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FREE SPF ($18 Value) + U.S. Shipping on Orders $30+
Cooling + Soothing Eyeshadow Stick
Limited Edition Gift Set
The Original Hypochlorous Acid Spray
All-Over Hydrating Concealer
Always Shiny, Never Sticky.
Limited Edition Gloss + Liner Duo
Tinted Lip Treatment Balm
Non-Sticky Lip Gloss
Cleanser, Toner, & Moisturizer
Mineral Sunscreen
Refills 4 Standard Bottles
Sun Protection + Coverage
Choose Your Shades
Instantly Blurring + Smoothing
Lengthening + Volumizing
Curls + Lifts Lashes
Limited Edition Collab
Luminous Cheek + Lip Color
Blush Cocktail Combo
Blurring + 12-Hr Fade-Proof
Pick Your Custom Shades
+ Two EXCLUSIVE Powder Puffs ($94 Value)
A Safe Space for Sensitive Skin
High Performance + Non-Irritating Formulas
Accelerator for BIPOC Founders and Creators
We're here to help!
Illuminating + Subtle Shimmer
Follow us @tower28beauty
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
![The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet]](http://www.tower28beauty.com/cdn/shop/files/MakeWavesV2.webp?v=1749063893&width=600)
![The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-Model20_1_275fe6f1-8cf2-4cdc-83bd-89c1a1533f30.webp?v=1753292411&width=600)
![Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set]](http://www.tower28beauty.com/cdn/shop/files/Set-MakeWavesMascaraSet.webp?v=1753292411&width=600)
![The Tower 28 Beauty MakeWaves Mini Mascara. [Mini]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-Mini_1.webp?v=1753292411&width=600)
![A close up of people's eyelashes before and after applying the Tower 28 Beauty's MakeWaves Mascara in Jet, Drift. Lashes are visibly lifted and lengthened. [Shared]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves_b17c251c-de61-4ab2-ae58-da8c69362600.jpg?v=1749063893&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Pistachio.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20XoXo_06e537fb-b732-4cb4-945f-a1f7cd3b3684.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill]](http://www.tower28beauty.com/cdn/shop/files/Tower_2028_20Beauty_20-_20ShineOn_20Lip_20Jelly_20-_20Chill_ba8a5caf-157e-4517-88c0-33c6595d8f8d.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-ProductShot-PDP_8ad8c2a3-8321-4dec-9643-4c5e4842de5b.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Sesame.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Fire_91f1d7eb-2bac-469c-9413-dd2176bbebb5.webp?v=1726680083&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Spicy_c8767abe-07e7-42a6-acd5-532a2305f5e6.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Wild_8196fae6-6cdf-40e5-b575-530dd92bcb71.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Coconut.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Cashew.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Oat.webp?v=1738360936&width=600)
![The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Almond.webp?v=1738360936&width=600)
![A person wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-Model-1_9153536d-26ac-49f8-b3ee-24783f3e375c.jpg?v=1691649492&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2005.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2010.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2013_1235c3b7-6bb6-4e77-a2f7-0e82074a316c.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2015.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana. [18 Montana]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2018.webp?v=1752092084&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2020.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2025.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2030.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2035.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2038.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2040.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2045.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2050.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2055.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2060.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2065.webp?v=1752099368&width=600)
![Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2070.webp?v=1752099368&width=600)
![A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 18 Montana, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [18 Montana]](http://www.tower28beauty.com/cdn/shop/files/18_Montana_323c978e-1df6-4479-9af7-10e2c0400ed1.jpg?v=1741199064&width=600)
![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SP.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-CC_99620ceb-62bf-4272-b89f-04a462c1f5d7.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT_-_RBM.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-DULCEDELECHE.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-WATERMELONKIWI_1.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-BLOODORANGEVANILLA.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-UBEVANILLA.webp?v=1738608225&width=600)
![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS.webp?v=1738608225&width=600)
![Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_SP.jpg?v=1738608225&width=600)
![Shade: Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Sesame_ad8b16b9-0fe1-4c06-b69f-bf9329204408.webp?v=1726681186&width=600)
![Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Pistachio_f1f993b1-2abd-41fe-8b54-982178c3cd92.webp?v=1741223610&width=600)
![Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Coconut_84429ef6-fbf3-4b22-876d-0f330704c008.webp?v=1741223622&width=600)
![Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Cashew_919613af-9434-40aa-87a3-1bf5b50e8d30.webp?v=1741223622&width=600)
![Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Oat_3bae5a64-ed1a-4f14-b604-b2089c610fb4.webp?v=1741223610&width=600)
![Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Almond_0b58f13c-b2eb-4e72-9d64-9bcf441c0dec.webp?v=1741223610&width=600)
![Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard7.png?v=1741223622&width=600)
![Shade: Gold Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Gold Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino_20Gold_20Coast.webp?v=1741199208&width=600)
![Shade: West Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast]](http://www.tower28beauty.com/cdn/shop/files/BronzinoWestCoast.webp?v=1726092217&width=600)
![Shade: Best Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Best Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino_20Best_20Coast.webp?v=1741199208&width=600)
![Shade: Pacific Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Pacific Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino_20Pacific_20Coast.webp?v=1741199208&width=600)
![Shade: Sun Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Sun Coast]](http://www.tower28beauty.com/cdn/shop/files/Bronzino_20Sun_20Coast.webp?v=1741199208&width=600)
![[Shared: Tower 28 Beauty's MakeWaves Lash Curler]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-Model19.webp?v=1726616751&width=600)
![[Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]](http://www.tower28beauty.com/cdn/shop/files/CURLER_AFTER_0084__1.png?v=1697494002&width=600)
![SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-SOS_2_d282af04-2f4f-4c14-82b3-3b79f4efe58f.jpg?v=1745532438&width=600)
![[Shared: The ingredients of Tower 28 Beauty LipSoftie® Lip Treatment listed out]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT.webp?v=1741912754&width=600)
![[Shared: The ingredients of Tower 28 Beauty LipSoftie® Lip Treatment listed out]](http://www.tower28beauty.com/cdn/shop/files/QUAD_a5e538e6-4f8a-4ad5-8db7-7067879efe8f.jpg?v=1741912754&width=600)