Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28]
NEW
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden]
NEW
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau]
NEW
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon]
NEW
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow]
NEW
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper]
NEW
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]
NEW
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky]
NEW
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour]
NEW
GoGo Cooling Shimmer Eyeshadow
Set of Tower 28 GoGo Cooling Shimmer Sticks with packaging on a white background [GoGo Eyeshadow Deluxe Set]
[GoGo Eyeshadow Set]
Eyeshadow swatches with labels on a grid layout [GoGo Eyeshadow Set]
Color swatches of makeup shades labeled with names on a white background [GoGo Eyeshadow Set]
Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Bungalow]
Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Garden]
Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Roxy]
Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Viper]
Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Troubadour]
Makeup swatch of 'Studio 28 Plum' eyeshadow on eyelids with a close-up of the product. [Studio 28]
Makeup swatch of 'Chateau Champagne' eyeshadow on a model's eyelid with close-up of product. [Chateau]
Makeup swatches of 'Avalon True Pink' eyeshadow on a model's eyelids with a close-up of the product. [Avalon]
Close-up of eye makeup with 'Whisky Chocolate Brown' eyeshadow on a neutral background. [Whisky]
Eyeshadow swatches in various colors with labeled names on a grid. [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
Color swatches of eyeshadows on a person's arm with labeled names. [Shared]
[Close-up of a woman applying makeup featuring the text 'Jada Wears GoGo in Avalon']
Close-up of a woman's face with pink eye makeup and a blurred background [Garden]
Close-up of a woman applying makeup [Troubadour]
Close-up of a woman applying makeup [Viper]
Close-up of a woman applying makeup [Bungalow]
Close-up of a woman applying makeup [Roxy]
Woman holding a makeup product with text overlay [Studio 28]
Woman applying makeup with a purple eyeshadow labeled 'GoGo' on a neutral background [Chateau]
Close-up of a person applying makeup with a purple pen, featuring the brand on the product. [Whisky]
[GoGo Eyeshadow Deluxe Set]
Eyeshadow set with open case on a purple background [GoGo Eyeshadow Deluxe Set]
Color swatches of makeup shades with labels on a white background [GoGo Eyeshadow Deluxe Set]
Eye shadow swatches in various shades with labeled names on a pink background [GoGo Eyeshadow Deluxe Set]
Color swatches of eyeshadows with names on a white background [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
Two methods of applying makeup with a product labeled 'Two ways to GoGo!'. [Shared]
Product label with text about skin-soothing ingredients and benefits on a white background. [Shared]
Eyeshadow stick on purple background, featuring product details. [Shared]
Three Tower 28 lip products on a textured gray background with cooling effect text. [Shared]
Close-up of a swatch of eyeshadow on a white background [Whisky]
Close-up of a swatch of eyeshadow on a white background [Studio 28]
Close-up of a swatch of eyeshadow on a white background [Avalon]
Close-up of a swatch of eyeshadow on a white background [Chateau]
Close-up of a swatch of eyeshadow on a white background [Bungalow]
Close-up of a swatch of eyeshadow on a white background [Garden]
Close-up of a swatch of eyeshadow on a white background [Roxy]
Close-up of a swatch of eyeshadow on a white background [Troubadour]
Close-up of a swatch of eyeshadow on a white background [Viper]
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28]
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden]
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau]
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon]
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow]
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper]
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky]
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour]
GoGo Cooling Shimmer Eyeshadow
Set of Tower 28 GoGo Cooling Shimmer Sticks with packaging on a white background [GoGo Eyeshadow Deluxe Set]
[GoGo Eyeshadow Set]
Eyeshadow swatches with labels on a grid layout [GoGo Eyeshadow Set]
Color swatches of makeup shades labeled with names on a white background [GoGo Eyeshadow Set]
Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Bungalow]
Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Garden]
Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Roxy]
Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Viper]
Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Troubadour]
Makeup swatch of 'Studio 28 Plum' eyeshadow on eyelids with a close-up of the product. [Studio 28]
Makeup swatch of 'Chateau Champagne' eyeshadow on a model's eyelid with close-up of product. [Chateau]
Makeup swatches of 'Avalon True Pink' eyeshadow on a model's eyelids with a close-up of the product. [Avalon]
Close-up of eye makeup with 'Whisky Chocolate Brown' eyeshadow on a neutral background. [Whisky]
Eyeshadow swatches in various colors with labeled names on a grid. [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
Color swatches of eyeshadows on a person's arm with labeled names. [Shared]
[Close-up of a woman applying makeup featuring the text 'Jada Wears GoGo in Avalon']
Close-up of a woman's face with pink eye makeup and a blurred background [Garden]
Close-up of a woman applying makeup [Troubadour]
Close-up of a woman applying makeup [Viper]
Close-up of a woman applying makeup [Bungalow]
Close-up of a woman applying makeup [Roxy]
Woman holding a makeup product with text overlay [Studio 28]
Woman applying makeup with a purple eyeshadow labeled 'GoGo' on a neutral background [Chateau]
Close-up of a person applying makeup with a purple pen, featuring the brand on the product. [Whisky]
[GoGo Eyeshadow Deluxe Set]
Eyeshadow set with open case on a purple background [GoGo Eyeshadow Deluxe Set]
Color swatches of makeup shades with labels on a white background [GoGo Eyeshadow Deluxe Set]
Eye shadow swatches in various shades with labeled names on a pink background [GoGo Eyeshadow Deluxe Set]
Color swatches of eyeshadows with names on a white background [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
Two methods of applying makeup with a product labeled 'Two ways to GoGo!'. [Shared]
Product label with text about skin-soothing ingredients and benefits on a white background. [Shared]
Eyeshadow stick on purple background, featuring product details. [Shared]
Three Tower 28 lip products on a textured gray background with cooling effect text. [Shared]
Close-up of a swatch of eyeshadow on a white background [Whisky]
Close-up of a swatch of eyeshadow on a white background [Studio 28]
Close-up of a swatch of eyeshadow on a white background [Avalon]
Close-up of a swatch of eyeshadow on a white background [Chateau]
Close-up of a swatch of eyeshadow on a white background [Bungalow]
Close-up of a swatch of eyeshadow on a white background [Garden]
Close-up of a swatch of eyeshadow on a white background [Roxy]
Close-up of a swatch of eyeshadow on a white background [Troubadour]
Close-up of a swatch of eyeshadow on a white background [Viper]

GoGo Cooling Shimmer Eyeshadow

$100.00 $100.00
4.9
Rated 4.9 out of 5 stars
275 Reviews

A cooling + soothing eyeshadow stick that gives high impact shimmer without the irritation and lasts up to 8-hrs.

Shade
Core
Limited Edition

A cooling + soothing eyeshadow stick that gives high impact shimmer without the irritation and lasts up to 8-hrs.

Free Shipping $30+ • Free Returns

  • ✨9 Eye-Safe Shimmers
  • 🧊Cooling Feel
  • 💧Water-Based Formula
  • ✨8-Hour Longwear
  • 💫Easy-to-Apply Stick
  • 👁️Sensitive Eye Safe

Tell Me More

This shimmer? She does. not. quit. One swipe gives instant sparkle with a cool, refreshing feel (literally), and it blends like a dream. This easy application water-based stick glides on smooth, blends out, and has no fallout. Plus, it’s totally safe for sensitive eyes and eczema-prone skin, because shimmer should never sting.


Silicone-free, and designed to go the distance (yes, we tested it for 8-Hrs), this is shimmer that plays nice and plays hard. Tap it on for a bright-eyed effect, smudge it out for late-night drama, and trust it to stick with you through the dance floor.

Ingredients

Crystal Blend: Traditional glitter eyeshadows usually gets its sparkle from microplastics—tiny plastic particles that don’t just stick around on your lids, but also in the environment (and FYI, sensitive skin isn’t exactly a fan). That’s why we made our shimmer eyeshadow with super-fine crystals + pearls instead. You still get the high-shimmer, zero-irritation payoff, minus the fallout for your skin and the planet.

Microplastic-free, silicone-free, talc-free, non-irritating, and ophthalmologist-tested.

Ingredient List: Water/Aqua/Eau, Synthetic Fluorphlogopite, Propanediol, Calcium Sodium Borosilicate (In Avalon, Chateau, Roxy, Studio 28, Troubador, Viper, Bungalow, Garden), Chondrus Crispus (Carrageenan) Powder, Pentylene Glycol, Saccharide Isomerate, Hydroxyacetophenone, Calcium Chloride, 1,2-Hexanediol, Caprylyl Glycol, Silica (In Avalon, Studio 28), Mica (In Studio 28), Calcium Aluminum Borosilicate (In Garden), Tetrasodium Glutamate Diacetate, Aminomethyl Propanediol, Aluminum Calcium Sodium Silicate (In Whisky), Tin Oxide (In Avalon, Chateau, Roxy, Troubador, Whisky, Viper, Bungalow, Garden), Citric Acid, Sodium Citrate, Carbon (In Studio 28). May Contain/Peut Contenir [+/-: Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891)]


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How To Use

Gently swipe or tap onto lid. Swipe for a more opaque finish; tap for a sheer shimmer.

Tap on inner corner & or brow bone for a brightening effect.


Water-based means I dry fast! Close cap tightly after use to prevent drying.

View full details
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28]
GoGo Cooling Shimmer Eyeshadow
GoGo Eyeshadow Set

Lasts All Day, Parties All Night!

  • Roxy

    Golden Pink

  • Troubadour

    Golden Amber

  • Chateau

    Champagne

  • Avalon

    True Pink

  • Whisky

    Chocolate Brown

  • Bungalow

    Gold

  • Studio 28

    Plum

  • Garden

    Bright Purple

  • Viper

    Cool Mauve

  • GoGo Eyeshadow Set

    Set of 6 Shades

F.A.Q.

Is GoGo Cooling Shimmer Eyeshadow Sticks safe for sensitive or eczema-prone skin?

Yes! This eyeshadow was specially formulated for sensitive and eczema-prone skin. In clinical testing, 100% of participants agreed it was gentle and did not irritate their eyelids.

Why did we create GoGo Cooling Shimmer Eyeshadow Sticks, and is it safe for sensitive skin?

We created this eyeshadow to fill a gap in fun, safe beauty products for sensitive skin. Inspired by our CEO’s experience with chronic eczema, we wanted to show that shimmer, performance, and playfulness can coexist with gentleness. It’s specially formulated for sensitive and eczema-prone skin—clinical testing showed that 100% of participants found it gentle and non-irritating on their eyelids.

Can I use GoGo Cooling Shimmer Eyeshadow Sticks on areas other than my eyes?

Yes! Tap or swipe onto eyes, cheeks, or lips. Blend onto your cheekbones, the tip of your nose, or your cupid’s bow for a natural glow. You can also tap it over lip color for added dimension. Our top shades for face use are Chateau (Champagne), Roxy (Golden Pink), and Avalon (True Pink).
Reviews
4.9
Rated 4.9 out of 5 stars
Based on 275 reviews
Total 5 star reviews: 240 Total 4 star reviews: 34 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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275 reviews
  • A
    Ann
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Easy To Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    So shimmery 🤍

    I’m loving the Gogo Cooling Shimmer Stick! It’s so pigmented, super easy to apply, and gives the perfect amount of shimmer.

    Was this helpful?
  • R
    Reilly
    Verified Buyer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Love it

    I have gotten shimmer from other brands and I do love them but I hate how after it gets close to my eyes as the day goes on as they're sensitive

    When I put this on,I love how it feels and thought how cool(🤣) it was and I forgot that I had it on cause like I said shimmer gets to my eyes and this didn't so I love it

    Was this helpful?
  • MT
    Mary T.
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Staying Power, Easy To Blend, Finish, Color, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    A night filled with compliments

    I wore it to an event and everyone was asking me what eyeshadow I was wearing. It was that good. The only thing is you have to work fast and blend or else it sets. And it doesn’t crease or transfer.

    Was this helpful?
  • M
    MIRIAM
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Finish, Color, Easy To Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    My new favorite eyeshadow!

    What a wonderful surprise! This eyeshadow stick is a marvel. It's super easy to apply, has a beautiful shimmer, and best of all, it lasts forever! I use it every day and it doesn't irritate me at all. Even my eyelids, which are usually very sensitive and dry, feel hydrated and comfortable. Plus, I love that it's vegan and cruelty-free. I recommend it 100%!

    Was this helpful?
  • L Profile picture for Lindsay
    Lindsay
    Verified Buyer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Fair
    What Did You Like About This Product? Color, Did Not Irritate My Skin, Easy To Blend, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Best eyeshadow ever!

    I bought these in Roxy and Garden and I love both. I have super sensitive skin, like I've actually had my eyelids end up getting a rash that cracked and bled from drugstore eyeshadow, and these do not cause any irritation at all! I'm so excited! The color is very subtle but the shimmer is not, which I love. Roxy is like a translucent golden, and Garden is like a translucent pastel cool tone purple. Both are awesome. Attached is a pic with just the Roxy GoGo eyeshadow on, no other makeup (although I love wearing a full face of Tower 28 sometimes too!)

    Was this helpful?
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SunnyDays™ Tinted SPF 30

Sun Protection + Coverage

13 La Cienega
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