Shade: Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]

Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]

Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]

Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]

Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]

Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]

[Shared: All milky shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out]

[Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched on three different skin tones]

Coconut [Closeup photo of very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Coconut (a milky mauve-pink)]

Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown)]

Coconut [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Coconut (a milky mauve-pink)]

Oat [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]

Oat [Closeup photo of very glossy lips, smiling and wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]

Almond [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Almond (a milky chocolate-brown)]

Pistachio [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Pistachio]

Sesame [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Sesame]

[Shared - Closeup photo of a girl with brown hair smiling, holding up 4 Tower 28 Beauty ShineOn Milky Lip Jellies (assorted shades) to her face]

ShineOn Milky Lip Oil Jelly

Name: ShineOn Milky Lip Oil Jelly
Brand: Tower 28 Beauty
SKU: T012-07-0000
Price: 16.0 USD
Availability: InStock
Rating: 4.8 (1193 reviews)

$16.00 $12.80

4.8

Rated 4.8 out of 5 stars

1,193 Reviews

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

Shade

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Product variants

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

20% Off Sitewide • Free Shipping $30+ • Free Returns

😘Non-Sticky Gloss
✨High-Shine Finish
💧Hydrating
🌸Vegan
🥑Nourishing Oils
😳Sensitive Skin Safe

Tell Me More

Shine of a gloss, comfort of a balm!
Unlike traditional lip gloss that coats lips with a layer of shine while leaving lips dry underneath, this jelly formula is made with a unique blend of 5 nourishing oils to soothe + protect lips.

Earth Sensitive Pledge: ShineOn packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 30 Lake (CI 73360).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free.

Vegan, Cruelty-Free.

The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How to Use

Just swipe and smile!

Pro Tip: Apply over bare lips or pair with OneLiner Lip Liner!

View full details

ShineOn Milky Lip Oil Jelly

Sesame

Shine of a Gloss, Comfort of a Balm ✨

Pistachio
Semi-sheer, milky nude pink
XOXO
Sheer pink
Chill
Clear Gloss
Magic
Clear gloss with gold shimmer
Sesame
Semi-sheer, milky mauve
Fire
Sheer orange
Spicy
Sheer-ish red
Wild
Sheer-ish raspberry
Coconut
Semi-sheer, milky rosy pink
Cashew
Semi-sheer, milky rosy brown
Oat
Semi-sheer, milky peachy pink
Almond
Semi-sheer, milky chocolate

The alt milk 🥛 of lip gloss —made with plant-based 🥑 ingredients that are good for you in a comfortable, non-sticky formula 💋.

“Tower 28 Is Making Sensitive Skin 🎉 Fun”

F.A.Q.

What does ShineOn Lip Jelly feel like on the lips?

ShineOn Lip Jellyfeels literally like a lightweight jelly on your lips! It's everything you want in a lip gloss with none of the hang-ups: non-sticky and made with lip conditioning ingredients to keep your lips soft!

What does ShineOn Lip Jelly taste like?

ShineOn Lip Jelly has a light food-grade beachy coconut flavor!

Is ShineOn Lip Jelly a plumping lip gloss?

ShineOn Lip Jelly does not contain plumping ingredients and will not sting or irritate lips. However, the high-shine glossy finish will give lips a fuller effect!

Is ShineOn Lip Jelly vegan + cruelty-free?

Yes, ShineOn Lip Jelly is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

Reviews

4.8

Rated 4.8 out of 5 stars

Based on 1,193 reviews

Total 5 star reviews: 1.1k Total 4 star reviews: 73 Total 3 star reviews: 31 Total 2 star reviews: 6 Total 1 star reviews: 7

96%would recommend these products

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1,193 reviews

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KC
Karlianys C.
Verified Buyer
Reviewing
ShineOn Lip Oil Jelly
I recommend this product
Skin Tone Tan
What Did You Like About This Product? Color, Finish, Did Not Irritate My Skin
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
6 months ago
Works the money!
Beautiful tone for the lips, I am morenita and this color is so pretty on me. The formula is non stick, glossy and moisturizing, love it!!
Was this helpful?
JK
Jol K.
Reviewing
ShineOn Lip Oil Jelly
I recommend this product
Skin Tone Light
What Did You Like About This Product? Color, Finish, Staying Power, Did Not Irritate My Skin
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
8 months ago
Smooth healthy lips
I loveeee this gloss it doesn’t dry out your lips when it wears off ! It made my lips feel hydrated hours after it wore off! The color I got was pink pistachio , it looks so pretty on! Your lips look full shiny and healthy! Definitely want more colors now! I’d rather pay a little more for a good gloss that actually works and performs and leaves my lips feeling better! No taste really either or heavy perfume smell just good gloss!
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GK
gayle k.
Verified Buyer
Reviewing
ShineOn Lip Oil Jelly
I recommend this product
Skin Tone Medium
What Did You Like About This Product? Staying Power, Easy To Blend
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
9 months ago
Juicy lips
Nice hydrating not sticky gloss for everyday wear!
Was this helpful?
L
Lauren
Verified Buyer
Reviewing
ShineOn Lip Oil Jelly
I recommend this product
Skin Tone Fair
What Did You Like About This Product? Color
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
9 months ago
Forever Repurchase
Sesame is the perfect milky mauve color for soft summers (ifkyk). I've repurchased this 4 times now and will always have one in my bag. Comfortable formula and great color payoff, long lasting...what else could you ask for?
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A
Andrea
Verified Buyer
Reviewing
ShineOn Lip Oil Jelly
I recommend this product
Skin Tone Light
What Did You Like About This Product? Did Not Irritate My Skin, Finish, Color
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
9 months ago
Lip Jelly XOXO
I love Tower 28 lip jellies! I used to use them all the time before the lipsofties and then the lipsofties kinda took over but I still love the lip jellies! I recently bought XOXO which I have not tried in the past and I should have! This shade is so nice for my coloring and might be the best out of all the shades for me besides Chill! Love!!
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