• [Iced Dulce de Leche] LipSoftie® Lip Treatment The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake] The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla] The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla] LipSoftie® Lip Treatment LipSoftie® Lip Treatment
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    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Iced Dulce de Leche *(NEW)
  • Tower 28 poppi holiday makeup set with red tin, compact, and perfume on a white background [Shared] Tower 28 poppi lip jelly and blush on a red background [Shared]
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    Tower 28 x poppi Lip + Cheek Duo

    Limited Edition Set

  • NEW! GoGo Eyeshadow Sticks ✨

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  • Tower 28 skincare treatment set with four tubes and a box on a white background [Shared] Four tubes of Tower 28 lip gloss in different colors with product names and limited edition labels. [Shared]
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    Lil’ Softies Lip Treatment Set

    Limited Edition Mini Lip Balms

  • NEW! GoGo Eyeshadow Sticks ✨

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  • Three Tower 28 lip glosses on a white background [Shared] Close-up of a person with a pink lip gloss and Tower 28 product in the background [Shared]
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    ShineOn Lip Jelly Trio

    Always Shiny, Never Sticky.

    Choose  —  $40.00
  • [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. ] [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. It demonstrates a step-by-step process for achieving a smooth, glossy lip look: Line: Using OneLiner Multi-Liner Lip Liner to outline the lips. Shine: Applying a ShineOn Lip Jelly in shade LUCKY for a shiny finish and sheer pink tint. Smile: Revealing the final glossy lip look, showcasing healthy and radiant lips. The steps are clearly shown with corresponding product visuals.]
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    Line + Shine Lip Kit

    Limited Edition Gloss + Liner Duo

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  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio] The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO] The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill] The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic] The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame] The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire] The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy] The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild] The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut] The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew] The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat] The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond] A person wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
    ShineOn Lip Oil Jelly

    Non-Sticky Lip Gloss

    Pistachio

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  • The Tower 28 Beauty OneLiner Lip Liner in the shade Work of Art. [Work of Art] The Tower 28 Beauty OneLiner in the shade Check Me Out. [Check Me Out] The Tower 28 Beauty OneLiner in the shade Paint My Number. [Paint My Number] The Tower 28 Beauty OneLiner in the shade Color Me Fine. [Color Me Fine] The Tower 28 Beauty OneLiner in the shade Fill Me In. [Fill Me In] The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me. [Draw Me] Close-up shots of lips wearing Tower 28 Beauty’s OneLiner Lip Liner in the shade Work of Art across different skin tones. [Work of Art]
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    OneLiner® Lip Liner

    High-Pigment Lip + Eye Liner

    Work of Art
  • Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Shown is the Peachy Pink Duo] Shade: Oneliner in Check Me Out + ShineOn Lip Jelly in Pistachio [Shown is the Nude Pink Duo] Shade: Oneliner in Work of Art + ShineOn Lip Jelly in Coconut [Shown is the Rosy Pink Duo] Shade: Oneliner in Paint My Number + ShineOn Lip Jelly in Cashew [Shown is the Rosy Brown Duo] Shade: Oneliner in Draw Me + ShineOn Lip Jelly in Almond [Shown is the Chocolate Brown Duo] Shade: Oneliner in Color Me Fine + ShineOn Lip Jelly in Sesame [Shown is the Mauve Duo] Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Model wears the Peachy Pink Duo]
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    Line + Shine Lip Duo

    Gloss + Lip Liner Combo

    Peachy Pink Duo
  • Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)] Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set swatches which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)]
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    Milky Lip Set

    5 Bestselling Shades

  • [Shared] Lip balm tube with 'Tower 28' branding on a caramel background [Shared]
    New + Exclusive
    LipSoftie® in Iced Dulce de Leche

    Limited Edition Shimmery Lip Treatment

  • Shade: Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame] Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio] Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut] Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew] Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat] Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond] Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]
    ShineOn Milky Lip Oil Jelly

    Non-Sticky Lip Gloss

    Sesame
  • Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour] Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour] Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour] Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour] Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour] Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour] Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour] Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours] Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour] After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours] BeachPlease Cream Blush
    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    Finest Hour
  • [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara] [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]
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    Tower 28 Essentials Set

    Pick Your Custom Shades

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  • The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla] SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
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    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty's LipSoftie™ Date Night Duo colors swatched on a plain white background ]
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    LipSoftie® Treatment Duo

    Pick Your Favorite Shades

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15 products