• Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA, shown with the tube standing upright next to the open applicator wand to reveal the product. [13.0 PLAYA]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
    Bestseller
  • Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 Playa, shown with the tube standing upright and the applicator wand open to reveal the product. [13.0 Playa]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce redness, acne, and even out skin tone. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to visibly brighten under-eyes, reduce redness, and even out skin tone. [1.0 BH]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, even complexion and radiant finish. [1.0 BH]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to cover up dark circles, blemishes, and discoloration. [1.0 BH]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, natural finish and even skin tone. [1.0 BH]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce acne, redness, and discoloration for a smoother complexion. [2.0 BU]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with a smooth, radiant finish and even skin tone. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to reduce redness, blur freckles, and create a smooth, even finish. [2.0 BU]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with an even, dewy finish and natural coverage across the cheeks and under-eyes. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to visibly reduce redness, smooth skin texture, and even out skin tone. [3.0 CC]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC, shown with a bright, natural finish and even coverage across the skin. [3.0 CC]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to reduce redness and blur dark spots for a smooth, even complexion. [3.0 CC]
  • 3.0 CC [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA to cover up dark circles, blemishes, and discoloration. [4.0 DTLA]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even complexion and natural-looking coverage. [4.0 DTLA]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA to brighten dullness, visibly smooth texture, and even out skin tone. [4.0 DTLA]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even-toned complexion and a natural, skin-like finish. [4.0 DTLA]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP to visibly brighten under eyes, smooth skin texture, and even out skin tone. [5.0 EP]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP, shown with a smooth, natural finish and radiant complexion. [5.0 EP]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP, shown with an even-toned, radiant complexion and natural glow. [5.0 EP]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP to visibly blur pores, even skin tone, and reduce the appearance of blemishes. [5.0 EP]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to neutralize redness, brighten dullness, and smooth skin texture. [6.0 IE]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE, shown with a brightened, even complexion and natural finish. [6.0 IE]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
  • A person’s face after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN to visibly reduce redness, blur texture, and even out skin tone. [7.0 KTOWN]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN, shown with an even complexion, softened texture, and natural skin finish. [7.0 KTOWN]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN to visibly even out skin tone and soften the look of dark spots and texture. [7.0 KTOWN]
  • A person wearing Tower 28 Beauty’s Swipe Serum Concealer in shade 7.0 KTOWN, shown with an even, natural complexion and smooth finish. [7.0 KTOWN]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC to even out discoloration, smooth texture, and brighten the under-eye area. [8.0 LBC]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC, shown with a smooth, even complexion and natural skin-like finish. [8.0 LBC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC to visibly reduce dark spots, smooth uneven texture, and even out skin tone. [8.0 LBC]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC, shown with an evened-out complexion and smooth, natural finish. [8.0 LBC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 9.0 MDR, showing visibly reduced redness, smoother skin texture, and a more even complexion. [9.0 MDR]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 9.0 MDR, shown with an even complexion, smooth coverage, and reduced redness. [9.0 MDR]
  • A person’s face before and after using Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with reduced redness, more even skin tone, and a natural-looking finish. [9.0 MDR]
  • A person wearing Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with a smooth, even complexion and natural finish. [9.0 MDR]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, showing softened dark circles, a smoother skin texture, and a more even complexion. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, shown with visibly brightened under eyes, evened skin tone, and a radiant finish. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, shown with softened dark spots, evened skin tone, and a smooth, natural finish. [10.0 NOHO]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, with an evened skin tone and natural-looking finish. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, showing visibly reduced redness, less visible blemishes, and a smoother, more even skin tone. [11.0 OC]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, with visibly evened skin tone and smoother-looking texture. [11.0 OC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, reduced shine, and a smoother finish. [12.0 PALI]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone and smooth, natural-looking finish. [12.0 PALI]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, smoother texture, and brightened under eyes. [12.0 PALI]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone, smoother complexion, and a soft natural finish. [12.0 PALI]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, shown with visibly evened skin tone, blurred texture, and a soft matte finish. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with evened skin tone, smoothed texture, and natural-looking coverage. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened skin tone, brightened under-eyes, and smooth, natural finish. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened tone, brightened complexion, and a natural radiant finish. [13.0 PLAYA]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 14.0 PV, shown with visibly evened skin tone, smooth texture, and a soft matte finish. [14.0 PV]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV, shown with a smooth, even complexion and natural skin-like finish. [14.0 PV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 14.0 PV, shown with visibly evened skin tone, smooth texture, and a soft matte finish. [14.0 PV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV. [14.0 PV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration. [15.0 SAMO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO. [15.0 SAMO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration. [15.0 SAMO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO. [15.0 SAMO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration. [17.0 SD]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD. [17.0 SD]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration. [17.0 SD]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD. [17.0 SD]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration. [18.0 SGV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV. [18.0 SGV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration. [18.0 SGV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV. [18.0 SGV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration. [19.0 WEHO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO. [19.0 WEHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration [19.0 WEHO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO. [19.0 WEHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer swatched on 3 arms of light, medium, and deep skin tone to show how the makeup looks on different skin tones. [Shared]
  • Shade match chart showing 3 models wearing fair shades of Tower 28 Swipe Serum Concealer, including shades: 1.0 BH, 2.0 BU, 3.0 CC. [Shared]
  • Shade match chart showing 3 models wearing light shades of Tower 28 Swipe Serum Concealer, including shades: 4.0 DTLA, 5.0 EP, 6.0 IE. [Shared]
  • Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades: 7.0 KTOWN, 8.0 LBC, 9.0 MDR. [Shared]
  • Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades: 10.0 NOHO, 11.0 OC, 12.0 PALI. [Shared]
  • Shade match chart showing 3 models wearing tan shades of Tower 28 Swipe Serum Concealer, including shades: 13.0 PLAYA, 14.0 PV, 15.0 SAMO. [Shared]
  • Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades: 16.0 SB, 17.0 SD, 18.0 SGV. [Shared]
  • Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades:18.0 SGV,19.0 WEHO,20.0 WLA. [Shared]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer in reference to all SunnyDays SPF 30 Tinted Sunscreen shades for easy comparison and shade matching. [Shared]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer on 20 models laid in a grid arrangement by depth of skin tone and undertone, to show how the makeup looks on different models. [Shared]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
  • Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA, shown with the tube standing upright next to the open applicator wand to reveal the product. [13.0 PLAYA]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
  • Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 Playa, shown with the tube standing upright and the applicator wand open to reveal the product. [13.0 Playa]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce redness, acne, and even out skin tone. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to visibly brighten under-eyes, reduce redness, and even out skin tone. [1.0 BH]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, even complexion and radiant finish. [1.0 BH]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to cover up dark circles, blemishes, and discoloration. [1.0 BH]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH, shown with a smooth, natural finish and even skin tone. [1.0 BH]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce acne, redness, and discoloration for a smoother complexion. [2.0 BU]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with a smooth, radiant finish and even skin tone. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to reduce redness, blur freckles, and create a smooth, even finish. [2.0 BU]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU, shown with an even, dewy finish and natural coverage across the cheeks and under-eyes. [2.0 BU]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to visibly reduce redness, smooth skin texture, and even out skin tone. [3.0 CC]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC, shown with a bright, natural finish and even coverage across the skin. [3.0 CC]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to reduce redness and blur dark spots for a smooth, even complexion. [3.0 CC]
  • 3.0 CC [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA to cover up dark circles, blemishes, and discoloration. [4.0 DTLA]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even complexion and natural-looking coverage. [4.0 DTLA]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA to brighten dullness, visibly smooth texture, and even out skin tone. [4.0 DTLA]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA, shown with a radiant, even-toned complexion and a natural, skin-like finish. [4.0 DTLA]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP to visibly brighten under eyes, smooth skin texture, and even out skin tone. [5.0 EP]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP, shown with a smooth, natural finish and radiant complexion. [5.0 EP]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP, shown with an even-toned, radiant complexion and natural glow. [5.0 EP]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP to visibly blur pores, even skin tone, and reduce the appearance of blemishes. [5.0 EP]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to neutralize redness, brighten dullness, and smooth skin texture. [6.0 IE]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE, shown with a brightened, even complexion and natural finish. [6.0 IE]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
  • A person’s face after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to visibly reduce redness, blur texture, and even out skin tone. [6.0 IE]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN to visibly reduce redness, blur texture, and even out skin tone. [7.0 KTOWN]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN, shown with an even complexion, softened texture, and natural skin finish. [7.0 KTOWN]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN to visibly even out skin tone and soften the look of dark spots and texture. [7.0 KTOWN]
  • A person wearing Tower 28 Beauty’s Swipe Serum Concealer in shade 7.0 KTOWN, shown with an even, natural complexion and smooth finish. [7.0 KTOWN]
  • A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC to even out discoloration, smooth texture, and brighten the under-eye area. [8.0 LBC]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC, shown with a smooth, even complexion and natural skin-like finish. [8.0 LBC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC to visibly reduce dark spots, smooth uneven texture, and even out skin tone. [8.0 LBC]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 8.0 LBC, shown with an evened-out complexion and smooth, natural finish. [8.0 LBC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 9.0 MDR, showing visibly reduced redness, smoother skin texture, and a more even complexion. [9.0 MDR]
  • A person wearing Tower 28 Beauty's Swipe Serum Concealer in shade 9.0 MDR, shown with an even complexion, smooth coverage, and reduced redness. [9.0 MDR]
  • A person’s face before and after using Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with reduced redness, more even skin tone, and a natural-looking finish. [9.0 MDR]
  • A person wearing Tower 28 Beauty’s Swipe Serum Concealer in shade 9.0 MDR, shown with a smooth, even complexion and natural finish. [9.0 MDR]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, showing softened dark circles, a smoother skin texture, and a more even complexion. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, shown with visibly brightened under eyes, evened skin tone, and a radiant finish. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, shown with softened dark spots, evened skin tone, and a smooth, natural finish. [10.0 NOHO]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 10.0 NOHO, with an evened skin tone and natural-looking finish. [10.0 NOHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, showing visibly reduced redness, less visible blemishes, and a smoother, more even skin tone. [11.0 OC]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 11.0 OC, with visibly evened skin tone and smoother-looking texture. [11.0 OC]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, reduced shine, and a smoother finish. [12.0 PALI]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone and smooth, natural-looking finish. [12.0 PALI]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, showing visibly evened skin tone, smoother texture, and brightened under eyes. [12.0 PALI]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI, with an even skin tone, smoother complexion, and a soft natural finish. [12.0 PALI]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, shown with visibly evened skin tone, blurred texture, and a soft matte finish. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with evened skin tone, smoothed texture, and natural-looking coverage. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened skin tone, brightened under-eyes, and smooth, natural finish. [13.0 PLAYA]
  • A person shown wearing Tower 28 Beauty's Swipe Serum Concealer in 13.0 PLAYA, with visibly evened tone, brightened complexion, and a natural radiant finish. [13.0 PLAYA]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 14.0 PV, shown with visibly evened skin tone, smooth texture, and a soft matte finish. [14.0 PV]
  • A person holding Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV, shown with a smooth, even complexion and natural skin-like finish. [14.0 PV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in 14.0 PV, shown with visibly evened skin tone, smooth texture, and a soft matte finish. [14.0 PV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV. [14.0 PV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration. [15.0 SAMO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO. [15.0 SAMO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration. [15.0 SAMO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO. [15.0 SAMO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration. [16.0 SB]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB. [16.0 SB]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration. [17.0 SD]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD. [17.0 SD]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration. [17.0 SD]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD. [17.0 SD]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration. [18.0 SGV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV. [18.0 SGV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration. [18.0 SGV]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV. [18.0 SGV]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration. [19.0 WEHO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO. [19.0 WEHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration [19.0 WEHO]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO. [19.0 WEHO]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
  • A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration. [20.0 WLA]
  • A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA. [20.0 WLA]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer swatched on 3 arms of light, medium, and deep skin tone to show how the makeup looks on different skin tones. [Shared]
  • Shade match chart showing 3 models wearing fair shades of Tower 28 Swipe Serum Concealer, including shades: 1.0 BH, 2.0 BU, 3.0 CC. [Shared]
  • Shade match chart showing 3 models wearing light shades of Tower 28 Swipe Serum Concealer, including shades: 4.0 DTLA, 5.0 EP, 6.0 IE. [Shared]
  • Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades: 7.0 KTOWN, 8.0 LBC, 9.0 MDR. [Shared]
  • Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades: 10.0 NOHO, 11.0 OC, 12.0 PALI. [Shared]
  • Shade match chart showing 3 models wearing tan shades of Tower 28 Swipe Serum Concealer, including shades: 13.0 PLAYA, 14.0 PV, 15.0 SAMO. [Shared]
  • Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades: 16.0 SB, 17.0 SD, 18.0 SGV. [Shared]
  • Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades:18.0 SGV,19.0 WEHO,20.0 WLA. [Shared]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer in reference to all SunnyDays SPF 30 Tinted Sunscreen shades for easy comparison and shade matching. [Shared]
  • All 20 shades of Tower 28 Beauty Swipe Serum Concealer on 20 models laid in a grid arrangement by depth of skin tone and undertone, to show how the makeup looks on different models. [Shared]

Swipe Serum Concealer

$22.00 $17.60 $15.84
4.8
Rated 4.8 out of 5 stars
595 Reviews

A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.

Shade
Not Sure? Take Shade Quiz
LIGHT
Medium
TAN
DEEP

A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.

F&F Sale! 20% off sitewide + unlock 28% off orders $50+

  • ☁️Lightweight Serum
  • ✨Natural Finish
  • 👌Medium Coverage
  • 🍃Silicone-Free
  • 🙅🏻‍♀️Won't Clog Pores
  • 😳Sensitive Skin Safe

Tell Me More

Swipe on to swipe out dark circles, redness, and blemishes! It’s weightless, easy to blend, and has a hydrating skin-like natural finish that doesn't cling to dry patches.

Earth Sensitive Pledge: Swipe™ packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Hyaluronic Acid: Hydrates skin to keep it looking supple, smooth + bouncy.
Centella Asiatica Leaf Extract: Soothes + calms sensitive skin.
Lysine: Helps the production of collagen + repairs and prevents dry skin.

Ingredient List: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Non-irritating, Clinically Tested for Irritation, Ophthalmologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicon Free, Alcohol-Free, Non-comedogenic, Vegan, Cruelty-Free.

How To Use

Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.


Pro Tip: Select one shade lighter than your skin tone to brighten!

View full details
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
Swipe Serum Concealer
4.0 DTLA

  • "Allure editors love the cooling, gel-like feel, medium-to-full coverage formula that targets undereye discoloration with hyaluronic acid, lysine, and caffeine."

  • "It packs a punch! 💪 I can’t believe how much coverage I got from just a tiny swipe."

  • “Tower 28 Is Making Sensitive Skin 🎉 Fun”

1 3
[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]
[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]

Swipe On to

Swipe Out

Redness

Blemishes

Dark Circles

[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]
[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]

Lightweight + Buildable

Gliiiiiiides like a serum.

Medium-Full Coverage

With high-performance coverage.

Won't Cling To Dry Patches

Calming, and helps soothe sensitive skin.

Skin-Like Natural Finish

Available in 20 seamless shades.

Meet Your Match

Find Your Shade

We've got you covered 😉 with 20 seamless shades!

  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0]

    4.0 DTLA

    Light with Medium Cool undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0]

    1.0 BH

    Fair with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0]

    2.0 BU

    Light with Neutral Cool undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0]

    3.0 CC

    Light with Warm Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0]

    5.0 EP

    Light with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0]

    6.0 IE

    Medium with Light Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0]

    7.0 KTOWN

    Medium with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0]

    8.0 LBC

    Medium with Warm Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 9.0]

    9.0 MDR

    Medium with Olive undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.]

    10.0 NOHO

    Medium with Tan Neutral undertones

  • 11.0 OC

    Tan with Medium Warm undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.]

    12.0 PALI

    Tan with Medium Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 13.]

    13.0 PLAYA

    Tan with Warm Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.]

    14.0 PV

    Tan Warm with Olive undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.]

    15.0 SAMO

    Deep with Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.]

    16.0 SB

    Deep with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.]

    17.0 SD

    Deep with Warm undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.]

    18.0 SGV

    Deep with Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.]

    19.0 WEHO

    Rich with Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20%]

    20.0 WLA

    Rich with Neutral undertones
Take 3 Min Quiz

F.A.Q.

Is Swipe Serum Concealer safe for sensitive or acne-prone skin?

Yes, Swipe Serum Concealer is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and formulated without silicones. Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.

Can Swipe Serum Concealer be used as a foundation?

Absolutely! You can use Swipe Serum Concealer all over to even skin tone, to spot conceal, or just under the eyes! Swipe Serum Concealer glides on, blends seamlessly, and has none of the hangups of traditional concealers (cakey, heavy, creasy, blotchy, drying…the list goes on!).

How can I get shade matched for Swipe Serum Concealer?

You can find your best shade match by taking our quiz (linked in our navigation bar!) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com. We also offer 30 day free returns to help you find the perfect shade!

Do I need to set Swipe Serum Concealer with powder?

Personal preference! However you usually use concealer, you can use Swipe the same way. It is not needed but if you like to powder your T-zone or want your overall makeup to last longer then powder away!
Reviews
4.8
Rated 4.8 out of 5 stars
Based on 595 reviews
Total 5 star reviews: 518 Total 4 star reviews: 52 Total 3 star reviews: 13 Total 2 star reviews: 2 Total 1 star reviews: 10
96%would recommend this product
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Write a Review (Opens in a new window)
595 reviews
  • KS Profile picture for Kendra S.google logo
    Kendra S.
    Verified Reviewer
    I recommend this product
    What Did You Like About This Product? Easy to Blend, Skincare Benefits, Lasting Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Makeup Necessity

    Should have bought this sooner! It’s lightweight and very natural looking. I love how easy it blends. I wear it on its own (no foundation) and it really just looks like my skin but better. Even after my 12 hour day it doesn’t crease! 10/10 :)

    Was this helpful?
  • IA
    Inellis A.
    Verified Reviewer
    I recommend this product
    Skin Challenges Redness, Hyperpigmentation
    What Did You Like About This Product? Coverage, Easy to Blend, Finish, Lasting Power, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    7 months ago
    The best concealer !!!

    I have never loved a concealer more than I love this one! Honestly guys, I’ve been using the crap out of this concealer for myself every single day, just to make sure that it was one that I absolutely loved, and I absolutely love it! It is super buildable, but the best part about it is that it’s so hydrating! It is great to wear all throughout the day and doesn’t dwell your skin out at all. I never had an issue with the concealer near the under eye, or anywhere else on the face- and I use it on myself and my clients, definitely a kit staple. Highly recommend this.

    Was this helpful?
  • D Profile picture for Diana
    Diana
    Verified Reviewer
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Rosacea, etc.), Redness, Acne/Blemishes, Texture, Hyperpigmentation
    What Did You Like About This Product? Easy to Blend, Coverage, Skincare Benefits, Lasting Power, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    8 months ago
    Hormonal Acne/Mental Health

    Here’s an enhanced version of your message:

    After struggling with hormonal acne for years, I developed a fear of wearing makeup, convinced it only worsened my breakouts. Two years ago, I gave it up entirely, which led to a depressive disorder and isolation because showing my irritated skin was too embarrassing. I began to focus on repairing my skin barrier, and a few months later, my skin started to clear. I thought, “Maybe I can try makeup again?” but my intrusive thoughts kept me from feeling confident enough to do so.

    This year, I started researching non-comedogenic products made for sensitive, acne-prone skin, and that’s when I discovered Tower 28 Beauty. My life changed after purchasing the Swipe Serum Concealer. For the first time, I didn’t feel guilty, anxious, or overwhelmed about wearing makeup—it became a safe space for my thoughts. Now, I feel confident wearing makeup because of Tower 28. I’ve embraced myself, found joy in wearing makeup again, and no longer feel the need to rush home to cleanse my face, worrying that it will cause more breakouts. I am so grateful for this brand. Btw the swipe serum is enough for me, I don’t own a foundation. 💜

    Was this helpful?
  • SM Profile picture for Swati M.google logo
    Swati M.
    Verified Reviewer
    I recommend this product
    Skin Challenges Redness, Texture, Chronic Sensitivity (Eczema, Rosacea, etc.)
    What Did You Like About This Product? Coverage, Easy to Blend, Finish
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    10 months ago
    Love how hydrating and skin like it is!

    I think this has to be my top 2 concealers. It's hydrating, very skin-like, just the right amount of coverage, and has skincare benefits so I can have it all day and I won't break out, builds/blends perfectly!

    Would recommend this if you have combination to sensitive skin type. I only use this to cover my dark circles and slight discolouration and feel like my base makeup is sorted.

    Was this helpful?
  • IC Profile picture for Iris C.
    Iris C.
    Verified Buyer
    I recommend this product
    Skin Challenges Redness, Dryness
    What Did You Like About This Product? Coverage, Finish, Skincare Benefits, Lasting Power, Easy to Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    10 months ago
    One of the most hydrating

    Is been so hard to put this concealer down is so good light weight blend so beautiful and looks flawless..

    Was this helpful?
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  • Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA, shown with the tube standing upright next to the open applicator wand to reveal the product. [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] A person’s face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to visibly reduce redness, acne, and even out skin tone. [2.0 BU]
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    SOS FaceGuard™ SPF 30 Sunscreen PA+++

    Mineral Sunscreen

  • The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet] The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift] Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set] The Tower 28 Beauty MakeWaves Mini Mascara. [Mini] A close up of people's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened. [Shared]
    Bestseller
    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake] The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla] LipSoftie® Lip Treatment Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model. [Sugar Plum]
    New
    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Sugar Plum *(NEW)
  • Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer with reduction in redness and irritation, revealing calmer, clearer-looking skin with a healthy, hydrated glow. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    SAVE EVEN MORE
    SOS Rescue Spray Refill

    Refills 4 Standard Bottles

  • Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard] Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo] Tower 28 Beauty SOS Recovery Cream. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
    SOS Recovery Cream

    Barrier Repair with Ceramides

    Standard
  • [Shared: The Mini Tote] [Shared: The Mini Tote]
    New
    The Mini Tote

    Exclusive T28 Tote

  • [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. ] [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. It demonstrates a step-by-step process for achieving a smooth, glossy lip look: Line: Using OneLiner Multi-Liner Lip Liner to outline the lips. Shine: Applying a ShineOn Lip Jelly in shade LUCKY for a shiny finish and sheer pink tint. Smile: Revealing the final glossy lip look, showcasing healthy and radiant lips. The steps are clearly shown with corresponding product visuals.]
    SAVE EVEN MORE
    Line + Shine Lip Kit

    Limited Edition Gloss + Liner Duo