Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush] Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
    Save $6

    Go-To Set

    Pick Your Custom Shades

    Choose Set —
    $56
    $56
    On Sale Sold out
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    MakeWaves™ Mascara
    [Shared]
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

    Jet
  • [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara] [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]
    Save $12

    Tower 28 Essentials Set

    Pick Your Custom Shades

    Choose Set —
    $88
    $88
    On Sale Sold out
  • [Shared: Tower 28 Beauty's MakeWaves Lash Curler] [Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]

    MakeWaves™ Lash Curler

    Curls, Lifts, + Gentle On The Lashes

    Default Title
  • Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Chill In St. Barts [The limited edition Tower 28 x OUAI ShineOn Lip Jelly in the shade Chill In St. Barts]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Chill
  • Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
    Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    DREAM HOUR

  • Not sure what to get 👀? Take our product quiz!

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  • Not sure what to get 👀? Take our product quiz!

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  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    40 Runyon [Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    05 Fairfax
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    SOS Rescue Spray
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    4 OZ / 120 ML
  • Shade: Drink [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Drink]
    Shade: Squeeze [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Squeeze]
    Shade: Shake [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Shake]
    Shade: Mix [Tower 28 Beauty's JuiceBalm Lip Balm in the shade Mix]
    Shade: Squeeze [A model who has applied Tower 28 Beauty's JuiceBalm Lip Balm in shade Squeeze on her lips and is also posing with the product between her lips.]

    JuiceBalm Lip Balm

    Buttery Smooth Vegan Lip Balm

    Drink
  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]
    Low stock

    LipSoftie® Date Night Duo

    Pick Your Favorite Shades

    Choose Set —
    $30
    $30
    On Sale Sold out
  • [A model holding the Tower 28 Beauty SOS Rescue Spray in hand.]

    Healthy dewy skin starts here.

    Shop SOS Spray
  • [A model holding the Tower 28 Beauty SOS Rescue Spray in hand.]

    Healthy dewy skin starts here.

    Shop SOS Spray
  • [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.] [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.]
    Save $6

    Everyday Base-ics Set

    Choose Your Shades

    Choose Set —
    $48
    $48
    On Sale Sold out

11 products