SunnyDays Creamy SPF 30 Mineral Sunscreen

[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]

Swipe Serum Concealer is weightless, easy to blend, and has a hydrating skin-like natural finish that doesn’t cling to dry patches.

Shade Match Quiz Shop Concealer

"It packs a punch! 💪 I can’t believe how much coverage I got from just a tiny swipe."
"Even celebs 👀 like Hailey Bieber, Khloe Kardashian and Olivia Rodrigo are hooked [on Tower 28]."
"Tower 28 Is Making Sensitive Skin Fun! 🎉"

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Designed for Sensitive Skin. Made for All.

Sensitive skin = compromised skin barrier. We avoid the not-so-good, test for safety + verify with 3rd parties –so you'll never wake up with angry skin. Tower 28 is the 1st and ONLY beauty brand to 100% follow the National Eczema Association's Ingredient Guidelines.

F.A.Q.

What skin type is Swipe Serum Concealer made for?

Swipe Serum Concealer is designed especially with the needs of sensitive skin in mind, but is good for all!
Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.
What's special about Tower 28 Beauty?

Tower 28 Beauty is the 1st and ONLY beauty brand to 💯 follow the National Eczema Association's Ingredient Guidelines, ensuring that our products are safe for even the *most* sensitive skin types.

All of our products are allergy + dermatologist-tested, and formulated to be non-comedogenic (aka won't clog pores), non-irritating, and fragrance-free.
How do I pick the right shade of Swipe Serum Concealer?

You can find your best shade match by taking our quiz (here) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com.
We offer 30 day free returns to help you find the perfect shade!

Find Your Shade

Every face 😊 is different! Swipe Serum Concealer has got you covered with 20 seamless shades!

4.0 DTLA
Light with Medium Cool undertones
1.0 BH
Fair with Neutral undertones
2.0 BU
Light with Neutral Cool undertones
3.0 CC
Light with Warm Peach undertones
5.0 EP
Light with Neutral undertones
6.0 IE
Medium with Light Neutral undertones
7.0 KTOWN
Medium with Neutral undertones
8.0 LBC
Medium with Warm Peach undertones
9.0 MDR
Medium with Olive undertones
10.0 NOHO
Medium with Tan Neutral undertones
11.0 OC
Tan with Medium Warm undertones
12.0 PALI
Tan with Medium Neutral undertones
13.0 PLAYA
Tan with Warm Golden undertones
14.0 PV
Tan Warm with Olive undertones
15.0 SAMO
Deep with Peach undertones
16.0 SB
Deep with Neutral undertones
17.0 SD
Deep with Warm undertones
18.0 SGV
Deep with Golden undertones
19.0 WEHO
Rich with Golden undertones
20.0 WLA
Rich with Neutral undertones

Shade Match Quiz

Swipe in Action

Shade 7.0

High Performance Coverage 🤝 Serum Texture

Try Serum Concealer

High Performance Coverage 🤝 Serum Texture

Try Serum Concealer

[A close up of Amy Liu, founder and CEO of Tower 28 Beauty, against a white background.]

AMY LIU, CEO/FOUNDER

“I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).”

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After

Love it for my acne!

As someone with extremely sensitive and acne-prone skin, I have always struggled to try to find something to calm down my acne, but the second I tried out the SOS spray it helped instantly. It calmed down my irritated skin and made the redness go away. Whenever I feel a breakout or rash coming, I always make sure to use it throughout the day and it works wonders!!!! I'm so grateful for this product, it's a lifesaver. - Colleen G.