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Coconut

ShineOn Milky Lip Jelly

ShineOn Milky Lip Jelly

4.9
Rated 4.9 out of 5 stars
963
 • 0.13 fl oz / 3.9 mL
Shade
COCONUT : Semi-sheer, milky rosy pink

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

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  • 😘Non-Sticky Gloss
  • High-Shine Finish
  • 💧Hydrating
  • 🌸Vegan
  • 🥑Nourishing Oils
  • 😳Sensitive Skin Safe

Tell Me More

Unlike traditional lip gloss that coats lips with a layer of shine while leaving lips dry underneath, this jelly formula is made with a unique blend of 5 nourishing oils to soothe + protect lips.

Earth Sensitive Pledge: ShineOn packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

How to Use

Just swipe and smile! Apply over bare lips or pair with OneLiner Lip Liner.

Ingredients

XOXO, FIRE, FEAR LESS: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI 77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).

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COCONUT

ShineOn Milky Lip Jelly

The alt milk 🥛 of lip gloss —made with plant-based 🥑 ingredients that are good for you in a comfortable, non-sticky formula 💋.

F.A.Q.

What does ShineOn Lip Jelly feel like on the lips?

ShineOn Lip Jellyfeels literally like a lightweight jelly on your lips! It's everything you want in a lip gloss with none of the hang-ups: non-sticky and made with lip conditioning ingredients to keep your lips soft!

What does ShineOn Lip Jelly taste like?

ShineOn Lip Jelly has a light food-grade beachy coconut flavor!

Is ShineOn Lip Jelly a plumping lip gloss?

ShineOn Lip Jelly does not contain plumping ingredients and will not sting or irritate lips. However, the high-shine glossy finish will give lips a fuller effect!

Is ShineOn Lip Jelly vegan + cruelty-free?

Yes, ShineOn Lip Jelly is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
4.9
Rated 4.9 out of 5 stars
Based on 963 reviews
Total 5 star reviews: 889 Total 4 star reviews: 46 Total 3 star reviews: 20 Total 2 star reviews: 3 Total 1 star reviews: 5
97%would recommend these products
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963 reviews
  • A
    alicia
    ShineOn Lip Jelly
    Reviewing
    ShineOn Lip Jelly
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Color, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    My new favorite lip product

    I purchased the shade sesame and I LOVE IT SO MUCH! it’s like my lip shade but better. it gives off such a glossy shine and moisturizes it. i would definitely purchase this again as soon as i run out. 11/10

  • DD
    Debra D.
    Flag of United States
    Verified Buyer
    Tower 28 x OUAI Lip Jelly
    Reviewing
    Tower 28 x OUAI Lip Jelly
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Great lip gloss Collab

    I already love the chill gloss and with the ouai st bart collab it raised it up high love how the gloss isn't sticky and gives me a nice shine and with the st barts scent it's amazing makes be feel like I'm on vacation. Keeps my lips hydrated.

  • IL
    Isabella L.
    Flag of United States
    Tower 28 x OUAI Lip Jelly
    Reviewing
    Tower 28 x OUAI Lip Jelly
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    Um… OBSESSED

    This lip jelly is SO GOOD! I had already tried the XOXO and it’s my favorite thing to out on my lips but this, OMG IT SMELLS SP GOOD! It smells like coconut and the beach. The shine is so pretty and it’s not sticky at all! It’s literally a lip jelly since it glides right on and it lasts! The packaging is so pretty! I 10000/10 recommend! (The tower 28 review team asked me to give my honest review and opinion and that’s what I think :))

  • E
    Elena
    Flag of United States
    Tower 28 x OUAI Lip Jelly
    Reviewing
    Tower 28 x OUAI Lip Jelly
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    My new favorite gloss!

    I love the new scent! It’s so yummy and coconut-y. Definitely gets me excited for the summer ☀️ The formula is the same great formula—high shine, non-sticky, and moisturizing. Also love the new packaging! The frosted tube with holographic letters and beautiful 😍

  • SE
    Sarah E.
    Flag of United States
    Tower 28 x OUAI Lip Jelly
    Reviewing
    Tower 28 x OUAI Lip Jelly
    I recommend this product
    Rated 5 out of 5 stars
    2 months ago
    10/10 Obsessed & I Need More!!!!🤩✨💜

    Immediately obsessed with the packaging! The Matt white with the beautiful gold shine lettering had me floored! Then opening it to see there was a beautiful Matt Krystle looking acrylic lip gloss had me even more excited!! Immediately upon opening the smell is so incredible like a clean fresh berry sent and the consistency feels just slightly thinner than Chill gloss which I love and Chill is my favorite lip gloss! Such perfect shine and instantly so hydrating on my lips, especially now that Summers started to kick in. I’m seriously obsessed and I need More!!! This is amazing 10/10!!!

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