Makeup

  • Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Everyday Base-ics Set
    Save $6
    Everyday Base-ics Set

    Choose Your Shades ($56 Value)

    Choose  —  $50.00 $50.00
  • Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®
    Swipe Serum Concealer®

    All-Over Hydrating Concealer

    0.5 ALTA
  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet] The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift] The Tower 28 Beauty MakeWaves Mini Mascara. [Mini] [Shared] A close up of a person's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous. [Shared]
    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden] Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper] [GoGo Eyeshadow Set] GoGo Cooling Shimmer Eyeshadow
    New
    GoGo Cooling Shimmer Eyeshadow

    Cooling + Soothing Eyeshadow Stick

    Roxy
  • [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.] [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.]
    Save $22
    The Complexion Trio

    + Two EXCLUSIVE Powder Puffs ($94 Value)

    Choose  —  $72.00 $72.00
  • The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi] The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche] [Iced Dulce de Leche] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla] [LipSoftie® Deluxe Gift Set] LipSoftie® Lip Treatment LipSoftie® Lip Treatment
    Bestseller
    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Red Bean Mochi
  • Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour] Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour] Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour] Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour] Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour] Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour] Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour] Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours] Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour] After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours] BeachPlease Cream Blush
    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    Magic Hour
  • GetSet® Matte Powder Blush The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Long Beach Iced Tea. [Long Beach Iced Tea] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sunset Shirley. [Sunset Shirley] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Downtown Daiquiri [Downtown Daiquiri x Toni Bravo] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Feliz Fresca. [Feliz Fresca] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Culver Crush. [Culver Crush] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Samo Spritzer. [Samo Spritzer] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sawtelle Slushie. [Sawtelle Slushie] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Pali Punch. [Pali Punch] A person holds Tower 28 Beauty’s GetSet Powder Blush in the shade Malibu Cooler with a swatch of cool baby pink on their cheek. [Malibu Cooler]
    Product badge
    GetSet® Matte Powder Blush

    Blurring + 12-Hr Fade-Proof

    Malibu Cooler
  • GetSet™ Matte Powder Blush in Malibu Cooler and BeachPlease Cream Blush in Dream Hour [The Tower 28 Beauty Cheeky Duo in Baby Cheeks] GetSet™ Matte Powder Blush in Feliz Fresca and BeachPlease Cream Blush in Happy Hour [The Tower 28 Beauty Cheeky Duo in Hot Pink Cheeks] GetSet™ Matte Powder Blush in Sawtelle Slushie and BeachPlease Cream Blush in Power Hour [The Tower 28 Beauty Cheeky Duo in Rosy Cheeks] GetSet™ Matte Powder Blush in Long Beach Ice Tea and BeachPlease Cream Blush in Magic Hour [The Tower 28 Beauty Cheeky Duo in Earthy Cheeks] GetSet™ Matte Powder Blush in Samo Spritzer and BeachPlease Cream Blush in Office Hours [The Tower 28 Beauty Cheeky Duo in Mauvey Cheeks] GetSet™ Matte Powder Blush in Culver Crush and BeachPlease Cream Blush in Rush Hour [The Tower 28 Beauty Cheeky Duo in Peachy Cheeks] GetSet™ Matte Powder Blush in Malibu Cooler and BeachPlease Cream Blush in Dream Hour [The Tower 28 Beauty Cheeky Duo in Baby Cheeks]
    Save $4
    The Cheeky Duo

    Blush Cocktail Combo ($42 Value)

    Baby Cheeks
  • Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30
    Product badge
    SunnyDays™ Tinted SPF 30

    Sun Protection + Coverage

    13 La Cienega
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink] Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles] Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana] Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey] GetSet® Pressed Powder
    TikTok Viral
    GetSet® Pressed Powder

    Instantly Blurring + Smoothing

    Palisades Pink
  • [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara] [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]
    Save $12
    Tower 28 Essentials Set

    Pick Your Custom Shades ($100 Value)

    Choose  —  $88.00 $88.00
  • [Shared: Tower 28 Beauty's MakeWaves Lash Curler] [Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]
    MakeWaves® Lash Curler

    Curls + Lifts Lashes

  • The Tower 28 Beauty OneLiner Lip Liner in the shade Work of Art. [Work of Art] The Tower 28 Beauty OneLiner in the shade Check Me Out. [Check Me Out] The Tower 28 Beauty OneLiner in the shade Paint My Number. [Paint My Number] The Tower 28 Beauty OneLiner in the shade Color Me Fine. [Color Me Fine] The Tower 28 Beauty OneLiner in the shade Fill Me In. [Fill Me In] The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me. [Draw Me] Close-up shots of lips wearing Tower 28 Beauty’s OneLiner Lip Liner in the shade Work of Art across different skin tones. [Work of Art]
    TikTok Viral
    OneLiner® Lip Liner

    High-Pigment Lip + Eye Liner

    Work of Art
  • Shade: Oneliner in Work of Art + ShineOn Lip Jelly in Coconut [Shown is the Rosy Pink Duo] Shade: Oneliner in Work of Art + ShineOn Lip Jelly in Coconut [Shown is the Rosy Pink Duo] Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Shown is the Peachy Pink Duo] Shade: Oneliner in Paint My Number + ShineOn Lip Jelly in Cashew [Shown is the Rosy Brown Duo] Shade: Oneliner in Draw Me + ShineOn Lip Jelly in Almond [Shown is the Chocolate Brown Duo] Shade: Oneliner in Color Me Fine + ShineOn Lip Jelly in Sesame [Shown is the Mauve Duo] Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Shown is the Peachy Pink Duo]
    Save on Sets
    Line + Shine Lip Kit

    Limited Edition Gloss + Liner Duo ($31 Value)

    Rosy Pink Duo
  • Shade: Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame] Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio] Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut] Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew] Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat] Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond] Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]
    ShineOn Milky Lip Oil Jelly

    Non-Sticky Lip Gloss

    Sesame
  • Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)] Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set swatches which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)]
    Save $15
    Milky Lip Set

    5 Bestselling Shades ($80 Value)

  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio] The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO] The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill] The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic] The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame] The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire] The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy] The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild] The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut] The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew] The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat] The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond] ShineOn Lip Oil Jelly
    ShineOn Lip Oil Jelly

    Non-Sticky Lip Gloss

    Pistachio
  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty's LipSoftie™ Date Night Duo colors swatched on a plain white background ]
    Save on Sets
    LipSoftie® Treatment Duo

    Pick Your Favorite Shades

    Choose  —  $30.00 $30.00
  • Shade: Sun Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Sun Coast] Shade: Gold Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Gold Coast] Shade: West Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast] Shade: Best Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Best Coast] Shade: Pacific Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Pacific Coast] Bronzino® Cream Bronzer
    Bronzino® Cream Bronzer

    Illuminating + Subtle Shimmer

    Sun Coast
  • Shade: Broad [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Broad] Shade: Getty [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Getty] Shade: Hammer [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Hammer] Shade: Simon [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Simon] Sculptino® Cream Contour
    Sculptino® Cream Contour

    Soft-Matte Bronzer + Contour

    Broad
  • [Shared: Tower 28 Beauty SuperDew Highlight Balm in Clear] [Shared: A model wearing Tower 28 Beauty SuperDew Highlight Balm in Clear]
    Product badge
    SuperDew Highlighter

    Shimmer-Free Highlighter

  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush] Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
    Save $6
    Go-To Set

    Pick Your Custom Shades ($64 Value)

    Choose  —  $58.00 $58.00
  • [Shared: The ingredients of Tower 28 Beauty LipSoftie® Lip Treatment listed out] [Shared: The ingredients of Tower 28 Beauty LipSoftie® Lip Treatment listed out]
    Save $8
    LipSoftie® Lip Treatment Set

    Tinted Lip Treatment Balm ($64 Value)

  • The Tower 28 Beauty MakeWaves Mini Mascara. [Mini] Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    MakeWaves® Mini Mascara

    Lengthening + Volumizing

  • [Shared: SOS (Store. Our. Stuff) Makeup Bag] [Shared: SOS (Store. Our. Stuff) Makeup Bag]
    Site Exclusive
    SOS (Store. Our. Stuff.) Makeup Bag

    Fits all T28 Essentials

  • [Shared: The Mini Tote] [Shared: The Mini Tote]
    Site Exclusive
    The Mini Tote

    Exclusive T28 Tote

  • [Shared] [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.]
    EXTRA SAVINGS
    MakeWaves® Mascara Set

    Lengthening + Volumizing Mascara

28 products