• Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour]
    NEW
  • Set of Tower 28 GoGo Cooling Shimmer Sticks with packaging on a white background [GoGo Eyeshadow Deluxe Set]
    NEW
  • GoGo Cooling Shimmer Eyeshadow
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Bungalow]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Garden]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Roxy]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Viper]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Troubadour]
  • Makeup swatch of 'Studio 28 Plum' eyeshadow on eyelids with a close-up of the product. [Studio 28]
  • Makeup swatch of 'Chateau Champagne' eyeshadow on a model's eyelid with close-up of product. [Chateau]
  • Makeup swatches of 'Avalon True Pink' eyeshadow on a model's eyelids with a close-up of the product. [Avalon]
  • Close-up of eye makeup with 'Whisky Chocolate Brown' eyeshadow on a neutral background. [Whisky]
  • Eyeshadow swatches in various colors with labeled names on a grid. [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Color swatches of eyeshadows on a person's arm with labeled names. [Shared]
  • [Close-up of a woman applying makeup featuring the text 'Jada Wears GoGo in Avalon']
  • Close-up of a woman's face with pink eye makeup and a blurred background [Garden]
  • Close-up of a woman applying makeup [Troubadour]
  • Close-up of a woman applying makeup [Viper]
  • Close-up of a woman applying makeup [Bungalow]
  • Close-up of a woman applying makeup [Roxy]
  • Woman holding a makeup product with text overlay [Studio 28]
  • Woman applying makeup with a purple eyeshadow labeled 'GoGo' on a neutral background [Chateau]
  • Close-up of a person applying makeup with a purple pen, featuring the brand on the product. [Whisky]
  • [GoGo Eyeshadow Deluxe Set]
  • Eyeshadow set with open case on a purple background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of makeup shades with labels on a white background [GoGo Eyeshadow Deluxe Set]
  • Eye shadow swatches in various shades with labeled names on a pink background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of eyeshadows with names on a white background [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Two methods of applying makeup with a product labeled 'Two ways to GoGo!'. [Shared]
  • Product label with text about skin-soothing ingredients and benefits on a white background. [Shared]
  • Eyeshadow stick on purple background, featuring product details. [Shared]
  • Three Tower 28 lip products on a textured gray background with cooling effect text. [Shared]
  • Close-up of a swatch of eyeshadow on a white background [Whisky]
  • Close-up of a swatch of eyeshadow on a white background [Studio 28]
  • Close-up of a swatch of eyeshadow on a white background [Avalon]
  • Close-up of a swatch of eyeshadow on a white background [Chateau]
  • Close-up of a swatch of eyeshadow on a white background [Bungalow]
  • Close-up of a swatch of eyeshadow on a white background [Garden]
  • Close-up of a swatch of eyeshadow on a white background [Roxy]
  • Close-up of a swatch of eyeshadow on a white background [Troubadour]
  • Close-up of a swatch of eyeshadow on a white background [Viper]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour]
  • Set of Tower 28 GoGo Cooling Shimmer Sticks with packaging on a white background [GoGo Eyeshadow Deluxe Set]
  • GoGo Cooling Shimmer Eyeshadow
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Bungalow]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Garden]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Roxy]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Viper]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Troubadour]
  • Makeup swatch of 'Studio 28 Plum' eyeshadow on eyelids with a close-up of the product. [Studio 28]
  • Makeup swatch of 'Chateau Champagne' eyeshadow on a model's eyelid with close-up of product. [Chateau]
  • Makeup swatches of 'Avalon True Pink' eyeshadow on a model's eyelids with a close-up of the product. [Avalon]
  • Close-up of eye makeup with 'Whisky Chocolate Brown' eyeshadow on a neutral background. [Whisky]
  • Eyeshadow swatches in various colors with labeled names on a grid. [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Color swatches of eyeshadows on a person's arm with labeled names. [Shared]
  • [Close-up of a woman applying makeup featuring the text 'Jada Wears GoGo in Avalon']
  • Close-up of a woman's face with pink eye makeup and a blurred background [Garden]
  • Close-up of a woman applying makeup [Troubadour]
  • Close-up of a woman applying makeup [Viper]
  • Close-up of a woman applying makeup [Bungalow]
  • Close-up of a woman applying makeup [Roxy]
  • Woman holding a makeup product with text overlay [Studio 28]
  • Woman applying makeup with a purple eyeshadow labeled 'GoGo' on a neutral background [Chateau]
  • Close-up of a person applying makeup with a purple pen, featuring the brand on the product. [Whisky]
  • [GoGo Eyeshadow Deluxe Set]
  • Eyeshadow set with open case on a purple background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of makeup shades with labels on a white background [GoGo Eyeshadow Deluxe Set]
  • Eye shadow swatches in various shades with labeled names on a pink background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of eyeshadows with names on a white background [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Two methods of applying makeup with a product labeled 'Two ways to GoGo!'. [Shared]
  • Product label with text about skin-soothing ingredients and benefits on a white background. [Shared]
  • Eyeshadow stick on purple background, featuring product details. [Shared]
  • Three Tower 28 lip products on a textured gray background with cooling effect text. [Shared]
  • Close-up of a swatch of eyeshadow on a white background [Whisky]
  • Close-up of a swatch of eyeshadow on a white background [Studio 28]
  • Close-up of a swatch of eyeshadow on a white background [Avalon]
  • Close-up of a swatch of eyeshadow on a white background [Chateau]
  • Close-up of a swatch of eyeshadow on a white background [Bungalow]
  • Close-up of a swatch of eyeshadow on a white background [Garden]
  • Close-up of a swatch of eyeshadow on a white background [Roxy]
  • Close-up of a swatch of eyeshadow on a white background [Troubadour]
  • Close-up of a swatch of eyeshadow on a white background [Viper]

GoGo Cooling Shimmer Eyeshadow

$20.00
4.9
Rated 4.9 out of 5 stars
225 Reviews

A cooling + soothing eyeshadow stick that gives high impact shimmer without the irritation and lasts up to 8-hrs.

Shade
Core
Limited Edition

A cooling + soothing eyeshadow stick that gives high impact shimmer without the irritation and lasts up to 8-hrs.

Free Shipping $30+ • Free Returns

  • ✨9 Eye-Safe Shimmers
  • 🧊Cooling Feel
  • 💧Water-Based Formula
  • ✨8-Hour Longwear
  • 💫Easy-to-Apply Stick
  • 👁️Sensitive Eye Safe

Tell Me More

This shimmer? She does. not. quit. One swipe gives instant sparkle with a cool, refreshing feel (literally), and it blends like a dream. This easy application water-based stick glides on smooth, blends out, and has no fallout. Plus, it’s totally safe for sensitive eyes and eczema-prone skin, because shimmer should never sting.


Silicone-free, and designed to go the distance (yes, we tested it for 8-Hrs), this is shimmer that plays nice and plays hard. Tap it on for a bright-eyed effect, smudge it out for late-night drama, and trust it to stick with you through the dance floor.

Ingredients

Crystal Blend: Traditional glitter eyeshadows usually gets its sparkle from microplastics—tiny plastic particles that don’t just stick around on your lids, but also in the environment (and FYI, sensitive skin isn’t exactly a fan). That’s why we made our shimmer eyeshadow with super-fine crystals + pearls instead. You still get the high-shimmer, zero-irritation payoff, minus the fallout for your skin and the planet.

Microplastic-free, silicone-free, talc-free, non-irritating, and ophthalmologist-tested.

Ingredient List: Water/Aqua/Eau, Synthetic Fluorphlogopite, Propanediol, Calcium Sodium Borosilicate (In Avalon, Chateau, Roxy, Studio 28, Troubador, Viper, Bungalow, Garden), Chondrus Crispus (Carrageenan) Powder, Pentylene Glycol, Saccharide Isomerate, Hydroxyacetophenone, Calcium Chloride, 1,2-Hexanediol, Caprylyl Glycol, Silica (In Avalon, Studio 28), Mica (In Studio 28), Calcium Aluminum Borosilicate (In Garden), Tetrasodium Glutamate Diacetate, Aminomethyl Propanediol, Aluminum Calcium Sodium Silicate (In Whisky), Tin Oxide (In Avalon, Chateau, Roxy, Troubador, Whisky, Viper, Bungalow, Garden), Citric Acid, Sodium Citrate, Carbon (In Studio 28). May Contain/Peut Contenir [+/-: Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891)]

How To Use

Gently swipe or tap onto lid. Swipe for a more opaque finish; tap for a sheer shimmer.

Tap on inner corner & or brow bone for a brightening effect.


Water-based means I dry fast! Close cap tightly after use to prevent drying.

View full details
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]
GoGo Cooling Shimmer Eyeshadow
Roxy

Lasts All Day, Parties All Night!

  • Roxy

    Golden Pink

  • Troubadour

    Golden Amber

  • Chateau

    Champagne

  • Avalon

    True Pink

  • Whisky

    Chocolate Brown

  • Viper

    Cool Mauve

  • Bungalow

    Gold

  • Garden

    Bright Purple

  • Studio 28

    Plum

  • GoGo Eyeshadow Deluxe Set

    Set of 6 Shades + Exclusive Box

F.A.Q.

Is GoGo Cooling Shimmer Eyeshadow Sticks safe for sensitive or eczema-prone skin?

Yes! This eyeshadow was specially formulated for sensitive and eczema-prone skin. In clinical testing, 100% of participants agreed it was gentle and did not irritate their eyelids.

Why did we create GoGo Cooling Shimmer Eyeshadow Sticks, and is it safe for sensitive skin?

We created this eyeshadow to fill a gap in fun, safe beauty products for sensitive skin. Inspired by our CEO’s experience with chronic eczema, we wanted to show that shimmer, performance, and playfulness can coexist with gentleness. It’s specially formulated for sensitive and eczema-prone skin—clinical testing showed that 100% of participants found it gentle and non-irritating on their eyelids.

Can I use GoGo Cooling Shimmer Eyeshadow Sticks on areas other than my eyes?

Yes! Tap or swipe onto eyes, cheeks, or lips. Blend onto your cheekbones, the tip of your nose, or your cupid’s bow for a natural glow. You can also tap it over lip color for added dimension. Our top shades for face use are Chateau (Champagne), Roxy (Golden Pink), and Avalon (True Pink).
Reviews
4.9
Rated 4.9 out of 5 stars
Based on 225 reviews
Total 5 star reviews: 194 Total 4 star reviews: 31 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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225 reviews
  • D
    Danif
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Staying Power, Finish, Easy To Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    30 minutes ago
    Stunning

    This is stunning! The pigment is amazing! Beautiful colors and long lasting! I received this in exchange for my review

    Was this helpful?
  • AC Profile picture for Anna C.google logo
    Anna C.
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Easy To Blend, Staying Power, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    7 hours ago
    The perfect shimmer for a lazy girl routine!

    I received the shimmer stick in the shade Garden for free in exchange for a review. I have loved Tower 28 products for my oily, acne-prone skin, and this is no different! This stick is my first cream eyeshadow, but it was so easy to use. Admittedly, I didn't even blend the edges since it worked so well. The cooling sensation is nice and definitely feels soothing. I did find it more difficult to build up the color, and I think it is easiest to layer when it is still wet. However, my preferred style is a soft, subtle pastel, so this was excellent for me. Otherwise, I am so happy to see another beautiful purple eyeshadow! I have some similar shades, so I included some swatches in both direct and shaded natural light. The top shadow is Tower 28's Garden, which has a pink/purple base and a soft, beautiful shimmer. There are flecks of glitter, but this one is more uniform. The middle eyeshadow is Half Magic's Electric Butterfly, which is more sparkly with a more blue/gray/purple base. This eyeshadow does need an primer to stay put, while the Tower 28 does not. Overall, this is a beautiful true shimmer that is safe for the eyes!

    Was this helpful?
  • L
    Lee
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Easy To Blend, Did Not Irritate My Skin, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    13 hours ago
    Gorgeous shadow stick

    The Tower 28 GoGo Cooling Shimmer 8h Eyeshadow Stick in Viper is a gorgeous mauve tone perfect for everyday. The stick blends flawlessly and does not crease. It has a pleasant cooling sensation that dissipates quickly. I absolutely adore how gorgeous this shade is!

    Was this helpful?
  • L
    Lovelene
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Staying Power, Easy To Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    16 hours ago
    Cooling, Long-Lasting Shine in the Perfect Mauve

    I love the GoGo Cooling Shimmer Eyeshadow in Viper! The cool mauve shade is so flattering and easy to wear every day and the shimmer catches the light beautifully without being over the top. It feels refreshing on my lids, goes on smoothly and actually lasts through the day without creasing. Perfect for when I want a quick eye look that still feels polished.

    Was this helpful?
  • M
    Marlene
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Light
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    18 hours ago
    So easy to use!

    I absolutely love this shadow stick! It is so effortless and easy to use! One swipe and you're good to go. It's perfect for daily wear or a quick makeup look. It doesn't crease and stays put all day. It glides on very smoothly as well. I love the shade Roxy. It's the perfect golden pink color.

    Was this helpful?
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