Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
A person applying the Tower 28 SOS Gel Cleanser to their face, creating a foam and removing makeup. The text reads “Soothes inflammation + non-stripping,” highlighting the cleanser’s calming, gentle formula. [Shared]
Tower 28 Beauty SOS Gel Cleanser removing makeup and SPF. [Shared]
Tower 28 Beauty SOS Daily Balancing Gel Cleanser 100% clinically tested for irritation. [Shared]
Benefits of the SOS Gel Cleanser, highlighting that it removes makeup, SPF, dirt, and oils, soothes inflammation, hydrates and balances skin, and has the National Eczema Association Seal of Acceptance. Also noted as non-irritating, derm-approved, and clinically tested. [Shared]
SOS Gel Cleanser described as a gentle low-foam gel that is soap-free, fragrance-free, non-stripping, pH-balancing, and made without sulfates or drying foaming agents. [Shared]
SOS Daily Balancing Gel Cleanser contains minerals and electrolytes to repair and replenish skin, 100% pure aloe vera to retain moisture and promote healing, and oat extract to soothe irritation. The product is fragrance-free, soap-free, and contains no essential oils. [Shared]
Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
Tower 28 Beauty SOS Rescue Routine in three steps: Cleanse with SOS Cleanser, Rescue with SOS Spray, and Recover with SOS Cream. Each step includes key product benefits and pH levels. A highlighted statement notes that 94% agree this routine makes skin feel soothed. [Shared]
The complete Tower 28 SOS skincare line, featuring the SOS Gel Cleanser, SOS Rescue Spray, SOS Recovery Cream, SOS Rescue Serum, and SOS LipSoftie. Text highlights that all bottles and tubes are made from 100% PCR (recycled plastic). [Shared]
Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
A person applying the Tower 28 SOS Gel Cleanser to their face, creating a foam and removing makeup. The text reads “Soothes inflammation + non-stripping,” highlighting the cleanser’s calming, gentle formula. [Shared]
Tower 28 Beauty SOS Gel Cleanser removing makeup and SPF. [Shared]
Tower 28 Beauty SOS Daily Balancing Gel Cleanser 100% clinically tested for irritation. [Shared]
Benefits of the SOS Gel Cleanser, highlighting that it removes makeup, SPF, dirt, and oils, soothes inflammation, hydrates and balances skin, and has the National Eczema Association Seal of Acceptance. Also noted as non-irritating, derm-approved, and clinically tested. [Shared]
SOS Gel Cleanser described as a gentle low-foam gel that is soap-free, fragrance-free, non-stripping, pH-balancing, and made without sulfates or drying foaming agents. [Shared]
SOS Daily Balancing Gel Cleanser contains minerals and electrolytes to repair and replenish skin, 100% pure aloe vera to retain moisture and promote healing, and oat extract to soothe irritation. The product is fragrance-free, soap-free, and contains no essential oils. [Shared]
Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
Tower 28 Beauty SOS Rescue Routine in three steps: Cleanse with SOS Cleanser, Rescue with SOS Spray, and Recover with SOS Cream. Each step includes key product benefits and pH levels. A highlighted statement notes that 94% agree this routine makes skin feel soothed. [Shared]
The complete Tower 28 SOS skincare line, featuring the SOS Gel Cleanser, SOS Rescue Spray, SOS Recovery Cream, SOS Rescue Serum, and SOS LipSoftie. Text highlights that all bottles and tubes are made from 100% PCR (recycled plastic). [Shared]

SOS Gel Cleanser

$20.00 $20.00
4.7
Rated 4.7 out of 5 stars
331 Reviews
150 mL / 5 fl oz

A gentle daily cleanser with the power to do everything you want aka easily remove makeup, SPF, oils, and dirt, without burning eyes or leaving skin tight.

A gentle daily cleanser with the power to do everything you want aka easily remove makeup, SPF, oils, and dirt, without burning eyes or leaving skin tight.

Free Shipping $30+ • Free Returns

  • 🫠Non-Stripping
  • ✨pH-Balancing
  • 👩‍⚕️Derm-Approved
  • 😳Sensitive Skin Safe
  • 🧪Clinically-Proven
  • 🫧Fragrance-Free

Tell Me More

File under: Gentle, but works without stripping and helps skin recover!

This pH-balancing, fragrance-free cleanser helps naturally soothe inflammation and actively infuses essential minerals + electrolytes into the skin for healthy, hydrated, balanced skin.

Ingredients

Designed to help naturally soothe inflammation with ingredients like oat extract + 100% pure aloe vera, it also works to replenish the skin with essential minerals and electrolytes normally stripped during cleansing.

Ingredient List: Water/Aqua/Eau, Decyl Glucoside, Aloe Barbadensis Leaf Juice, Niacinamide, Caprylyl/Capryl Glucoside, Phenoxyethanol, Glycerin, Caprylyl Glycol, Citric Acid, Chlorphenesin, Magnesium Aspartate, Zinc Gluconate, Algin, Achillea Millefolium (Yarrow) Extract, Avena Sativa (Oat) Kernel Extract, Cardiospermum Halicacabum (Ballon Vine) Flower/Leaf/Vine Extract, Sapindus Mukorossi (Soapberry) Peel Extract, Panthenol, Copper Gluconate.

Dermatologist Approved, Clinically Tested, Hypoallergenic, Allergy-tested, Non-irritating, Clinically Tested for Irritation, Ophthalmologist-tested, Dermatologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol Free, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How To Use

Use twice daily in the AM/PM.

Pro Tip: Follow with SOS Spray, SOS Serum + SOS Cream for the best skin-soothing results!

View full details
Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
SOS Gel Cleanser
5 OZ / 150 ML

Clinically Tested for Irritation + Ophthalmologist Approved 👀.

Your SOS Rescue Routine

Less is more. 3 simple steps for happy, soothed skin.

  • Step 1: Cleanse

    SOS Cleanser effectively removes makeup + SPF without stripping or irritation.

  • Step 2: Rescue

    SOS Spray helps reduce redness and irritation with anti-inflammatory + antibacterial hypochlorous acid.

  • Step 3: Recover

    SOS Cream locks in non-greasy hydration with essential ceramides + hyaluronic acid.
Save $8 on SOS Rescue Routine

No Irritants

No Fragrances

No Essential Oils

No Alcohol

No Pore-Cloggers

  • Before

    After

    Amazing For Redness And Sensitive Skin

    “I was really surprised by this cleanser. I always feel red and inflamed and I’m very insecure about it. A lot of cleansers don’t work for me. But after using it i immediately notice a difference in the redness. I like to pair with the barrier cream.”

  • Lightweight And Does The Job

    “I have sensitive skin and was glad this wasn’t a super thick cleanser. A little product goes a long way. One pump and you’re good. The texture of the product feels like barely anything but once it starts working my skin never felt so clean. I was kind of amazed it was able to get my foundation off fairly easily.”

1 2

F.A.Q.

SOS Cleanser is gentle, and it's a gel! But plot twist, it actually removes makeup (and SPF, oils, dirt, etc.) in one single cleanse leaving skin feeling super clean — all without burning eyes or that tight, stripped feeling.
The SOS Cleanser is safe for sensitive skin and eyes and gentle enough for daily AM/PM use, this intentionally basic low-foam cleanser not only easily removes makeup but is also great for all skin types.
SOS Cleanser does not have hypochlorous acid. It is formulated with Minerals + Electrolytes to help boost skins hydration levels, Pure Aloe Vera to retain moisture, and Oat Extract, which naturally helps sooth inflammation.
Yes, our gentle cleanser is tear-free and ophthalmologist tested!

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 331 reviews
Total 5 star reviews: 261 Total 4 star reviews: 60 Total 3 star reviews: 5 Total 2 star reviews: 2 Total 1 star reviews: 3
97%would recommend these products
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331 reviews
  • KD
    Krissy D.
    Verified Reviewer
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Skin Challenges Acne/Blemishes, Chronic Sensitivity (Eczema, Roseca, etc.)
    What Did You Like About This Product? Cleared Skin, Didn't Irritate My Skin, Versatile
    Would You Recommend This Product? Yes
    Removed Makeup Yes
    Rated 5 out of 5 stars
    1 year ago
    Great for oily skin

    I absolutely love how this cleanser doesn’t strip my skin. I’ve used it for both with and without makeup and every time I get a great result. My skin gets CLEAN, even with having a full face of makeup. Officially my new fav cleanser!

    Was this helpful?
  • C
    Christy
    Verified Reviewer
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Skin Challenges Redness
    What Did You Like About This Product? Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 year ago
    Very Gentle

    Love how gentle this cleanser is. My face is very sensitive and it doesn’t irritate at all!

    Was this helpful?
  • AA
    Ava A.
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 year ago
    New everyday face wash!

    I enjoy this face wash a lot, it lathers well, leaves my face feeling clean, and most importantly removes any makeup or sunscreen residue. It's also very gentle, which I love!

    Was this helpful?
  • RP
    Rachel P.
    Verified Reviewer
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Roseca, etc.), Acne/Blemishes
    What Did You Like About This Product? Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    1 year ago
    Great

    I received this product complementary for testing purposes. While I have not had it long, due to shipping issues, over the last two days it has not broken me out. I like the pump it is very convenient. I also like how it feels on the skin. It is gentle and good for my acne prone and eczema prone skin.

    Was this helpful?
  • S
    Shelby
    Verified Reviewer
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Roseca, etc.), Redness, Acne/Blemishes, Texture, Dryness
    What Did You Like About This Product? Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    1 year ago
    yes!

    i love the sos line. i have very sensitive skin and was nervous to switch up my cleanser as i never do. this is gentle while still cleansing dirt and oil. no fragrance added which is great. although it does have a fairly strong natural scent that isn’t my favorite. the foaming is important to me, and was less than i like, but if you cleanse twice it’s perfect. i don’t love the pump, it almost feels like it stops before it’s supposed to. i haven’t broken out yet and am hopeful it stays that way. great product and affordable especially for how much product you get!!!

    Was this helpful?
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Orange 'Tovver 28' spray bottles and packaging on a white background [Shared] Two sizes of Tower 28 SOS Daily Rescue Facial Spray on a white background with pricing and value information. [Shared]
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SOS Daily Rescue Spray Duo

Limited Edition Set ($40 Value)

Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

Swipe Serum Concealer®

All-Over Hydrating Concealer

0.5 ALTA
Tower 28 Beauty SOS Rescue Spray (4 oz) [Duo] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] [Shared]
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SOS Rescue Spray

The Original Hypochlorous Acid Spray

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Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
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SOS FaceGuard™ SPF 30 Sunscreen PA+++

Mineral Sunscreen

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Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Everyday Base-ics Set
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Everyday Base-ics Set

Choose Your Shades ($56 Value)

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SOS Rescue + Relief Body Wash Treatment [Shared] SOS Rescue + Relief Body Wash Treatment
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SOS Rescue + Relief Body Wash Treatment

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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30
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SunnyDays™ Tinted SPF 30

Sun Protection + Coverage

13 La Cienega
Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard] Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo] A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]
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SOS Recovery Cream

Barrier Repair with Ceramides

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[Shared: Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white] [Shared: Family group photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
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LipSoftie® Deluxe Gift Set

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Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Orange toner spray bottle with text on a red background [Shared]
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SOS Rescue Spray Refill

Refills 4 Standard Bottles ($112 Value)