• Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky]
    NEW
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour]
    NEW
  • Set of Tower 28 GoGo Cooling Shimmer Sticks with packaging on a white background [GoGo Eyeshadow Deluxe Set]
    NEW
  • GoGo Cooling Shimmer Eyeshadow
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Avalon + Whisky]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Bungalow]
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Studio 28 + Chateau]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Garden]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Roxy]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Viper]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Troubadour]
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Avalon + Whisky]
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Studio 28 + Chateau]
  • Eyeshadow swatches in various colors with labeled names on a grid. [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Color swatches of eyeshadows on a person's arm with labeled names. [Shared]
  • [Close-up of a woman applying makeup featuring the text 'Jada Wears GoGo in Avalon']
  • [Close-up of a person applying makeup featuring the brand 'Tower 28' on the product. Avalon + Whisky]
  • [Close-up of a woman applying GoGo Eyeshadow. Studio 28 + Chateau]
  • Close-up of a woman's face with pink eye makeup and a blurred background [Garden]
  • [Close-up of a woman applying Tower 28 GoGo Eyeshadow. Studio 28 + Chateau]
  • Close-up of a woman applying makeup [Troubadour]
  • Close-up of a woman applying makeup [Viper]
  • Close-up of a woman applying makeup [Bungalow]
  • Close-up of a woman applying makeup [Roxy]
  • [GoGo Eyeshadow Deluxe Set]
  • Eyeshadow set with open case on a purple background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of makeup shades with labels on a white background [GoGo Eyeshadow Deluxe Set]
  • Eye shadow swatches in various shades with labeled names on a pink background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of eyeshadows with names on a white background [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Two methods of applying makeup with a product labeled 'Two ways to GoGo!'. [Shared]
  • Product label with text about skin-soothing ingredients and benefits on a white background. [Shared]
  • Eyeshadow stick on purple background, featuring product details. [Whisky]
  • Three Tower 28 lip products on a textured gray background with cooling effect text. [Shared]
  • Close-up of a swatch of eyeshadow on a white background [Whisky]
  • Close-up of a swatch of eyeshadow on a white background [Studio 28]
  • Close-up of a swatch of eyeshadow on a white background [Avalon]
  • Close-up of a swatch of eyeshadow on a white background [Chateau]
  • Close-up of a swatch of eyeshadow on a white background [Bungalow]
  • Close-up of a swatch of eyeshadow on a white background [Garden]
  • Close-up of a swatch of eyeshadow on a white background [Roxy]
  • Close-up of a swatch of eyeshadow on a white background [Troubadour]
  • Close-up of a swatch of eyeshadow on a white background [Viper]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky]
  • Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour]
  • Set of Tower 28 GoGo Cooling Shimmer Sticks with packaging on a white background [GoGo Eyeshadow Deluxe Set]
  • GoGo Cooling Shimmer Eyeshadow
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Avalon + Whisky]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Bungalow]
  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Studio 28 + Chateau]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Garden]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Roxy]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Viper]
  • Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. [Troubadour]
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  • [Makeup swatches of eyeshadow on a model's eyelids with a close-up of the product. Studio 28 + Chateau]
  • Eyeshadow swatches in various colors with labeled names on a grid. [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Color swatches of eyeshadows on a person's arm with labeled names. [Shared]
  • [Close-up of a woman applying makeup featuring the text 'Jada Wears GoGo in Avalon']
  • [Close-up of a person applying makeup featuring the brand 'Tower 28' on the product. Avalon + Whisky]
  • [Close-up of a woman applying GoGo Eyeshadow. Studio 28 + Chateau]
  • Close-up of a woman's face with pink eye makeup and a blurred background [Garden]
  • [Close-up of a woman applying Tower 28 GoGo Eyeshadow. Studio 28 + Chateau]
  • Close-up of a woman applying makeup [Troubadour]
  • Close-up of a woman applying makeup [Viper]
  • Close-up of a woman applying makeup [Bungalow]
  • Close-up of a woman applying makeup [Roxy]
  • [GoGo Eyeshadow Deluxe Set]
  • Eyeshadow set with open case on a purple background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of makeup shades with labels on a white background [GoGo Eyeshadow Deluxe Set]
  • Eye shadow swatches in various shades with labeled names on a pink background [GoGo Eyeshadow Deluxe Set]
  • Color swatches of eyeshadows with names on a white background [Viper, Troubadour, Bungalow, Chateau, Roxy, Garden, Studio 28, Avalon, Whisky]
  • Two methods of applying makeup with a product labeled 'Two ways to GoGo!'. [Shared]
  • Product label with text about skin-soothing ingredients and benefits on a white background. [Shared]
  • Eyeshadow stick on purple background, featuring product details. [Whisky]
  • Three Tower 28 lip products on a textured gray background with cooling effect text. [Shared]
  • Close-up of a swatch of eyeshadow on a white background [Whisky]
  • Close-up of a swatch of eyeshadow on a white background [Studio 28]
  • Close-up of a swatch of eyeshadow on a white background [Avalon]
  • Close-up of a swatch of eyeshadow on a white background [Chateau]
  • Close-up of a swatch of eyeshadow on a white background [Bungalow]
  • Close-up of a swatch of eyeshadow on a white background [Garden]
  • Close-up of a swatch of eyeshadow on a white background [Roxy]
  • Close-up of a swatch of eyeshadow on a white background [Troubadour]
  • Close-up of a swatch of eyeshadow on a white background [Viper]

GoGo Cooling Shimmer Eyeshadow

$20.00
4.8
Rated 4.8 out of 5 stars
162 Reviews

A cooling + soothing eyeshadow stick that gives high impact shimmer without the irritation and lasts up to 8-hrs.

Shade
Core
Limited Edition

A cooling + soothing eyeshadow stick that gives high impact shimmer without the irritation and lasts up to 8-hrs.

Free Shipping $30+ • Free Returns

  • ✨9 Eye-Safe Shimmers
  • 🧊Cooling Feel
  • 💧Water-Based Formula
  • ✨8-Hour Longwear
  • 💫Easy-to-Apply Stick
  • 👁️Sensitive Eye Safe

Tell Me More

This shimmer? She does. not. quit. One swipe gives instant sparkle with a cool, refreshing feel (literally), and it blends like a dream. This easy application water-based stick glides on smooth, blends out, and has no fallout. Plus, it’s totally safe for sensitive eyes and eczema-prone skin, because shimmer should never sting.


Silicone-free, and designed to go the distance (yes, we tested it for 8-Hrs), this is shimmer that plays nice and plays hard. Tap it on for a bright-eyed effect, smudge it out for late-night drama, and trust it to stick with you through the dance floor.

Ingredients

Crystal Blend: Traditional glitter eyeshadows usually gets its sparkle from microplastics—tiny plastic particles that don’t just stick around on your lids, but also in the environment (and FYI, sensitive skin isn’t exactly a fan). That’s why we made our shimmer eyeshadow with super-fine crystals + pearls instead. You still get the high-shimmer, zero-irritation payoff, minus the fallout for your skin and the planet.

Microplastic-free, silicone-free, talc-free, non-irritating, and ophthalmologist-tested.

Ingredient List: Water/Aqua/Eau, Synthetic Fluorphlogopite, Propanediol, Calcium Sodium Borosilicate (In Avalon, Chateau, Roxy, Studio 28, Troubador, Viper, Bungalow, Garden), Chondrus Crispus (Carrageenan) Powder, Pentylene Glycol, Saccharide Isomerate, Hydroxyacetophenone, Calcium Chloride, 1,2-Hexanediol, Caprylyl Glycol, Silica (In Avalon, Studio 28), Mica (In Studio 28), Calcium Aluminum Borosilicate (In Garden), Tetrasodium Glutamate Diacetate, Aminomethyl Propanediol, Aluminum Calcium Sodium Silicate (In Whisky), Tin Oxide (In Avalon, Chateau, Roxy, Troubador, Whisky, Viper, Bungalow, Garden), Citric Acid, Sodium Citrate, Carbon (In Studio 28). May Contain/Peut Contenir [+/-: Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891)]

How To Use

Gently swipe or tap onto lid. Swipe for a more opaque finish; tap for a sheer shimmer.

Tap on inner corner & or brow bone for a brightening effect.


Water-based means I dry fast! Close cap tightly after use to prevent drying.

View full details
Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]
GoGo Cooling Shimmer Eyeshadow
Roxy

Lasts All Day, Parties All Night!

  • Roxy

    Golden Pink

  • Troubadour

    Golden Amber

  • Chateau

    Champagne

  • Avalon

    True Pink

  • Whisky

    Chocolate Brown

  • Viper

    Cool Mauve

  • Bungalow

    Gold

  • Garden

    Bright Purple

  • Studio 28

    Plum

  • GoGo Eyeshadow Deluxe Set

    Set of 6 Shades + Exclusive Box

F.A.Q.

Is GoGo Cooling Shimmer Eyeshadow Sticks safe for sensitive or eczema-prone skin?

Yes! This eyeshadow was specially formulated for sensitive and eczema-prone skin. In clinical testing, 100% of participants agreed it was gentle and did not irritate their eyelids.

Why did we create GoGo Cooling Shimmer Eyeshadow Sticks, and is it safe for sensitive skin?

We created this eyeshadow to fill a gap in fun, safe beauty products for sensitive skin. Inspired by our CEO’s experience with chronic eczema, we wanted to show that shimmer, performance, and playfulness can coexist with gentleness. It’s specially formulated for sensitive and eczema-prone skin—clinical testing showed that 100% of participants found it gentle and non-irritating on their eyelids.

Can I use GoGo Cooling Shimmer Eyeshadow Sticks on areas other than my eyes?

Yes! Tap or swipe onto eyes, cheeks, or lips. Blend onto your cheekbones, the tip of your nose, or your cupid’s bow for a natural glow. You can also tap it over lip color for added dimension. Our top shades for face use are Chateau (Champagne), Roxy (Golden Pink), and Avalon (True Pink).
Reviews
4.8
Rated 4.8 out of 5 stars
Based on 162 reviews
Total 5 star reviews: 137 Total 4 star reviews: 25 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend these products
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162 reviews
  • LF Profile picture for Ladie F.google logo
    Ladie F.
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Easy To Blend, Finish, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    19 hours ago
    Fun little new gal pal!

    I received this product in exchange for my honest review. What a fun, and yes cooling, shadow stick! I loved the colour Viper the application was easy peasy. Based on my lids, i will apply a matte shadow as a base to help with longevity but a winner!

    Was this helpful?
  • A Profile picture for Andrea
    Andrea
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Easy To Blend, Finish
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    22 hours ago
    GoGo Cooling Shimmer Eyeshadow

    My first impression, the formula seems nice and easy to work with, and it did not irritate upon first use. I will need to use it several more times to have a more accurate opinion. The color selection looks beautiful but it does appear to be lacking in cool toned color options, which i find are more flattering on myself. I would love to see some silver, charcoal, icy white, light silvery taupe(good every day shade for cool skin tones) and maybe even a black. I enjoy the cooling sensation i get upon application!

    Was this helpful?
  • J
    Jess
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Easy To Blend, Color, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    Yesterday
    Absolutely amazing!!

    The Tower 28 GoGo Cooling Shimmer Stick in Viper has quickly become a favorite of mine. The cool mauve shade is soft but eye-catching, with just the right amount of shimmer to brighten my eyes. I love how smoothly it glides on: it feels cooling and refreshing, almost like a little treat for my lids. It blends effortlessly, sets without creasing, and truly lasts through the day. It’s the perfect mix of easy, comfortable, and glam in one swipe.

    Was this helpful?
  • C Profile picture for Carol
    Carol
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Finish, Easy To Blend, Did Not Irritate My Skin, Staying Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 days ago
    Beautiful and easy to use

    This product is so beautiful genuinely. The cooling effect feels super nice, and it’s the easiest eyeshadow I’ve ever used. You can use it as a highlighter too and it’s really beautiful. I think this is my favorite tower28 product. I want to buy more colors!!

    Was this helpful?
  • MM
    Monique M.
    Verified Reviewer
    Reviewing
    GoGo Cooling Shimmer Eyeshadow
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Color, Finish, Easy To Blend, Staying Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 days ago
    Sparkle, Shiny, Shimmer

    Ahhh!!!! I am truly loving this eyeshadow stick. When I applied it on my lid I was not expecting the cooling feeling. It is literally cool 😜 I took mine to Vegas, did a simple eye look but thus took it to another level. I love that it us super shiny, no fall out, and very easy to apply. Does not crack or crumble once its set. It does dry down fast so you have to blend quickly. I love it and I definitely need other shades.

    Was this helpful?
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