• Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour]
    NEW
  • [GoGo Eyeshadow Set]
    NEW
  • GoGo Cooling Shimmer Eyeshadow
  • Set of Tower 28 GoGo Cooling Shimmer Sticks with packaging on a white background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of makeup shades labeled with names on a white background [GoGo Eyeshadow Set]
  • Eyeshadow swatches with labels on a grid layout [GoGo Eyeshadow Set]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Bungalow]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Garden]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Roxy]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Viper]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Troubadour]
  • Makeup swatch of 'Studio 28 Plum' eyeshadow on eyelids with a close-up of the product. [Studio 28]
  • Makeup swatch of 'Chateau Champagne' eyeshadow on a model's eyelid with close-up of product. [Chateau]
  • Makeup swatches of 'Avalon True Pink' eyeshadow on a model's eyelids with a close-up of the product. [Avalon]
  • Close-up of eye makeup with 'Whisky Chocolate Brown' eyeshadow on a neutral background. [Whisky]
  • Eyeshadow swatches in various colors with labeled names on a grid. [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Color swatches of eyeshadows on a person's arm with labeled names. [Shared]
  • [Close-up of a woman applying makeup featuring the text 'Jada Wears GoGo in Avalon']
  • Close-up of a woman's face with pink eye makeup and a blurred background [Garden]
  • Close-up of a woman applying makeup [Troubadour]
  • Close-up of a woman applying makeup [Viper]
  • Close-up of a woman applying makeup [Bungalow]
  • Close-up of a woman applying makeup [Roxy]
  • Woman holding a makeup product with text overlay [Studio 28]
  • Woman applying makeup with a purple eyeshadow labeled 'GoGo' on a neutral background [Chateau]
  • Close-up of a person applying makeup with a purple pen, featuring the brand on the product. [Whisky]
  • [GoGo Eyeshadow Deluxe Set]
  • Eyeshadow set with open case on a purple background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of makeup shades with labels on a white background [GoGo Eyeshadow Deluxe Set]
  • Eye shadow swatches in various shades with labeled names on a pink background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of eyeshadows with names on a white background [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Two methods of applying makeup with a product labeled 'Two ways to GoGo!'. [Shared]
  • Product label with text about skin-soothing ingredients and benefits on a white background. [Shared]
  • Eyeshadow stick on purple background, featuring product details. [Shared]
  • Three Tower 28 lip products on a textured gray background with cooling effect text. [Shared]
  • Close-up of a swatch of eyeshadow on a white background [Whisky]
  • Close-up of a swatch of eyeshadow on a white background [Studio 28]
  • Close-up of a swatch of eyeshadow on a white background [Avalon]
  • Close-up of a swatch of eyeshadow on a white background [Chateau]
  • Close-up of a swatch of eyeshadow on a white background [Bungalow]
  • Close-up of a swatch of eyeshadow on a white background [Garden]
  • Close-up of a swatch of eyeshadow on a white background [Roxy]
  • Close-up of a swatch of eyeshadow on a white background [Troubadour]
  • Close-up of a swatch of eyeshadow on a white background [Viper]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour]
  • [GoGo Eyeshadow Set]
  • GoGo Cooling Shimmer Eyeshadow
  • Set of Tower 28 GoGo Cooling Shimmer Sticks with packaging on a white background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of makeup shades labeled with names on a white background [GoGo Eyeshadow Set]
  • Eyeshadow swatches with labels on a grid layout [GoGo Eyeshadow Set]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Bungalow]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Garden]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Roxy]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Viper]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Troubadour]
  • Makeup swatch of 'Studio 28 Plum' eyeshadow on eyelids with a close-up of the product. [Studio 28]
  • Makeup swatch of 'Chateau Champagne' eyeshadow on a model's eyelid with close-up of product. [Chateau]
  • Makeup swatches of 'Avalon True Pink' eyeshadow on a model's eyelids with a close-up of the product. [Avalon]
  • Close-up of eye makeup with 'Whisky Chocolate Brown' eyeshadow on a neutral background. [Whisky]
  • Eyeshadow swatches in various colors with labeled names on a grid. [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Color swatches of eyeshadows on a person's arm with labeled names. [Shared]
  • [Close-up of a woman applying makeup featuring the text 'Jada Wears GoGo in Avalon']
  • Close-up of a woman's face with pink eye makeup and a blurred background [Garden]
  • Close-up of a woman applying makeup [Troubadour]
  • Close-up of a woman applying makeup [Viper]
  • Close-up of a woman applying makeup [Bungalow]
  • Close-up of a woman applying makeup [Roxy]
  • Woman holding a makeup product with text overlay [Studio 28]
  • Woman applying makeup with a purple eyeshadow labeled 'GoGo' on a neutral background [Chateau]
  • Close-up of a person applying makeup with a purple pen, featuring the brand on the product. [Whisky]
  • [GoGo Eyeshadow Deluxe Set]
  • Eyeshadow set with open case on a purple background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of makeup shades with labels on a white background [GoGo Eyeshadow Deluxe Set]
  • Eye shadow swatches in various shades with labeled names on a pink background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of eyeshadows with names on a white background [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Two methods of applying makeup with a product labeled 'Two ways to GoGo!'. [Shared]
  • Product label with text about skin-soothing ingredients and benefits on a white background. [Shared]
  • Eyeshadow stick on purple background, featuring product details. [Shared]
  • Three Tower 28 lip products on a textured gray background with cooling effect text. [Shared]
  • Close-up of a swatch of eyeshadow on a white background [Whisky]
  • Close-up of a swatch of eyeshadow on a white background [Studio 28]
  • Close-up of a swatch of eyeshadow on a white background [Avalon]
  • Close-up of a swatch of eyeshadow on a white background [Chateau]
  • Close-up of a swatch of eyeshadow on a white background [Bungalow]
  • Close-up of a swatch of eyeshadow on a white background [Garden]
  • Close-up of a swatch of eyeshadow on a white background [Roxy]
  • Close-up of a swatch of eyeshadow on a white background [Troubadour]
  • Close-up of a swatch of eyeshadow on a white background [Viper]

GoGo Cooling Shimmer Eyeshadow

$20.00
4.9
Rated 4.9 out of 5 stars
244 Reviews

A cooling + soothing eyeshadow stick that gives high impact shimmer without the irritation and lasts up to 8-hrs.

Shade
Core
Limited Edition

A cooling + soothing eyeshadow stick that gives high impact shimmer without the irritation and lasts up to 8-hrs.

Free Shipping $30+ • Free Returns

  • ✨9 Eye-Safe Shimmers
  • 🧊Cooling Feel
  • 💧Water-Based Formula
  • ✨8-Hour Longwear
  • 💫Easy-to-Apply Stick
  • 👁️Sensitive Eye Safe

Tell Me More

This shimmer? She does. not. quit. One swipe gives instant sparkle with a cool, refreshing feel (literally), and it blends like a dream. This easy application water-based stick glides on smooth, blends out, and has no fallout. Plus, it’s totally safe for sensitive eyes and eczema-prone skin, because shimmer should never sting.


Silicone-free, and designed to go the distance (yes, we tested it for 8-Hrs), this is shimmer that plays nice and plays hard. Tap it on for a bright-eyed effect, smudge it out for late-night drama, and trust it to stick with you through the dance floor.

Ingredients

Crystal Blend: Traditional glitter eyeshadows usually gets its sparkle from microplastics—tiny plastic particles that don’t just stick around on your lids, but also in the environment (and FYI, sensitive skin isn’t exactly a fan). That’s why we made our shimmer eyeshadow with super-fine crystals + pearls instead. You still get the high-shimmer, zero-irritation payoff, minus the fallout for your skin and the planet.

Microplastic-free, silicone-free, talc-free, non-irritating, and ophthalmologist-tested.

Ingredient List: Water/Aqua/Eau, Synthetic Fluorphlogopite, Propanediol, Calcium Sodium Borosilicate (In Avalon, Chateau, Roxy, Studio 28, Troubador, Viper, Bungalow, Garden), Chondrus Crispus (Carrageenan) Powder, Pentylene Glycol, Saccharide Isomerate, Hydroxyacetophenone, Calcium Chloride, 1,2-Hexanediol, Caprylyl Glycol, Silica (In Avalon, Studio 28), Mica (In Studio 28), Calcium Aluminum Borosilicate (In Garden), Tetrasodium Glutamate Diacetate, Aminomethyl Propanediol, Aluminum Calcium Sodium Silicate (In Whisky), Tin Oxide (In Avalon, Chateau, Roxy, Troubador, Whisky, Viper, Bungalow, Garden), Citric Acid, Sodium Citrate, Carbon (In Studio 28). May Contain/Peut Contenir [+/-: Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891)]

How To Use

Gently swipe or tap onto lid. Swipe for a more opaque finish; tap for a sheer shimmer.

Tap on inner corner & or brow bone for a brightening effect.


Water-based means I dry fast! Close cap tightly after use to prevent drying.

View full details
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]
GoGo Cooling Shimmer Eyeshadow
Roxy

Lasts All Day, Parties All Night!

  • Roxy

    Golden Pink

  • Troubadour

    Golden Amber

  • Chateau

    Champagne

  • Avalon

    True Pink

  • Whisky

    Chocolate Brown

  • Viper

    Cool Mauve

  • Bungalow

    Gold

  • Garden

    Bright Purple

  • Studio 28

    Plum

  • GoGo Eyeshadow Set

    Set of 6 Shades

F.A.Q.

Is GoGo Cooling Shimmer Eyeshadow Sticks safe for sensitive or eczema-prone skin?

Yes! This eyeshadow was specially formulated for sensitive and eczema-prone skin. In clinical testing, 100% of participants agreed it was gentle and did not irritate their eyelids.

Why did we create GoGo Cooling Shimmer Eyeshadow Sticks, and is it safe for sensitive skin?

We created this eyeshadow to fill a gap in fun, safe beauty products for sensitive skin. Inspired by our CEO’s experience with chronic eczema, we wanted to show that shimmer, performance, and playfulness can coexist with gentleness. It’s specially formulated for sensitive and eczema-prone skin—clinical testing showed that 100% of participants found it gentle and non-irritating on their eyelids.

Can I use GoGo Cooling Shimmer Eyeshadow Sticks on areas other than my eyes?

Yes! Tap or swipe onto eyes, cheeks, or lips. Blend onto your cheekbones, the tip of your nose, or your cupid’s bow for a natural glow. You can also tap it over lip color for added dimension. Our top shades for face use are Chateau (Champagne), Roxy (Golden Pink), and Avalon (True Pink).
Reviews
4.9
Rated 4.9 out of 5 stars
Based on 244 reviews
Total 5 star reviews: 212 Total 4 star reviews: 32 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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244 reviews
  • M
    MIRIAM
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Finish, Color, Easy To Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    12 hours ago
    My new favorite eyeshadow!

    What a wonderful surprise! This eyeshadow stick is a marvel. It's super easy to apply, has a beautiful shimmer, and best of all, it lasts forever! I use it every day and it doesn't irritate me at all. Even my eyelids, which are usually very sensitive and dry, feel hydrated and comfortable. Plus, I love that it's vegan and cruelty-free. I recommend it 100%!

    Was this helpful?
  • L Profile picture for Lindsay
    Lindsay
    Verified Buyer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Fair
    What Did You Like About This Product? Color, Did Not Irritate My Skin, Easy To Blend, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    Yesterday
    Best eyeshadow ever!

    I bought these in Roxy and Garden and I love both. I have super sensitive skin, like I've actually had my eyelids end up getting a rash that cracked and bled from drugstore eyeshadow, and these do not cause any irritation at all! I'm so excited! The color is very subtle but the shimmer is not, which I love. Roxy is like a translucent golden, and Garden is like a translucent pastel cool tone purple. Both are awesome. Attached is a pic with just the Roxy GoGo eyeshadow on, no other makeup (although I love wearing a full face of Tower 28 sometimes too!)

    Was this helpful?
  • J
    Jamie
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Easy To Blend, Finish, Did Not Irritate My Skin, Staying Power, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 days ago
    Obsessed!

    I am obsessed with with this! It’s so easy to use, one swipe instantly adds a sparkling, luminous touch to my skin. The best part is how smoothly it glides on and blends out effortlessly, giving a really natural and beautiful glow. I also love the cooling sensation when I apply it, which feels so refreshing. It’s gentle enough for sensitive eyes and eczema-prone skin, and it’s made with environmentally friendly ingredients like super-fine crystals and pearls instead of microplastics. It’s a fantastic, fuss-free shimmer that I keep reaching for whenever I want a quick boost of radiance!

    Was this helpful?
  • S
    Shams
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Tan
    What Did You Like About This Product? Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 days ago
    Stunning pigment and cooling effect!

    I got the tower 28 GoGo cooling eyeshadow stick in the shade Roxy which is a stunning golden pink, almost like a champagne color. I absolutely love that the stick is water based and also has a cooling effect! It can be worn sheer or you can also build it up depending on how you like it - also love the packaging because it’s an on the go stick which you can carry anywhere with you! If you do need to blend it out though make sure you do it asap because it may not budge after a while - also very long lasting!!

    Was this helpful?
  • JA
    Jazz A.
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Finish, Easy To Blend, Staying Power, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    5 days ago
    Summery cooling shadow stick

    I got a chance to try the GoGo Cooling Shimmer Eyeshadow from Tower 28 in the shade Viper (a cool mauve color). First impression of this - swiping it on was a very new experience! It felt wet, was cooling, and very pigmented and shiny! Very unique sensations I wasn’t expecting but found very pleasant and new. I loved the ease of being done with my shadow step especially being such a beginner with eyeshadows. This lasted all day for me and was so pretty and shimmery. I definitely need some of the other shades now too. I’d greatly recommend this if you struggle with applying eye shadows for a pretty shimmery lid look.

    Was this helpful?
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