoGo Eyeshadow. Studio 28 + Chateau]
  • Close-up of a woman's face with pink eye makeup and a blurred background [Garden]
  • [Close-up of a woman applying Tower 28 GoGo Eyeshadow. Studio 28 + Chateau]
  • Close-up of a woman applying makeup [Troubadour]
  • Close-up of a woman applying makeup [Viper]
  • Close-up of a woman applying makeup [Bungalow]
  • Close-up of a woman applying makeup [Roxy]
  • [GoGo Eyeshadow Deluxe Set]
  • Eyeshadow set with open case on a purple background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of makeup shades with labels on a white background [GoGo Eyeshadow Deluxe Set]
  • Eye shadow swatches in various shades with labeled names on a pink background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of eyeshadows with names on a white background [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Two methods of applying makeup with a product labeled 'Two ways to GoGo!'. [Shared]
  • Product label with text about skin-soothing ingredients and benefits on a white background. [Shared]
  • Eyeshadow stick on purple background, featuring product details. [Whisky]
  • Three Tower 28 lip products on a textured gray background with cooling effect text. [Shared]
  • Close-up of a swatch of eyeshadow on a white background [Whisky]
  • Close-up of a swatch of eyeshadow on a white background [Studio 28]
  • Close-up of a swatch of eyeshadow on a white background [Avalon]
  • Close-up of a swatch of eyeshadow on a white background [Chateau]
  • Close-up of a swatch of eyeshadow on a white background [Bungalow]
  • Close-up of a swatch of eyeshadow on a white background [Garden]
  • Close-up of a swatch of eyeshadow on a white background [Roxy]
  • Close-up of a swatch of eyeshadow on a white background [Troubadour]
  • Close-up of a swatch of eyeshadow on a white background [Viper]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour]
  • Set of Tower 28 GoGo Cooling Shimmer Sticks with packaging on a white background [GoGo Eyeshadow Deluxe Set]
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Avalon + Whisky]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Bungalow]
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Studio 28 + Chateau]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Garden]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Roxy]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Viper]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Troubadour]
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Avalon + Whisky]
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Studio 28 + Chateau]
  • Eyeshadow swatches in various colors with labeled names on a grid. [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Color swatches of eyeshadows on a person's arm with labeled names. [Shared]
  • [Close-up of a woman applying makeup featuring the text 'Jada Wears GoGo in Avalon']
  • [Close-up of a person applying makeup featuring the brand 'Tower 28' on the product. Avalon + Whisky]
  • [Close-up of a woman applying GoGo Eyeshadow. Studio 28 + Chateau]
  • Close-up of a woman's face with pink eye makeup and a blurred background [Garden]
  • [Close-up of a woman applying Tower 28 GoGo Eyeshadow. Studio 28 + Chateau]
  • Close-up of a woman applying makeup [Troubadour]
  • Close-up of a woman applying makeup [Viper]
  • Close-up of a woman applying makeup [Bungalow]
  • Close-up of a woman applying makeup [Roxy]
  • [GoGo Eyeshadow Deluxe Set]
  • Eyeshadow set with open case on a purple background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of makeup shades with labels on a white background [GoGo Eyeshadow Deluxe Set]
  • Eye shadow swatches in various shades with labeled names on a pink background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of eyeshadows with names on a white background [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Two methods of applying makeup with a product labeled 'Two ways to GoGo!'. [Shared]
  • Product label with text about skin-soothing ingredients and benefits on a white background. [Shared]
  • Eyeshadow stick on purple background, featuring product details. [Whisky]
  • Three Tower 28 lip products on a textured gray background with cooling effect text. [Shared]
  • Close-up of a swatch of eyeshadow on a white background [Whisky]
  • Close-up of a swatch of eyeshadow on a white background [Studio 28]
  • Close-up of a swatch of eyeshadow on a white background [Avalon]
  • Close-up of a swatch of eyeshadow on a white background [Chateau]
  • Close-up of a swatch of eyeshadow on a white background [Bungalow]
  • Close-up of a swatch of eyeshadow on a white background [Garden]
  • Close-up of a swatch of eyeshadow on a white background [Roxy]
  • Close-up of a swatch of eyeshadow on a white background [Troubadour]
  • Close-up of a swatch of eyeshadow on a white background [Viper]

GoGo Cooling Shimmer Eyeshadow Stick

$20.00
4.9
Rated 4.9 out of 5 stars
46 Reviews

A cooling + soothing eyeshadow stick that gives high impact shimmer without the irritation and lasts up to 8-hrs.

Shade
Core
Limited Edition

A cooling + soothing eyeshadow stick that gives high impact shimmer without the irritation and lasts up to 8-hrs.

Free Shipping $30+ • Free Returns

  • ✨9 Eye-Safe Shimmers
  • 🧊Cooling Feel
  • 💧Water-Based Formula
  • ✨8-Hour Longwear
  • 💫Easy-to-Apply Stick
  • 👁️Sensitive Eye Safe

Tell Me More

This shimmer? She does. not. quit. One swipe gives instant sparkle with a cool, refreshing feel (literally), and it blends like a dream. This easy application water-based stick glides on smooth, blends out, and has no fallout. Plus, it’s totally safe for sensitive eyes and eczema-prone skin, because shimmer should never sting.


Silicone-free, and designed to go the distance (yes, we tested it for 8-Hrs), this is shimmer that plays nice and plays hard. Tap it on for a bright-eyed effect, smudge it out for late-night drama, and trust it to stick with you through the dance floor.

Ingredients

Crystal Blend: Traditional glitter eyeshadows usually gets its sparkle from microplastics—tiny plastic particles that don’t just stick around on your lids, but also in the environment (and FYI, sensitive skin isn’t exactly a fan). That’s why we made our shimmer eyeshadow with super-fine crystals + pearls instead. You still get the high-shimmer, zero-irritation payoff, minus the fallout for your skin and the planet.

Microplastic-free, silicone-free, talc-free, non-irritating, and ophthalmologist-tested.

Ingredient List: Water/Aqua/Eau, Synthetic Fluorphlogopite, Propanediol, Calcium Sodium Borosilicate (In Avalon, Chateau, Roxy, Studio 28, Troubador, Viper, Bungalow, Garden), Chondrus Crispus (Carrageenan) Powder, Pentylene Glycol, Saccharide Isomerate, Hydroxyacetophenone, Calcium Chloride, 1,2-Hexanediol, Caprylyl Glycol, Silica (In Avalon, Studio 28), Mica (In Studio 28), Calcium Aluminum Borosilicate (In Garden), Tetrasodium Glutamate Diacetate, Aminomethyl Propanediol, Aluminum Calcium Sodium Silicate (In Whisky), Tin Oxide (In Avalon, Chateau, Roxy, Troubador, Whisky, Viper, Bungalow, Garden), Citric Acid, Sodium Citrate, Carbon (In Studio 28). May Contain/Peut Contenir [+/-: Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891)]

How To Use

Gently swipe or tap onto lid. Swipe for a more opaque finish; tap for a sheer shimmer.

Tap on inner corner & or brow bone for a brightening effect.


Water-based means I dry fast! Close cap tightly after use to prevent drying.

View full details
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden]
GoGo Cooling Shimmer Eyeshadow Stick
Garden

Lasts All Day, Parties All Night!

  • Roxy

    Golden Pink

  • Troubadour

    Golden Amber

  • Chateau

    Champagne

  • Avalon

    True Pink

  • Whisky

    Chocolate Brown

  • Viper

    Cool Mauve

  • Bungalow

    Gold

  • Garden

    Bright Purple

  • Studio 28

    Plum

  • GoGo Eyeshadow Deluxe Set

    Set of 6 Shades + Exclusive Box

F.A.Q.

Is GoGo Cooling Shimmer Eyeshadow Sticks safe for sensitive or eczema-prone skin?

Yes! This eyeshadow was specially formulated for sensitive and eczema-prone skin. In clinical testing, 100% of participants agreed it was gentle and did not irritate their eyelids.

Why did we create GoGo Cooling Shimmer Eyeshadow Sticks, and is it safe for sensitive skin?

We created this eyeshadow to fill a gap in fun, safe beauty products for sensitive skin. Inspired by our CEO’s experience with chronic eczema, we wanted to show that shimmer, performance, and playfulness can coexist with gentleness. It’s specially formulated for sensitive and eczema-prone skin—clinical testing showed that 100% of participants found it gentle and non-irritating on their eyelids.

Can I use GoGo Cooling Shimmer Eyeshadow Sticks on areas other than my eyes?

Yes! Tap or swipe onto eyes, cheeks, or lips. Blend onto your cheekbones, the tip of your nose, or your cupid’s bow for a natural glow. You can also tap it over lip color for added dimension. Our top shades for face use are Chateau (Champagne), Roxy (Golden Pink), and Avalon (True Pink).
Reviews
4.9
Rated 4.9 out of 5 stars
Based on 46 reviews
Total 5 star reviews: 43 Total 4 star reviews: 3 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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46 reviews
  • KB
    Kimberly B.
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow Stick
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    Champagne Glow

    I am absolutely obsessed with this eyeshadow stick! The shade Chateau is the perfect champagne shimmer, bright, luminous, and so flattering for everyday wear or a night out. It glides on effortlessly without tugging and the cooling sensation makes it feel so refreshing on the eyes.

    The formula is smooth, blendable, and sets beautifully without creasing. I love that it lasts all day (the 8 hour claim is real) while still feeling lightweight and comfortable. It is also the ideal product for quick, fuss free makeup, just swipe, blend, and go.

    Tower 28 nailed it with this one. If you want an easy to use, long lasting shimmer with a gorgeous champagne glow, this is a must have. I am giving it a well deserved 5/5 and it is definitely a new favorite in my collection.

    Was this helpful?
  • C
    Cassie
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow Stick
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    I like this!

    I have this in the champagne shade, chateau. It’s super easy to apply and it is easy to blend out. You’ll want to let it sit for a little before blending so it has time to stick to your lid. Overall, super easy to use and doesn’t have chunky glitter in it so it’s comfortable to use and wear!

    Was this helpful?
  • S
    Slim
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow Stick
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    Love it

    I got the champagne shade, and it is theeee prettiest eyeshadow i have ever owned. It gives it that seamless wet look that i always wanted and couldn’t find. Loveee the cooling effect it gives also. I also used this shade as a highlighter.

    Was this helpful?
  • SL
    Summer l.
    Reviewing
    GoGo Cooling Shimmer Eyeshadow Stick
    I recommend this product
    Rated 4 out of 5 stars
    4 days ago
    Super cute

    Great product however I do recommend blending it in immediately! Can be a bit tacky but the shimmer is gorgeous

    Was this helpful?
  • S
    Sanjna
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow Stick
    I recommend this product
    Rated 5 out of 5 stars
    5 days ago
    Amazing

    Amazing quality and it really lasts for long time. You can use it with any other shadows also. Tower also make amazing quality products

    Was this helpful?
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