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ShineOn Lip Jelly by Tower 28 Beauty - all 6 shades including Magic, Chill, Fire, XOXO, Spicy, Fear Less
ShineOn Lip Jelly by Tower 28 Beauty - Girl holding shade Fear Less (a sheer berry gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade Fear Less (a sheer berry gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade Fear Less (a sheer berry gloss)
ShineOn Lip Jelly by Tower 28 Beauty - in shade Fear Less (a sheer berry gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Girl holding shade Fire (a sheer orange gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade Fire (a sheer orange gloss)
ShineOn Lip Jelly by Tower 28 Beauty - in shade Fire (a sheer orange gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Girl wearing shade XOXO (a sheer pink gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade XOXO (a sheer pink gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade XOXO (a sheer pink gloss)
ShineOn Lip Jelly by Tower 28 Beauty - in shade XOXO (a sheer pink gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Girl wearing shade Chill (a clear gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Girl wearing shade Chill (a clear gloss)
ShineOn Lip Jelly by Tower 28 Beauty - in shade Chill (a clear gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Close up shot of shade MAGIC on lips (a clear gloss with gold shimmer)
ShineOn Lip Jelly by Tower 28 Beauty - in shade Magic (a clear gloss with gold shimmer)
ShineOn Lip Jelly by Tower 28 Beauty - Girl wearing shade Spicy (a sheer-ish red gloss)
ShineOn Lip Jelly
ShineOn Lip Jelly
ShineOn Lip Jelly
ShineOn Lip Jelly

ShineOn Lip Jelly

172 reviews

$14.00

Shade

Free shipping for orders $30+
*orders with OAT will ship closer to April 21st

What is it?
Jelly = the shine of a gloss, the comfort of a balm, + a pop of color. For never sticky, always shiny lips!  

"CRAZY high shine without the stickiness" according to Brit + Co.

6 new juicy translucent shades inspired by some of our favorite colors and the meanings behind them:

XOXO (sheer pink) - feel the love
FIRE (sheer orange) - fan your flame
FEAR LESS (sheer berry) - go for it
CHILL (clear) - let it go
SPICY (sheer-ish) red) - hot hot hot
MAGIC (clear gloss with gold shimmer) - get your spark on

MILKY Lip Jellies now available in 4 new milky shades inspired by our fave alt milks!

How do I use it?
Just swipe and smile! Apply over bare lips or over your favorite lip color.

What else should I know?
Traditional lip gloss coats lips with a layer of shine, but can end up leaving lips dry underneath. Pass on that, thanks. ShineOn is a moisturizing lip treatment formulated with a unique blend of 5 nourishing oils to soothe and protect lips. ShineOn and on and on! 

Product Details

Size: 0.13 fl oz / 3.9 ml

Vegan, Cruelty-Free, Nut-Free, Dermatologist Tested

What’s in it? 

Fire, XOXO, Fear Less:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, MAY CONTAIN: Iron Oxides (CI 77492), Manganese Violet (CI 77742), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410)

Chill:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Manganese Violet (CI 77742), Red 40 Lake (CI 16035)  

Magic:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Calcium Aluminum Borosilicate, Silica Dimethyl Silylate, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Silica, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Tin Oxide, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Manganese Violet (CI 77742), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)

Spicy:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis (Castor) Seed Oil, Silica Dimethyl Silylate, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Red 30 Lake (CI 73360), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140)


Oat, Coconut, Cashew, Almond:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, MAY CONTAIN:  Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 30 Lake (CI 73360), Red 7 Lake (CI 15850),  Titanium Dioxide (CI 77891)

Size: 0.13 fl oz / 3.9 ml

Made in the USA

ShineOn Lip Jelly by Tower 28 Beauty - all 6 shades including Magic, Chill, Fire, XOXO, Spicy, Fear Less

ShineOn Lip Jelly

$14.00
Customer Reviews
4.9 Based on 172 Reviews
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Filter Reviews:
JM
04/29/2021
J M.
United States United States
Bought on a whim and absolutely love it!

I absolutely love this lip jelly. I use it during the day for a luscious shine and never go to bed without it. My lips stay smooth and full. It has completely repaired my dry lips.

F
04/29/2021
Fiona
United States United States
Soft and hydrating

I love how smooth, non sticky and hydrating this gloss feels. It looks gorgeous and gives my lips a plumped illusion. The only thing I dislike about it is the smell. It has a weird chemically/butter like smell. Thankfully it doesn’t linger for too long but that’s really the only downside. Love how it feels and looks though!

M
04/27/2021
Makenzie
United States United States
Holy Lip Gloss!

JUST BUY IT. I bought it in fire and that’s exactly what it is. Straight fire. I was worried about it being too orange but it’s sheer enough that it just makes my lips the perfect slightest peachy pink. And the FORMULA oh lord it’s too die for. It’s so smooth and never sticky. It literally is my favorite gloss ever and it makes my lips feel so nourished and hydrated (perpetually chapped lips here). I have a hard time finding lip products that don’t dry out my lips or make them look weird and this was everything. Also, I swear it smells like a popsicle from the ice cream man, so bonus points for nostalgia.

B
04/26/2021
Beth
United States United States
Treatment and Gloss Wow!

I absolutely love this gloss on XOXO. Perfect subtle juicy pink, not sticky, and SO moisturizing!

C
04/19/2021
Cameron
Amazing!!!

This is my second gloss from Tower 28, the best i’ve ever tried! Not sticky at ALL! and the customer service is so amazing, they truly care so much for their customers