• Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA, shown with the tube standing upright next to the open applicator wand to reveal the product. [13.0 PLAYA]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 Playa, shown with the tube standing upright and the applicator wand open to reveal the product. [13.0 Playa]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce redness, acne, and even out skin tone. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to visibly brighten under-eyes, reduce redness, and even out skin tone. [1.0 BH]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, even complexion and radiant finish. [1.0 BH]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to cover up dark circles, blemishes, and discoloration. [1.0 BH]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, natural finish and even skin tone. [1.0 BH]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce acne, redness, and discoloration for a smoother complexion. [2.0 BU]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with a smooth, radiant finish and even skin tone. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to reduce redness, blur freckles, and create a smooth, even finish. [2.0 BU]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with an even, dewy finish and natural coverage across the cheeks and under-eyes. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to visibly reduce redness, smooth skin texture, and even out skin tone. [3.0 CC]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC, shown with a bright, natural finish and even coverage across the skin. [3.0 CC]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to reduce redness and blur dark spots for a smooth, even complexion. [3.0 CC]
  • 3.0 CC [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA to cover up dark circles, blemishes, and discoloration. [4.0 DTLA]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even complexion and natural-looking coverage. [4.0 DTLA]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA to brighten dullness, visibly smooth texture, and even out skin tone. [4.0 DTLA]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even-toned complexion and a natural, skin-like finish. [4.0 DTLA]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP to visibly brighten under eyes, smooth skin texture, and even out skin tone. [5.0 EP]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP, shown with a smooth, natural finish and radiant complexion. [5.0 EP]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP, shown with an even-toned, radiant complexion and natural glow. [5.0 EP]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP to visibly blur pores, even skin tone, and reduce the appearance of blemishes. [5.0 EP]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to neutralize redness, brighten dullness, and smooth skin texture. [6.0 IE]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE, shown with a brightened, even complexion and natural finish. [6.0 IE]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
  • A person’s face after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN to visibly reduce redness, blur texture, and even out skin tone. [7.0 KTOWN]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN, shown with an even complexion, softened texture, and natural skin finish. [7.0 KTOWN]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN to visibly even out skin tone and soften the look of dark spots and texture. [7.0 KTOWN]
  • A person wearing Tower 28 Beauty’s Swipe Serum Concealer in shade 7.0 KTOWN, shown with an even, natural complexion and smooth finish. [7.0 KTOWN]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC to even out discoloration, smooth texture, and brighten the under-eye area. [8.0 LBC]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC, shown with a smooth, even complexion and natural skin-like finish. [8.0 LBC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC to visibly reduce dark spots, smooth uneven texture, and even out skin tone. [8.0 LBC]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC, shown with an evened-out complexion and smooth, natural finish. [8.0 LBC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 9.0 MDR, showing visibly reduced redness, smoother skin texture, and a more even complexion. [9.0 MDR]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 9.0 MDR, shown with an even complexion, smooth coverage, and reduced redness. [9.0 MDR]
  • A person’s face before and after using Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with reduced redness, more even skin tone, and a natural-looking finish. [9.0 MDR]
  • A person wearing Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with a smooth, even complexion and natural finish. [9.0 MDR]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, showing softened dark circles, a smoother skin texture, and a more even complexion. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, shown with visibly brightened under eyes, evened skin tone, and a radiant finish. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, shown with softened dark spots, evened skin tone, and a smooth, natural finish. [10.0 NOHO]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, with an evened skin tone and natural-looking finish. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, showing visibly reduced redness, less visible blemishes, and a smoother, more even skin tone. [11.0 OC]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, with visibly evened skin tone and smoother-looking texture. [11.0 OC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, reduced shine, and a smoother finish. [12.0 PALI]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone and smooth, natural-looking finish. [12.0 PALI]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, smoother texture, and brightened under eyes. [12.0 PALI]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone, smoother complexion, and a soft natural finish. [12.0 PALI]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, shown with visibly evened skin tone, blurred texture, and a soft matte finish. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with evened skin tone, smoothed texture, and natural-looking coverage. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened skin tone, brightened under-eyes, and smooth, natural finish. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened tone, brightened complexion, and a natural radiant finish. [13.0 PLAYA]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 14.0 PV, shown with visibly evened skin tone, smooth texture, and a soft matte finish. [14.0 PV]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV, shown with a smooth, even complexion and natural skin-like finish. [14.0 PV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 14.0 PV, shown with visibly evened skin tone, smooth texture, and a soft matte finish. [14.0 PV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV. [14.0 PV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration. [15.0 SAMO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO. [15.0 SAMO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration. [15.0 SAMO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO. [15.0 SAMO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration. [17.0 SD]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD. [17.0 SD]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration. [17.0 SD]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD. [17.0 SD]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration. [18.0 SGV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV. [18.0 SGV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration. [18.0 SGV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV. [18.0 SGV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration. [19.0 WEHO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO. [19.0 WEHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration [19.0 WEHO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO. [19.0 WEHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer swatched on 3 arms of light, medium, and deep skin tone to show how the makeup looks on different skin tones. [Shared]
  • Shade match chart showing 3 models wearing fair shades of Tower 28 Swipe Serum Concealer, including shades: 1.0 BH, 2.0 BU, 3.0 CC. [Shared]
  • Shade match chart showing 3 models wearing light shades of Tower 28 Swipe Serum Concealer, including shades: 4.0 DTLA, 5.0 EP, 6.0 IE. [Shared]
  • Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades: 7.0 KTOWN, 8.0 LBC, 9.0 MDR. [Shared]
  • Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades: 10.0 NOHO, 11.0 OC, 12.0 PALI. [Shared]
  • Shade match chart showing 3 models wearing tan shades of Tower 28 Swipe Serum Concealer, including shades: 13.0 PLAYA, 14.0 PV, 15.0 SAMO. [Shared]
  • Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades: 16.0 SB, 17.0 SD, 18.0 SGV. [Shared]
  • Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades:18.0 SGV,19.0 WEHO,20.0 WLA. [Shared]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer in reference to all SunnyDays SPF 30 Tinted Sunscreen shades for easy comparison and shade matching. [Shared]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer on 20 models laid in a grid arrangement by depth of skin tone and undertone, to show how the makeup looks on different models. [Shared]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
  • Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA, shown with the tube standing upright next to the open applicator wand to reveal the product. [13.0 PLAYA]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 Playa, shown with the tube standing upright and the applicator wand open to reveal the product. [13.0 Playa]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce redness, acne, and even out skin tone. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to visibly brighten under-eyes, reduce redness, and even out skin tone. [1.0 BH]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, even complexion and radiant finish. [1.0 BH]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to cover up dark circles, blemishes, and discoloration. [1.0 BH]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, natural finish and even skin tone. [1.0 BH]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce acne, redness, and discoloration for a smoother complexion. [2.0 BU]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with a smooth, radiant finish and even skin tone. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to reduce redness, blur freckles, and create a smooth, even finish. [2.0 BU]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with an even, dewy finish and natural coverage across the cheeks and under-eyes. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to visibly reduce redness, smooth skin texture, and even out skin tone. [3.0 CC]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC, shown with a bright, natural finish and even coverage across the skin. [3.0 CC]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to reduce redness and blur dark spots for a smooth, even complexion. [3.0 CC]
  • 3.0 CC [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA to cover up dark circles, blemishes, and discoloration. [4.0 DTLA]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even complexion and natural-looking coverage. [4.0 DTLA]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA to brighten dullness, visibly smooth texture, and even out skin tone. [4.0 DTLA]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even-toned complexion and a natural, skin-like finish. [4.0 DTLA]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP to visibly brighten under eyes, smooth skin texture, and even out skin tone. [5.0 EP]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP, shown with a smooth, natural finish and radiant complexion. [5.0 EP]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP, shown with an even-toned, radiant complexion and natural glow. [5.0 EP]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP to visibly blur pores, even skin tone, and reduce the appearance of blemishes. [5.0 EP]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to neutralize redness, brighten dullness, and smooth skin texture. [6.0 IE]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE, shown with a brightened, even complexion and natural finish. [6.0 IE]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
  • A person’s face after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN to visibly reduce redness, blur texture, and even out skin tone. [7.0 KTOWN]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN, shown with an even complexion, softened texture, and natural skin finish. [7.0 KTOWN]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN to visibly even out skin tone and soften the look of dark spots and texture. [7.0 KTOWN]
  • A person wearing Tower 28 Beauty’s Swipe Serum Concealer in shade 7.0 KTOWN, shown with an even, natural complexion and smooth finish. [7.0 KTOWN]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC to even out discoloration, smooth texture, and brighten the under-eye area. [8.0 LBC]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC, shown with a smooth, even complexion and natural skin-like finish. [8.0 LBC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC to visibly reduce dark spots, smooth uneven texture, and even out skin tone. [8.0 LBC]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC, shown with an evened-out complexion and smooth, natural finish. [8.0 LBC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 9.0 MDR, showing visibly reduced redness, smoother skin texture, and a more even complexion. [9.0 MDR]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 9.0 MDR, shown with an even complexion, smooth coverage, and reduced redness. [9.0 MDR]
  • A person’s face before and after using Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with reduced redness, more even skin tone, and a natural-looking finish. [9.0 MDR]
  • A person wearing Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with a smooth, even complexion and natural finish. [9.0 MDR]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, showing softened dark circles, a smoother skin texture, and a more even complexion. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, shown with visibly brightened under eyes, evened skin tone, and a radiant finish. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, shown with softened dark spots, evened skin tone, and a smooth, natural finish. [10.0 NOHO]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, with an evened skin tone and natural-looking finish. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, showing visibly reduced redness, less visible blemishes, and a smoother, more even skin tone. [11.0 OC]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, with visibly evened skin tone and smoother-looking texture. [11.0 OC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, reduced shine, and a smoother finish. [12.0 PALI]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone and smooth, natural-looking finish. [12.0 PALI]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, smoother texture, and brightened under eyes. [12.0 PALI]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone, smoother complexion, and a soft natural finish. [12.0 PALI]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, shown with visibly evened skin tone, blurred texture, and a soft matte finish. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with evened skin tone, smoothed texture, and natural-looking coverage. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened skin tone, brightened under-eyes, and smooth, natural finish. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened tone, brightened complexion, and a natural radiant finish. [13.0 PLAYA]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 14.0 PV, shown with visibly evened skin tone, smooth texture, and a soft matte finish. [14.0 PV]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV, shown with a smooth, even complexion and natural skin-like finish. [14.0 PV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 14.0 PV, shown with visibly evened skin tone, smooth texture, and a soft matte finish. [14.0 PV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV. [14.0 PV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration. [15.0 SAMO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO. [15.0 SAMO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration. [15.0 SAMO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO. [15.0 SAMO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration. [17.0 SD]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD. [17.0 SD]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration. [17.0 SD]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD. [17.0 SD]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration. [18.0 SGV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV. [18.0 SGV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration. [18.0 SGV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV. [18.0 SGV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration. [19.0 WEHO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO. [19.0 WEHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration [19.0 WEHO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO. [19.0 WEHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer swatched on 3 arms of light, medium, and deep skin tone to show how the makeup looks on different skin tones. [Shared]
  • Shade match chart showing 3 models wearing fair shades of Tower 28 Swipe Serum Concealer, including shades: 1.0 BH, 2.0 BU, 3.0 CC. [Shared]
  • Shade match chart showing 3 models wearing light shades of Tower 28 Swipe Serum Concealer, including shades: 4.0 DTLA, 5.0 EP, 6.0 IE. [Shared]
  • Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades: 7.0 KTOWN, 8.0 LBC, 9.0 MDR. [Shared]
  • Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades: 10.0 NOHO, 11.0 OC, 12.0 PALI. [Shared]
  • Shade match chart showing 3 models wearing tan shades of Tower 28 Swipe Serum Concealer, including shades: 13.0 PLAYA, 14.0 PV, 15.0 SAMO. [Shared]
  • Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades: 16.0 SB, 17.0 SD, 18.0 SGV. [Shared]
  • Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades:18.0 SGV,19.0 WEHO,20.0 WLA. [Shared]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer in reference to all SunnyDays SPF 30 Tinted Sunscreen shades for easy comparison and shade matching. [Shared]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer on 20 models laid in a grid arrangement by depth of skin tone and undertone, to show how the makeup looks on different models. [Shared]

Swipe Serum Concealer

$22.00
$22.00
4.8
Rated 4.8 out of 5 stars
772 Reviews

A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.

Shade
Not Sure? Take Shade Quiz
LIGHT
Medium
TAN
DEEP

A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.

Free Shipping $30+ • Free Returns

  • ☁️Lightweight Serum
  • ✨Natural Finish
  • 👌Medium Coverage
  • 🍃Silicone-Free
  • 🙅🏻‍♀️Won't Clog Pores
  • 😳Sensitive Skin Safe

Tell Me More

Swipe on to swipe out dark circles, redness, and blemishes! It’s weightless, easy to blend, and has a hydrating skin-like natural finish that doesn't cling to dry patches.

Earth Sensitive Pledge: Swipe™ packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Hyaluronic Acid: Hydrates skin to keep it looking supple, smooth + bouncy.
Centella Asiatica Leaf Extract: Soothes + calms sensitive skin.
Lysine: Helps the production of collagen + repairs and prevents dry skin.

Ingredient List: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Non-irritating, Clinically Tested for Irritation, Ophthalmologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicon Free, Alcohol-Free, Non-comedogenic, Vegan, Cruelty-Free.

How To Use

Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.


Pro Tip: Select one shade lighter than your skin tone to brighten!

View full details
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
Swipe Serum Concealer
4.0 DTLA

  • "Allure editors love the cooling, gel-like feel, medium-to-full coverage formula that targets undereye discoloration with hyaluronic acid, lysine, and caffeine."

  • "It packs a punch! 💪 I can’t believe how much coverage I got from just a tiny swipe."

  • “Tower 28 Is Making Sensitive Skin 🎉 Fun”

1 3
[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]
[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]

Swipe On to

Swipe Out

Redness

Blemishes

Dark Circles

[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]
[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]

Lightweight + Buildable

Gliiiiiiides like a serum.

Medium-Full Coverage

With high-performance coverage.

Won't Cling To Dry Patches

Calming, and helps soothe sensitive skin.

Skin-Like Natural Finish

Available in 20 seamless shades.

Meet Your Match

Find Your Shade

We've got you covered 😉 with 20 seamless shades!

  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0]

    4.0 DTLA

    Light with Medium Cool undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0]

    1.0 BH

    Fair with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0]

    2.0 BU

    Light with Neutral Cool undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0]

    3.0 CC

    Light with Warm Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0]

    5.0 EP

    Light with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0]

    6.0 IE

    Medium with Light Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0]

    7.0 KTOWN

    Medium with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0]

    8.0 LBC

    Medium with Warm Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 9.0]

    9.0 MDR

    Medium with Olive undertone
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.]

    10.0 NOHO

    Medium with Tan Neutral undertones

  • 11.0 OC

    Tan with Medium Warm undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.]

    12.0 PALI

    Tan with Medium Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 13.]

    13.0 PLAYA

    Tan with Warm Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.]

    14.0 PV

    Tan Warm with Olive undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.]

    15.0 SAMO

    Deep with Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.]

    16.0 SB

    Deep with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.]

    17.0 SD

    Deep with Warm undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.]

    18.0 SGV

    Deep with Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.]

    19.0 WEHO

    Rich with Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20%]

    20.0 WLA

    Rich with Neutral undertones
Take 3 Min Quiz

F.A.Q.

Is Swipe Serum Concealer safe for sensitive or acne-prone skin?

Yes, Swipe Serum Concealer is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and formulated without silicones. Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.

Can Swipe Serum Concealer be used as a foundation?

Absolutely! You can use Swipe Serum Concealer all over to even skin tone, to spot conceal, or just under the eyes! Swipe Serum Concealer glides on, blends seamlessly, and has none of the hangups of traditional concealers (cakey, heavy, creasy, blotchy, drying…the list goes on!).

How can I get shade matched for Swipe Serum Concealer?

You can find your best shade match by taking our quiz (linked in our navigation bar!) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com. We also offer 30 day free returns to help you find the perfect shade!

Do I need to set Swipe Serum Concealer with powder?

Personal preference! However you usually use concealer, you can use Swipe the same way. It is not needed but if you like to powder your T-zone or want your overall makeup to last longer then powder away!
Reviews
4.8
Rated 4.8 out of 5 stars
Based on 772 reviews
Total 5 star reviews: 678 Total 4 star reviews: 67 Total 3 star reviews: 15 Total 2 star reviews: 2 Total 1 star reviews: 10
97%would recommend this product
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772 reviews
  • T
    Turquesa
    Verified Reviewer
    I recommend this product
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    14 hours ago
    An undertone powerhouse!

    A hydrating, easy to use concealer formula. Lots of pigment, can be used all over or to spot conceal. Love the range of undertones and it is easy to find one that isn’t yellow! It can crease a little, so make sure you prep your undereyes before using.

    Was this helpful?
  • K
    Kay
    Verified Reviewer
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Rosacea, etc.), Acne/Blemishes
    What Did You Like About This Product? Easy to Blend, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    19 hours ago
    Great for light overall coverage

    I've enjoyed using this in the summer for light overall coverage when I don't feel like wearing a full face of makeup. The applicator is a great size and shape for this, and blends really easily.

    Was this helpful?
  • R
    Riya
    Verified Reviewer
    I recommend this product
    Skin Challenges Dryness, Texture, Acne/Blemishes
    What Did You Like About This Product? Easy to Blend, Didn't Irritate My Skin, Coverage, Color, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    Yesterday
    The most hydrating concealer

    This is one of the most creamy, hydrating concealers I have ever tried. This blends so beautifully using just the fingers (or brush if you like) but it really is so lightweight that it feels more like skincare than makeup- but it still has enough coverage! This is a dream for anyone with dry skin or dry under eyes especially. I really like the shade range as well, I found that there are lovely choices for neutral skin tones.

    Was this helpful?
  • H Profile picture for Halle
    Halle
    Verified Reviewer
    I recommend this product
    Skin Challenges Redness, Acne/Blemishes
    What Did You Like About This Product? Color, Coverage, Easy to Blend, Finish, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    Yesterday
    My Go-To Concealer for Everyday

    I love the Swipe Serum Concealer and have been using it for quite some time. The shade matches my skin tone perfectly to hide and cover any of my blemishes and it applies easily with its applicator. It’s super bendable too! I appreciate that it’s also non-comedogenic because I have oily, sensitive skin that breaks out easily. It’s one of my fav products that I always go back to purchase when I’m out!

    Was this helpful?
  • A
    Amanda
    Verified Reviewer
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Rosacea, etc.), Redness
    What Did You Like About This Product? Coverage, Easy to Blend, Skincare Benefits, Lasting Power, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 days ago
    Creamy with great coverage!

    This concealer feels lightweight but still easily covers my post acne redness, leaving a beautiful finish that wears well. It’s creamy, buildable, blends easily, and the size of the applicator is just right! I found that the shade EP had a bit of a warm undertone than I’m typically used to in neutral shades but it still blended into my skin tone well. I received this product complimentary in exchange for my honest review.

    Was this helpful?
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  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet] The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift] Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set] The Tower 28 Beauty MakeWaves Mini Mascara. [Mini] A close up of people's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened. [Shared]
    Bestseller
    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake] The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla] LipSoftie® Lip Treatment Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model. [Sugar Plum]
    Bestseller
    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Sugar Plum
  • The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sunset Shirley. [Sunset Shirley] The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Downtown Daiquiri [Downtown Daiquiri x Toni Bravo] Woman holding a pink makeup compact with a red background [Sunset Shirley x Toni Bravo]
    New
    Toni Bravo GetSet™ Matte Powder Blush

    Limited Edition Collab

    Sunset Shirley x Toni Bravo *(NEW)
  • Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer with reduction in redness and irritation, revealing calmer, clearer-looking skin with a healthy, hydrated glow. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    Save on Sets
    SOS Rescue Spray Refill

    Refills 4 Standard Bottles

  • Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard] Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo] A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    SOS Recovery Cream

    Barrier Repair with Ceramides

    Standard