Love A Long Weekend.

Here's what we're wearing this Labor Day!

  • [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.] [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.]
    Save on Sets

    The Complexion Trio

    Protect, Correct, and Set

    Choose —
    $70
    $70
    On Sale Sold out
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing Mascara

    Jet
  • Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    Iced XOXO [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO]
    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Spicy
  • Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour]
    Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
    Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    New

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    HAPPY HOUR
  • Shade: Broad [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Broad]
    Shade: Getty [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Getty]
    Shade: Hammer [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Hammer]
    Shade: Simon [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Simon]
    Sculptino® Cream Contour

    Sculptino® Cream Contour

    Soft-Matte Bronzer + Contour

    Getty
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurred and Smoothed Skin

    Palisades Pink
  • [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.] [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.]
    Save on Sets

    The Complexion Trio

    Protect, Correct, and Set

    Choose —
    $70
    $70
    On Sale Sold out
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing Mascara

    Jet
  • Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    Iced XOXO [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO]
    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Spicy
  • Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour]
    Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
    Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    New

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    HAPPY HOUR
  • Shade: Broad [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Broad]
    Shade: Getty [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Getty]
    Shade: Hammer [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Hammer]
    Shade: Simon [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Simon]
    Sculptino® Cream Contour

    Sculptino® Cream Contour

    Soft-Matte Bronzer + Contour

    Getty
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurred and Smoothed Skin

    Palisades Pink

  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    TikTok Viral

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Standard
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    35 Point Dume
  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]
    Save on Sets

    LipSoftie® Treatment Duo

    Pick Your Favorite Shades

    Choose —
    $30
    $30
    On Sale Sold out
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurred and Smoothed Skin

    Balboa Banana
  • Shade: Drink [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Drink]
    Shade: Squeeze [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Squeeze]
    Shade: Shake [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Shake]
    Shade: Mix [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Mix]
    JuiceBalm Lip Balm

    JuiceBalm Lip Balm

    Buttery Smooth Vegan Lip Balm

    Drink
  • [Shared: Tower 28 Beauty SOS Routine] [Shared: Tower 28 Beauty SOS Routine]
    Save on Sets

    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer Set

    Default Title

  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush] Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
    Save on Sets

    Go-To Set

    Pick Your Custom Shades

    Choose —
    $56
    $56
    On Sale Sold out
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurred and Smoothed Skin

    Translucent Trestles
  • Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Shown is the Peachy Pink Duo]
    Shade: Oneliner in Check Me Out + ShineOn Lip Jelly in Pistachio [Shown is the Nude Pink Duo]
    Shade: Oneliner in Work of Art + ShineOn Lip Jelly in Coconut [Shown is the Rosy Pink Duo]
    Shade: Oneliner in Paint My Number + ShineOn Lip Jelly in Cashew [Shown is the Rosy Brown Duo]
    Shade: Oneliner in Draw Me + ShineOn Lip Jelly in Almond [Shown is the Chocolate Brown Duo]
    Shade: Oneliner in Color Me Fine + ShineOn Lip Jelly in Sesame [Shown is the Mauve Duo]
    Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Model wears the Peachy Pink Duo]

    Line + Shine Lip Duo

    Lip Liner + Gloss Combo

    ROSY PINK DUO
  • [Shared: Tower 28 Beauty's MakeWaves Lash Curler] [Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]

    MakeWaves® Lash Curler

    Curls, Lifts, + Gentle On The Lashes

    Default Title
  • [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser] [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser]

    SOS Gel Cleanser

    Balancing + Removes Makeup

    5 OZ / 150 ML
  • [Shared: Tower 28 Beauty SuperDew Highlight Balm in Clear] [Shared: A model wearing Tower 28 Beauty SuperDew Highlight Balm in Clear]

    SuperDew Highlighter

    Shimmer-Free Universal Highlighter

    No Shade (Clear)

Designed for Sensitive Skin 😊

We’re strict about what goes into our products (and what stays out). Our therapist calls it setting healthy boundaries.

High-Performance Product ✨

No compromises. Our award-winning clean makeup and skincare are top-shelf for a reason. Just ask Allure (Best of Beauty Winner x4!).

Vegan + Cruelty-Free

ALL Tower 28 products are made without animal byproducts and never tested on animals (just humans!).

Our Biggest Sale of the Year
It doesn't get better than this!
20% off orders under $50
28% off orders over $50+
+ Get a bonus full-size MakeWaves Mascara in Black ($20 value) with your purchase $100+
*No promo code required. Discount automatically applied in cart.