Designed for Sensitive Skin 😊

We’re strict about what goes into our products (and what stays out). Our therapist calls it setting healthy boundaries.

High-Performance Product ✨

No compromises. Our award-winning clean makeup and skincare are top-shelf for a reason. Just ask Allure (Best of Beauty Winner x4!).

Vegan + Cruelty-Free

ALL Tower 28 products are made without animal byproducts and never tested on animals (just humans!).

Ube Vanilla

LipSoftie® Lip Treatment

4.8

Rated 4.8 out of 5 stars

578

• 0.38 fl oz / 11 mL

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

Shade: Ube Vanilla Dulce de Leche Watermelon Kiwi Blood Orange Vanilla SOS Vanilla Limited Edition: Set Confetti Cake

Ube Vanilla - Sheer Burgundy

Product variants

Free US. shipping $30+

💧Instantly Hydrating
👄Prevents Dry Lips
✨Soft-Shine Finish
😘Heals & Repairs
💕5 Sheer Tints
🍊Food-Grade Flavor

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A clinically proven, non-sticky, vegan lip treatment that delivers the intense hydration of a lip mask with a sweet sheer tint using food-grade, non-artificial flavor.

Designed for sensitive, irritated lips, this cushiony treatment delivers instant comfort to rescue dry, chapped lips.

This vegan formula is derm-approved and 100% clinically proven to heal + repair dry lips.

Ingredients

Shea Butter: Boosts lip hydration and soothes skin.

Jojoba Oil: Locks in moisture to keep lips soft and supple.

Lysine: Prevents dryness and helps to smooth + soften lips.

Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Benzyl Alcohol, Benzyl Benzoate, Iron Oxides (Ci 77491, Ci 77499), Red 6 (Ci 15850).

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