[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]

Swipe Serum Concealer is weightless, easy to blend, and has a hydrating skin-like natural finish that doesn’t cling to dry patches.

Shop Serum Concealer

Designed for Sensitive Skin. Made for All.

Sensitive skin = compromised skin barrier. We avoid the not-so-good, test for safety + verify with 3rd parties –so you'll never wake up with angry skin. Tower 28 is the 1st and ONLY beauty brand to 100% follow the National Eczema Association's Ingredient Guidelines.

F.A.Q.

  • What skin type is Swipe Serum Concealer made for?

    Swipe Serum Concealer is designed especially with the needs of sensitive skin in mind, but is good for all!

    Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.

  • What's special about Tower 28 Beauty?

    Tower 28 Beauty is the 1st and ONLY beauty brand to 💯 follow the National Eczema Association's Ingredient Guidelines, ensuring that our products are safe for even the *most* sensitive skin types.

    All of our products are allergy + dermatologist-tested, and formulated to be non-comedogenic (aka won't clog pores), non-irritating, and fragrance-free.

  • How do I pick the right shade of Swipe Serum Concealer?

    You can find your best shade match by taking our quiz (here) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com.

    We offer 30 day free returns to help you find the perfect shade!

A model with blonde hair is holding a Tower 28 Beauty Swipe Serum Concealer in her hand.

High Performance Coverage 🤝 Serum Texture

Try Serum Concealer

High Performance Coverage 🤝 Serum Texture

Try Serum Concealer

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    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Fear Less [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]
    Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]
    Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Shade
    Pistachio
  • MakeWaves™ Mascara [Shared: The Tower 28 Beauty MakeWaves™ Mascara] MakeWaves™ Mascara [Shared: Two models wearing the Tower 28 Beauty MakeWaves™ Mascara]
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    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

    Color
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    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
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    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Size
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    Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Dream Hour [A close up of two models with varying skin tones wearing Tower 28 Beauty's BeachPlease Cream Blush in Dream Hour on their faces while holding the product compact.]

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    Shade
    DREAM HOUR
  • [Shared: Tower 28 Beauty SOS Recovery Cream] [Shared: A model applying Tower 28 Beauty SOS Recovery Cream on her face]
    New

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    Size
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[A close up of Amy Liu, founder and CEO of Tower 28 Beauty, against a white background.]

AMY LIU, CEO/FOUNDER

“I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).”