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Tower 28 Essentials Set

Tower 28 Essentials Set

4.7
Rated 4.7 out of 5 stars
4,359

Get your hands dirty with clean makeup essentials. Everything you need for an easy 5-step sun-kissed, fresh-faced routine. Pick and choose your favorite shades:

05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
SunnyDays™ Tinted SPF 30

SunnyDays™ Tinted SPF 30

Shade
05 Fairfax
Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour]
Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]

BeachPlease Cream Blush

Shade
FINEST HOUR
Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
Iced XOXO [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO]
XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

ShineOn Lip Jelly

Shade
Pistachio
Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
[Shared]
Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]

MakeWaves® Mascara

Color
Jet
Shade Finder

This set ships free within the US • Free Returns

What's Included

SunnyDays SPF 30 Tinted Sunscreen (Full-size): a 2-in-1 mineral sunscreen with the daily sun protection you need and coverage you want. Choose from 14, buildable + flexible shades. Take the Shade Match Quiz find yours.



BeachPlease Tinted Balm (Full-size): a buildable, pigmented, creamy multi-use color for lips + cheeks. Choose from 7 sun-kissed shades, inspired by the colors of the Santa Monica sunset.

MakeWaves® Lengthening + Volumizing Mascara (Full-size): A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.



ShineOn Lip Jelly (Full-size): a non-sticky lip gloss with the shine of a gloss, comfort of a balm, + a pop of color! Choose from 13 juicy shades. MakeWaves Mascara (Full-size): a safe for sensitive eyes, vegan mascara that lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural looking lashes.



SOS Daily Rescue Facial Spray (Travel 1oz): a soothing, purifying, and repairing daily rescue spray for angry, stressed out skin.

Ingredients

SunnyDays™: Zinc oxide, 12.6%, Water/Aqua/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

BeachPlease Cream Blush: Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).

ShineOn Lip Jelly: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI 77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).

MakeWaves® Mascara: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

SOS Daily Rescue Facial Spray: Water, Sodium Chloride, Hypochlorous Acid.

How to Use

View full details

Tower 28 Essentials Set

Tower 28 Essentials Set

DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING

Makeup That Won't Break You Out.

F.A.Q.

Can I customize my Tower 28 Essentials Set?

Absolutely! You can mix and match your favorite colors above. Not sure which colors to get? You can take our 3 mins Product Quiz linked in our navigation!

Is the Tower 28 Essentials Set vegan + cruelty-free?

Yes! Everything in the Tower 28 Essentials Set is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
4.7
Rated 4.7 out of 5 stars
Based on 4,359 reviews
Total 5 star reviews: 3.7k Total 4 star reviews: 376 Total 3 star reviews: 140 Total 2 star reviews: 66 Total 1 star reviews: 72
94%would recommend these products
Slide 1 selected
4,359 reviews
  • A
    Ali
    ShineOn Lip Jelly
    Reviewing
    ShineOn Lip Jelly
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Easy To Blend, Staying Power, Did Not Irritate My Skin, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 hours ago
    Simply the best

    I’ve left a review recently about how much I loved this but I had to SHOW it too. This has never happened with any lip product I own lmao she all but gone

  • AF Profile picture for Angela F.
    Angela F.
    Verified Reviewer
    SunnyDays™ Tinted SPF 30
    Reviewing
    SunnyDays™ Tinted SPF 30
    I recommend this product
    Skin Challenges Dryness, Acne/Blemishes, Texture
    What Did You Like About This Product? Easy to Blend, Skincare Benefits, Didn't Irritate My Skin, Finish, Coverage
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    Yesterday
    Holy Grail

    As a new mom, I go for products that’s are easy and quick to use. I love this tinted sunscreen, I get my spf and get myself presentable as quick as possible. Another plus this does not peel on my skin if I ever layer it with another product. Skin is always skinning whenever I use this!!!

  • HP Profile picture for Hailey P.
    Hailey P.
    Verified Reviewer
    SOS Rescue Spray
    Reviewing
    SOS Rescue Spray
    I recommend this product
    Skin Challenges Acne/Blemishes, Texture, Hyperpigmentation
    What Did You Like About This Product? Cleared Skin, Didn't Irritate My Skin, Versatile
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    Life saver

    This is my absolute favorite product to apply all throughout the day. Its convenience is what I love most as I can bring my spray with me everywhere and reapply when I need it most. It truly has saved my skin after the gym or in between classes!

  • KB
    Kayla B.
    Verified Reviewer
    SOS Rescue Spray
    Reviewing
    SOS Rescue Spray
    I recommend this product
    Skin Challenges Redness, Acne/Blemishes
    What Did You Like About This Product? Cleared Skin, Soothed Irritations, Reduced Redness
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    Must have in my daily routine!!

    This is a new favorite product of mine to help with my hormonal acne and “maskne” at work. It’s very easy to use and the 4oz bottle has lasted over a month and I use it daily! MUST HAVE!

  • M
    Muznah
    Verified Reviewer
    SOS Rescue Spray
    Reviewing
    SOS Rescue Spray
    I recommend this product
    Skin Challenges Redness, Dryness, Acne/Blemishes, Hyperpigmentation, Texture
    What Did You Like About This Product? Soothed Irritations, Cleared Skin, Repaired Barrier, Versatile
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    rescued my skin for real!

    I get this very annoying cystic acne on my chin every 2 months. When i tell you this spray has absolutely changed my skin texture and bumps and cleared my skin up ! I can not recommend this enough!

Reviews LoadedReviews Added
  • Iced XOXO Lip Jelly [The Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO] Iced XOXO Lip Jelly [The Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO shown on different skin tones.]
    New

    Iced XOXO Lip Jelly

    Limited Edition Lip Gloss with Shimmer

    Iced XOXO
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    Shade
    4.0 DTLA
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurred and Smoothed Skin

    Shade
    Palisades Pink
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    Shade
    05 Fairfax
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing Mascara

    Color
    Jet
  • Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Ube Vanilla
  • [Shared: Tower 28 Beauty SOS Bestsellers Kit] [Shared: Tower 28 Beauty SOS Bestsellers Kit includes a full-size SOS Spray]
    Save on Sets

    SOS Rescue Bestsellers Kit

    Limited Edition Skincare Trio

    Default Title
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save on Sets

    SOS Spray Duo

    Skincare Travel Essentials

    Default Title
  • Jumbo [Tower 28 Beauty SOS Recovery Cream in Jumbo Size]
    Standard [Tower 28 Beauty SOS Recovery Cream in Standard Size]
    [Shared: Tower 28 Beauty SOS Recovery Cream]
    New

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    Size
    Jumbo
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] SOS Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla and wearing it on her lips]

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • [Shared: Tower 28 Beauty SOS Routine] [Shared: Tower 28 Beauty SOS Routine]
    Save on Sets

    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer Set

    Default Title
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    TikTok Viral

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Size
    Standard
  • [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser] [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser]

    SOS Gel Cleanser

    Balancing + Removes Makeup

    5 OZ / 150 ML
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

    SOS Rescue Serum

    Redness Relief with Hypochlorous Acid

    2 OZ / 59.2 ML
  • Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Ube Vanilla