[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]
[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]

Swipe Serum Concealer is weightless, easy to blend, and has a hydrating skin-like natural finish that doesn’t cling to dry patches.

Shade Match Quiz
Shop Concealer

  • "It packs a punch! 💪 I can’t believe how much coverage I got from just a tiny swipe."

  • "Even celebs 👀 like Hailey Bieber, Khloe Kardashian and Olivia Rodrigo are hooked [on Tower 28]."

  • "Tower 28 Is Making Sensitive Skin Fun! 🎉"

1 3

NEW! Swipe Serum Concealer

Glides On Like A Serum, But With Real Coverage.

4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
Swipe Serum Concealer
Bestseller

Swipe Serum Concealer

All-Over Hydrating Concealer

4.0 DTLA

NEW! Swipe Serum Concealer

Glides On Like A Serum, But With Real Coverage.

4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
Swipe Serum Concealer
Bestseller

Swipe Serum Concealer

All-Over Hydrating Concealer

4.0 DTLA

Designed for Sensitive Skin. Made for All.

Sensitive skin = compromised skin barrier. We avoid the not-so-good, test for safety + verify with 3rd parties –so you'll never wake up with angry skin. Tower 28 is the 1st and ONLY beauty brand to 100% follow the National Eczema Association's Ingredient Guidelines.

F.A.Q.

  • What skin type is Swipe Serum Concealer made for?

    Swipe Serum Concealer is designed especially with the needs of sensitive skin in mind, but is good for all!

    Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.

  • What's special about Tower 28 Beauty?

    Tower 28 Beauty is the 1st and ONLY beauty brand to 💯 follow the National Eczema Association's Ingredient Guidelines, ensuring that our products are safe for even the *most* sensitive skin types.

    All of our products are allergy + dermatologist-tested, and formulated to be non-comedogenic (aka won't clog pores), non-irritating, and fragrance-free.

  • How do I pick the right shade of Swipe Serum Concealer?

    You can find your best shade match by taking our quiz (here) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com.

    We offer 30 day free returns to help you find the perfect shade!

Find Your Shade

Every face 😊 is different! Swipe Serum Concealer has got you covered with 20 seamless shades!

  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0]

    4.0 DTLA

    Light with Medium Cool undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0]

    1.0 BH

    Fair with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0]

    2.0 BU

    Light with Neutral Cool undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0]

    3.0 CC

    Light with Warm Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0]

    5.0 EP

    Light with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0]

    6.0 IE

    Medium with Light Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0]

    7.0 KTOWN

    Medium with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0]

    8.0 LBC

    Medium with Warm Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 9.0]

    9.0 MDR

    Medium with Olive undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.]

    10.0 NOHO

    Medium with Tan Neutral undertones

  • 11.0 OC

    Tan with Medium Warm undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.]

    12.0 PALI

    Tan with Medium Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 13.]

    13.0 PLAYA

    Tan with Warm Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.]

    14.0 PV

    Tan Warm with Olive undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.]

    15.0 SAMO

    Deep with Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.]

    16.0 SB

    Deep with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.]

    17.0 SD

    Deep with Warm undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.]

    18.0 SGV

    Deep with Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.]

    19.0 WEHO

    Rich with Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20%]

    20.0 WLA

    Rich with Neutral undertones
Shade Match Quiz

Swipe in Action

Shade 7.0

High Performance Coverage 🤝 Serum Texture

High Performance Coverage 🤝 Serum Texture

SHOP ALL
  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush] Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
    Save $6

    Go-To Set

    Pick Your Custom Shades

    Choose —
    $56.00
    $56.00
    Sold out
  • Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    Iced XOXO [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO]
    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Oil Jelly

    Non-Sticky Lip Gloss

    Pistachio
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    [Shared]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared: Four different models demonstrating the effects of the Tower 28 Beauty MakeWaves™ Mascara in Jet on light, sparse, curly and thin lashes]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer without redness on cheeks, forehead, and chin.]
    TikTok Viral

    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour]
    Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
    Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    BeachPlease Cream Blush

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    FINEST HOUR
  • Standard [Tower 28 Beauty SOS Recovery Cream in Standard Size]
    Jumbo [Tower 28 Beauty SOS Recovery Cream in Jumbo Size]
    [Shared: Tower 28 Beauty SOS Recovery Cream]

    SOS Recovery Cream

    Barrier Repair with Ceramides

    Standard
  • [Shared: Tower 28 Beauty's MakeWaves Lash Curler] [Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]

    MakeWaves® Lash Curler

    Curls + Lifts Lashes

    Default Title
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurring + Smoothing

    Palisades Pink
  • Refill [Tower 28 Beauty SOS Rescue Spray in Refill size] [Shared: Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer without redness on cheeks, forehead, and chin.]
    SAVE $44

    SOS Rescue Spray Refill

    Refills 4 Standard Bottles

    16 OZ / 473 ML
[A close up of Amy Liu, founder and CEO of Tower 28 Beauty, against a white background.]
[A close up of Amy Liu, founder and CEO of Tower 28 Beauty, against a white background.]

AMY LIU, CEO/FOUNDER

“I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).”