Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
Bestseller
Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
Bestseller
Swipe Serum Concealer®
Bestseller
Swipe Serum Concealer®
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to visibly brighten under-eyes, reduce redness, and even out skin tone. [1.0 BH]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, even complexion and radiant finish. [1.0 BH]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to cover up dark circles, blemishes, and discoloration. [1.0 BH]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, natural finish and even skin tone. [1.0 BH]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce acne, redness, and discoloration for a smoother complexion. [2.0 BU]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with a smooth, radiant finish and even skin tone. [2.0 BU]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to reduce redness, blur freckles, and create a smooth, even finish. [2.0 BU]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with an even, dewy finish and natural coverage across the cheeks and under-eyes. [2.0 BU]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to visibly reduce redness, smooth skin texture, and even out skin tone. [3.0 CC]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC, shown with a bright, natural finish and even coverage across the skin. [3.0 CC]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to reduce redness and blur dark spots for a smooth, even complexion. [3.0 CC]
3.0 CC [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC]
A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even complexion and natural-looking coverage. [4.0 DTLA]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP to visibly brighten under eyes, smooth skin texture, and even out skin tone. [5.0 EP]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP, shown with a smooth, natural finish and radiant complexion. [5.0 EP]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to neutralize redness, brighten dullness, and smooth skin texture. [6.0 IE]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE, shown with a brightened, even complexion and natural finish. [6.0 IE]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
A person’s face after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN to visibly reduce redness, blur texture, and even out skin tone. [7.0 KTOWN]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN, shown with an even complexion, softened texture, and natural skin finish. [7.0 KTOWN]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC to visibly reduce dark spots, smooth uneven texture, and even out skin tone. [8.0 LBC]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC, shown with an evened-out complexion and smooth, natural finish. [8.0 LBC]
A person’s face before and after using Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with reduced redness, more even skin tone, and a natural-looking finish. [9.0 MDR]
A person wearing Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with a smooth, even complexion and natural finish. [9.0 MDR]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, shown with softened dark spots, evened skin tone, and a smooth, natural finish. [10.0 NOHO]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, with an evened skin tone and natural-looking finish. [10.0 NOHO]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, showing visibly reduced redness, less visible blemishes, and a smoother, more even skin tone. [11.0 OC]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, with visibly evened skin tone and smoother-looking texture. [11.0 OC]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, reduced shine, and a smoother finish. [12.0 PALI]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone and smooth, natural-looking finish. [12.0 PALI]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, smoother texture, and brightened under eyes. [12.0 PALI]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone, smoother complexion, and a soft natural finish. [12.0 PALI]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, shown with visibly evened skin tone, blurred texture, and a soft matte finish. [13.0 PLAYA]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with evened skin tone, smoothed texture, and natural-looking coverage. [13.0 PLAYA]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened skin tone, brightened under-eyes, and smooth, natural finish. [13.0 PLAYA]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened tone, brightened complexion, and a natural radiant finish. [13.0 PLAYA]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 14.0 PV, shown with visibly evened skin tone, smooth texture, and a soft matte finish. [14.0 PV]
A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV, shown with a smooth, even complexion and natural skin-like finish. [14.0 PV]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration. [15.0 SAMO]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO. [15.0 SAMO]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration. [17.0 SD]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD. [17.0 SD]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration. [18.0 SGV]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV. [18.0 SGV]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration. [19.0 WEHO]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO. [19.0 WEHO]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
Collage of a woman's face with different skin tones and makeup [1.0 BH, 2.0 BU, 3.0 CC, 4.0 DTLA, 5.0 EP, 6.0 IE] shades.
Collage of faces with different skin tones labeled as 'Deep Skintones'. [15.0 SAMO, 16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 20.0 WLA]
Collage of medium-tan skintone shades with corresponding color codes. [6.0 IE, 7.0 KTOWN, 8.0 LBC, 9.0 MDR, 10.0 NOHO, 11.0 OC]
Collage of faces with different skin tones and shades, labeled 'Tan - Deep Skintones'. [11.0 OC, 12.0 PALI, 13.0 PLAYA, 14.0 PV, 15.0 SAMO, 16.0 SB]
All 20 shades of Tower 28 Beauty Swipe Serum Concealer swatched on 3 arms of light, medium, and deep skin tone to show how the makeup looks on different skin tones. [Shared]
Collage of faces with text highlighting product benefits for sensitive skin. [Shared]
Skin tone chart with various skin tones displayed on a light purple background [Shared]
All 20 shades of Tower 28 Beauty Swipe Serum Concealer in reference to all SunnyDays SPF 30 Tinted Sunscreen shades for easy comparison and shade matching. [Shared]
Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
Swipe Serum Concealer®
Swipe Serum Concealer®
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to visibly brighten under-eyes, reduce redness, and even out skin tone. [1.0 BH]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, even complexion and radiant finish. [1.0 BH]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to cover up dark circles, blemishes, and discoloration. [1.0 BH]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, natural finish and even skin tone. [1.0 BH]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce acne, redness, and discoloration for a smoother complexion. [2.0 BU]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with a smooth, radiant finish and even skin tone. [2.0 BU]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to reduce redness, blur freckles, and create a smooth, even finish. [2.0 BU]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with an even, dewy finish and natural coverage across the cheeks and under-eyes. [2.0 BU]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to visibly reduce redness, smooth skin texture, and even out skin tone. [3.0 CC]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC, shown with a bright, natural finish and even coverage across the skin. [3.0 CC]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to reduce redness and blur dark spots for a smooth, even complexion. [3.0 CC]
3.0 CC [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC]
A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even complexion and natural-looking coverage. [4.0 DTLA]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP to visibly brighten under eyes, smooth skin texture, and even out skin tone. [5.0 EP]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP, shown with a smooth, natural finish and radiant complexion. [5.0 EP]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to neutralize redness, brighten dullness, and smooth skin texture. [6.0 IE]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE, shown with a brightened, even complexion and natural finish. [6.0 IE]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
A person’s face after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN to visibly reduce redness, blur texture, and even out skin tone. [7.0 KTOWN]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN, shown with an even complexion, softened texture, and natural skin finish. [7.0 KTOWN]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC to visibly reduce dark spots, smooth uneven texture, and even out skin tone. [8.0 LBC]
A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC, shown with an evened-out complexion and smooth, natural finish. [8.0 LBC]
A person’s face before and after using Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with reduced redness, more even skin tone, and a natural-looking finish. [9.0 MDR]
A person wearing Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with a smooth, even complexion and natural finish. [9.0 MDR]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, shown with softened dark spots, evened skin tone, and a smooth, natural finish. [10.0 NOHO]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, with an evened skin tone and natural-looking finish. [10.0 NOHO]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, showing visibly reduced redness, less visible blemishes, and a smoother, more even skin tone. [11.0 OC]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, with visibly evened skin tone and smoother-looking texture. [11.0 OC]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, reduced shine, and a smoother finish. [12.0 PALI]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone and smooth, natural-looking finish. [12.0 PALI]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, smoother texture, and brightened under eyes. [12.0 PALI]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone, smoother complexion, and a soft natural finish. [12.0 PALI]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, shown with visibly evened skin tone, blurred texture, and a soft matte finish. [13.0 PLAYA]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with evened skin tone, smoothed texture, and natural-looking coverage. [13.0 PLAYA]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened skin tone, brightened under-eyes, and smooth, natural finish. [13.0 PLAYA]
A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened tone, brightened complexion, and a natural radiant finish. [13.0 PLAYA]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 14.0 PV, shown with visibly evened skin tone, smooth texture, and a soft matte finish. [14.0 PV]
A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV, shown with a smooth, even complexion and natural skin-like finish. [14.0 PV]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration. [15.0 SAMO]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO. [15.0 SAMO]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration. [17.0 SD]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD. [17.0 SD]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration. [18.0 SGV]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV. [18.0 SGV]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration. [19.0 WEHO]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO. [19.0 WEHO]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
Collage of a woman's face with different skin tones and makeup [1.0 BH, 2.0 BU, 3.0 CC, 4.0 DTLA, 5.0 EP, 6.0 IE] shades.
Collage of faces with different skin tones labeled as 'Deep Skintones'. [15.0 SAMO, 16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 20.0 WLA]
Collage of medium-tan skintone shades with corresponding color codes. [6.0 IE, 7.0 KTOWN, 8.0 LBC, 9.0 MDR, 10.0 NOHO, 11.0 OC]
Collage of faces with different skin tones and shades, labeled 'Tan - Deep Skintones'. [11.0 OC, 12.0 PALI, 13.0 PLAYA, 14.0 PV, 15.0 SAMO, 16.0 SB]
All 20 shades of Tower 28 Beauty Swipe Serum Concealer swatched on 3 arms of light, medium, and deep skin tone to show how the makeup looks on different skin tones. [Shared]
Collage of faces with text highlighting product benefits for sensitive skin. [Shared]
Skin tone chart with various skin tones displayed on a light purple background [Shared]
All 20 shades of Tower 28 Beauty Swipe Serum Concealer in reference to all SunnyDays SPF 30 Tinted Sunscreen shades for easy comparison and shade matching. [Shared]

Swipe Serum Concealer®

$24.00 $24.00
4.8
Rated 4.8 out of 5 stars
889 Reviews

A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.

Shade
Not Sure? Take Shade Quiz
LIGHT
Medium
TAN
DEEP

A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.

Free Shipping $30+ • Free Returns

  • ☁️Lightweight Serum
  • ✨Natural Finish
  • 👌Medium Coverage
  • 🍃Silicone-Free
  • 🙅🏻‍♀️Won't Clog Pores
  • 😳Sensitive Skin Safe

Tell Me More

Swipe on to swipe out dark circles, redness, and blemishes! It’s weightless, easy to blend, and has a hydrating skin-like natural finish that doesn't cling to dry patches.

Earth Sensitive Pledge: Swipe™ packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Hyaluronic Acid: Hydrates skin to keep it looking supple, smooth + bouncy.
Centella Asiatica Leaf Extract: Soothes + calms sensitive skin.
Lysine: Helps the production of collagen + repairs and prevents dry skin.

Ingredient List: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Non-irritating, Clinically Tested for Irritation, Ophthalmologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol-Free, Non-comedogenic, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How To Use

Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.


Pro Tip: Select one shade lighter than your skin tone to brighten!

View full details
Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
Swipe Serum Concealer®
18.0 SGV

  • "Allure editors love the cooling, gel-like feel, medium-to-full coverage formula that targets undereye discoloration with hyaluronic acid, lysine, and caffeine."

  • "It packs a punch! 💪 I can’t believe how much coverage I got from just a tiny swipe."

  • “Tower 28 Is Making Sensitive Skin 🎉 Fun”

1 3
[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]
[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]

Swipe On to

Swipe Out

Redness

Blemishes

Dark Circles

Lightweight + Buildable

Gliiiiiiides like a serum.

Medium-Full Coverage

With high-performance coverage.

Won't Cling To Dry Patches

Calming, and helps soothe sensitive skin.

Skin-Like Natural Finish

Available in 20 seamless shades.

Meet Your Match

Find Your Shade

We've got you covered 😉 with 20 seamless shades!

  • 4.0 DTLA

    Light with Medium Cool undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0]

    1.0 BH

    Fair with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0]

    2.0 BU

    Light with Neutral Cool undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0]

    3.0 CC

    Light with Warm Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0]

    5.0 EP

    Light with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0]

    6.0 IE

    Medium with Light Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0]

    7.0 KTOWN

    Medium with Neutral undertones

  • 8.0 LBC

    Medium with Warm Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 9.0]

    9.0 MDR

    Medium with Olive undertone

  • 10.0 NOHO

    Medium with Tan Neutral undertones

  • 11.0 OC

    Tan with Medium Warm undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.]

    12.0 PALI

    Tan with Medium Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 13.]

    13.0 PLAYA

    Tan with Warm Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.]

    14.0 PV

    Tan Warm with Olive undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.]

    15.0 SAMO

    Deep with Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.]

    16.0 SB

    Deep with Neutral undertones

  • 17.0 SD

    Deep with Warm undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.]

    18.0 SGV

    Deep with Golden undertones

  • 19.0 WEHO

    Rich with Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20%]

    20.0 WLA

    Rich with Neutral undertones
Take 3 Min Quiz

F.A.Q.

Is Swipe Serum Concealer safe for sensitive or acne-prone skin?

Yes, Swipe Serum Concealer is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and formulated without silicones. Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.

Can Swipe Serum Concealer be used as a foundation?

Absolutely! You can use Swipe Serum Concealer all over to even skin tone, to spot conceal, or just under the eyes! Swipe Serum Concealer glides on, blends seamlessly, and has none of the hangups of traditional concealers (cakey, heavy, creasy, blotchy, drying…the list goes on!).

How can I get shade matched for Swipe Serum Concealer?

You can find your best shade match by taking our quiz (linked in our navigation bar!) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com. We also offer 30 day free returns to help you find the perfect shade!

Do I need to set Swipe Serum Concealer with powder?

Personal preference! However you usually use concealer, you can use Swipe the same way. It is not needed but if you like to powder your T-zone or want your overall makeup to last longer then powder away!
Reviews
4.8
Rated 4.8 out of 5 stars
Based on 889 reviews
Total 5 star reviews: 777 Total 4 star reviews: 85 Total 3 star reviews: 15 Total 2 star reviews: 2 Total 1 star reviews: 10
97%would recommend this product
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Write a Review (Opens in a new window)
889 reviews
  • CB
    Constance B.
    Verified Buyer
    I recommend this product
    Skin Challenges Redness, Dryness
    What Did You Like About This Product? Coverage, Easy to Blend, Finish, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Swipe Serum Concealer

    This concealer truly works well. Last week I was told at a restaurant after cooking Indian food for over 40

    years that I was in India in 1969, that I didn't look that old. I am 85.

    Was this helpful?
  • A
    Ann
    Verified Reviewer
    I recommend this product
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Love it

    I’ve been loving the new Swipe Serum Concealer. It’s super hydrating and feels so comfortable on the skin. A little goes a long way, so you only need a small amount for great coverage. It looks so natural, like my skin but better.

    Was this helpful?
  • C
    Candice
    I recommend this product
    Rated 4 out of 5 stars
    3 months ago
    Concealer

    Very natural coverage I like it

    Was this helpful?
  • K
    KandiceLori
    Verified Buyer
    I recommend this product
    Skin Challenges Acne/Blemishes, Dryness, Texture, Hyperpigmentation, Redness
    What Did You Like About This Product? Lasting Power, Easy to Blend, Finish, Coverage, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Filter like concealor

    ***STOP AT THIS REVIEW!!! When I tell you a little, I mean a LITTLE goes a loOong way! It really does. When it comes to concealers I’ve tried many. I am true to this concealer like I am my fav restaurant cause it’s that good. It honestly like a filter.

    Was this helpful?
  • I
    Irene
    Verified Reviewer
    I recommend this product
    Skin Challenges Dullness
    What Did You Like About This Product? Color, Coverage, Easy to Blend, Finish, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Favorite of all time

    Tower 28 Concealer shade 5.0 EP

    This has been one of my favorite concealers for a very long time. I love the coverage and the way it looks on my skin. I have combination skin more on the oily side, and I love that it somewhat keeps my skin matte, and doesn’t make it look more oily, while not settling into my fine lines. No creasing or moving, it lasts throughout the day. And I just love how it brightens my under-eye area and covers up my breakouts so well. It has a very good full coverage while feeling lightweight and looking natural. Shade 5.0 EP

    Was this helpful?
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Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®
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