• Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)]
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  • Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set swatches which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)]
  • Milky Lip Set [Shared: Closeup photo of a girl with brown hair smiling, holding up 4 ShineOn Milky Lip Jellies (assorted shades) to her face]
  • [Shared: Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]
  • [Shared - Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Coconut (a milky mauve-pink)]
  • [Shared: Photo of a girl holding the Tower 28 Beauty ShineOn Milky Lip Jelly in shade Coconut (a milky mauve-pink) in an acrylic slim lip gloss tube with "Tower 28" logo over her temple.]
  • [Shared: Closeup photo of very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Coconut (a milky mauve-pink)]
  • [Shared: Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]
  • [Shared: Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]
  • [Shared: Closeup photo of very glossy lips, smiling and wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]
  • [Shared - Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Almond (a milky chocolate-brown)]
  • [Shared.- Closeup photo of a girl holding the Tower 28 Beauty ShineOn Milky Lip Jelly in shade Almond (a milky chocolate brown) in an acrylic slim lip gloss tube with "Tower 28" logo over her her chin.]
  • [Shared: Closeup photo of very glossy lips, smiling and wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]
  • Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)]
  • Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set swatches which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)]
  • Milky Lip Set [Shared: Closeup photo of a girl with brown hair smiling, holding up 4 ShineOn Milky Lip Jellies (assorted shades) to her face]
  • [Shared: Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]
  • [Shared - Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Coconut (a milky mauve-pink)]
  • [Shared: Photo of a girl holding the Tower 28 Beauty ShineOn Milky Lip Jelly in shade Coconut (a milky mauve-pink) in an acrylic slim lip gloss tube with "Tower 28" logo over her temple.]
  • [Shared: Closeup photo of very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Coconut (a milky mauve-pink)]
  • [Shared: Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]
  • [Shared: Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]
  • [Shared: Closeup photo of very glossy lips, smiling and wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]
  • [Shared - Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Almond (a milky chocolate-brown)]
  • [Shared.- Closeup photo of a girl holding the Tower 28 Beauty ShineOn Milky Lip Jelly in shade Almond (a milky chocolate brown) in an acrylic slim lip gloss tube with "Tower 28" logo over her her chin.]
  • [Shared: Closeup photo of very glossy lips, smiling and wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]

Milky Lip Set

$65.00 $52.00 $46.80
4.9
Rated 4.9 out of 5 stars
1,164 Reviews

Our ultra-luxe Milky Lip Jelly collection: all five (5) top-rated shades available together.

Our ultra-luxe Milky Lip Jelly collection: all five (5) top-rated shades available together.

F&F Sale! 20% off sitewide + unlock 28% off orders $50+

  • 😘Non-Sticky Gloss
  • ✨High-Shine Finish
  • 💧Hydrating
  • 🌸Vegan
  • 🥑Nourishing Oils
  • 😳Sensitive Skin Safe

What's Included

Unlike traditional lip gloss that coats lips with a layer of shine while leaving lips dry underneath, this jelly formula is made with a unique blend of 5 nourishing oils to soothe + protect lips.

5 full-size ShineOn Milky Lip Jellies:

  • PISTACHIO: semi-sheer, milky nude pink
  • COCONUT: semi-sheer, milky rosy pink
  • CASHEW: semi-sheer, milky rosy brown
  • OAT: semi-sheer, milky peachy pink
  • ALMOND: semi-sheer, milky chocolate

Earth Sensitive Pledge: ShineOn packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Ingredient List: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 30 Lake (CI 73360).

Dermatologist Approved, Clinically Tested, Hypoallergenic.

Fragrance Free, Essential Oil Free, Gluten Free, Silicon Free, Vegan, Cruelty-Free.

How to Use

Just swipe and smile!

Pro Tip: Apply over bare lips or pair with OneLiner Lip Liner!

View full details
Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)]
Milky Lip Set
MILKY SET

The alt milk 🥛 of lip gloss —made with plant-based 🥑 ingredients that are good for you in a comfortable, non-sticky formula 💋

[ShineOn]

ShineOn Milky

ShineOn - Pistachio[ShineOn-Pistachio-39666200543287-Accordian]

Pistachio

Best lip gloss in my collection!

After buying my first ShineOn Lip Jelly, I bought 3 other shades the next day (I keep one in every bag I own). This product makes my lips look like I just ate a glazed donut but in the best way possible!! The formula is not sticky like other glosses in the market and it stays on my lip for a very long time. - Case K.

  • “Tower 28 Is Making Sensitive Skin 🎉 Fun”

F.A.Q.

What does ShineOn Lip Jelly feel like on the lips?

ShineOn Lip Jellyfeels literally like a lightweight jelly on your lips! It's everything you want in a lip gloss with none of the hang-ups: non-sticky and made with lip conditioning ingredients to keep your lips soft!

Is ShineOn Lip Jelly a plumping lip gloss?

ShineOn Lip Jelly does not contain plumping ingredients and will not sting or irritate lips. However, the high-shine glossy finish will give lips a fuller effect!

What does ShineOn Lip Jelly taste like?

ShineOn Lip Jelly has a light food-grade beachy coconut flavor!

Is this Milky Lip Set vegan + cruelty-free?

Yes, all of our products here at Tower 28 are vegan & cruelty-free. We believe in non-toxic, non-irritating, vegan + cruelty-free makeup and skincare!
Reviews
4.9
Rated 4.9 out of 5 stars
Based on 1,164 reviews
Total 5 star reviews: 1.1k Total 4 star reviews: 69 Total 3 star reviews: 29 Total 2 star reviews: 6 Total 1 star reviews: 7
96%would recommend these products
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1,164 reviews
  • KC Profile picture for Karlianys C.
    Karlianys C.
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Tan
    What Did You Like About This Product? Color, Finish, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    Works the money!

    Beautiful tone for the lips, I am morenita and this color is so pretty on me. The formula is non stick, glossy and moisturizing, love it!!

    Was this helpful?
  • JK
    Jol K.
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Finish, Staying Power, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Smooth healthy lips

    I loveeee this gloss it doesn’t dry out your lips when it wears off ! It made my lips feel hydrated hours after it wore off! The color I got was pink pistachio , it looks so pretty on! Your lips look full shiny and healthy! Definitely want more colors now! I’d rather pay a little more for a good gloss that actually works and performs and leaves my lips feeling better! No taste really either or heavy perfume smell just good gloss!

    Was this helpful?
  • GK
    gayle k.
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Staying Power, Easy To Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Juicy lips

    Nice hydrating not sticky gloss for everyday wear!

    Was this helpful?
  • L
    Lauren
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Fair
    What Did You Like About This Product? Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Forever Repurchase

    Sesame is the perfect milky mauve color for soft summers (ifkyk). I've repurchased this 4 times now and will always have one in my bag. Comfortable formula and great color payoff, long lasting...what else could you ask for?

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  • A Profile picture for Andrea
    Andrea
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Did Not Irritate My Skin, Finish, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Lip Jelly XOXO

    I love Tower 28 lip jellies! I used to use them all the time before the lipsofties and then the lipsofties kinda took over but I still love the lip jellies! I recently bought XOXO which I have not tried in the past and I should have! This shade is so nice for my coloring and might be the best out of all the shades for me besides Chill! Love!!

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