Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
National Eczema Association Seal of Acceptance National Rosacea Society Accepted National Psoriasis Foundation Recognized
A person applying the Tower 28 SOS Gel Cleanser to their face, creating a foam and removing makeup. The text reads “Soothes inflammation + non-stripping,” highlighting the cleanser’s calming, gentle formula. [Shared]
Tower 28 Beauty SOS Gel Cleanser removing makeup and SPF. [Shared]
Tower 28 Beauty SOS Daily Balancing Gel Cleanser 100% clinically tested for irritation. [Shared]
Benefits of the SOS Gel Cleanser, highlighting that it removes makeup, SPF, dirt, and oils, soothes inflammation, hydrates and balances skin, and has the National Eczema Association Seal of Acceptance. Also noted as non-irritating, derm-approved, and clinically tested. [Shared]
SOS Gel Cleanser described as a gentle low-foam gel that is soap-free, fragrance-free, non-stripping, pH-balancing, and made without sulfates or drying foaming agents. [Shared]
SOS Daily Balancing Gel Cleanser contains minerals and electrolytes to repair and replenish skin, 100% pure aloe vera to retain moisture and promote healing, and oat extract to soothe irritation. The product is fragrance-free, soap-free, and contains no essential oils. [Shared]
Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
Tower 28 Beauty SOS Rescue Routine in three steps: Cleanse with SOS Cleanser, Rescue with SOS Spray, and Recover with SOS Cream. Each step includes key product benefits and pH levels. A highlighted statement notes that 94% agree this routine makes skin feel soothed. [Shared]
The complete Tower 28 SOS skincare line, featuring the SOS Gel Cleanser, SOS Rescue Spray, SOS Recovery Cream, SOS Rescue Serum, and SOS LipSoftie. Text highlights that all bottles and tubes are made from 100% PCR (recycled plastic). [Shared]
Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
A person applying the Tower 28 SOS Gel Cleanser to their face, creating a foam and removing makeup. The text reads “Soothes inflammation + non-stripping,” highlighting the cleanser’s calming, gentle formula. [Shared]
Tower 28 Beauty SOS Gel Cleanser removing makeup and SPF. [Shared]
Tower 28 Beauty SOS Daily Balancing Gel Cleanser 100% clinically tested for irritation. [Shared]
Benefits of the SOS Gel Cleanser, highlighting that it removes makeup, SPF, dirt, and oils, soothes inflammation, hydrates and balances skin, and has the National Eczema Association Seal of Acceptance. Also noted as non-irritating, derm-approved, and clinically tested. [Shared]
SOS Gel Cleanser described as a gentle low-foam gel that is soap-free, fragrance-free, non-stripping, pH-balancing, and made without sulfates or drying foaming agents. [Shared]
SOS Daily Balancing Gel Cleanser contains minerals and electrolytes to repair and replenish skin, 100% pure aloe vera to retain moisture and promote healing, and oat extract to soothe irritation. The product is fragrance-free, soap-free, and contains no essential oils. [Shared]
Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
Tower 28 Beauty SOS Rescue Routine in three steps: Cleanse with SOS Cleanser, Rescue with SOS Spray, and Recover with SOS Cream. Each step includes key product benefits and pH levels. A highlighted statement notes that 94% agree this routine makes skin feel soothed. [Shared]
The complete Tower 28 SOS skincare line, featuring the SOS Gel Cleanser, SOS Rescue Spray, SOS Recovery Cream, SOS Rescue Serum, and SOS LipSoftie. Text highlights that all bottles and tubes are made from 100% PCR (recycled plastic). [Shared]

SOS Gel Cleanser

$20.00 $20.00
4.7
Rated 4.7 out of 5 stars
346 Reviews
150 mL / 5 fl oz

A gentle daily cleanser with the power to do everything you want aka easily remove makeup, SPF, oils, and dirt, without burning eyes or leaving skin tight.

A gentle daily cleanser with the power to do everything you want aka easily remove makeup, SPF, oils, and dirt, without burning eyes or leaving skin tight.

SOS Gel Cleanser

5 OZ / 150 ML

Register to receive an email when this item becomes available.

Your email will be used only for this availability alert.

Free Shipping $30+ • Free Returns

  • 🫠Non-Stripping
  • ✨pH-Balancing
  • 👩‍⚕️Derm-Approved
  • 😳Sensitive Skin Safe
  • 🧪Clinically-Proven
  • 🫧Fragrance-Free

Tell Me More

File under: Gentle, but works without stripping and helps skin recover!

This pH-balancing, fragrance-free cleanser helps naturally soothe inflammation and actively infuses essential minerals + electrolytes into the skin for healthy, hydrated, balanced skin.

Ingredients

Designed to help naturally soothe inflammation with ingredients like oat extract + 100% pure aloe vera, it also works to replenish the skin with essential minerals and electrolytes normally stripped during cleansing.

Ingredient List: Water/Aqua/Eau, Decyl Glucoside, Aloe Barbadensis Leaf Juice, Niacinamide, Caprylyl/Capryl Glucoside, Phenoxyethanol, Glycerin, Caprylyl Glycol, Citric Acid, Chlorphenesin, Magnesium Aspartate, Zinc Gluconate, Algin, Achillea Millefolium (Yarrow) Extract, Avena Sativa (Oat) Kernel Extract, Cardiospermum Halicacabum (Ballon Vine) Flower/Leaf/Vine Extract, Sapindus Mukorossi (Soapberry) Peel Extract, Panthenol, Copper Gluconate.

Dermatologist Approved, Clinically Tested, Hypoallergenic, Allergy-tested, Non-irritating, Clinically Tested for Irritation, Ophthalmologist-tested, Dermatologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol Free, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How To Use

Use twice daily in the AM/PM.

Pro Tip: Follow with SOS Spray, SOS Serum + SOS Cream for the best skin-soothing results!

View full details
Tower 28 Beauty SOS Daily Balancing Gel Cleanser. [Shared]
SOS Gel Cleanser
5 OZ / 150 ML

SOS Gel Cleanser

5 OZ / 150 ML

Register to receive an email when this item becomes available.

Your email will be used only for this availability alert.

Clinically Tested for Irritation + Ophthalmologist Approved 👀.

Your SOS Rescue Routine

Less is more. 3 simple steps for happy, soothed skin.

  • Step 1: Cleanse

    SOS Cleanser effectively removes makeup + SPF without stripping or irritation.

  • Step 2: Rescue

    SOS Spray helps reduce redness and irritation with anti-inflammatory + antibacterial hypochlorous acid.

  • Step 3: Recover

    SOS Cream locks in non-greasy hydration with essential ceramides + hyaluronic acid.
Save $8 on SOS Rescue Routine

No Irritants

No Fragrances

No Essential Oils

No Alcohol

No Pore-Cloggers

  • Before

    After

    Amazing For Redness And Sensitive Skin

    “I was really surprised by this cleanser. I always feel red and inflamed and I’m very insecure about it. A lot of cleansers don’t work for me. But after using it i immediately notice a difference in the redness. I like to pair with the barrier cream.”

  • Lightweight And Does The Job

    “I have sensitive skin and was glad this wasn’t a super thick cleanser. A little product goes a long way. One pump and you’re good. The texture of the product feels like barely anything but once it starts working my skin never felt so clean. I was kind of amazed it was able to get my foundation off fairly easily.”

1 2

F.A.Q.

SOS Cleanser is gentle, and it's a gel! But plot twist, it actually removes makeup (and SPF, oils, dirt, etc.) in one single cleanse leaving skin feeling super clean — all without burning eyes or that tight, stripped feeling.
The SOS Cleanser is safe for sensitive skin and eyes and gentle enough for daily AM/PM use, this intentionally basic low-foam cleanser not only easily removes makeup but is also great for all skin types.
SOS Cleanser does not have hypochlorous acid. It is formulated with Minerals + Electrolytes to help boost skins hydration levels, Pure Aloe Vera to retain moisture, and Oat Extract, which naturally helps sooth inflammation.
Yes, our gentle cleanser is tear-free and ophthalmologist tested!

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 346 reviews
97%would recommend these products
Slide 1 selected
Write a Review (Opens in a new tab)
346 reviews
  • KM
    Kathryn M.
    Verified Buyer
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Skin Challenges Dryness, Chronic Sensitivity (Eczema, Roseca, etc.)
    What Did You Like About This Product? Reduced Redness, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Removed Makeup No
    Rated 5 out of 5 stars
    2 weeks ago
    Love!

    My everyday routine. Skin feels soft and dewey.

    Was this helpful?
  • L
    Lisbet
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Rated 5 out of 5 stars
    2 weeks ago
    5 Stars

    Very good product for my face.

    Was this helpful?
  • FS
    Fiona S.
    Verified Buyer
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    What Did You Like About This Product? Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Removed Makeup Yes
    Rated 5 out of 5 stars
    3 weeks ago
    Good Cleanser

    Works well for my skin

    Was this helpful?
  • NH
    Nicole H.
    Verified Buyer
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Skin Challenges Redness, Texture, Dullness, Dryness
    What Did You Like About This Product? Soothed Irritations, Repaired Barrier, Reduced Redness
    Would You Recommend This Product? Yes
    Removed Makeup Yes
    Rated 5 out of 5 stars
    2 months ago
    Favorite cleanser!!

    SOS gel cleaner is the only cleanser that cleans my skin and takes off make up completely without stripping away moisture. It’s great for my sensitive skin!

    Was this helpful?
  • K
    Kelsey
    Reviewing
    SOS Gel Cleanser
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    5 Stars

    Best cleanser I’ve used! Its gentle bit still leaves my skin feeling clean. Doesnt leave my skin dry, red or irritated.

    Was this helpful?
Show More

SHOP ALL
[shared] [shared]
On Sale

SOS Stressed Skin Mini Starter Gift Set

[shared] [shared]
Save $8

JELL-O® X TOWER 28 Lip Jelly Lip Gloss Gift Set

[shared] [shared]
Save $12

JELL-O® X TOWER 28 Lil’ Pudding Mini LipSoftie Gift Set

[0.5c big bear] [1n big sur] [1.5O blythe] [2c carlsbad] [2p catalina] [3p coachella] [3w coronado] [4c crystal cove] [5w del mar] [6p encinitas] [7c glamis] [9O huntington] [9w indio] [8n joshua tree] [11w la jolla] [11o la quinta] [10p laguna] [12n malibu] [12.5n mojave] [12w montecito] [12o napa] [12.5p newport] [13p oceanside] [14w ojai] [14.5r palm springs] [16p palos verdes] [15w rancho mirage] [14.5n redondo] [18w san clemente] [17r santa ynez] [19n sequoia] [19.5o tahoe] [20n ventura] [20w victorville] [20o yuma] [20r zzyzx] [2c carlsbad]
New

Swipe Serum Foundation

0.5C Big Bear
[Chill Heat] [Bitter Sweet] [Only Choice] [Static Flow] [Act Natural] [Static Flow]
New

ShineOn Plumping Lip Jelly

Plumping without Irritation

Chill Heat
Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

Swipe Serum Concealer®

All-Over Hydrating Concealer

0.5 ALTA
SOS Rescue Spray Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] [Shared]
Product badge Product badge Product badge
TikTok Viral

SOS Rescue Spray

The Original Hypochlorous Acid Spray

Standard
Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30] SOS FaceGuard™ SPF 30 Sunscreen PA+++ A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek. [Shared: SOS FaceGuard SPF 30]
Product badge Product badge Product badge

SOS FaceGuard™ SPF 30 Sunscreen PA+++

Mineral Sunscreen

Standard
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Everyday Base-ics Set
Save $6

Everyday Base-ics Set

Choose Your Shades ($56 Value)

Choose  —  $48.00 $48.00
SOS Rescue + Relief Body Wash Treatment [Shared] SOS Rescue + Relief Body Wash Treatment
Product badge Product badge Product badge
New

SOS Rescue + Relief Body Wash Treatment

Powered by Sodium Hypochlorite