• Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    LipSoftie™ Lip Treatment
    [Family group photo of the Tower 28 Beauty LipSoftie™ Lip Treatment on white]
    New

    LipSoftie™ Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Ube Vanilla
  • Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    LipSoftie™ Lip Treatment
    [Family group photo of the Tower 28 Beauty LipSoftie™ Lip Treatment on white]
    New

    LipSoftie™ Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Watermelon Kiwi
  • Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    LipSoftie™ Lip Treatment
    [Family group photo of the Tower 28 Beauty LipSoftie™ Lip Treatment on white]
    New

    LipSoftie™ Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Dulce de Leche
  • Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    LipSoftie™ Lip Treatment
    [Family group photo of the Tower 28 Beauty LipSoftie™ Lip Treatment on white]
    New

    LipSoftie™ Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Blood Orange Vanilla
  • Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    LipSoftie™ Lip Treatment
    [Family group photo of the Tower 28 Beauty LipSoftie™ Lip Treatment on white]
    New

    LipSoftie™ Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    SOS Vanilla
  • Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    LipSoftie™ Lip Treatment
    [Family group photo of the Tower 28 Beauty LipSoftie™ Lip Treatment on white]
    New

    LipSoftie™ Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Watermelon Kiwi
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] [A before and after image of the same lips showcasing the effectiveness of Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla after one week of use]
    New

    SOS LipSoftie™ Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    SOS Vanilla

Designed for Sensitive Skin 😊

We’re strict about what goes into our products (and what stays out). Our therapist calls it setting healthy boundaries.

High-Performance Product ✨

No compromises. Our award-winning clean makeup and skincare are top-shelf for a reason. Just ask Allure (Best of Beauty Winner x4!).

Vegan + Cruelty-Free

ALL Tower 28 products are made without animal byproducts and never tested on animals (just humans!).

  • Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    MakeWaves™ Mascara
    MakeWaves™ Mascara
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

    Color
    Drift  (NEW)*
  • Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]
    Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]
    Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Shade
    Pistachio
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    11.0 OC [Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC]
    12.0 PALI [Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI]
    13.0 PLAYA [Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA]
    14.0 PV [Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV]
    15.0 SAMO [Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO]
    16.0 SB [Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB]
    17.0 SD [Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD]
    18.0 SGV [Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV]
    19.0 WEHO [Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO]
    20.0 WLA [Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    Shade
    4.0 DTLA  (NEW)*
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Rescue Spray
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Size
    4 OZ / 120 ML