Break Out the SPF,
Not Your Skin

NEW! SOS FaceGuard
Broad Spectrum SPF 30 Sunscreen

Break Out the SPF,
Not Your Skin

NEW! SOS FaceGuard
Broad Spectrum SPF 30 Sunscreen

    . First and ONLY brand to receive all 3 seals of approval on skincare, including the National Eczema Association™
    , National Rosacea Society
    , + National Psoriasis Foundation
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  • [Shared: Tower 28 Beauty's SOS FaceGuard SPF 30] [Shared: Tower 28 Beauty's SOS FaceGuard SPF 30]
    New

    SOS FaceGuard™ SPF 30 PA+++

    Mineral Sunscreen

    Standard
  • [Shared: Tower 28 Beauty LipSoftie Tinted Lip Treatment Trio] [Family group photo of the Tower 28 Beauty LipSoftie® Lip Treatments on white background]
    On Sale

    LipSoftie® Lip Treatment Trio

    Build Your Own Set

    Choose —
    $38.00
    $48 $38.00
    Sold out
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer
    Bestseller

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer without redness on cheeks, forehead, and chin.]
    TikTok Viral

    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Standard
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    [Shared]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared: Four different models demonstrating the effects of the Tower 28 Beauty MakeWaves™ Mascara in Jet on light, sparse, curly and thin lashes]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing

    Jet
  • Sugar Plum [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment
    Sugar Plum [Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model]
    New

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Red Bean Mochi
  • [Shared: The Mini Tote] [Shared: The Mini Tote]
    New

    The Mini Tote

    Exclusive T28 Tote

    Default Title
  • [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. ] [Shared: This image features the Tower 28 Beauty Line + Shine Lip Kit. It demonstrates a step-by-step process for achieving a smooth, glossy lip look: Line: Using OneLiner Multi-Liner Lip Liner to outline the lips. Shine: Applying a ShineOn Lip Jelly in shade LUCKY for a shiny finish and sheer pink tint. Smile: Revealing the final glossy lip look, showcasing healthy and radiant lips. The steps are clearly shown with corresponding product visuals.]
    Save $7

    Line + Shine Lip Kit

    Limited Edition Gloss + Liner Duo

    Lucky/Paint My Number
  • Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]
    Feliz Fresca [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Feliz Fresca]
    Culver Crush [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Culver Crush]
    Long Beach Iced Tea [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Long Beach Iced Tea]
    Samo Spritzer [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Samo Spritzer]
    Sawtelle Slushie [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sawtelle Slushie]
    Pali Punch [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Pali Punch]
    GetSet™ Matte Powder Blush
    Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]
    New

    GetSet™ Matte Powder Blush

    Blurring + 12-Hr Fade-Proof

    Malibu Cooler
  • [Shared: GetSet™ Powder Blush Gift Set] [Shared: GetSet™ Powder Blush Gift Set]
    Limited Edition

    GetSet™ Powder Blush Gift Set

    Full Blush Set, Collectible Tin, + Beach Towel

    Default Title

LONG WEEKEND TREAT

Build Your Own
LipSoftie Trio

Get 3 for $38

LONG WEEKEND TREAT

Build Your Own
LipSoftie Trio

Get 3 for $38

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  • [Shared: Tower 28 Beauty LipSoftie Tinted Lip Treatment Trio] [Family group photo of the Tower 28 Beauty LipSoftie® Lip Treatments on white background]
    On Sale

    LipSoftie® Lip Treatment Trio

    Build Your Own Set

    Choose —
    $38.00
    $48 $38.00
    Sold out
  • [Shared: The Birthday Bundle] [Shared: The Birthday Bundle]
    New

    The Birthday Bundle

    + A FREE Tote ($82 Value)

    Default Title
  • [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.] [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 which is a 100% Mineral SPF, is light to medium coverage, has a natural finish, and is soothing while providing Blue Light Protection. Our Swipe Serum Concealer is lightweight and buildable, is medium to full-coverage, doesn't cling to dry patches and provides a skin-like natural finish. Our products are non-irritating, dermatologist approved, and clinically tested.]
    Save $6

    Everyday Base-ics Set

    Choose Your Shades

    Choose —
    $48.00
    $48.00
    Sold out
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Standard + Travel Size
  • Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Shown is the Peachy Pink Duo]
    Shade: Oneliner in Check Me Out + ShineOn Lip Jelly in Pistachio [Shown is the Nude Pink Duo]
    Shade: Oneliner in Work of Art + ShineOn Lip Jelly in Coconut [Shown is the Rosy Pink Duo]
    Shade: Oneliner in Paint My Number + ShineOn Lip Jelly in Cashew [Shown is the Rosy Brown Duo]
    Shade: Oneliner in Draw Me + ShineOn Lip Jelly in Almond [Shown is the Chocolate Brown Duo]
    Shade: Oneliner in Color Me Fine + ShineOn Lip Jelly in Sesame [Shown is the Mauve Duo]
    Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Model wears the Peachy Pink Duo]
    Save $1

    Line + Shine Lip Duo

    Gloss + Lip Liner Combo

    PEACHY PINK DUO
  • [Shared: Tower 28 Beauty SOS Routine] [Shared: Tower 28 Beauty SOS Routine]
    Save $16

    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer

    Default Title
  • [Shared] [Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.]
    Save $8

    MakeWaves® Mascara Set

    Lengthening + Volumizing Set

    Choose —
    $48.00
    $48.00
    Sold out
  • GetSet™ Matte Powder Blush in Malibu Cooler and BeachPlease Cream Blush in Dream Hour [The Tower 28 Beauty Cheeky Duo in Baby Cheeks]
    GetSet™ Matte Powder Blush in Feliz Fresca and BeachPlease Cream Blush in Happy Hour [The Tower 28 Beauty Cheeky Duo in Hot Pink Cheeks]
    GetSet™ Matte Powder Blush in Sawtelle Slushie and BeachPlease Cream Blush in Power Hour [The Tower 28 Beauty Cheeky Duo in Rosy Cheeks]
    GetSet™ Matte Powder Blush in Long Beach Ice Tea and BeachPlease Cream Blush in Magic Hour [The Tower 28 Beauty Cheeky Duo in Earthy Cheeks]
    GetSet™ Matte Powder Blush in Samo Spritzer and BeachPlease Cream Blush in Office Hours [The Tower 28 Beauty Cheeky Duo in Mauvey Cheeks]
    GetSet™ Matte Powder Blush in Culver Crush and BeachPlease Cream Blush in Rush Hour [The Tower 28 Beauty Cheeky Duo in Peachy Cheeks]
    GetSet™ Matte Powder Blush in Malibu Cooler and BeachPlease Cream Blush in Dream Hour [The Tower 28 Beauty Cheeky Duo in Baby Cheeks]
    Save $4

    The Cheeky Duo

    Blush Cocktail Combo

    Baby Cheeks
  • [Shared: GetSet™ Powder Blush Gift Set] [Shared: GetSet™ Powder Blush Gift Set]
    Limited Edition

    GetSet™ Powder Blush Gift Set

    Full Blush Set, Collectible Tin, + Beach Towel

    Default Title
  • [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara] [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]
    Save $12

    Tower 28 Essentials Set

    Pick Your Custom Shades

    Choose —
    $88.00
    $88.00
    Sold out
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BORN AND RAISED IN LOS ANGELES

We're inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that's safe for even the *most* sensitive skin.

ONLINE EXCLUSIVE

The Mini Tote

Heavyweight canvas, wipeable lining,
and a side pocket for your gloss!

ONLINE EXCLUSIVE

The Mini Tote

Heavyweight canvas, wipeable lining,
and a side pocket for your gloss!

Find Your Shade

Every 😊 is different! Our makeup products comes in a range of colors so you can swipe right on your best match.

Take Shade Quiz Send a Selfie