Skip to product information
Save $12

Tower 28 Essentials Set

Tower 28 Essentials Set

4.7
Rated 4.7 out of 5 stars
4,107

Get your hands dirty with clean makeup essentials. Everything you need for an easy 5-step sun-kissed, fresh-faced routine. Pick and choose your favorite shades:

05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
40 Runyon [Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]

SunnyDays™ Tinted SPF 30

Shade
05 Fairfax
Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]

BeachPlease Cream Blush

Shade
DREAM HOUR
Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
Chill In St. Barts [The limited edition Tower 28 x OUAI ShineOn Lip Jelly in the shade Chill In St. Barts]
Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

ShineOn Lip Jelly

Shade
Chill
Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
MakeWaves™ Mascara
[Shared]
[Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]

MakeWaves™ Mascara

Color
Jet
Shade Finder

This set ships free within the US • Free Returns

What's Included

SunnyDays SPF 30 Tinted Sunscreen (Full-size): a 2-in-1 mineral sunscreen with the daily sun protection you need and coverage you want. Choose from 14, buildable + flexible shades. Take the Shade Match Quiz find yours.



BeachPlease Tinted Balm (Full-size): a buildable, pigmented, creamy multi-use color for lips + cheeks. Choose from 7 sun-kissed shades, inspired by the colors of the Santa Monica sunset.



ShineOn Lip Jelly (Full-size): a non-sticky lip gloss with the shine of a gloss, comfort of a balm, + a pop of color! Choose from 13 juicy shades. MakeWaves Mascara (Full-size): a safe for sensitive eyes, vegan mascara that lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural looking lashes.



SOS Daily Rescue Facial Spray (Travel 1oz): a soothing, purifying, and repairing daily rescue spray for angry, stressed out skin.

Ingredients

SunnyDays™: Zinc oxide, 12.6%, Water/Aqua/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

BEACHPLEASE: Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).

ShineOn Lip Jelly: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI 77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).

MakeWaves™: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

SOS SPRAY: Water, Sodium Chloride, Hypochlorous Acid.

How to Use

View full details

Tower 28 Essentials Set

DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING

Makeup That Won't Break You Out.

F.A.Q.

Can I customize my Tower 28 Essentials Set?

Absolutely! You can mix and match your favorite colors above. Not sure which colors to get? You can take our 3 mins Product Quiz linked in our navigation!

Is the Tower 28 Essentials Set vegan + cruelty-free?

Yes! Everything in the Tower 28 Essentials Set is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
4.7
Rated 4.7 out of 5 stars
Based on 4,107 reviews
Total 5 star reviews: 3.5k Total 4 star reviews: 360 Total 3 star reviews: 134 Total 2 star reviews: 57 Total 1 star reviews: 65
94%would recommend these products
Customer-uploaded media carousel. Press left and right arrows to navigate. Press space or enter to open more details.
Slide 1 selected
4,107 reviews
  • DD Profile picture for Daisy D.google logo
    Daisy D.
    Verified Buyer
    SunnyDays™ Tinted SPF 30
    Reviewing
    SunnyDays™ Tinted SPF 30
    I recommend this product
    Skin Challenges Texture, Hyperpigmentation
    What Did You Like About This Product? Easy to Blend, Didn't Irritate My Skin, Lasting Power, Coverage, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    The very best “foundation “

    Full coverage. Oily skin approved. I won’t ever go let this skin tint go! My daily go to !

  • AV Profile picture for Anh V.
    Anh V.
    SunnyDays™ Tinted SPF 30
    Reviewing
    SunnyDays™ Tinted SPF 30
    I recommend this product
    Skin Challenges Texture, Dryness
    What Did You Like About This Product? Coverage, Easy to Blend, Skincare Benefits, Didn't Irritate My Skin, Lasting Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    I finally FOUND my tinted SPF bestie!

    I truly LOVE this tinted SPF after doing a lot of research on finding a tinted sunscreen that has light-medium coverage and is good for your skin. I am so glad to come across Tower 28, this is my second purchase after trying out the mascara from the brand as well! You will not be disappointed by this product. it lasts a long time and does not feel heavy or cakey as you use blush, powder, or highlight on top. I use shade 20 Mulholland!

  • A
    alicia
    ShineOn Lip Jelly
    Reviewing
    ShineOn Lip Jelly
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Color, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    My new favorite lip product

    I purchased the shade sesame and I LOVE IT SO MUCH! it’s like my lip shade but better. it gives off such a glossy shine and moisturizes it. i would definitely purchase this again as soon as i run out. 11/10

  • A
    Adriana
    Verified Buyer
    SunnyDays™ Tinted SPF 30
    Reviewing
    SunnyDays™ Tinted SPF 30
    I recommend this product
    Skin Challenges Dryness, Hyperpigmentation
    What Did You Like About This Product? Easy to Blend, Skincare Benefits, Finish, Coverage
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    Amazingly lightweight

    I love this tinted SPF! Love the lightweight formula and how juicy my skin looks :)

  • K
    Knarik
    Verified Buyer
    SunnyDays™ Tinted SPF 30
    Reviewing
    SunnyDays™ Tinted SPF 30
    I recommend this product
    What Did You Like About This Product? Easy to Blend, Coverage, Finish, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    Nice tinted SPF with light coverage

    If you want an even skintone but light coverage, this product is for you. It is not cakey and greasy if applying moderately. At first I applied it under makeup and didn’t like it. It felt heavy on my skin, but on its own it is nice and lightweight. It blends beautifully and looks very flattering with natural glow.

Reviews LoadedReviews Added
  • Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
    Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    Shade
    DREAM HOUR
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Default Title
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    MakeWaves™ Mascara
    [Shared]
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

    Color
    Jet
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    Shade
    4.0 DTLA
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    40 Runyon [Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    Shade
    05 Fairfax
  • SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Balancing Gel Cleanser, SOS Daily Rescue Spray, and SOS Barrier Cream. Shared] [Shared: Tower 28 Beauty SOS Routine]
    Save $8

    SOS Rescue Set

    3-Step Skincare Routine

    Default Title
  • [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser] [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser]
    New

    SOS Daily Balancing Gel Cleanser

    Daily Balancing Gel Cleanser

    5 OZ / 150 ML
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    SOS Rescue Spray
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Size
    4 OZ / 120 ML
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Default Title
  • [Shared: Tower 28 Beauty SOS Recovery Cream] [Shared: A model applying Tower 28 Beauty SOS Recovery Cream on her face]

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    1.86 OZ / 55 ML
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] [A before and after image of the same lips showcasing the effectiveness of Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla after one week of use]
    New

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    LipSoftie® Lip Treatment
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Watermelon Kiwi
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    40 Runyon [Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    Shade
    05 Fairfax
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

    SOS Rescue Serum

    Redness Relief with Hypochlorous Acid

    1.5 OZ / 60 ML