MakeWaves Mascara In Action
MakeWaves™ Mascara
MakeWaves™ Mascara
A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.
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- 💕Long + Full Lashes
- ✨Smudge-Free
- 🏝Water-Resistent
- 🌸Vegan
- 🤓Contact Lens Safe
- 👀Sensitive Eyes Safe
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This clean mascara is lightweight + endlessly buildable without getting crunchy or clumpy. It's also easy to wash off keeping eye irritation and lash breakage at bay.
Earth Sensitive Pledge: MakeWaves™ packaging is made from 78% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.
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After
Does not smudge or clump!
This is the best mascara I've ever used and the price point makes it even better. As someone with straight lashes, I have such a hard time finding something that doesn't weigh down my eyelashes and smudge. Haven't had raccoon eyes since using this. - Olivia C.
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After
Hands down the best mascara!
Can we take a minute to just appreciate the fact that this mascara does not run, smudge or move all day. I love how thick and voluminous it makes my lashes. I love the packaging, it’s so cute and the applicator gives the perfect curling effect. Seriously exceeded my expectation! Keep it up tower 28 team! - Yasmine A.
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After
Absolutely blew me away!
I have really sensitive eyes - to the point where I can't even wear drugstore mascara. I was skeptical to try this, but it absolutely blew me away! I love the wand and the separator. Game-changing product for me! I would recommend anyone to try this with eye makeup sensitivity!!
Before
After
No smudging or flaking
This mascara lengthens beautifully. My lashes are long and fluffy, so natural looking. It stays put, with no smudging or flaking but comes off easily with my face wash and water. I'm a believer! -Victoria D.
Does not smudge or clump!
Before
After
This is the best mascara I've ever used and the price point makes it even better. As someone with straight lashes, I have such a hard time finding something that doesn't weigh down my eyelashes and smudge. Haven't had raccoon eyes since using this. - Olivia C.
Hands down the best mascara!
Before
After
Can we take a minute to just appreciate the fact that this mascara does not run, smudge or move all day. I love how thick and voluminous it makes my lashes. I love the packaging, it’s so cute and the applicator gives the perfect curling effect. Seriously exceeded my expectation! Keep it up tower 28 team! - Yasmine A.
Absolutely blew me away!
Before
After
I have really sensitive eyes - to the point where I can't even wear drugstore mascara. I was skeptical to try this, but it absolutely blew me away! I love the wand and the separator. Game-changing product for me! I would recommend anyone to try this with eye makeup sensitivity!!
No smudging or flaking
Before
After
This mascara lengthens beautifully. My lashes are long and fluffy, so natural looking. It stays put, with no smudging or flaking but comes off easily with my face wash and water. I'm a believer! -Victoria D.
Ophthalmologist Tested
Contact Lens Safe
Fragrance-Free
Derm-Approved
Vegan + Cruelty-Free
Shop MakeWaves Mascara-
"If you're looking for a new mascara that's curling, lengthening, and defining without looking too overdone, you're going to want to purchase this immediately"
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Does MakeWaves™ Mascara work for straight lashes?
Yes! MakeWaves™ Mascara is formulated with Aquaflex® Technology, which is conventionally used in haircare styling, to help keep lashes humidity-proof and lifted while leaving lashes touchably soft.
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Is MakeWaves™ Mascara waterproof?
MakeWaves™ Mascara is designed specifically for sensitive eyes and is not tested to be waterproof. Waterproof mascaras contain film-former ingredients that make them difficult to remove and are potentially irritating for sensitive eyes.
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Is MakeWaves™ Mascara safe for contact lens wearers?
Yes! MakeWaves™ Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers!
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Does MakeWaves™ Mascara have fibers?
MakeWaves™ Mascara does not contain fibers which are potentially irritating for sensitive eyes and are often made from micro-plastics.
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What's special about Tower 28 Beauty?
Tower 28 Beauty is the 1st and ONLY beauty brand to 💯 follow the National Eczema Association's Ingredient Guidelines, ensuring that our products are safe for even the *most* sensitive skin types.
All of our products are allergy + dermatologist-tested, and formulated to be non-comedogenic (aka won't clog pores), non-irritating, and fragrance-free.