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Lip balm tube with 'Tower 28' branding on a caramel background [Shared]
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LipSoftie® in Iced Dulce de Leche

$16.00 $16.00 $12.80 $12.80
4.8
Rated 4.8 out of 5 stars
1,219 Reviews

The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Our award-winning formula now dressed up for the holidays with a NEW magical golden shimmer and a hint of food-grade Dulce de Leche flavor.

The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Our award-winning formula now dressed up for the holidays with a NEW magical golden shimmer and a hint of food-grade Dulce de Leche flavor.

20% Off Sitewide • Free Shipping $30+ • Free Returns

  • 🥰Site Exclusive
  • ✨Gold Shimmer
  • 💧Instantly Hydrating
  • 💋Prevents Dry Lips
  • 💕Soft Shine Finish
  • 😋Food-Grade Flavor

Tell Me More

Designed for sensitive, irritated lips, this cushiony treatment balm delivers instant comfort + long-lasting hydration for smooth, softie lips.


Immediately after use:
- 100% agree it relieves chapped lips
- 100% agree it instantly comforts dry lips

After 2 weeks of use:
- 100% agree lips feel softer after use
- 100% agree formula delivers long-lasting hydration
- 100% agree product helps heal and repair dry, damaged lips

Ingredients

LipSoftie® Lip Treatment is made with a blend of four soothing restorative oils and lysine, it’s non-sticky and made with food-grade flavor to avoid further drying out lips.

Shea Butter: Boosts lip hydration and soothes skin.
Jojoba Oil: Locks in moisture to keep lips soft and supple.
Lysine: Prevents dryness and helps to smooth + soften lips.

Ingredient List: Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Eugenol, Isoeugenol, Iron Oxides (Ci 77491, Ci 77499), Red 27 Lake (Ci 45410), Titanium Dioxide (Ci 77891).

Dermatologist Approved, Clinically Tested, Hypoallergenic.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol-Free, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How To Use

Lather on for hydration and comfort.

Pro Tip: Use at night for an overnight mask!

View full details
[Shared]
LipSoftie® in Iced Dulce de Leche

This vegan formula is derm-approved + 100% clinically proven to heal and repair dry lips.

7

Before

After

This product honestly saved my lips.

"This product honestly saved my lips especially during this weird transition between winter and spring where my dry skin/lips would normally flare up. The lip balm soaks into my lips beautifully, rather than sit on top, which is a major part in what I look for in a lip balm. It also lasts for about a couple hours on me, and keeps my lips soft for a few more hours ahead."

7

Before

After

HOLY GRAIL lip treatment.

"This lip treatment saved my lips. I have been suffering with dry, peeling lips & after using this my lips are hydrated and soft again. It lasts a really long time on the lips & doesn’t dry them out like other treatments (I have tried SO many). It’s also not sticky at all! It feels so luxurious on my lips and smells amazing. I love it so much, I have to collect all of them!"

7

Before

After

Soft lips ALL DAY

"I have lips that will peel and get crusty overnight if I don’t use a lip mask. I use it once in the morning and once at night. My lips have never felt so soft during the day! My lipstick looks flawless when I use this the night before. Plus, the smell is SO GOOD. It reminds me of a lip balm I loved as a teen but was discontinued. This is my new go to lip product!!"

7

Before

After

A New Staple!

"This product is AMAZING! It really has a lasting hydrating effect. I have been using it both overnight and during the day and can see a noticeable difference in how soft my lips are (and not just in the hour or two after application like other alternatives)."

7

Before

After

SO HYDRATING!

"One of the first things I noticed about the product was how hydrating it is! I hate sticky lip products but this was not sticky AT ALL. It feels so nice and hydrating on the lips and you can really tell it’s moisturizing."

7

Before

After

Best Hydrating Lippie in the GAME

"Used it for 3 days & my lips were so unbelievably soft then day 5 I started noticing my chapped inner lips were finally disappearing which I’ve tried everything & nothing worked till now. No exaggerating. This is probably the best hydrating lip treatment & my newest obsession where I’ll be constantly hooked with at my finger tips."

7

Before

After

A must have for dry, cracked lips!

"I have dry, chapped lips that crack especially during the colder months and the LipSoftie Lip Treatment saved my lips with no irritation... It has a lightweight texture that doesn't feel sticky. I enjoy wearing it during the day and at night as a lip mask. The LipSoftie is another great addition to the SOS line!"

1 7

F.A.Q.

What does LipSoftie® Lip Treatment feel like on my lips?

LipSoftie® is a cushiony, soft non-sticky, lip treatment and it feels like a big hug for chapped lips.

What is the best way to use the dome applicator for LipSoftie® Lip Treatment?

We love a good throwback! LipSoftie®'s dome-shaped applicator is inspired by vintage lip balms (IYKYK). Apply the dome applicator directly onto your lips, squeeze to dispense product, and glide across for a smooth and even application.

Is LipSoftie® Lip Treatment vegan + cruelty free?

Yes, LipSoftie® Lip Treatment is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

What is the difference between LipSoftie® Lip Treatment, ShineOn Lip Jelly, and JuiceBalm Tinted Lip Balm?

LipSoftie® is a lip treatment that offers the hydration of a lip mask with a sweet sheer tint. JuiceBalm Lip Balm is a hydrating stick formula for easy application on-the-go and ShineOn Lip Jelly, on the other hand, is more similar to a lip gloss with a doe-foot applicator and jelly formula. All three are incredibly hydrating and juicy on the lips!
Reviews
4.8
Rated 4.8 out of 5 stars
Based on 1,219 reviews
Total 5 star reviews: 1k Total 4 star reviews: 154 Total 3 star reviews: 29 Total 2 star reviews: 4 Total 1 star reviews: 9
97%would recommend these products
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1,219 reviews
  • M
    Mackenzie
    Reviewing
    SOS LipSoftie® Lip Treatment
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Roseca, etc.), Dryness, Texture
    What Did You Like About This Product? Soothed Irritations, Didn't Irritate My Skin, Repaired Barrier
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    SAVED MY LIPS!

    I have struggled with eczema my whole life and recently went through a sever flare on my face and ended up with a staph infection and couldn’t put anything on my face without it flaring, swelling and burning to where even aquaphor and Vaseline irritated me. But somehow someway my lips LOVED this product. I went from huge chunks peeling off my lips, not being able to eat without cracking and bleeding to smiling in 24 hours. This stuff has saved my face. A customer forever now. Thank you thank you THANK YOU

    Was this helpful?
  • AS Profile picture for Andrea S.
    Andrea S.
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Did Not Irritate My Skin, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Lipsoftie

    I love these and have used up a few of them. Hope they come out with more cool toned colors. Here is what Confetti Cake looks like on me.

    Was this helpful?
  • A
    Andrea
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Did Not Irritate My Skin, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Lipsoftie

    I love these and have already used up a few of them. Here is what the shade Confetti Cake looks like on me!

    Was this helpful?
  • JC
    Jessica C.
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Finish, Easy To Blend, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    6 months ago
    Blood orange is my favorite

    Red bean mochi is a little light in color for my lips - it comes out almost clear for me (see photo). Ube vanilla is a little dark. Blood orange is the perfect sweet spot of a bright, color pink/orange/cherry blend. The formulas of all three are divine- - hydrating and shiny, easy to apply anytime day or night. Not a ton of staying power in terms of color, but exactly what you would expect from a gloss/balm hybrid. It’s so easy to reapply on the go.

    Was this helpful?
  • JS
    Janet S.
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Color, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    7 months ago
    Love my lips!

    This stuff doesn’t dry out your lips like most lipsticks do. I use this instead of Vaseline. Love the color too!

    Was this helpful?
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