[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
[12.5n mojave]
[12w montecito]
[12o napa]
[12.5p newport]
[13p oceanside]
[14w ojai]
[14.5r palm springs]
[16p palos verdes]
[15w rancho mirage]
[14.5n redondo]
[18w san clemente]
[17r santa ynez]
[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
[12.5n mojave]
[12w montecito]
[12o napa]
[12.5p newport]
[13p oceanside]
[14w ojai]
[14.5r palm springs]
[16p palos verdes]
[15w rancho mirage]
[14.5n redondo]
[18w san clemente]
[17r santa ynez]
[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[1n big sur, 0.5c big bear, 1.5O blythe, 2p catalina, 2c carlsbad, 3p coachella]
[3w coronado, 4c crystal cove, 5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla, 11o la quinta, 12n malibu]
[12.5n mojave, 12w montecito, 12o napa, 12.5p newport, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[2c carlsbad, 0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[3w coronado, 3p coachella, 4c crystal cove, 5w del mar]
[6p encinitas, 7c glamis, 9o huntington, 9w indio]
[11w la jolla. 8n joshua tree, 10p laguna, 11o la quinta, 12n malibu]
[12.5p newport, 12w montecito, 12o napa, 12.5n mojave, 13p oceanside, 14w ojai]
[16p palos verdes, 14.5n redondo, 15w rancho mirage, 14.5r palm springs, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[shared]
[shared]
[shared]
[shared]
[2c carlsbad, 3p coachella, 3w coronado, 4c crystal cove]
[0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla]
[11o la quinta, 12n malibu, 12w montecito, 12.5n mojave]
[12.5p newport, 12o napa, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo]
[18w san clemente, 17r santa ynez, 19n sequoia, 19.5o tahoe]
[20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
[12.5n mojave]
[12w montecito]
[12o napa]
[12.5p newport]
[13p oceanside]
[14w ojai]
[14.5r palm springs]
[16p palos verdes]
[15w rancho mirage]
[14.5n redondo]
[18w san clemente]
[17r santa ynez]
[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[2c carlsbad]
[0.5c big bear]
[1n big sur]
[1.5O blythe]
[2p catalina]
[3p coachella]
[3w coronado]
[4c crystal cove]
[5w del mar]
[6p encinitas]
[7c glamis]
[9O huntington]
[9w indio]
[8n joshua tree]
[11w la jolla]
[11o la quinta]
[10p laguna]
[12n malibu]
[12.5n mojave]
[12w montecito]
[12o napa]
[12.5p newport]
[13p oceanside]
[14w ojai]
[14.5r palm springs]
[16p palos verdes]
[15w rancho mirage]
[14.5n redondo]
[18w san clemente]
[17r santa ynez]
[19n sequoia]
[19.5o tahoe]
[20n ventura]
[20w victorville]
[20o yuma]
[20r zzyzx]
[1n big sur, 0.5c big bear, 1.5O blythe, 2p catalina, 2c carlsbad, 3p coachella]
[3w coronado, 4c crystal cove, 5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla, 11o la quinta, 12n malibu]
[12.5n mojave, 12w montecito, 12o napa, 12.5p newport, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[2c carlsbad, 0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[3w coronado, 3p coachella, 4c crystal cove, 5w del mar]
[6p encinitas, 7c glamis, 9o huntington, 9w indio]
[11w la jolla. 8n joshua tree, 10p laguna, 11o la quinta, 12n malibu]
[12.5p newport, 12w montecito, 12o napa, 12.5n mojave, 13p oceanside, 14w ojai]
[16p palos verdes, 14.5n redondo, 15w rancho mirage, 14.5r palm springs, 18w san clemente, 17r santa ynez]
[19n sequoia, 19.5o tahoe, 20n ventura, 20w victorville, 20o yuma, 20r zzyzx]
[shared]
[shared]
[shared]
[shared]
[shared]
[2c carlsbad, 3p coachella, 3w coronado, 4c crystal cove]
[0.5c big bear, 1n big sur, 1.5O blythe, 2p catalina]
[5w del mar, 6p encinitas, 7c glamis, 9O huntington]
[9w indio, 8n joshua tree, 10p laguna, 11w la jolla]
[11o la quinta, 12n malibu, 12w montecito, 12.5n mojave]
[12.5p newport, 12o napa, 13p oceanside, 14w ojai]
[14.5r palm springs, 16p palos verdes, 15w rancho mirage, 14.5n redondo]
[18w san clemente, 17r santa ynez, 19n sequoia, 19.5o tahoe]
[20n ventura, 20w victorville, 20o yuma, 20r zzyzx]

Swipe Serum Foundation

$36.00 $36.00
4.6
Rated 4.6 out of 5 stars
27 Reviews

A sensitve-skin friendly, medium-buildable coverage, featherweight serum foundation that helps reduce inflammation + bacteria on the skin to prevent breakouts.

Shade
Not Sure? Take Shade Quiz
Warm
Cool
Neutral
Olive
Peach
Red

A sensitve-skin friendly, medium-buildable coverage, featherweight serum foundation that helps reduce inflammation + bacteria on the skin to prevent breakouts.

Free Shipping $30+ • Free Returns

  • ☁️Featherweight Serum
  • 🔵Anti-Inflammatory
  • 🌬️Breathable + Weightless
  • 🧷Non-Acnegenic
  • 🕰️16-hr Long Wear
  • ✨Skin-Like Finish
  • 🍃Silicone-Free
  • 👌 Medium-Buildable Cover

Tell me more

This non-comedogenic, non-acnegenic hydrating foundation glides on like serum, feels like you’re wearing nothing, and has a second-skin natural finish. It smooths texture without silicones, strengthens the skin barrier, and is made with Portulaca, an ingredient known to be anti-inflammatory + anti-microbial to help prevent breakouts and keep skin calm.

Ingredients

Portulaca Oleracea Extract: Anti-inflammatory + antimicrobial to helps calm irritation and keep breakout-causing bacteria in check.

Fermented Oat: Deeply hydrates + helps strengthen the skin barrier.

Lactobacillus Ferment: Soothes skin + helps defend against environmental stressors.

Ingredient List: Water/Aqua/Eau, C15-19 Alkane, Caprylic/Capric Triglyceride, Dicaprylyl Carbonate, Propanediol, Silica, Glycerin, Polyglyceryl-3 Polyricinoleate, Glyceryl Hydrogenated Rosinate, Panthenol, Shorea Robusta Resin, Oryza Sativa (Rice) Starch, Sodium Chloride, Octyldodecanol, Stearalkonium Hectorite, Dextrin Palmitate, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Diisostearyl Malate, Squalane, Propylene Carbonate, Sodium Dehydroacetate, Sodium Myristoyl Glutamate, Polyglycerin-3, Tocopheryl Acetate, Ophiopogon Japonicus Root Extract, Polyhydroxystearic Acid, Portulaca Oleracea Extract, Aluminum Hydroxide, Lactobacillus Ferment, Ricinoleic Acid, Maltodextrin, Avena Sativa (Oat) Leaf Extract, Isostearic Acid, Citric Acid, Lecithin, Tocopherol, Saccharomyces Ferment Lysate Filtrate, Sodium Benzoate, Potassium Sorbate,). May Contain/Peut Contenir [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

How To Use

One pump for sheer coverage. Two to three pumps for medium-full coverage. Plays nice with your fingers, a brush, or a beauty sponge.

Tower Tip

Use your fingers to gently warm the formula and rub it into your skin until it looks natural. For areas where you want a little extra coverage, use Brush 01 to tap on more.

View full details
[0.5c big bear]
Swipe Serum Foundation
0.5C Big Bear

Everyone Can’t Stop Swiping.

Now available in 36 seamless shades.

Find Your Match

F.A.Q.

Yes, Swipe Serum Foundation is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and non-acnegenic (aka helps prevent breakouts). Formulated with Portulaca Oleracea Extract (anti-bacterial and anti-inflammatory—called "nature's version of hypochlorous acid) and designed with 82% skincare ingredients it's designed to feel like a second skin while supporting the barrier, hydrating, and defending against environmental stressors. Furthermore, it has passed all leading Acne-Safe Checkers and is the first (and only!) foundation to receive the National Eczema Seal (NEA) of Acceptance.
You can find your best shade match by taking our quiz (linked in our navigation bar!).
We recommend one pump for sheer coverage and two to three pumps for medium-full coverage. Swipe Serum Foundation was designed to play nice with any application tool: your fingers, a brush, or a beauty sponge. For our sensitive skin community, try prepping your skin with SOS Daily Rescue Spray 1-2 minutes before application. Tower Tip: Use your fingers to gently warm the formula and rub it into your skin until it looks natural. For areas where you want a little extra coverage, use Brush 01 to tap on more.
We have two brushes for different types of application: Brush 01 (Big Blender Brush) is recommended for fast, all-over application. Press and roll to build coverage without streaking, buff to sheer out for a softer finish, and blend from center of face outward for the most natural look. Brush 03 (Baby Blender Brush) is recommended for precision application and refining coverage. Tap to build coverage in targeted areas, use the tip for pinpoint application (under eyes, around nose, blemishes), and lightly blend edges to perfect without overworking.

Reviews

4.6
Rated 4.6 out of 5 stars
Based on 27 reviews
Total 5 star reviews: 17
Total 4 star reviews: 10
Total 3 star reviews: 0
Total 2 star reviews: 0
Total 1 star reviews: 0
100%would recommend this product
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27 reviews
  • P
    PattiL
    I recommend this product
    Rated 4 out of 5 stars
    2 hours ago
    Lightweight

    I am loving this Tower 28 Swipe Serum Foundation! It has a medium buildable coverage that feels super lightweight and comfortable on my skin. It has a very thin texture so it does take a few layers to build it up. It is formulated with hydrating ingredients so my skin feels smooth and the foundation doesn't cling to texture or dry patches. I love how smooth and flawless my skin looks.

    Was this helpful?
  • SL
    Summer L.
    I recommend this product
    Rated 5 out of 5 stars
    13 hours ago
    Interesting texture

    It’s a weird texture, but I kind of like it. It’s very hydrating and I enjoy the natural feel.

    Was this helpful?
  • JL Profile picture for Jisoo L.google logo
    Jisoo L.
    Verified Reviewer
    I recommend this product
    Rated 4 out of 5 stars
    2 days ago
    Very light coverage

    I'm excited that T28 came out with a foundation finally! I was expecting a consistency between their skin tint and concealer, but I'd actually say that this foundation is the lightest coverage of them all. The formula is very runny, so it took me more pumps to build coverage. If you want something super lightweight, I'd say go for this one.

    Was this helpful?
  • K
    Kelly
    Verified Reviewer
    I recommend this product
    Rated 4 out of 5 stars
    3 days ago
    I’ll probably keep using the concealer

    For context I LOVE the Tower 28 concealer and basically use it as foundation most days. So I was so excited that they were coming out with a foundation. The foundation is a lot thinner than I expected, it will run down the back of your hand. The thin formula helps it to apply and blend onto the skin easily. The coverage for redness and blemishes is a good medium coverage. I usually prefer more coverage but this one is intentionally lighter so it’s okay. When applied it has a dewy feeling on the skin which I like since it feels like my skin is hydrated for a change. Where this let me down most is that it emphasizes texture. I wouldn’t have minded if the texture of my skin looked the same with and without but making it worse is not good. The other place it let me down was longevity. I have included a before and after photo. You can see the redness of my chin and nose very clear in just a few hours. I feel like the way it wore down on my skin also left a clear delineation between where the foundation was missing totally vs totally intact. Not a good look. This foundation was gifted to me by Tower 28.

    Was this helpful?
  • L
    Lauren
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    So good!

    Such a good foundation! Easy to blend in and looks really natural on. I never wear foundation and I think I will now. Love the shade range and how buildable it is.

    Was this helpful?
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SHOP ALL
[0.5c big bear] [1n big sur] [1.5O blythe] [2c carlsbad] [2p catalina] [3p coachella] [3w coronado] [4c crystal cove] [5w del mar] [6p encinitas] [7c glamis] [9O huntington] [9w indio] [8n joshua tree] [11w la jolla] [11o la quinta] [10p laguna] [12n malibu] [12.5n mojave] [12w montecito] [12o napa] [12.5p newport] [13p oceanside] [14w ojai] [14.5r palm springs] [16p palos verdes] [15w rancho mirage] [14.5n redondo] [18w san clemente] [17r santa ynez] [19n sequoia] [19.5o tahoe] [20n ventura] [20w victorville] [20o yuma] [20r zzyzx] [2c carlsbad]

Swipe Serum Foundation

0.5C Big Bear
Join the Waitlist
[Chill Heat] [Bitter Sweet] [Only Choice] [Static Flow] [Act Natural] [Static Flow]
New

ShineOn Plumping Lip Jelly

Plumping without Irritation

Chill Heat
Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

Swipe Serum Concealer®

All-Over Hydrating Concealer

0.5 ALTA
Tower 28 Beauty SOS Rescue Spray (4 oz) [Duo] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] [Shared]
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SOS Rescue Spray

The Original Hypochlorous Acid Spray

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Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
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SOS FaceGuard™ SPF 30 Sunscreen PA+++

Mineral Sunscreen

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Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Everyday Base-ics Set
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Everyday Base-ics Set

Choose Your Shades ($56 Value)

Choose  —  $50.00 $50.00
SOS Rescue + Relief Body Wash Treatment [Shared] SOS Rescue + Relief Body Wash Treatment
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SOS Rescue + Relief Body Wash Treatment

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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30
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SunnyDays™ Tinted SPF 30

Sun Protection + Coverage

13 La Cienega
Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard] Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo] A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]
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SOS Recovery Cream

Barrier Repair with Ceramides

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[Shared: Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white] [Shared: Family group photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
Save $10

LipSoftie® Deluxe Gift Set

Exclusive + Limited Edition