The Mini Tote

Heavyweight canvas, wipeable lining, and a side pocket for your gloss! FREE with your first order over $60.

The Mini Tote

Heavyweight canvas, wipeable lining, and a side pocket for your gloss! FREE with your first order over $60.

  • Tower 28 Beauty SOS Rescue Spray (4 oz) Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer with reduction in redness and irritation, revealing calmer, clearer-looking skin with a healthy, hydrated glow. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    TikTok Viral
    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • Tower 28 Beauty SOS 3-Step Skincare Kit: SOS Gel Cleanser, SOS Rescue Spray, and SOS Recovery Cream. [Shared] Tower 28 Beauty SOS 3-Step Skincare Kit: SOS Gel Cleanser, SOS Rescue Spray, and SOS Recovery Cream. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    Save on Sets
    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer

  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA, shown with the tube standing upright next to the open applicator wand to reveal the product. [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce redness, acne, and even out skin tone. [2.0 BU]
    Bestseller
    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana. [18 Montana] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 18 Montana, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [18 Montana]
    National Eczema Association Seal of Acceptance
    SunnyDays™ Tinted SPF 30

    Sun Protection + Coverage

    05 Fairfax

  • Not sure what to get 👀? Take our product quiz!

    Take Quiz
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink] Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles] Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana] Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey] GetSet™ Pressed Powder
    TikTok Viral
    GetSet™ Pressed Powder

    Instantly Blurring + Smoothing

    Palisades Pink
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet] The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift] Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set] The Tower 28 Beauty MakeWaves Mini Mascara. [Mini] A close up of people's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened. [Shared]
    Bestseller
    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush] Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
    Save on Sets
    Go-To Set

    Pick Your Custom Shades

  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio] The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO] The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill] The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic] The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame] The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire] The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy] The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild] The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut] The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew] The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat] The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond] A person wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
    ShineOn Lip Oil Jelly

    Non-Sticky Lip Gloss

    Pistachio
  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty's LipSoftie™ Date Night Duo colors swatched on a plain white background ]
    Save on Sets
    LipSoftie® Treatment Duo

    Pick Your Favorite Shades

  • The Tower 28 Beauty OneLiner Lip Liner in the shade Work of Art. [Work of Art] The Tower 28 Beauty OneLiner in the shade Check Me Out. [Check Me Out] The Tower 28 Beauty OneLiner in the shade Paint My Number. [Paint My Number] The Tower 28 Beauty OneLiner in the shade Color Me Fine. [Color Me Fine] The Tower 28 Beauty OneLiner in the shade Fill Me In. [Fill Me In] The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me. [Draw Me] Close-up shots of lips wearing Tower 28 Beauty’s OneLiner Lip Liner in the shade Work of Art across different skin tones. [Work of Art]
    TikTok Viral
    OneLiner® Lip Liner

    High-Pigment Lip + Eye Liner

    Work of Art
  • Shade: Gold Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Gold Coast] Shade: West Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast] Shade: Best Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Best Coast] Shade: Pacific Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Pacific Coast] Shade: Sun Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Sun Coast] Bronzino® Cream Bronzer
    Bronzino® Cream Bronzer

    Illuminating + Subtle Shimmer

    Gold Coast
  • [A model holding the Tower 28 Beauty SOS Rescue Spray in hand.]

    Healthy dewy skin starts here.

    Shop SOS Spray
  • [Shared: SOS (Store. Our. Stuff) Makeup Bag] [Shared: SOS (Store. Our. Stuff) Makeup Bag]
    New
    SOS (Store. Our. Stuff.) Makeup Bag

    Fits all T28 Essentials

  • Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard] Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo] Tower 28 Beauty SOS Recovery Cream. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    SOS Recovery Cream

    Barrier Repair with Ceramides

    Standard
  • Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared] A person applying the Tower 28 SOS Gel Cleanser to their face, creating a foam and removing makeup. The text reads “Soothes inflammation + non-stripping,” highlighting the cleanser’s calming, gentle formula. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    SOS Gel Cleanser

    Balancing + Removes Makeup

14 products

FREE GIFT WITH PURCHASE:
2 Months FREE with The Sculpt Society
Get access to 2 MONTHS OF FREE on-demand workout videos with celeb trainer Megan Roup via The Sculpt Society App.
*Promo code will be emailed after purchase.