I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).
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![[Nine Tower 28 Beauty Swipe Serum Concealer laid out across a purple background.]](http://www.tower28beauty.com/cdn/shop/collections/ezgif.com-crop.gif?crop=center&height=512&v=1694031373&width=512)
![[Three models standing on the beach wearing Tower 28 Beauty products on their faces.]](http://www.tower28beauty.com/cdn/shop/collections/makeup_776fddc0-b785-4377-af70-06a4f1c08a33.jpg?crop=center&height=512&v=1694032196&width=512)
![Shade: Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]](http://www.tower28beauty.com/cdn/shop/files/ShineOnFire.png?v=1691649492&width=5120)
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
![[A close up of the Tower 28 Beauty BeachPlease Cream Blush swatched onto a purple surface.]](http://www.tower28beauty.com/cdn/shop/files/vertical-1_0011_TOWER28-STILL-LIFE-NY-09.jpg?v=1686757178&width=400)
![[A close up of a model wearing the Tower 28 Beauty ShineOn Lip Jelly in XOXO and holding the product next to her face.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta6_31a9518b-2471-46ea-85a8-ab2111a0c1f1.jpg?v=1690919690&width=400)
![[A photo of Amy Liu, founder and CEO of Tower 28 Beauty, outdoors in natural lighting.]](http://www.tower28beauty.com/cdn/shop/files/Amy_Liu_1_1.jpg?crop=center&height=2880&v=1686770316&width=2880)
![Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Pistachio.png?crop=center&v=1692373890&width=500)
![XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20XoXo.png?crop=center&v=1692373890&width=500)
![Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]](http://www.tower28beauty.com/cdn/shop/files/Tower_2028_20Beauty_20-_20ShineOn_20Lip_20Jelly_20-_20Chill.png?crop=center&v=1692373890&width=500)
![Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Fire.png?crop=center&v=1692373890&width=500)
![Fear Less [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less]](http://www.tower28beauty.com/cdn/shop/products/ShineOn-Fear-Less-Sand-BG.png?crop=center&v=1692373890&width=500)
![Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Spicy.png?crop=center&v=1692373890&width=500)
![Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Wild.png?crop=center&v=1692373890&width=500)
![Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Coconut.png?crop=center&v=1692373890&width=500)
![Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Sesame.png?crop=center&v=1692373890&width=500)
![Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Cashew.png?crop=center&v=1692373890&width=500)
![Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Oat.png?crop=center&v=1692373890&width=500)
![Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Almond.png?crop=center&v=1692373890&width=500)
![Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]](http://www.tower28beauty.com/cdn/shop/products/ShineOnMagic.jpg?crop=center&v=1692373890&width=500)
![Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-Model-1_9153536d-26ac-49f8-b3ee-24783f3e375c.jpg?crop=center&v=1691649492&width=500)
![MakeWaves™ Mascara [Shared: The Tower 28 Beauty MakeWaves™ Mascara]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves.png?crop=center&v=1690398963&width=500)
![MakeWaves™ Mascara [Shared: Two models wearing the Tower 28 Beauty MakeWaves™ Mascara]](http://www.tower28beauty.com/cdn/shop/products/MakeWaves-PPage-Campaign-Image-1.jpg?crop=center&v=1690914792&width=500)
![05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2005.png?crop=center&v=1692379968&width=500)
![10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2010.png?crop=center&v=1692379968&width=500)
![13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2013.png?crop=center&v=1692379968&width=500)
![15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2015.png?crop=center&v=1692379968&width=500)
![18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2018.png?crop=center&v=1692379968&width=500)
![20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2020.png?crop=center&v=1692379968&width=500)
![25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2025.png?crop=center&v=1692379995&width=500)
![30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2030.png?crop=center&v=1692379995&width=500)
![35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2035.png?crop=center&v=1692379995&width=500)
![38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2038.png?crop=center&v=1692379995&width=500)
![40 Runyon [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2040.png?crop=center&v=1692379995&width=500)
![45 Silver Lake [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2045.png?crop=center&v=1692379995&width=500)
![50 Sunset [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2050.png?crop=center&v=1692379995&width=500)
![55 Temescal [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2055.png?crop=center&v=1692379995&width=500)
![60 Third St [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2060.png?crop=center&v=1692379995&width=500)
![65 Topanga [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2065.png?crop=center&v=1692379995&width=500)
![70 Venice [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2070.png?crop=center&v=1692379995&width=500)
![40 Runyon [Shared: Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]](http://www.tower28beauty.com/cdn/shop/files/SD-40-Runyon-Model-2_06d95810-d54b-4adf-875d-b786018f9fdb.jpg?crop=center&v=1691649528&width=500)
![Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Sesame_1711e017-aba8-4158-851f-8a2034509427.png?crop=center&v=1691649406&width=500)
![Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Pistachio_b90e66d4-6a5d-4eda-8fde-0388609867c7.png?crop=center&v=1691649406&width=500)
![Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Coconut_75509874-b5ec-4021-a5e0-f7f6966c8237.png?crop=center&v=1692379761&width=500)
![Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Cashew_5c46a1c1-bc21-4c60-9b36-9875200ba443.png?crop=center&v=1692379761&width=500)
![Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Oat_b5e09ccb-2d32-47d2-9418-17cea5fcd26c.png?crop=center&v=1691649406&width=500)
![Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Almond_c8a8e830-0ce9-4f82-b76a-3d7324bed89a.png?crop=center&v=1692245380&width=500)
![Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard7.png?crop=center&v=1691649417&width=500)
![Shade: Sun Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Sun Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino_20Sun_20Coast.png?crop=center&v=1692379371&width=500)
![Shade: West Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino_20West_20Coast.png?crop=center&v=1692379371&width=500)
![Shade: Gold Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Gold Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino_20Gold_20Coast.png?crop=center&v=1692379371&width=500)
![Shade: Best Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Best Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino_20Best_20Coast.png?crop=center&v=1691649202&width=500)
![Shade: Pacific Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Pacific Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino_20Pacific_20Coast.png?crop=center&v=1691649202&width=500)
![Shade: West Coast [A close up of a model wearing Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino-Model-1_db9a909f-7b14-4d9b-be22-abdff6d6203d.jpg?crop=center&v=1692379371&width=500)
