The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire]
The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame]
ShineOn Lip Oil Jelly
A person wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips. [Wild]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
[Cranberry Frost]
[Cranberry Frost]
[Cranberry Frost]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out. [Shared]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones. [Shared]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO. [Iced XOXO]
All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones. [Shared]
All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones. [Shared]
[Cranberry Fizz]
[Cranberry Fizz]
ShineOn Lip Oil Jelly
The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire]
The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame]
ShineOn Lip Oil Jelly
A person wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips. [Wild]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
[Cranberry Frost]
[Cranberry Frost]
[Cranberry Frost]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out. [Shared]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones. [Shared]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO. [Iced XOXO]
All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones. [Shared]
All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones. [Shared]
[Cranberry Fizz]
[Cranberry Fizz]
ShineOn Lip Oil Jelly

ShineOn Lip Oil Jelly

$16.00 $16.00
4.8
Rated 4.8 out of 5 stars
1,231 Reviews

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

Shade
Not Sure? Take Shade Quiz
GLOSSY
MILKY

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

Free Shipping $30+ • Free Returns

  • 😘Non-Sticky Gloss
  • ✨High-Shine Finish
  • 💧Hydrating
  • 🌸Vegan
  • 🥑Nourishing Oils
  • 😳Sensitive Skin Safe

Tell Me More

Shine of a gloss, comfort of a balm!
Unlike traditional lip gloss that coats lips with a layer of shine while leaving lips dry underneath, this jelly formula is made with a unique blend of 5 nourishing oils to soothe + protect lips.

Earth Sensitive Pledge: ShineOn packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Chill: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

Magic: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Calcium Aluminum Borosilicate, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Silica, Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tin Oxide, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

Spicy, Wild: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis (Castor) Seed Oil, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Red 30 Lake (CI 73360).

XOXO, Fire: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI 77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).

Oat, Almond, Coconut, Cashew, Pistachio: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 30 Lake (CI 73360).

Sesame: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis (Castor) Seed Oil, Octyldodecanol, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Responsible Mica.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How to Use

Just swipe and smile!

Pro Tip: Apply over bare lips or pair with OneLiner Lip Liner!

View full details
The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]
ShineOn Lip Oil Jelly
Pistachio

Shine of a Gloss, Comfort of a Balm ✨

  • Pistachio

    Semi-sheer, milky nude pink

  • XOXO

    Sheer pink

  • Chill

    Clear Gloss

  • Magic

    Clear gloss with gold shimmer

  • Sesame

    Semi-sheer, milky mauve

  • Fire

    Sheer orange

  • Spicy

    Sheer-ish red

  • Wild

    Sheer-ish raspberry

  • Coconut

    Semi-sheer, milky rosy pink

  • Cashew

    Semi-sheer, milky rosy brown

  • Oat

    Semi-sheer, milky peachy pink

  • Almond

    Semi-sheer, milky chocolate

Always Shiny, Never Sticky.

  • "For those who don't like wearing sticky lip glosses 👄 that leave a gloopy mess behind"

  • “Tower 28 Is Making Sensitive Skin 🎉 Fun”

1 2

F.A.Q.

What does ShineOn Lip Jelly feel like on the lips?

ShineOn Lip Jelly feels literally like a lightweight jelly on your lips! It's everything you want in a lip gloss with none of the hang-ups: non-sticky and made with lip conditioning ingredients to keep your lips soft!

Is ShineOn Lip Jelly a plumping lip gloss?

ShineOn Lip Jelly does not contain plumping ingredients and will not sting or irritate lips. However, the high-shine glossy finish will give lips a fuller effect!

What does ShineOn Lip Jelly taste like?

ShineOn Lip Jelly has a light food-grade beachy coconut flavor!

Is ShineOn Lip Jelly vegan + cruelty-free?

Yes, ShineOn Lip Jelly is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
Reviews
4.8
Rated 4.8 out of 5 stars
Based on 1,231 reviews
Total 5 star reviews: 1.1k Total 4 star reviews: 78 Total 3 star reviews: 31 Total 2 star reviews: 6 Total 1 star reviews: 7
96%would recommend these products
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1,231 reviews
  • K
    Katie
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Easy To Blend, Staying Power, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    Spicy 🌶️ is my lip fave!!!

    Spicy is a brilliant color- with a glaze of red that’s both brilliant and buildable.

    Was this helpful?
  • KC Profile picture for Karlianys C.
    Karlianys C.
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Tan
    What Did You Like About This Product? Color, Finish, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    9 months ago
    Works the money!

    Beautiful tone for the lips, I am morenita and this color is so pretty on me. The formula is non stick, glossy and moisturizing, love it!!

    Was this helpful?
  • JK
    Jol K.
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Finish, Staying Power, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    11 months ago
    Smooth healthy lips

    I loveeee this gloss it doesn’t dry out your lips when it wears off ! It made my lips feel hydrated hours after it wore off! The color I got was pink pistachio , it looks so pretty on! Your lips look full shiny and healthy! Definitely want more colors now! I’d rather pay a little more for a good gloss that actually works and performs and leaves my lips feeling better! No taste really either or heavy perfume smell just good gloss!

    Was this helpful?
  • GK
    gayle k.
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Staying Power, Easy To Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 year ago
    Juicy lips

    Nice hydrating not sticky gloss for everyday wear!

    Was this helpful?
  • L
    Lauren
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Fair
    What Did You Like About This Product? Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 year ago
    Forever Repurchase

    Sesame is the perfect milky mauve color for soft summers (ifkyk). I've repurchased this 4 times now and will always have one in my bag. Comfortable formula and great color payoff, long lasting...what else could you ask for?

    Was this helpful?
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Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®
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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30
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Sun Protection + Coverage

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SOS Rescue Spray Refill

Refills 4 Standard Bottles ($112 Value)

The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet] The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift] The Tower 28 Beauty MakeWaves Mini Mascara. [Mini] [Shared] A close up of a person's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous. [Shared]
MakeWaves® Mascara

Lengthening + Volumizing

Jet