• Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
    National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
  • A person applying the Tower 28 SOS Gel Cleanser to their face, creating a foam and removing makeup. The text reads “Soothes inflammation + non-stripping,” highlighting the cleanser’s calming, gentle formula. [Shared]
  • Tower 28 Beauty SOS Gel Cleanser removing makeup and SPF. [Shared]
  • Tower 28 Beauty SOS Daily Balancing Gel Cleanser 100% clinically tested for irritation. [Shared]
  • Benefits of the SOS Gel Cleanser, highlighting that it removes makeup, SPF, dirt, and oils, soothes inflammation, hydrates and balances skin, and has the National Eczema Association Seal of Acceptance. Also noted as non-irritating, derm-approved, and clinically tested. [Shared]
  • SOS Gel Cleanser described as a gentle low-foam gel that is soap-free, fragrance-free, non-stripping, pH-balancing, and made without sulfates or drying foaming agents. [Shared]
  • SOS Daily Balancing Gel Cleanser contains minerals and electrolytes to repair and replenish skin, 100% pure aloe vera to retain moisture and promote healing, and oat extract to soothe irritation. The product is fragrance-free, soap-free, and contains no essential oils. [Shared]
  • Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
  • Tower 28 Beauty SOS Rescue Routine in three steps: Cleanse with SOS Cleanser, Rescue with SOS Spray, and Recover with SOS Cream. Each step includes key product benefits and pH levels. A highlighted statement notes that 94% agree this routine makes skin feel soothed. [Shared]
  • The complete Tower 28 SOS skincare line, featuring the SOS Gel Cleanser, SOS Rescue Spray, SOS Recovery Cream, SOS Rescue Serum, and SOS LipSoftie. Text highlights that all bottles and tubes are made from 100% PCR (recycled plastic). [Shared]
  • Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
  • A person applying the Tower 28 SOS Gel Cleanser to their face, creating a foam and removing makeup. The text reads “Soothes inflammation + non-stripping,” highlighting the cleanser’s calming, gentle formula. [Shared]
  • Tower 28 Beauty SOS Gel Cleanser removing makeup and SPF. [Shared]
  • Tower 28 Beauty SOS Daily Balancing Gel Cleanser 100% clinically tested for irritation. [Shared]
  • Benefits of the SOS Gel Cleanser, highlighting that it removes makeup, SPF, dirt, and oils, soothes inflammation, hydrates and balances skin, and has the National Eczema Association Seal of Acceptance. Also noted as non-irritating, derm-approved, and clinically tested. [Shared]
  • SOS Gel Cleanser described as a gentle low-foam gel that is soap-free, fragrance-free, non-stripping, pH-balancing, and made without sulfates or drying foaming agents. [Shared]
  • SOS Daily Balancing Gel Cleanser contains minerals and electrolytes to repair and replenish skin, 100% pure aloe vera to retain moisture and promote healing, and oat extract to soothe irritation. The product is fragrance-free, soap-free, and contains no essential oils. [Shared]
  • Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
  • Tower 28 Beauty SOS Rescue Routine in three steps: Cleanse with SOS Cleanser, Rescue with SOS Spray, and Recover with SOS Cream. Each step includes key product benefits and pH levels. A highlighted statement notes that 94% agree this routine makes skin feel soothed. [Shared]
  • The complete Tower 28 SOS skincare line, featuring the SOS Gel Cleanser, SOS Rescue Spray, SOS Recovery Cream, SOS Rescue Serum, and SOS LipSoftie. Text highlights that all bottles and tubes are made from 100% PCR (recycled plastic). [Shared]

SOS Gel Cleanser

$20.00 $16.00 $14.40
4.7
Rated 4.7 out of 5 stars
308 Reviews

A gentle daily cleanser with the power to do everything you want aka easily remove makeup, SPF, oils, and dirt, without burning eyes or leaving skin tight.

A gentle daily cleanser with the power to do everything you want aka easily remove makeup, SPF, oils, and dirt, without burning eyes or leaving skin tight.

F&F Sale! 20% off sitewide + unlock 28% off orders $50+

  • 🫠Non-Stripping
  • ✨pH-Balancing
  • 👩‍⚕️Derm-Approved
  • 😳Sensitive Skin Safe
  • 🧪Clinically-Proven
  • 🫧Fragrance-Free

Tell Me More

File under: Gentle, but works without stripping and helps skin recover!

This pH-balancing, fragrance-free cleanser helps naturally soothe inflammation and actively infuses essential minerals + electrolytes into the skin for healthy, hydrated, balanced skin.

Ingredients

Designed to help naturally soothe inflammation with ingredients like oat extract + 100% pure aloe vera, it also works to replenish the skin with essential minerals and electrolytes normally stripped during cleansing.

Ingredient List: Water/Aqua/Eau, Decyl Glucoside, Aloe Barbadensis Leaf Juice, Niacinamide, Caprylyl/Capryl Glucoside, Phenoxyethanol, Glycerin, Caprylyl Glycol, Citric Acid, Chlorphenesin, Magnesium Aspartate, Zinc Gluconate, Algin, Achillea Millefolium (Yarrow) Extract, Avena Sativa (Oat) Kernel Extract, Cardiospermum Halicacabum (Ballon Vine) Flower/Leaf/Vine Extract, Sapindus Mukorossi (Soapberry) Peel Extract, Panthenol, Copper Gluconate.

Dermatologist Approved, Clinically Tested, Hypoallergenic, Allergy-tested, Non-irritating, Clinically Tested for Irritation, Ophthalmologist-tested, Dermatologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicon Free, Alcohol Free, Vegan, Cruelty-Free.

How To Use

Use twice daily in the AM/PM.

Pro Tip: Follow with SOS Spray, SOS Serum + SOS Cream for the best skin-soothing results!

View full details
Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
SOS Gel Cleanser
5 OZ / 150 ML

Clinically Tested for Irritation + Ophthalmologist Approved 👀.

Your SOS Rescue Routine

Less is more. 3 simple steps for happy, soothed skin.

  • Step 1: Cleanse

    SOS Cleanser effectively removes makeup + SPF without stripping or irritation.

  • Step 2: Rescue

    SOS Spray helps reduce redness and irritation with anti-inflammatory + antibacterial hypochlorous acid.

  • Step 3: Recover

    SOS Cream locks in non-greasy hydration with essential ceramides + hyaluronic acid.
Save $8 on SOS Rescue Routine

No Irritants

No Fragrances

No Essential Oils

No Alcohol

No Pore-Cloggers

Before

After

Amazing For Redness And Sensitive Skin

“I was really surprised by this cleanser. I always feel red and inflamed and I’m very insecure about it. A lot of cleansers don’t work for me. But after using it i immediately notice a difference in the redness. I like to pair with the barrier cream.”

Lightweight And Does The Job

“I have sensitive skin and was glad this wasn’t a super thick cleanser. A little product goes a long way. One pump and you’re good. The texture of the product feels like barely anything but once it starts working my skin never felt so clean. I was kind of amazed it was able to get my foundation off fairly easily.”

1 2

F.A.Q.

How does SOS Cleanser compare to other cleansers?

SOS Cleanser is gentle, and it's a gel! But plot twist, it actually removes makeup (and SPF, oils, dirt, etc.) in one single cleanse leaving skin feeling super clean — all without burning eyes or that tight, stripped feeling.

What skin type is SOS Cleanser for?

The SOS Cleanser is safe for sensitive skin and eyes and gentle enough for daily AM/PM use, this intentionally basic low-foam cleanser not only easily removes makeup but is also great for all skin types.

Does SOS Cleanser have Hypochlorous Acid?

SOS Cleanser does not have hypochlorous acid. It is formulated with Minerals + Electrolytes to help boost skins hydration levels, Pure Aloe Vera to retain moisture, and Oat Extract, which naturally helps sooth inflammation.

Is SOS Cleanser gentle around the eye area?

Yes, our gentle cleanser is tear-free and ophthalmologist tested!
Reviews
4.7
Rated 4.7 out of 5 stars
Based on 308 reviews
Total 5 star reviews: 242 Total 4 star reviews: 59 Total 3 star reviews: 4 Total 2 star reviews: 1 Total 1 star reviews: 2
98%would recommend these products
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308 reviews
  • KD
    Krissy D.
    Verified Reviewer
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Skin Challenges Acne/Blemishes, Chronic Sensitivity (Eczema, Roseca, etc.)
    What Did You Like About This Product? Cleared Skin, Didn't Irritate My Skin, Versatile
    Would You Recommend This Product? Yes
    Removed Makeup Yes
    Rated 5 out of 5 stars
    11 months ago
    Great for oily skin

    I absolutely love how this cleanser doesn’t strip my skin. I’ve used it for both with and without makeup and every time I get a great result. My skin gets CLEAN, even with having a full face of makeup. Officially my new fav cleanser!

    Was this helpful?
  • C
    Christy
    Verified Reviewer
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Skin Challenges Redness
    What Did You Like About This Product? Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    11 months ago
    Very Gentle

    Love how gentle this cleanser is. My face is very sensitive and it doesn’t irritate at all!

    Was this helpful?
  • AA
    Ava A.
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    11 months ago
    New everyday face wash!

    I enjoy this face wash a lot, it lathers well, leaves my face feeling clean, and most importantly removes any makeup or sunscreen residue. It's also very gentle, which I love!

    Was this helpful?
  • RP
    Rachel P.
    Verified Reviewer
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Roseca, etc.), Acne/Blemishes
    What Did You Like About This Product? Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    11 months ago
    Great

    I received this product complementary for testing purposes. While I have not had it long, due to shipping issues, over the last two days it has not broken me out. I like the pump it is very convenient. I also like how it feels on the skin. It is gentle and good for my acne prone and eczema prone skin.

    Was this helpful?
  • S
    Shelby
    Verified Reviewer
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Roseca, etc.), Redness, Acne/Blemishes, Texture, Dryness
    What Did You Like About This Product? Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    11 months ago
    yes!

    i love the sos line. i have very sensitive skin and was nervous to switch up my cleanser as i never do. this is gentle while still cleansing dirt and oil. no fragrance added which is great. although it does have a fairly strong natural scent that isn’t my favorite. the foaming is important to me, and was less than i like, but if you cleanse twice it’s perfect. i don’t love the pump, it almost feels like it stops before it’s supposed to. i haven’t broken out yet and am hopeful it stays that way. great product and affordable especially for how much product you get!!!

    Was this helpful?
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