

NEW IN
Swipe On to Swipe Out
Lightweight, serum-y texture meets true concealing power.
NEW IN
Swipe On to Swipe Out
Lightweight, serum-y texture meets true concealing power.
We’re making a (safe)
space for sensitive skin.
We’re glad you’re here!

No compromises. Our award-winning clean makeup and skincare are top-shelf for a reason. Just ask Allure (Best of Beauty Winner x4!).
We’re strict about what goes into our products (and what stays out). Our therapist calls it setting healthy boundaries.
ALL Tower 28 products are made without animal byproducts and never tested on animals (just humans!). That means avoiding common ingredients like beeswax, carmine, and lanolin.
We're committed to sustainability across all aspects of our brand, from ingredients (ex. no micro-plastics), to packaging (all made from min 50% post-consumer resin), to how we ship our products to you.
1st and ONLY beauty brand to 💯 percent follow the National Eczema Association's Ingredient Guidelines
TIKTOK VIRAL
The Clean Mascara That Keeps Selling Out

Makeup essentials that won’t break you out.
Shop MakeupStressed out, angry skin stops here.
Shop SkincareSun-kissed Everyday Makeup
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Sun-kissed Everyday Makeup
Skin Type: sensitive, combination@abigalesonline
Find Your Shade
Every face 😊 is different! Our products come in a range of colors so you can swipe right on your best match.
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1.0 BH
Fair with Neutral undertones -
2.0 BU
Light with Neutral Cool undertones -
3.0 CC
Light with Warm Peach undertones -
4.0 DTLA
Light with Medium Cool undertones -
5.0 EP
Light with Neutral undertones -
6.0 IE
Medium with Light Neutral undertones -
7.0 KTOWN
Medium with Neutral undertones -
8.0 LBC
Medium with Warm Peach undertones -
9.0 MDR
Medium with Olive undertones -
10.0 NOHO
Medium with Tan Neutral undertones -
11.0 OC
Tan with Medium Warm undertones -
12.0 PALI
Tan with Medium Neutral undertones -
13.0 PLAYA
Tan with Warm Golden undertones -
14.0 PV
Tan Warm with Olive undertones -
15.0 SAMO
Deep with Peach undertones -
16.0 SB
Deep with Neutral undertones -
17.0 SD
Deep with Warm undertones -
18.0 SGV
Deep with Golden undertones -
19.0 WEHO
Rich with Golden undertones -
20.0 WLA
Rich with Neutral undertones
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"Even celebs 👀 like Hailey Bieber, Khloe Kardashian and Olivia Rodrigo are hooked."
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"Tower 28 Is Making Sensitive Skin Fun! 🎉"