• Non-Sticky Lip Gloss

  • Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)] Milky Lip Set [Shared: Closeup photo of a girl with brown hair smiling, holding up 4 ShineOn Milky Lip Jellies (assorted shades) to her face]
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    Milky Lip Set

    5 Bestselling Shades

    MILKY SET
  • ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Magic
  • ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Pistachio
  • ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    XOXO
  • ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Chill
  • ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Coconut
  • ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Sesame
  • ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Cashew
  • ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Almond

Designed for Sensitive Skin 😊

We’re strict about what goes into our products (and what stays out). Our therapist calls it setting healthy boundaries.

High-Performance Product ✨

No compromises. Our award-winning clean makeup and skincare are top-shelf for a reason. Just ask Allure (Best of Beauty Winner x4!).

Vegan + Cruelty-Free

ALL Tower 28 products are made without animal byproducts and never tested on animals (just humans!).