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ShineOn Lip Jelly by Tower 28 Beauty - all 6 shades including Magic, Chill, Fire, XOXO, Spicy, Fear Less
ShineOn Lip Jelly by Tower 28 Beauty - Girl holding shade Fear Less (a sheer berry gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade Fear Less (a sheer berry gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade Fear Less (a sheer berry gloss)
ShineOn Lip Jelly by Tower 28 Beauty - in shade Fear Less (a sheer berry gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Girl holding shade Fire (a sheer orange gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade Fire (a sheer orange gloss)
ShineOn Lip Jelly by Tower 28 Beauty - in shade Fire (a sheer orange gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Girl wearing shade XOXO (a sheer pink gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade XOXO (a sheer pink gloss)
ShineOn Lip Jelly by Tower 28 Beauty - closeup lip swatch of shade XOXO (a sheer pink gloss)
ShineOn Lip Jelly by Tower 28 Beauty - in shade XOXO (a sheer pink gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Girl wearing shade Chill (a clear gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Girl wearing shade Chill (a clear gloss)
ShineOn Lip Jelly by Tower 28 Beauty - in shade Chill (a clear gloss)
ShineOn Lip Jelly by Tower 28 Beauty - Close up shot of shade MAGIC on lips (a clear gloss with gold shimmer)
ShineOn Lip Jelly by Tower 28 Beauty - in shade Magic (a clear gloss with gold shimmer)
ShineOn Lip Jelly by Tower 28 Beauty - Girl wearing shade Spicy (a sheer-ish red gloss)
ShineOn Lip Jelly
ShineOn Lip Jelly
ShineOn Lip Jelly
ShineOn Lip Jelly

ShineOn Lip Jelly

145 reviews

$14.00

Shade

Free shipping for orders $30+

What is it?
Jelly = the shine of a gloss, the comfort of a balm, + a pop of color. For never sticky, always shiny lips!  

"CRAZY high shine without the stickiness" according to Brit + Co.

6 new juicy translucent shades inspired by some of our favorite colors and the meanings behind them:

XOXO (sheer pink) - feel the love
FIRE (sheer orange) - fan your flame
FEAR LESS (sheer berry) - go for it
CHILL (clear) - let it go
SPICY (sheer-ish) red) - hot hot hot
MAGIC (clear gloss with gold shimmer) - get your spark on

MILKY Lip Jellies now available in 4 new milky shades inspired by our fave alt milks!

Regular lip balms can leave you with dull, dry lips. With ShineOn, get ready for soft, glossy lips with a juicy pop of color.

How do I use it?
Just swipe and smile! Apply over bare lips or over your favorite lip color.

What else should I know?
Traditional lip gloss coats lips with a layer of shine, but can end up leaving lips dry underneath. Pass on that, thanks. ShineOn is a moisturizing lip treatment formulated with a unique blend of 5 nourishing oils to soothe and protect lips. ShineOn and on and on! 

Product Details

Size: 0.13 fl oz / 3.9 ml

Vegan, Cruelty-Free, Nut-Free, Dermatologist Tested

What’s in it? 

Fire, XOXO, Fear Less:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, MAY CONTAIN: Iron Oxides (CI 77492), Manganese Violet (CI 77742), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410)

Chill:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Manganese Violet (CI 77742), Red 40 Lake (CI 16035)  

Magic:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Calcium Aluminum Borosilicate, Silica Dimethyl Silylate, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Silica, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Tin Oxide, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Manganese Violet (CI 77742), Red 40 Lake (CI 16035), Titanium Dioxide (CI 77891)

Spicy:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis (Castor) Seed Oil, Silica Dimethyl Silylate, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Red 30 Lake (CI 73360), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140)


Oat, Coconut, Cashew, Almond:
Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Butylene/Ehtylene/Styrene Copolymer, Aroma/Flavor, Caprylyl Glycol, Ethylhexylglycerin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, MAY CONTAIN:  Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Red 30 Lake (CI 73360), Red 7 Lake (CI 15850),  Titanium Dioxide (CI 77891)

Size: 0.13 fl oz / 3.9 ml

Made in the USA

ShineOn Lip Jelly by Tower 28 Beauty - all 6 shades including Magic, Chill, Fire, XOXO, Spicy, Fear Less

ShineOn Lip Jelly

$14.00
Customer Reviews
4.9 Based on 145 Reviews
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KG
01/15/2021
K G.
United States United States
Great product

I have been dealing with eczema, on my lips, for the last year. I just got it under control in the last few months. Tower 28 Lip Shine On lip jelly "Chill" is only one of two products that I can use that don't make my eczema worse. I tried over 30 lip products trying to find something that actually helps. This product is moisturizing and leaves a nice shine on my lips. I love the container (bigger than most) and the applicator is perfect. My lips finally feel good and are not peeling.

K
01/05/2021
Kate
United States United States
Do-nothing shade and a little sticky

The shade XOXO could have been a pretty bloom of pink on the lips, but for me it was barely visible. (I have fair olive skin.) It was also sticky, which I did not like and found surprising. I'm glad I got this only in a Sephora mini holiday set. This does not compare favorably to the formula of the Kosas lip gloss minis I also tried.

M
12/21/2020
Madison .
United States United States
Looks like a gloss, feels like a balm

I have always loved the look of lipgloss but hated how they all felt on my lips, and how my hair would always get stuck in it. I took a chance on Tower 28's lip jelly and boy am I glad I did. I got the shade Magic, and it is gorgeous. So shiny and sparkly, but somehow in an everyday way?? Idk maybe just my everyday. But, the best part is how good it feels on your lips. Literally felt like I was wearing a lip balm, and lasted for a solid couple of hours.

E
12/11/2020
Ellsbelles
United States United States
A+

Comfortable, non sticky and gorgeous! Husband always compliments my lips when I wear it! Packaged environmentally conscious. Outstanding product and company.

A Tower 28 Beauty Customer
TE
12/10/2020
Tina E.
United States United States
Lives up to the hype

One of the few makeup products I've ever bought that lives up to the hype. Shiny, thick, moisturizing, lasts a long time, and fades naturally. Has the same "stickiness" as pretty much any lip gloss — not sure why people say it doesn't. Like 100% your hair will get stuck in it, but that's OK. I don't love the smell, but I can't smell it when it's on, so I don't mind. The Cashew is tan with some pink, looks pretty sheer on the lip. Spicy is straight up fire engine red, so you're going to see it even when using a thin layer. Would recommend and may even buy more.